FINAL EXAM ESSAY GLOBAL STRATEGIC MANAGEMENT

UEH UNIVERSITY COLLEGE OF BUSINESS SCHOOL OF INTERNATIONAL BUSINESS AND MARKETING FINAL EXAM ESSAY GLOBAL STRATEGIC MANAGEMENT UEH UNIVERSITY COLLEGE OF BUSINESS SCHOOL OF INTERNATIONAL BUSINESS AND MARKETING FINAL EXAM ESSAY Course: Global Strategic Management Lecturer : Nguyen Van Dung Class code : 22C1BUS50313902 Student name : Dang Nhung Huyen Student ID : 31211021086 Batch – Class : 47 – KMC02 Ho Chi Minh City, October 28th, 2022 i Introduction Nowadays, globalization is an inevitable trend in countries They always encourage trade with each other to develop their economies and achieve certain goals In that context, plastic is one of the industries that has had significant and consistent growth for many years, particularly in 2021 (the global plastic market size was valued at 593,000 billion USD in 2021) Among these, plastic is an important component of both daily life and industrial production The role of plastics in modern industries is very important Due to their superior qualities, these materials have become quite popular in a variety of industries, including automotive, electrical and electronic, manufacturing, medical, and others Besides the strong development of production in the world, environmental concerns are always an economist's priority because using plastic has many negative impacts on the environment, such as a long disintegration process, water pollution, the eradication of helpful soil microbes, and a reduction in plant life; moreover, plastic can produce harmful substances that cause cancer for users; That means, they want to seek both financial and environmental gains Due to that necessity, firms are now more motivated to provide “green” products that meet both market demands and environmental issues; canvas bags, bamboo straws, and other products are a few examples of those that are currently widely in use In response to these detrimental effects, countries have been seeking out, creating, and manufacturing “greener” raw materials in an effort to reduce harmful effects on both people and the environment Therefore, companies producing bioplastics are born more and more in the contemporary world, especially, An Phat Holdings (APH) is a high-tech and environmentally-friendly plastic company in Vietnam and now leading in Southeast Asia a The aims of the essay The main aims of this essay are to know more about the global strategy of the company; research a macro environment in the target market of the industry, especially, the plastic and bioplastic industry; moreover, to learn about the competitors of Vietnamese companies in other countries And doing the final exam essay of course Global Strategy Management can help students to understand and remember the global strategy and entry strategy of the company better This essay can provide the framework for students to approach data in a more purposeful and methodical way b Reasons to choose the company The first reason to choose APH is this is a Vietnamese company that operates in the plastic industry Second, the environmental issue is always a prioritized concern of countries, in which plastic is a necessary and indispensable material for each country And APH is a company that focused on a production line of bioplastic products, moreover, APH has strength in the Southeast Asian market and aims to export to other regions like the US and Europe Finally, the plastic industry in Vietnam as well as other countries have developed strongly so the data for the essay can be met c About the company Name: An Phat Holdings Joint Stock Company Address: Lot CN11+CN12, An Dong Industrial Park, Nam Sach District, Hai Duong Province, Vietnam Stock symbol: APH Phone: (+84) 24 3206 1199 Customer service hotline: (+84) 18009050 Email: info@anphatholdings.com Website: anphatholdings.com Logo: A Development history In 2002, the former owner of An Phat Holdings, Anh Hai Duy was established In 2005, the first packaging plant went on with a capacity of 13,200 tons/year in Hai Duong till 2013, the production scale achieved a milestone with a total production capacity of 57.000 tons/year And in 2017, established An Phat Holdings Joint Stock Company with a charter capital reaching 1,100 billion VND, then became the no.1 high-tech plastic business in Vietnam In the first year of 2022, APH held the ground-breaking ceremony for the PBAT Degradable Plastic Factory - the first green material factory in Southeast Asia And Ernst & Young Vietnam Co., Ltd was the company responsible for auditing APH in 2021 B Business sectors APH began by making thin monolayer film products, and since then, the company has been growing steadily With an innovative and creative mindset, APH operates in 06 key sectors: (1) – Compostable products and AnBio compounds; (2) – Packaging; (3) – Engineering plastics & Building materials plastics; (4) – Raw materials and Chemicals for the plastic industry; (5) – Precision engineering & molding; (6) – Industrial real estate With this plastic ecosystem, APH has affirmed the brand name to bring their products to overseas markets such as Europe, America, Japan, Korea, Singapore, Taiwan, … C Business locations APH owns a system of 16 factories producing plastic goods and materials Member units have headquarters, representative offices, and branches in Vietnam, Singapore, Korea, France, and the US More than 70 countries and territories make up the customer base of the Group And APH has 16 subsidiaries on 31/12/2021 D Financial ratios Market capitalization VND 7,248 billion (on Dec 31, 2021) Total assets VND 12,328 billion (on Dec 31, 2021) Net revenue VND 14,794 billion (in 2021) Profit after tax VND 238 billion (in 2021) ii Analysis of the macro environment in the target markets a Economy and business environment The US is the largest industrialized country in the world with a robust and competitive economy (the GDP in 2021 of the US is about USD 22,99 trillion) The US is also a powerful country in the exporting and import market of the US is the biggest and most varied in the world (about USD 3,000 billion/year) The US market is not only competitive but also diversified, it can draw and consume a wide range of medium to high-quality products In addition, having a population reaching 335,396,894 (October 24, 2022) people which is ranked third in the globe, the US has become the market that attracts many businesses in the world About 2,2 million of them are Vietnamese who reside in the US, which is a sizable enough group to promote the economies of the US and Vietnam With a high quality of the customer, the US is viewed as a prospective market that companies worldwide, like APH, wish to pursue In particular, the plastic market, which is a sector that is important to the growth of the US economy, has a market demand valued at USD 86,02 billion in 2021 The plastics industry in the US is among the most developed in the world, meeting both domestic demand and exporting to a large number of foreign countries Despite its dominance in this sector, the US still has to import a large amount of plastic (both raw materials and finished goods) from other countries around the world, with an estimated import turnover of about USD 211 billion in 2019 Vietnam is one of the partners that the US imports the most plastic from among these countries The third-largest export market for Vietnamese plastics in 2019 was the US, and Vietnam was one of the top five countries from which the US imported plastic The export growth rate of Vietnamese plastic products in this market has increased rapidly in recent years According to data from Vietnam Customs, in the first 10 months of 2020, the United States surpassed Japan to become Vietnam's second-largest export market of plastic products In the first months of 2021, Vietnam’s top plastic product export market was the US, which accounted for 36.8% of the total product export turnover, reaching USD 1,01 billion, an increase of 93.4% over the same period in 2020 And in the first months of 2022, product export turnover reached 1,562 billion USD, which accounted for 40.7% of Vietnam’s total export turnover When compared to the same time period in 2021, the export turnover increased by 31.9% Potential goods that could contribute to export turnover include household plastic (export to the US market reached 71,3 million USD in 2020), plastic bags (reached 50,4 million USD), tarpaulin (reached 29,2 million USD), builder’s ware of plastic (reached 23,2 million USD), plates, sheets, film (reached 22,9 million USD) and articles for the conveyance or packing of goods (reached 19,1 million USD) Although the US market has a large consumption capacity, Vietnam is still in the top countries that are imported plastic from the US which shows the quality of goods as well as opportunities of Vietnam In particular, APH realizes the importance of the US market in its global strategy, so during 10 years of conquering the US market, APH has constantly strived to provide quality products, and certified present itself in this potential market In addition, APH has operating interests in all sectors that account for important parts of the export turnover of plastic products to the US Additionally, in the US, the plastic sector is crucial It is the third-largest manufacturing Picture Export turnover of plastic products in the US 2019 - 2020 - Vietnam Customs Picture Sectors' total revenue in two years 2020 and 2021 - Annual report of APH industry and generated more than a million jobs in 2019 The highest number of employees in the US plastics industry is in California, Ohio, Texas, and Michigan, with more than 70,000 people employed in each state At the state level, California's plastic industry workforce is the largest, with an estimated 79,700 workers in 2019 Second, in terms of the workforce is Ohio with 74,500 workers Texas comes in third with an estimate of 71,400 Indiana and Michigan each estimated 16 plastic workers for every 1000 non-farm workers Additionally, shipments by the US plastics industry generate more than 400 billion USD annually In 2021, the market Picture 3: Market size of plastics and plastic pellets manufacturing industry in the US 2012 - 2022 (Unit: USD) for producing plastic and plastic granules was estimated to be valued at 74 billion USD, having slightly recovered from 2020 and the financial harm brought on by COVID-19 That all shows the importance and necessity of the plastic industry in the US The plastic industry's rapid development coexists with the issue of plastic waste The US is likewise looking for a solution to this issue as a contemporary country leading green consumer trends And as a result of this pressure, the bioplastics sector was established and has continued to expand Of the more than 367 million tons of plastic produced annually, the bioplastics market still accounts for less than one percent (according to World plastics production 2020 and Plastics Europe 2021) The market for bioplastics, however, is still expanding in contrast to the minor reduction in the global output of conventional plastic Bioplastics market growth is mainly driven by increasing demand and the emergence of more complex product applications Due to the rising demand for bio-based packaging in the food and consumer products sectors, the US bioplastics market is among those that are anticipated to expand significantly over the course of the projected year Bio bags and bioplastics have higher tensile strength and are environmentally friendly so it is consequently anticipated that the demand for bioplastics would grow over time This is also an advantage for APH when producing bioplastic products is the way that APH wants to develop strongly in the US market b Attractiveness About the market, the plastics market demand in the US was valued at USD 86,02 billion in 2021 The existence of the well-establish automotive, electronics, aerospace and defense industries is what accounts for the high market share Besides, population growth is correlated with rapid urbanization and industrialization has encouraged an increase in spending on construction to satisfy expanding infrastructure needs which has led to an increase in demand for builders’ ware of plastics Those elements play a significant role in creating a wealth of chances for plastic companies that want to operate in the US Regarding resources, the US is one of the leading countries in modern technology where businesses can learn about advanced production technology that promotes the growth of the plastic industry One of the US’s advanced technologies for the plastic industry is nanotechnology It is in use to reinforce existing plastics Besides, it is “additive manufacturing” also known as 3D printing, is used by numerous industries to quickly develop minor designs It enables companies to make design changes before putting the products on the market Next is “end-to-end tracking” Throughout a product's life cycle, blockchain technology is perfect for ensuring the quality of the raw ingredients and finished goods In addition, this technology can show the correct dosage; monitor and report on the part production process; even deliver real-time data such as time, cost, waste, and standards compliance Another technology that can solve the environmental problem, when plastic waste is currently a global concern, is biopolymers also known as organic polymers While ordinary polymers are made of synthetic compounds, making them very strong and lightweight but at the expense of not being easily biodegradable, organic polymers not have that issue It is easily broken down into organic compounds that the environment is able to absorb The US has become a target market for numerous plastic manufacturing companies thanks to advancements in modern plastic production technology Plastic is very important to the US economy According to the 2020 Size & Impact Report from the Plastics Industry Association (PLASTICS), in 2019 the plastic industry in the US accounted for USD 432 billion in goods and 1,003,000 in jobs Due to the industry's rapid growth, employment in the sector rose as well, reaching an estimated 1.5 million people and USD 549 billion in shipments (based on the most recent data from the prior year) The increase in natural gas is one of the key factors contributing to the development of the plastics industry in the US Access to affordable, reliable natural gas is ensuring profitability and minimizes risk for the industry as a whole In many parts of the US, gas is vital to the functioning of many industries And according to SPI, over the coming years, the plastics market will continue to grow rapidly both domestically and globally, driven mostly by greater use in transportation, healthcare, packing, and other industries The cost in the US for the plastics sector has decreased due to the country's low cost of natural gas and oil in comparison to other locations, making it a more competitive player in the global plastics market There is no denying the growth of the plastics industry in the US, but beyond the gains to the economy, plastics also have a negative influence on the ecosystem and the environment in which people live After California and Oregon, this is the third city in the US to impose a ban on environmentally hazardous goods Therefore, in 2020, the US recently made progress in reducing plastic waste when New York city’s rule prohibiting the use of single-use plastic bags goes into force on March Currently, the New York City government is also increasing the propaganda for the new campaign, including using the keyword #BYOBagNY (using eco-friendly bags) on social networks despite the fact that many shops have posted warnings regarding the shift in consumer shopping habits Besides, a recent executive order on the launch of a new program was also signed by President Joe Biden that encouraged research and application of biotechnology This is regarded as a reliable step for bio-based products to enter the biggest and most competitive market in the world According to this law, the US government will enhance support for and encourage enterprises to create product lines with biological origins to create job opportunities for US workers Infrastructure development for the bioplastics sector, along with greater government initiatives to decrease landfilling, such as the US's 2030 goal to decrease food losses and waste, which is anticipated to boost demand for biodegradable products This is very suitable for the business expansion of APH, which is one of the top businesses in the biotechnology development sector, generally using bioplastics, in recent times It will have many opportunities to develop APH’s products in the largest market in the world c Societies and culture In the US, about 37 million tons of plastic are used each year About 16 million tons of these are made up of plastic bags and household plastics, both of which are frequently “single-use” Americans consume 100 pounds annually per person on average Using plastic products by Americans continues to increase each year while recycling has not changed in the period from 2010 to 2017 Not only consumers but other industries in the US also rely significantly on plastics which means the demand for plastic bags and household plastics can reach 20 to 22 million tons in 2040 (higher 35% than at that time level) However, considering the global trend toward “green consumption”, reducing the use of plastic products is necessary for reducing the environmental pollution Statistics indicate that 23 billion plastic bags are used annually in New York alone, damaging both the land and the sea Using fewer single-use plastic bags would result in annual savings of USD 12,5 million on garbage disposal in this city Be aware of this problem, the US authorities and the government have enacted laws on the use of bioplastics in consumption Environmentalists think it is meaningful because this law will force power companies to stop cheap single-use plastic products to help solve the plastic waste crisis that is happening in many countries This is one of the opportunities for APH to develop its bioplastic products to reach US consumers more widely and popularly iii Analysis of competitors in the target markets a Vietnamese competitor The US has long been regarded as a potential market and a goal for many businesses including plastic businesses to be able to penetrate this market In particular, the US has been a strongly industrialized country and needed a lot of plastic materials which is a motivation for Vietnamese businesses to develop to export to this country Not only APH, but many plastic businesses in Vietnam are also gradually building strategies to expand the business scale to bring their products to the US market, among which cannot mention Stavian Chemical Joint Stock Company (Stavian Chemical) Stavian Chemical is one of the top biodegradable plastic businesses in Vietnam Stavian Chemical had two plants that adhere to JIS and European standards located in Hung Yen province and Hai Duong city In particular, the business's products are independently tested according to US laboratory standards and achieved the certification of environmentally friendly plastic bags by the Ministry of Natural Resources and Environment Over the past decade, the business has affirmed its position in this industry The products that Stavian Chemical offers to the market are extremely diverse, but the most prominent one is the Stahaus, a line of biodegradable household plastic packaging products Stahaus is an upgrade of Green Eco - a best Vietnamese-selling brand in many major familiar supermarket chains Currently, Stahaus is supplied to customers and businesses such as WinMart, Big C, BRG, Lotte… In business activities, the business is constantly improving and innovating technology to meet the rigorous testing requirements of many demanding export markets such as Japan, the US, and the EU Because of the professionalism in improving the quality of bioplastic products, Stavian Chemical is proud to become one of the largest manufacturers in this product segment, not only serving the domestic market but also exporting to other markets, especially the US market – a fastidious and demanding market, always demanding quality products and meeting the requirements that desired by this market Currently, Stavian Chemical is a leading enterprise in the distribution of plastic resins, chemical and petrochemical products in the region and in the world, as well as one of the largest leading manufacturers of biodegradable, eco-friendly packaging in Vietnam In 2021, Stavian Chemical achieved sales of more than USD 1.2 billion with about 2,000 employees, more than 21 global branches, and a product network present in more than 100 markets while APH's revenue was about USD 600 million and currently owns a system of 16 factories producing plastic products and materials The Group's customer network spans more than 70 countries and territories In terms of scale as well as operating revenue, it is clear that Stavian Chemical is doing very excellent in expanding its business and diversifying its operating markets With the great potential as well as the position and brand that Stavian Chemical has positioned in the country and in the international market over the years, it will be a serious competitor of APH when jointly developing a product line of bioplastics and both have the US export market APH needs to have the exact strategies to upgrade its products as well as be strong enough to compete with potential competitors in the same potential markets, especially the US b Other country’s competitors 10 The US businesses in this market are also serious competitors with Vietnamese businesses The reason is that these businesses have advantages in operating scale and have a strong foothold in the US market Moreover, they also both can buy cheaper technologies, and machinery and have no export tax barriers to sell in this market Additionally, those products are also more trusted In particular, the companies in the bioplastic industry in the US are large businesses with a wide scale of operation throughout the country According to a market research report in 2021, the market size of the bioplastics industry in the US is estimated at USD 428 million, the number of businesses in this industry is 130 businesses of which Green Dot Bioplastic is one of the businesses in the bioplastic industry major in this market Green Dot Bioplastics is a biotech company specializing in the development of bioplastics and biocomposite pellets It was founded in 2011 and has its headquarters in Scenic Kansas, USA The company offers its products include four categories: Biocomposites, Natural Fiber Reinforced, Biodegradables, and Elastomers Green Dot Bioplastics, an innovative, sustainable end-use bioplastics developer and supplier, has expanded its Terratek BD line to target packaging and single-use applications Green Dot Bioplastic is classified as one of the major players in the bioplastic industry in the US Catching up with the current world consumption trend, the company has also launched many eco-friendly bioplastic product segments and is always working hard to improve and innovate its product lines by applying modern technology as well as expanding business scale across the country By now, the company has representative offices, product development laboratories, and manufacturing plants in the US throughout Emporia, Ottawa, and Onaga Besides Green Dot Bioplastic, Natureworks LLC is also a competitor of APH in the US market NatureWorks LLC is an international company that produces bioplastics - polymers derived entirely from plant resources - as an alternative to conventional, petroleum-based plastics, and is also a pioneer in the development of bio-based materials that reduce carbon footprint with its Ingeo technology The company is headquartered in Plymouth, Minnesota, USA, and operates with a total number of 275 employees In the US, the company has a notable market share in the bioplastics manufacturing industry, where they account for approximately 8.0% of total industry revenue Recently, CJ BIO and NatureWorks are entering into a Master Cooperation Agreement to commercialize new biomolecular generation solutions, which is a new step in the development of advanced biomaterials that contribute to the commercialization of new biomolecules creating a more sustainable future 11 With competitors operating in the US target market, APH's process of entering the market and expanding its products in the US will have many challenges that require the company to constantly improve and innovate its products to have a foothold in this competitive market iv Description a Global strategy of the company A Global ambition Once again, plastic is a necessary material in daily and production life However, environmental pollution is a global concern With the core value of creating a green future, APH wants to protect people and society’s benefit, not only in Vietnam but also in the world Its vision is to become a leading high-tech and environment-friendly plastic company in Southeast Asia and achieve global objectives Vietnam is a country in the Southeast Asia area which is considered a fast-growing area and has a higher high rate of urbanization which boosts the usage of plastic products because of their convenience Additionally, as e-commerce platforms flourish, there is a rapid rise in demand for plastic packaging, which has resulted in a warning amount of plastic trash in Southeast Asia Realizing that, APH has made it a goal to create products using bioplastics in order to both help the environment and benefit itself Not only in Southeast Asia but APH also emphasizes its role in larger markets, especially the US where industrialization and modernity are developing so the need for plastic is exceptionally strong As we can know, the majority of APH’s income comes from the US The US also introduced green consumption policies to support businesses producing biological products Specifically, APH has been protected by the AnEco trademark in the US market, ready to compete with other biological products in this market In addition, the US is also APH’s target market when they have many modern technological resources in production APH can learn and improve to develop stronger And the last, seeking the market is not only to maximize its own profits but also to build a green future, the government’s goal of deploying NetZero before 2050 and support and promote Vietnamese plastic enterprises However, in the process of finalizing its global strategy, APH’s role is an exporter To achieve its goals, APH needs more effort B Global positioning In APH’s development strategy, Southeast Asia, countries in Europe, and the US market, APH must concentrate on the development of production and investment in biodegradable plastic materials and products 12 About bioplastic products AnEco's efforts to obtain US trademark protection have allowed APH to operate in the US and through the e-commerce level of Amazon By providing a variety of choices, APH gave customers a diversification in choices to maximize profit Besides, the price of the product is also different depending on the tax barrier in different countries For example, in the US, APH compostable bags range in price from USD 14 to about USD 35 APH also provides information about the quality and safety of products to customers Particularly, APH’s goods must meet the certifications like BPI Compostable, and Food Contact, to be accepted by the US market Additionally, in this demanding market, some partners of APH also require factory inquiries like ISO 9001, ISO 14000, and ISO 22000, And in 2021, APH became the first Vietnamese company to own two biological patents PBAT and PBS With long-term efforts, APH can be confident with its competitive strength and position to both other competitors and customers APH’s plastic products, especially bioplastic ones, are standardized before exporting to the market APH is meeting customers’ requirements And APH’s customers are not only people (b2c) but also businesses (b2b) To create a green future, and reduce plastic trash, APH has been present in over 100 countries and areas About the target markets Southeast Asia, Europe, the US, Japan, always chosen by many businesses including Vietnam Because those countries have a developed economy that can bring profit to the business And activating well in those countries can help APH have the position and belief of other countries In addition, those are developed so pollution is always a concern This relationship is mutually beneficial C Global business system In the first stage, APH is the exporter Established in 2002, APH started out as a small plastics business and over time developed into a business that produces and exports hightech, environmentally friendly plastics and then exports to the target markets In this stage, APH is focusing on research markets and production Realizing the global consumption trend towards green consumption, APH wants to contribute to reducing plastic waste globally as well as making its profit In 2013, APH started to invest in researching and producing biological products After two years, APH successfully produced biodegradable plastic products and exported them to the international market However, APH still faced many difficulties APH has tried to build a business system to strengthen its value for five years In particular, in 2019, APH invested 51% in a Korean company that specializes in the research of bioplastics and established Ankor Bioplastics joint venture company that became APH's second R&D center This would help APH become the first Vietnamese plastic 13 company to own the biological patents PBAT and PBS that demonstrates to customers the high caliber of APH's products Besides, APH also focuses on investing in machinery and equipment for production In 2013, the company's the production and business scale increased its total capacity to 57,000 tons/year Moreover, with owning the patent, in early 2022, APH broke ground for the first factory PBAT in Southeast Asia, this is also a milestone marking APH’s position on the green map With a capacity of 30,000 tons/year, this plant can tackle the issue of APH not having enough raw materials to boost production capacity, export to other countries, and cut expenses This milestone makes its presence felt on the global market and getting ready to launch products there APH’s plant PBAT is also the fourth plant in the globe which helps APH entice substantial investment capital Moreover, owning many offices in markets also attract huge FDI After completing the business system to export, APH still promotes its marketing strategy in subsidiaries APH not only sells at representative offices, at distribution supermarkets but also does marketing by selling to its partners (Vinamilk in Vietnam) Specifically, in the US market, APH sells its products on Amazon, approaching more than 300 million customers And last, in order to attain economies of scale, APH creates a value chain that both integrates and coordinates businesses in many markets D Global organization To complete the mission and values established, APH needs to create a comprehensive organizational structure in order to put itself and its products on a global stage With a chain of member companies of up to 16 and more than 5000 employees to ensure the perfect production process With a role as a plastic exporter, APH’s structure includes the logistics part, specifically, APH owns An Tin Inter-Transport Joint Stock Company Besides transportation, marketing and sales it is very important that APH’s structure owns this part To promote operations in foreign markets, APH also has representative offices in the target market and even cooperates with foreign distributors (like Nexeo Plastic in the US in order to export plastic beads) About the process, APH combines activities carried out primarily in Vietnam with analytical data on the international market To set up a global structure, first of all, APH needs to firmly build a domestic one and because subsidiaries in Vietnam are the majority, the company's culture is Vietnamese culture (9G Code of Conduct for Leaders and 9T culture for staff) And in Vietnamese business culture, the manager is a missionary b Entry strategy of the company 14 In 2022, APH's products were available in more than 100 countries To achieve that success is largely due to APH's strategy of entering the target market In addition, the selection to enter these markets also helps APH find resources in the plastics sector Depending on the difference in the market, APH chooses different ways to penetrate In Singapore, APH chose to set up a subsidiary (An Thanh Biscol) In the US, APH combines to set up a subsidiary (An Phat International Inc.) and a joint venture (AFC Ecoplastics) Building a subsidiary helps APH to own more control and technology leakage, but this form requires more resources to compete, so there is more risk, and slow entry As for the form of the joint venture, it helps APH penetrate the market quickly, especially for large and potential markets such as Singapore and the US However, the form of the joint venture can bring many risks of technology leakages and difficulties in organizing management APH has had appropriate market penetration strategies to complete the process of bringing products to more countries, affirm its position as well as contribute to creating a greener future for the world v Conclusion Nowadays, with the strong development of the world, the trend of green consumption is spreading more and more and is being chosen by consumers Green consumption has been quite popular in developed countries and there are initial steps for developing countries when people's income and consumption consciousness are improved Consumers are increasingly interested in smart and sustainable consumption, as well as environmentally friendly products and services Following this trend, many businesses have been turning to biological products Among them, An Phat Holdings is a prominent name in the Vietnamese plastic market when it recognized the green consumption trend quite early, and developed a strategy to bring its products into the international market It can be said that APH is one of the pioneers in producing bioplastic products in Vietnam with the goal of developing high-tech, eco-friendly plastic products Over the past 20 years, APH has been constantly creating a green future to catch up with the world's trends With efforts, APH’s position is increasingly affirmed and enhanced With time, the trend of green consumption will be more and more widespread, this will be a great opportunity for APH to make breakthrough strides in its business strategy and product production In the not-too-distant future, we can believe that APH will develop dramatically and put its products' imprints on countries around the world, bringing products to the global map 15 REFERENCES Vietnamese references An Phát Holdings (2020) Phó Chủ tịch An Phát Holdings chia sẻ kinh nghiệm xuất sang Mỹ An Phát Holdings (2021) An Phát Holdings thức Hoa Kỳ bảo hộ sản phẩm xanh Bích Thu (2022) Sản phẩm nhựa phân hủy sinh học có thêm chỗ đứng thị trường Hoa Kỳ Nguyễn Chuẩn (2022) 120 triệu USD cho "tham vọng xanh" An Phát Holdings Hiệp hội nhựa Việt Nam (2022) Xuất sản phẩm nhựa sang Mỹ theo xu hướng tăng mạnh Hồ Hường (2022) Phó TGĐ Nguyễn Lê Thăng Long: An Phát Holdings đón "quả ngọt" từ TMĐT xuyên biên giới với tầm nhìn “xanh” An Phát Holdings (2021) Báo cáo thường niên Tập đoàn An Phát Holdings năm 2021 Như Loan (2022) An Phát Holdings câu chuyện 10 năm chinh phục thị trường Hoa Kỳ Như Loan (2022) Sản phẩm xanh An Phát Holdings rộng đường phát triển Hoa Kỳ 10 Như Loan (2022) Stavian Chemical: Bứt phá phát triển chuỗi cung ứng tuần hoàn 11 Thế Hồng (2019) An Phát góp 51% vốn vào Cơng ty TLC Hàn Quốc sản xuất nguyên liệu sinh học phân hủy hồn tồn 12 Bích Thu (2022) An Phát Holdings động thổ nhà máy nguyên liệu xanh lớn Đông Nam Á English references ANDREAS PRALLER, P K (2022) Innovations in plastics manufacturing: carbon dioxide flexes its muscle AXEL BARRETT (2021) Top 10 Best Bioplastics Companies 2021 Clare Goldsberry (2020) The Plastics Industry Is Essential to the US Economy James Pethokoukis (2017) 10 Reasons Why America Is So Much Richer Than Other Rich Nations NatureWorks (2022) CJ BIO and NatureWorks Working Towards a Master Collaboration Agreement to Commercialize Novel Biopolymer Solutions Pritesh Samuel (2022) Why Vietnam Remains an Attractive Destination for US Businesses 16 Siddhanth Bajaj (2021) Top 10 Plastic Manufacturers in the U.S.A Thomas Hundertmark, Manuel Prieto, Andrew Ryba, Theo Jan Simons, Jeremy Wallach (2019) Accelerating plastic recovery in the United States 17 ... And doing the final exam essay of course Global Strategy Management can help students to understand and remember the global strategy and entry strategy of the company better This essay can provide... UNIVERSITY COLLEGE OF BUSINESS SCHOOL OF INTERNATIONAL BUSINESS AND MARKETING FINAL EXAM ESSAY Course: Global Strategic Management Lecturer : Nguyen Van Dung Class code : 22C1BUS50313902 Student... company in Vietnam and now leading in Southeast Asia a The aims of the essay The main aims of this essay are to know more about the global strategy of the company; research a macro environment in the