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1 Ballester, E D Aleman, J L M , 2001, “Brand trust in the context of consumer loyalty”, European Journal of Marketing, 35, 1238 1258 2 Ballester, E D , Munuera Alemán, J and Yague, M J , 2003, “Dev.

1 Ballester, E.D & Aleman, J.L.M., 2001, “Brand trust in the context of consumer loyalty”, European Journal of Marketing, 35, 1238-1258 Ballester, E.D., Munuera-Alemán, J and Yague, M.J., 2003, “Development and validation of a trust scale”, International Journal of Market Research, 45(1), 35-56 Blatterger, R.C and Wisniewski, K.J., 1989, “Price-induced patterns of competition”, Marketing Science, (4), 81-100 Buil, I., De Chernatony, L and Martínez, E., 2013, “Examining the Role of Advertising and Sales Promotions in Brand Equity Creation”, Journal of Business Research, 66, 115-122 Butt, H.S., 2011 “Measuring Customer Satisfaction w.r.t Restaurant Industry in Bahawalpur, European Journal of Business and Management, 3(5), 54-64 Chaudhuri, A & Holbrook, M.B., 2001, “The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty”, Journal of Marketing, 65(2), 81-93 Churchill, G., 1991, Marketing research: Methodological foundations, Fort Worth, TX: Dryden Press Cronin, J.J., Brady, M.K and Hult, G.T.M., 2000, “Assessing the effects of quality, value, and Customer behavioural intentions in service environments”, Journal of Retailing, 56, 193-218 Crosby, P B., 1995, Quality without tears: The art of hassle-free management New American 10 Engel, J.F., Kollat, D.T and Blackwell, R.D, 1968, Consumer Behavior, Holt, Rinehart & Winston, New York 11 Fitzgibbon, C and White, L., 2005, “The role of attitudinal loyalty in the development of customer relationship management strategy within service firms”, Journal of Financial Services Marketing, 9, 214–230 12 Jian, Y.X., 2004, “Research on the product value, brand trust, brand emotion and the brand loyalty”, Journal of Management, 61, 29-50 13 Jillian C.S and Geoffrey N.S., 2001, “Consumer perceived value: The development of multiple item scale”, Journal of retailing, 77, 203-220

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