^ TAP CHl KHOA HQC XA HQI s6 (214) 2016 HANH VI Tiep NHAN THONG TIN BAO CHi TREN DIEN THOAI Dl DONG CUA THANH NIEN TAI THANH P H H CHi MINH VA TJNH BINH PHU-OC PHAM mrONG TRA' HOANG THI THU H A N G " Kef qui diiu tra 500 niin tai TPHCM vS tlnh Binh Phudc, ve vile ttep nh$n thong tin bio chl bing Oien thoai dl ddng nam 2013, cho thay: niin chu yiu dgc bao trdn dtin thoai di dgng tai nha vi It chgn mgt thdt diim co dinh Hg dgc luat qua nhieu trang khic va chi doc nhUng thing tin hip din vdi hg, each dgc vin dung vol phan nhdm gidi tlnh, di tuoi, nghi nghiip trinh dg hgc van vS (Tia ban a tri Thdng tin that su, xa h$l va dot sing IS ba to^i thing tin duyc cong chung miu nghiin ciu quan tSm nhieu nhat Tiy theo gidl tlnh, tuSi, trinh dg hgc vin mS hg cd sy quan tim din cic thing tin khic Ti khda: hinh vi thing tin bio chi dipn thoai di dOng niln Ngiy nhin: 20/4/2015; ngiy phin biin.sCia chia: 2/10/1015; ngiy chip nhin ding: 24/S/2016 Cic phuong tipn truyln thdng mdi nhu internet, di|n thosi di ddng dang ddng mOt vai trd ngiy cing quan trpng cupe sdng hing eOa nhilu ngudi, Hipn nay, ba phin tu din sd thl gidi aa v l dang sip dyng aien thosi di dpng cd kit ndi bing thOng rOng Nhu c i u sui dung thilt bj di dOng aa tso sy apt pha thj trudng truyen thong toan clu Doanh thu tu vipc quang d o qua cic thilt bj di aOng tren t h l gidi nim 2013 ast 13 ty ad la My v l dy kiln nim 2018 se tang Bn 40 ty nghia 11 muc tang trydng ast 300% (Ll van 2013) Nh&ng ccn s l ndi trln eho thiy thj trudng truyln Hoc viOn Bdo chi va Tuy6n truyln ~ U6n doan Lao dOng tinh Binh Phudc thdng the gidi dang bydc vio ky nguyin cua cic thiet bj di dOng Vipt Nam H mOt thj trydng thilt bj di dpng giau tiem ning v l II mpt sd cie qude gia cd ty l | ting trudng internet di ddng cad nhit trln thl gidi Tinh d i n 2011 ca nudc ed han 120 trilu thul bao ailn thosi di adng (Bd Thong tin v l Tmyln thdng, 2012: 36), dp dien thopi thong minh (smartphone) I I khoang 20 trilu tuang ipng vdi 20% din sd aang sy dyng thul bap 3G (Hoing Phi 2013) Dien thoai di adng (bao gdm ca dien thoai thdng minh smartphone) II mdt hinh thO^; mdi dupe dung de truy cap Internet va eu ngydi sip dyng Intemet thi cd ngydi stp dyng hinh th&c niy (Cimigo, 2011: 15) Day thyc PHAM HUONGTTjA- HOANG THI THU HANG - HANH VlTlEP NHAN sy 11 mpt thj trydng rat Idn a i l vdi bio chi ale biet 11 bio di adng d Viet Nam 60 nien; va 200 niln tinh Binh Phudc ehia deu cho aja aiem thj xa Ding Xoai va huyen Chan Thanh D l y I I nhung aja bin tpp trung nhieu trydng p h i thdng cao dang, asi hpe va cac khu ehl xuit khu edng nghiep Idn, H nai t i p trung nhdm khaeh the niln - khach hing tiem ning eua bio ehi dl ddng Kit qua ting quit v l die dilm cua miu ailu tra nhu sau: ty Ip nu nien chilm 35,6%; nhdm lull td 16-20 tudi chilm 33%, tu' 21-25 tudi 11 43,2% cdn Hi I I nhdm tuii ty 26-30 tuii chilm 23,8%; ty le thsnh nien ed trinh dp trung cip/ cao dang ehiem 21.8%; aai hpe trd len 11 35.2%, 43% la niln ed trinh dO tU THPT trd xuing trang dd t i t nghipp THPT chilm 32,6%, CUng vdi sy phit trien cua thj trudng dien thosi di dpng cac ipng dyng chp nhung thiet bi cang dype cai tien biln chile dien thoai thdng minh mdt eing thdng tin da nhiem tao "eupc d c h msng smsrtphone" d Viet Nam (Hoing Phi 2013) Dilu niy Hm thay d i i hinh vi tiip nhan thdng tin bao chl eua cdng Chung ty dpc bao giiy bao dlln tu bing miy tinh sang dpc bio trln cic thilt bj di adng Day I I each thue tiep nhsn thong tin via nhanh, via ngin ggn, ca nhin hda vS lugn luon dl ding, thich ung vdi nhu eiu tieu dung tin tuc theo phong d c h sing dpng va hoin loan mdi cua gidi tre Sy phit triln cua eie thill bj di dpng DjA DieM VA THdl O I E M T | £ P dd cd dipn thopi di dOng da tao NHAN T H O N G TIN B A O CHl BANG mOt xu hydng phit triln bao chi mdi: xu hudng di dpng hda; v l dy BIEN THOAI Dl DONG kiln, aiy s l I I mpt xu hydng Idn ajnh Caeh ung xy vdi truyen thong eua hinh sy phit triln eua bio ehl cdng Chung (media behavior) dupc tuang lai the hipn qua each thyc tllp xiic v l sy dyng eac phyang tien tmyen thdng dpi Vdi myc dich md ta thyc trpng cua Chung nhy dpc, nghe, xem d aau, vao hinh vi lilp c|n thdng tin bio ehl trln luc nio, bao Ilu; xem hay nghe dipn thosi di dpng, bii vilt dya trln ciing vdi ai; thudng xem gi hay nghe kit qua nghien cyu tu' cuOc khao sit gi Ok Hm gl Khi a i t d c hinh vi niy vipc tiip nhsn thdng tin blc chi bing mdt qui trinh x l hOi, bdi dipn thosi di aOng cila 500 thsnh nien d n h x l hpi cy the, chung ts ed thl l o tuii tu 16-30 tsi hai ffia ban TPHCM ludng v l ly giai s i u s i c han nh&ng xu v l tinh Binh Phudc vao thing nam hudng va chuyen biln d c h 2013 Miu khao sit dugic chpn thee thuc tllp nhsn thdng tin bao chi bing d c h thui: phin chum Dja bin aipn thosi di ddng cua cdng ehung TPHCM cd 300 nien dupc Mpt trpng nhyng a|c ailm cQa tmyln chpn tu quan (qusn 1, quin quin thong mdi'" la sy d l cap cai tOi va 5, quan 10 qu|n Thl Buc) m i i quin hydng tdi vi|c thoa man nhu c i u c l TAP CHl KHOA HOC XA HOI sd (214) 2016 Bieu a i 1: Dia diem Sep nhan thdng tin b i o chl b i n g dien thoai di ddng cua n i l n d TPHCM v l Snh Binh Phudc Don vj: luot chpn xnpaan/KhongciiuTrtnolo/Onlialiing/OnhabBn Ontiigal noilimvi^ itau xebuyt qidncS K/ngucii nhaditrxe pbi Ihin built Nguin: S i li|u khao sit vio thing nam 2013 fr nhln Cdng chung cua truyen thdng nha bpn be, ngudi than; tren d 10/ xe mdi khdng chi dan thuan II ddi tupng buyt; trln dudng di; khong cu II d chju tie apng m l II ngudi tilu dung - aiu; nai khic Kit qua ting hop cho nhung khieh hing sip dyng san phim thiy vile tllp nhln thdng tin bio ehi truyln thing mpt eleh chl dOng theo eua nien dO thj TPHCM v l tinh nhu eiu sd thich theo thdi dilm thich Binh Phudc d cie aja aiem II khdng hpp cua tdng ngudi Theo dd vi|e ding dlu Die bill, mpc dti vdi tlnh lya chpn dja dilm thee ddi thOng tin ning di apng edng ehung cd thl dpc dpi Chung cung lien quan chit che den bao d bit ey dau nhung ty le dpc bae eleh phan b l , su" dyng quy thdi gian tai nha Isi rat eao vdi 278 lupt ehpn roi cua cOng chung bio chi Cie aja (chilm 42.8%) Phin Idn cdng chiing dilm cing It tlnh gin gOi thi lai cing vin sip dyng dipn thopi di apng a i truy adi hoi sy uu tiln vl|e sy dyng c|p tin tire, chung to hinh vi giao tiip thdi gian roi cua c l nhln a l tiip nh|n api chdng niy dien Ihudng xuyen thing tin (Oi VIn Trpng 2007) va da trd thdi quen mOt host Dya trln ca sd I I sy thuin Ipi v l ddng khong the thieu cOa nhilu quen thuOc d i l vdi vipc hpe tip lam ngydi vile va sinh host cua cdng ehung Chung toi aua phyang an de D i i vdi eic dja ailm cdn Hi hiu hit khao sat v l aia dilm tiip nhan thong I I nhung dja ailm it cd tinh gin gOi tin blc Chi trln dlln thoai di dpng ciia m i i quan hp gi&a ngydi vdi niln tpi khu vyc ad thj TPHCM ngydi vi vpy viec sip dung Ihdi gian v l tinh Binh Phudc: d nha; d co rii ciia lung c l nhln rlt cae Trong quan/noi Hm vipc/d trydng hpc; d nhung trydng hap dien thopi di dOng nhi hang/quin rupu/quln bar/quin a i td ro uu t h l cua thilt bj truyln d phi; d nhi ga/ trpm chd xe buyt; d thing mdi ad 11 tlnh nang da phuong tipn v l di adng giup truy c|p tin tye PHAM HUONG T l ^ - HOANG THj THU HANG - HANH VI Tl6P NHAN mpi lue mpi nai Vi the nd trd mpt phuong tipn tiep nh|n thong tin b i sung cho d c phuong tiln truyln thdng dpi chiing khic Thdi ailm tiip nhan thdng tin eung H chi bao t h l hien m i i lien he giua d c h thuc SU' dung truyln thdng dsi chung vdi d e aac diem nhan khiu x l hOi cua cOng chung Qua ad n h i truyen thing cd the biet dyyc d c ting Idp x l hpi khac ed nhung ung xip truyln thOng khie nhu thl nip (Trin Huu Quang 2006: 276) Chang hpn nghiln cuu niy phin dOng c i n bp cdng chdc, nhln viln v i n phdng tiip nhln thong tin bio chi chii y i u d ea quan/nai Hm vile (68 lupl chpn) hpe sinh sinh vien cho ring hp thydng chpn vipc tiep nh|n thdng tin bio chi bing dipn thdpi di dpng tai nha (192 iypt chpn) Trong thdi asi truyen thdng s l msng internet va t i t ca c i e phyang tipn truyen thong d l lam cho thdng tin cd sin tim tay v l phin Idn 11 miln phi Thong tin vdi s i lypng qui Idn v l dudng nhy khdng bao gid kit thuc buOc edng chung phai cd kha ning chpn Ipc thOng tin cao ban Chinh vi v|y, xu hudng truy cap tin tdc nhanh ngin gpn v l khdng c i djnh trd nen phi biln Theo k i t qua khao sit, niln d khu vyc thj TPHCM v l Binh Phudc it ehpn mOt thdi ailm c i djnh a l tiip nhan thpng tin bap chi qua dipn thopi di dpng Hp dpc bit cd luc nac nlu ranh roi (chiim 56%); v l chi cd mOt thdi dilm c i djnh ehilm ty I I cao 11 tu sau 21 gid den 23 gid (15,7%), tiip den la khung gid sau 12 gid trua den 14 gid chiiu (12,8%) Ket qua n i y cho thiy hinh vi giao tiep truyln thflng cua cdng chiing gin lien vdi quy thdi gian roi v l nd aupe cdng ChUng khai thic mot each tdi aa d^ tiep nhln thflng tin nhd v i o tinh ning ngiy d n g vuyt trOi eua cOng nghp C A C H THCfC T | P NHAN T H O N G TIN B A O CHl QUA BIEN THOAI Dl DONG Hiin cflng ehung truyln thing mdi d l thay a i l phuong thuc tiip nhln thOng tin de phO hyp vdi mOi trudng truyen thong ngiy cing phong phu, aa dsng Phuong thirc ape cd ehilu s i u bj p h i vd, thay vio ad II phuong thue dpc nhanh ape ludt a l lilp nh|n thflng tin Cich thdc lilp e|n thflng tin thiln v l thj gile ad 11 lydt qua r i t nhanh, t|p trung vao nh&ng khu vyc cd hinh anh, mau s i c b i t m i t hay ed nh&ng npi dung lien quan d i n nhu ciu, thj hiiu, sau dd mdi quylt djnh cd dpc tllp hay khflng Xet v l mat thyc tien v l cdng nghi ung dyng cua truyln thdng s l d c h thii'c tllp nh|n thdng tin blc ohi qua aipn thoai di aOng cd nhilu diem tuong ding vdi eleh thdc tiip nh|n qua miy tinh Ngoii yu the H tiip cin thing tin nhanh thi eleh thdc niy cung H met trd ngai cho qua trinh truyln thing, bdi vi nOi dung thflng ailp khOng aupe eflng chOng tiip nh|n mpt eleh ed chieu siu dilu niy aong nghTa vdi vi|c hi#u qua truyln thdng ed thl bj giam suL TAP C H I KHOA H(X: XA HOI sd (214) 2016 B i l u dd 2: Caeh thuc B l p n h l n thdng tin bao chi cda n i l n xet theo dja b i n c u tru D a n vj: % Khdng d i l l y m i t i r d n g tlnh cA mdi vdo dQc Lirdt qua nhi^u Irang khic ntiau vS cH ape nh&ng IhOng lin h i p dSn- Dpc nhi^u Irang cung liic Chu y4u ape mpt Irang mJ minh thich •TPHCM DBInh Phtrtic Nguin: S i ii|u k h i o sat v i o thang nam 2013 (Tran H&u Quang 2006: 293) Chung tdi aa sy dyng d c d c h tiep can de khao sit d c h thipc tiep nhln thdng tin bao chi bing dipn theai di ddng cua nien d khu vyc dd thj TPHCM va tinh Binh Phudc Kit Vipc lya chpn e l e h thue d l t l l p n h l n thing dilp tmyen thong nam d giai qua nghiln cuu eho thiy nhdm eflng aosn nh|n tin (reception) cua mOt chu Chung dpc lydt qua nhieu trang khic trinh truyln thong khep kin Cie va chl dpc nh&ng thong tin hip nghien cdu aa chi ring thing di|p din vdi he ehilm ty l | eao nhit 53% cd the khdng dupe tiep nhpn aiy au (ty Ip niy d TPHCM can han d Binh nlu chit lypng kinh truyen khflng tit Phudc 6.6 diem phin trim), trpng cflng Chung khOng cd du thdi gian hay 28.7% s i ngydi dyae hdi tra Idi chu sy kiln nhln de dpc trpn vpn mpt td ylu dpc mflt trang ma hp thich (cdng blc nghe mpt chyang trinh Ching Chung cOa Binh Phudc to thich hsn nghiln cuu Thic tr^ng tiip d c h thue dpc niy ban cdng ehung d cin vdi cSc chuong Mnh phit TPHCM vdi ty l | tuang yng I I 34,1% cia BSl phSt QuSng Ninh cia so vdi 24,8%) cdng ching Quing Ninh (Khoa X I hfli Kit qua phdng vin siu cho thiy ngoll hpc - Hpc viln Blc chl v l Tuyen cac each thifc tiep nhan thing tin neu truyln nam 2010 va 2014) cho thiy tren cdng ehung blc ehl dpe qua dien chit lupng sdng kim va thing tin tu thpsi di ddng edn su dung mpt s l internet nhanh han aai I I ly d c h thdc tiep nhpn khic nhy truy cap khiln thinh gia xa rdi a l l phit tri/c tiip vac mpt trang bao ehi di|n tu Cdng chung thudng "ehpn Ipe" hoac qua d c trang mang xa hfli hay thing tin theo d c tieu chuin nhy: eac trang ting hyp thong tin Cach nh&ng v i n a l ma hp dang quan tam thue tiep nh|n thdng tin niy d l tso nh&ng nfli dung phO hpp vdi suy nghT I p lyc canh tranh cho nginh bao chi cOa hp hay nh&ng thOng tin bac chi budc d c don vi bao chi phai dua tin ma hp cho I I quan trpng hip din nhanh han nhilu han ngin gpn hon PHAM HUONG TRA - HOANG THI THU HANG - HANH VI Tl£P NHAN nhung khdng Hm mit di ban chit vdn cd cia cic thl lopi bio chi a l thu hut cdng chung Kit qua khao sat cua hang CNBC tren trang web cua hp cho thiy phan nua sd ngudi khflng ape qua ba aopn diu bai chi cd vai ngudi dpc ain hit bil bao (Thanh Tim 2013) Bd la mpt diu hieu cho thiy d c h thuc tllp can thdng tin cua cdng chung da thay ail Cflng Chung cang it kiln nhan ban va kha nang dung nsp tllp nhan thflng tin cd chilu sdu cOng d n g giam sut Thay vio dd 11 thdi quen su dyng nhung san phim truyln thflng thiln v l thoa man gile quan mOt eleh trye tiip - dd eOng H m|t trii eua van hda ipng xu truyln thflng hi|n dsi Oil vdi hp san phim truyln thdng phsi nhsnh hon nhilu ban ngin hon trye quan ban v l eung It phai dOng nao hon Ly cua l i i ape trln H x l hpi cdng nghiip, cflng chung bio chl thudng ed rit it thdi gian nhyng thdng tin tren mpng internet lpi qui nhieu Khl ty tien ich dypc de cao thi t i m ly dpc a l liy thong tin ngin gpn thay vi de thudng thdc cd xu hudng phi biln Do hp cd xu hydng dpe, nghe xem thst nhanh v l chi ape nh&ng thflng tin thst sy ein thiit va bit m i t a l tilt kilm thdi gian Ba myc aieh chinh vio mpng internet eua cflng chOng d dja ban khao sat 11 nghe nhsc (282 lupt ehpn), ape tin tiPc trye tuyin (280 lupt ehpn) v l vao mpng x l hdi (275 lyat chpn) Nhung myc aieh khac nhu chat, gii'i va nhan tin nhin, tai cac ipng dyng cd ty le lya chpn it han Trong nin van hda truyln thong thien v l thj giae cOng chung khdng chl tiip nhan thong tin qua nghe nhin m l edn bing eie thao t i e nhu chpm trupt bim vudt Cii m l cflng chiing nhln thiy tren mln hinh aipn thopi khOng chi I I hinh Inh m l edn phai tuong lac dupe vdi nd Do dd yeu td a l hpa thflng tin bio chl tren aipn thopi di apng cOng rat quan trpng Bilu a i 3: Cic myc dich chlnh d l vio mang intemet cua nien d TPHCM va tinh Binh Phudc Don vj: lupt chpn m zi) :^Bl» iai Nguin: S i ii|u khao sll vao thdng nam 2013 Tiiliu Xonphm Xnfidm Chlnh dch thipc lilp nh|n thdng tin niy d l tpo nhOng kJ thuit truyen thflng mdi nhy d c h xd ly tit xip ly anh, xu ly Idi din, xy ly d i hpa d l lln quit mit aiu tien vio giao di|n cua trang blc TAP CHl KHOA HOC XA HQI sd (214) 2016 ape gia phai dung lpi v l ddn nhln dupe nhieu thflng tin nhlL Co the thiy hinh thyc npi dung v l hieu qua cua thflng dipp truyln thflng qua aien thosi di apng aa cd sy khae bipt dang k l so vdi d c losi hinh bao ehi truyln thing, nd ddi hdi tinh tipn Ieh, chu adng, linh hopt va da ehiiu d c h thyc tllp can thdng tin Ding thdi nd cOng lam cho tin tde dypc tmyln theo nh&ng eleh thuc phi truyln thing vdi nh&ng hp qua khong the aoan trudc auoc truyen tai (Mai Quynh Nam 2000' 810) Mat khac hipu qua cua bao chl dupe phan anh qua kha ning anh hudng ciia bao ehi d i i vdi cong chiing Trong qua trinh truyln thflng, mue dieh tmyln thflng, thflng dilp dich v l mong api cua chO the d n g g i n gOi, cd the chia se va phu hop vdi eong ehung, nhdm d i i tyang tiep nhan thi ning lye v l hi#u qua cua tmyen thdng d n g eao Od la ly tai mpt s i thing aipp cd the quang ba vdi nhdm cdng Chung Idn so khac chi din vdi mflt bp phsn cdng chOng nhit djnh Cflng chiing bao gid cOng quan tam hudng v l se quylt ajnh nh&ng losi thflng tin ma hp tllp nhan Theo kit qua aieu tra cua chung tfli thdi sy, x l hOi v l ddi sing H ba lopi thflng tin dirge cOng chung quan tim nhiiu nhit trln aipn thopi di adng, ad thflng tin thdi sy cd 240 iyyt chpn (chiim 10,1%), thflng tin xi hpi ed 235 Iyyt chpn (chilm 10%) v l thdng tin ddi sdng d 217 iyyt chpn • ^ ^ H & N G LOAI T H O N G TIN B A O :{^BB^fQC THEO DOl NHlEu N H A T QUA DlgN THOAI Dl BONG Phin tich thflng aipp bio ehi (tit ca nh&ng gi xuit hipn tren phuong ti|n thing tin api chung) la mpt hydng nghien cuu rit aupe coi trpng Thflng qua nghiln cipu thflng dilp ta co t h l thiy dupc d c m|t aa dpng cua cupe sing xa hOi ty ad ed t h l tim hiiu v l mpt xa hpi huac mpt thdi ky Ijch sy nhit djnh ciia mOt x l hpi Nd cQng che thiy tinh t i chuc trang giao tiip dpi ChOng, Sy Iiln kit x l B i i u a i 4: Losi thdng tin b i o chi dupc Hip nhSn nhiiu n h i t xdt theo dja b i n c u trU hpi gi&a ngudi dpc, Don vj: % ngydi nghe, ngudi xem cho thiy mdi quan l i m chung cua hp adi vdi d c npi Thiri5(f Kinh 14 XS hpi Vin Ma Bin sfing PhSp lu«t dung thdng • Binh Phirtc aiep ayyc D TPHCM Nguin: S i li|u khao s i t v i o thing nam 2013 —i,''-n ^r PFP^ MM¥IA":' PHAM HUONG TRA - HOANG TH| THU HANG - HANH VI TlSP NHAN (ehiem 9.2%) Nhdm thflng tin dyae quan tim thu hai 11 vin hda (7.7%) kinh t i (7%) ehinh tri va phap lull (alu ehilm 6.4%) khoa hpc ky thu|t (5.8%) v l giio due (5.6%) Cac losi thflng tin khic d ty le dudi 5% Khi so sinh xem ed sy khac bill nio cia cdng Chung nien gi&a hai dja ban cu trii TPHCM va Binh Phudc adi vdi d c thdng tin ma cflng chung quan tim kit qua cho thiy thflng tin thdi sy v l phap lull duyc niln d Binh Phudc de tam nhilu ban d TPHCM vdi ty l | tuong ung 10.5% v l 7.6% so vdi 7.5% va 5.7% Bilu cd t h l ly giai la d nhom tudi tu 26 din 30 nhdm cdng nhan miu nghiln cdu tip trung khl nhiiu d Binh Phyde (ma nhdm tuii cd ty le tiip c|n thdng tin thdi sy thflng tin v l phap luat cao han cae nhdm tuii nhdm nghe nghiip edn Isi) Trong nien d TPHCM quan tam tdi thing tin v l x l hpi (10.8%) va kinh t i (8.2%) hon d Binh Phyde (lln lupt I I 9,4% v l 5.7%) Moi gidi tinh cd sy quan tim din d c lopi thdng tin khie Nam gidi quan tim nhieu din d c thing tin v l thdi sy (11.4%) khoa hpc cflng nghp (10.6%) v l the thao (10.4%) Trong n& gidi Hi quan tim nhilu ain nhdm thing tin v l x l hfli (11.1%), adi sing (9,8%) va vin hda (8,5%) Kit qui phong vin sau eho thiy nh&ng thdng tin v l ddi sing, x l hOi phin nhieu H nh&ng thdng tin v l vin d l thupc ITnh vyc gia ainh nhu am thyc khflng gian sing, mpc vat gia dinh Do nh&ng ajnh kiln sin cd xa hpi, nam gidi cd the eho ring nh&ng thdng tin minh it ein quan tam Xet theo dp tuoi nhflm d d^ tuii tu 21-25 to kha tieh cyc hp theo ddi da dpng d c losi thflng tin Id vile Hm (10,1%) xa hpi (10,1%), ddi sing (8,8%) phap lu|t (8,7%) ain nhung thflng tin qudc t l (8,4%) thdi sy (13%), vin hda (7,5%), t h l thao (7,3%) va du Ijeh (7,1%) Nhdm ed dO tuii tip 16-20 It quan t i m d i n thong tin chinh trj (4,3%) kinh te (5,2%) x l hOi (9.9%) Hp quan tam ehu ylu ain thflng tin tuyin sinh (11%) adi sing (10,3%), giio due (10,1%) Nhom eo dp tuii td 26-30 cd cung sy quan tim ain cie lopi thong tin nhy nhdm tU 21-25 tuii nhung vdi ty I I thip hon v l hp qusn t i m nhieu nhit din thdng lin v l thdi sy (10,1%) B i i u niy ed thi ly giai la dp d nhdm tuii 16-20 phin Idn cflng Chung dupe hdi dang ap tuii ain trudng, phai tham gia cac eupc thl chuyin cip hpc thi tuyin vio d c trudng nghe cae aIng, aai hpc Trong cae nhdm tuii khic, cflng Chung a i tham gia vio lye lupng lao apng, nhu elu v l thong tin ring v l da dpng hon Xet d ylu t i trinh ao hpe vin, nhdm ngydi tra Idi ed trinh dp ty trung cip, cao aing trd lln quan tim nhiiu nhit ain nhdm tin tdc cdng (hard news) nhy khoa hpe ky thu|t (17.8%) Ihdi sy (12.2%) kinh t l (10.1%); nhdm ed trinh ao hpc vin thip han (tit nghiip trung hpc phi thdng trd xuing) lpi quan tam nhilu han din thong tin mim (spft news) nhu thdng TAP CHl KHOA HOC XA HQI so (214) 2016 tin xa hpi (10.1%) va ddi sing (9.91%) Sd dl cd sy quan tam khac cfl t h l la dp nh&ng ngudi ed trinh IS hpe v i n cao han thydng 11 nhyng ngydi cd eflng viec on djnh cd vj t h l xa hfli nen nhu ciu tim hieu ning cao kiln thuc thong tin lien quan tdi nghe nghipp x l hpi H diiu cin thilt Trong nhdm cdn lai quan tam hon tdi nhung thong tin cude sing ddi thydng d c vin d i xa hpi sinh xung quanh cac hoat dOng nai cpng ding minh dang sinh sing Khi d c thdng dipp dype truyln tai P ^ K O n g aac cflng chiing tdc I I nd d l ^ l ^ ' h i e n vai trd t i chdc x l hOi thdng qua host dpng truyin ba tap thl Ding thai vipc cflng chung bay td thai aO bing hanh vi truy d p chia se thflng tin bao chi trln aien thoai di apng eho thiy nang, mdc dO t i ehtpc hinh dflng x l hpi eija eie phuang tiln truyen thflng mdi H rit Idn Tuy nhiln kit qua nghien cuu cho thiy tan suit tham gia bin luan tin tde bao ehl qua aipn thoai di apng tuong a i i thip eh! CO 5.6% ngudi tra Idi cho biit hp thudng xuyen tham gia v l 29.4% thinh thnang mdi tham gia; gin met nua cflng chung duac khao sit hiu nhu khflng tham gia (44.4%) Dieu eho thiy kha nang tuang tic giu'a bio chi va cOng chung qua dien thosi di adng I I chus cao K t r LUAN Viec kit ndi va truy cap Internet da lam cho aien thosi di aflng trd mpt thilt bj aa phuang tien thlch hpp vdi viec tllp nhan thflng tin blc ehi Vipc tiip nhan thdng tin bao chl qua aien thosi di aflng d eac aja diem k h l aa dpng nhien phin aflng cflng Chung tmy cap d nhi Thdi gian truy cap c h l y i u I I ranh rfli Cflng Chung tiip nhan thong tin bao chi thiln v i thj gile ape ludt v l ch! tsp tmng vao npi dung Iiln quan tdi nhu eiu Nhu ciu lilp nhpn thflng tin blc ehi eua eflng chung eung rat aa dpng mfli nhflm cflng chiing Hi cd nhyng nhu elu va thj hiiu khac theo ape ailm gidi tlnh ad tuoi trinh dfl hpc vin Tuy nhiln thflng tin m l eflng Chung quan t i m nhilu nhit 11 thdi sy, x l hfli va adi sdng Oly eOng I I mOt thach thdc khflng nho adi vdi mil td blc vile lya chpn mOt mfl hinh thflng tin bao chi phO hap: ting hpp hay chuyin biet hda Nhyng rd ring vdi sy da dang d c h thdc va nhu d u tiep nhan thflng tin eua cOng chung hien thl nhyng td bao Idn cin phai cd npi dung mang tlnh chit ting hyp • CHCI T H I C H I" D i e diem cua truyin thong nna, la each thftc t i chuc II#u cd nhilu dudng d i n t4i cac bai viel trang web khac Co chu d l I,6n quan (trong each thuc cO thudng ' " ' ^ ' ''>"9- ™ " " = " http://wwv,.doanhnhan saigon.vn/nghieng-23-5-do/bao-giay-that-sung/1076231/, tray c | p n g i y 19/10/2013 T r i n HCru Quang 2006 Xi hii hgc bio chL TPHCM: Nxb T r i ... thj TPHCM v l tinh nhu eiu sd thich theo thdi dilm thich Binh Phudc d cie aja aiem II khdng hpp cua tdng ngudi Theo dd vi| e ding dlu Die bill, mpc dti vdi tlnh lya chpn dja dilm thee ddi thOng tin. .. vyc ad thj TPHCM ngydi vi vpy viec sip dung Ihdi gian v l tinh Binh Phudc: d nha; d co rii ciia lung c l nhln rlt cae Trong quan/noi Hm vipc/d trydng hpc; d nhung trydng hap dien thopi di dOng nhi... 5.7%) Moi gidi tinh cd sy quan tim din d c lopi thdng tin khie Nam gidi quan tim nhieu din d c thing tin v l thdi sy (11.4%) khoa hpc cflng nghp (10.6%) v l the thao (10.4%) Trong n& gidi Hi quan