MKTG 466 Global Marketing Essay questions to prepare for the Final Exam To each question, write a double-spaced essay in 150-200 words In the final exam, you will need to answer only one question However, because you don’t know which question you will have in your actual exam, you should prepare your answers to ALL of these questions Pay very close attention to your English in your answers, please! Q1 What is standardisation in international marketing? What are its advantages and disadvantages? Give a few examples (real or imagined) to illustrate one or two of those advantages, and one or two of those disadvantages Q2 What is localisation in international marketing? What are its advantages and disadvantages? Give a few examples (real or imagined) to illustrate one or two of those advantages, and one or two of those disadvantages Q3 What is a country-of-origin (COO) effect? Imagine that your firm is from China, that it manufactures consumer goods, and that it now wants to expand its business to Vietnam, where China has a very negative country image What can you to market your products in Vietnam? Throughout your essay, please write “COO” instead of “country of origin” Q4 What is a country-of-origin (COO) effect? Choose one of these countries as your firm’s COO: Japan, South Korea, France, the USA, the UK, and Germany Imagine that your firm manufactures consumer goods, and that it now wants to expand its business to Vietnam, where your firm’s COO enjoys a very positive country image What can you to market your products in Vietnam? Throughout your essay, please write “COO” instead of “country of origin”