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Global strategic management 4th edition by lasserre philippe (full) Copy được(copyable)

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Cấu trúc

  • Cover

  • About the Author

  • Brief Contents

  • Long Contents

  • List of Figures

  • List of Tables

  • Mini-Cases and Examples

  • List of Acronyms

  • Tour of the Book

  • Companion Website

  • Acknowledgements

  • Introduction to the Fourth Edition

  • Part I GLOBAL CONTEXTS

    • Chapter 1 Globalization of markets and Competition

      • Introduction

      • The phenomenon of globalization

      • Globalization from a macro perspective

      • What are the factors that push for globalization?

      • What are the factors that work against globalization? The localization push

      • Globalization at the level of the firm

      • The global/multi-local mapping

      • Summary and key points

      • Appendix 1.1 Positioning a business on global/multi-local mapping

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 2 The Emerging Global Environment

      • Introduction

      • Emerging countries and their development

      • Emerging countries and their institutional and business environments

      • Emerging countries and global firms

      • Summary and key points

      • Appendix 2.1 A profile of the BRICS

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 3 Globalization, Societies and Cultures

      • Introduction

      • The different facets of culture

      • National cultural differences

      • Economic cultures and business systems

      • The impact of cultures on global management

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 4 Globalization, Sustainable Development and Social Responsibility

      • Introduction

      • Sustainable development

      • Globalization and environmental issues

      • Globalization and societal issues

      • Global corporations’ ethics and corporate social responsibility

      • Global companies and business ethics

      • Social responsibility and global firms: an ongoing challenge

      • Summary and key points

      • Appendix 4.1 Main non-governmental organizations involved in corporate social responsibility

      • Appendix 4.2 Major business ethics codes

      • Appendix 4.3 The oecd guidelines for multinational enterprises

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

  • Part II GLOBAL STRATEGIES

    • Chapter 5 Designing a global Strategy

      • Introduction

      • A company business strategy

      • Framework for a global strategy

      • Global strategies and the multi-business firm

      • Global strategies and the small and medium-sized enterprise (sme)

      • Born global

      • Summary and key points

      • Appendix 5.1 Measuring corporate globalization

      • Appendix 5.2 Selected government support programs

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 6 Assessing Countries’ Attractiveness

      • Introduction

      • Why is a country attractive?

      • Market, resources and industry opportunities

      • Assessing market opportunities

      • Assessing resource opportunities

      • Competitive context

      • Socioeconomic, political and cultural distance

      • Country risk analysis

      • Putting it all together

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

      • Appendix 6.1 Models and sources of countries’ assessments

      • Appendix 6.2 Comparison of turkey and egypt, 2014

    • Chapter 7 Entry Strategies

      • Introduction

      • why enter? Defining strategic objectives for a country presence

      • when to enter? First mover, follower, or acquirer?

      • entry modes: how to enter?

      • comparing entry modes

      • choosing an entry mode

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resource

      • Notes

      • References and further reading

    • Chapter 8 Global Strategic Alliances

      • Introduction

      • Framework for analysis

      • Strategic alliances in a global context

      • Global alliances versus local alliances

      • Understanding the strategic context and spelling out the strategic value of an alliance

      • Partner analysis

      • Negotiation and design

      • Implementation

      • Global multilateral alliances

      • Alliance constellation management

      • Partner selection

      • Joint venture decay and failure

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 9 Global Mergers and Acquisitions

      • Introduction

      • The rationale for cross-border M&As

      • Cross-border acquisitions performance

      • Pre-acquisition

      • Integration framework

      • Integrating the companies: the transition phase

      • Integrating the companies: the consolidation phase

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

  • Part III MANAGING GLOBALLY

    • Chapter 10 Global Marketing

      • Introduction

      • Customer behavior, convergence and global segmentation

      • Product standardization

      • Global branding

      • Advertising

      • Global pricing

      • Global account management

      • Global solution selling

      • Global marketing positioning

      • Fair trade marketing

      • Global marketing and its limits

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 11 Global Operations and Digital Networks

      • Introduction

      • The globalization of value chains: offshore production and outsourcing

      • Selecting operational sites

      • Global manufacturing networks

      • Global sourcing

      • Global logistics

      • The global management of infrastructure projects

      • The internet and global operations

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 12 Global Innovation

      • Introduction

      • The international product life cycle model

      • Globalization of R&D: benefits and constraints

      • Management of global R&D networks

      • International transfer of technology

      • Global knowledge management

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resource

      • Notes

      • References and further reading

    • Chapter 13 Global Financial Management

      • Introduction

      • Currency risk

      • Project finance

      • Global capital structure

      • Trade finance

      • Global financial management and taxation

      • Summary and key points

      • Appendix 13.1 Description of risk linked to infrastructure assets

      • Appendix 13.2 A pulp mill project in indonesia – an example of cash flow adjustment

      • Appendix 13.3 Development banks providing project equity financing

      • Appendix 13.4 Official export credit agencies for oecd member countries

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 14 Global Human Resource Management

      • Introduction

      • Assignment of personnel: the global human resource wheel

      • Expatriate management

      • Localization

      • Skills development

      • Summary and key points

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 15 Designing a Global Organization

      • Introduction

      • The merry-go-round organizational challenge

      • The international division model

      • The global functional model

      • The geographical models

      • The multi-business global product division models

      • The matrix models

      • Alternative structural models

      • Regional headquarters in global management

      • Summary and key points

      • Learning assignments

      • Key words

      • Appendix 15.1 Types of organizational design

      • Web resources

      • Notes

      • References and further reading

  • Part IV CONCLUSIONS

    • Chapter 16 Current and Future Trends in Globalization

      • Introduction

      • Global challenges

      • Demography and migration

      • Asymmetric development

      • Regional blocs

      • Sustainable development

      • Technological developments

      • Global risks

      • Ethnic, religious and cultural friction

      • The future of global corporations

      • Summary and key points

      • Appendix 16.1 Description of global risks and trends 2016

      • Appendix 16.2 A simplified methodology for elaborating scenarios

      • Appendix 16.3 Five global scenarios

      • Learning assignments

      • Key words

      • Web resources

      • Notes

      • References and further reading

    • Chapter 17 Global Strategic Management in Action: Haier – The Building of a Global Champion, 1984–2016

      • Introduction

      • Phases 1 and 2: brand building and diversification (1984–1998)

      • The competitive battlefield of china in the 1990s

      • Phases 3 and 4: internationalization and global brand strategy (1999–2012)

      • Phase 5: networking strategy (2012 onwards) – consolidating global leadership

      • Learning assignments

      • Notes

  • Glossary

  • Index of Subjects

  • Index of Names

  • Index of Companies and Organisations

Nội dung

This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. It offers an insight into the impact of globalisation on business organisations and how managers could and should react. It is written by a wellrespected professor of strategy at one of the worlds leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale; global strategic managers facilitate international business planning and global strategic decisionmaking.

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