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ENROLLMENT MB Lufkin Jay Goff Matthew Ward Jim Hundrieser May 2020 INTRODUCTIONS Dr Jay Goff Dr MB Lufkin Matthew Ward Founder of Enrollment Management Parkour 9-6 Chief Enrollment Officer Keene State College Vice President for Enrollment Management California Lutheran University N A C U B O C O N S U L T I N G R E C E N T D ATA - C O N C E R N S Presidents 42% Enrollment 27 % Finance 42% Enrollment in 10 plan to wait a year 27% Finances 20% Duration of pandemic in reconsidering full-time enrollment 14% Uncertainty 9% Completion 5% Access VP Enrollment President 20% Duration of Pandemic 14% unlikely to return to campus in fall 14% Uncertainty N A C U B O C O N S U L T I N G 20% decrease in new enrollment 3 NET REVENUES Risk Assessment Commuter vs Residential International Merit Aid Categories Summer Revenues Population Segment N A C U B O C O N S U L T I N G ENGAGE PERSPECTIVE STUDENTS YIELD STRATEGIES • New applicants • Current admits • Current deposits • Orientation • Welcome Weeks SCHOLARSHIPS • Time to incent • Modeling • Impact to net revenues TECHNOLOGY • Less concerned about visual perfection; seeking authentic feel of campus or students • Multiple engagement • Incentives for participation N A C U B O C O N S U L T I N G HOW ARE YOU SUPPORTING ADMISSIONS? SELF-GUIDED CAMPUS TOURS VIDEO TOURS PORTRAY CONFIDENCE • Ready to open messages • Staging prime spaces • Looking safe and clean • Risk Mitigation • Labs • Staff Training • School spirit – give it some feel N A C U B O C O N S U L T I N G • Staff fully trained with new or updated safety protocols • Flexibility options for late students or unwilling students who want to enroll, but not attend E N R O L L M E N T – S O C I A L D I S TA N C I N G Most Return • Residence halls • Lecture halls • Dining halls • Welcome sessions Half Return • Double rooms become singles • Common bathrooms • Common areas • Labs Staggered Start / Stops • Online for first weeks • Move in for weeks • Final weeks at home • Funding available is half N A C U B O C O N S U L T I N G V A L U E A D D O F AT T E N D I N G WORTH THE INVESTMENT EASE IN STARTING • Deadlines need to flexible • Distinctive programs or experiences • Options • Training and online engagement tools • Incentives for • Funding / payment plans • Tout successes of spring term MEETING NEEDS • Tools • Services • Care • Compassion • Flexibility N A C U B O C O N S U L T I N G Questions
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