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MMA Academic Outreach Taskforce Face to Face Meeting July, 2009 14:00 ET Committee Co-Chairs MMA Liaison Michael Hanley, Michael Becker Kristine van Dillen Attendees: Hip Cricket Phind Me Mobile Mobile Dreams Factory Ball State University Mobile Marketing Association Western Illinois University Academic Outreach Committee Forum Attachments/ Links Jeff Chuck Alberto Michael Kristine Craig Hasen Sacco Benbunan Hanley van Dillen Conrad http://www.mmaglobal.com/forums/message-board/north-americaglobal-committee-forums/academicoutreach-committee-forum http://www.mmaglobal.com/resources/international-journal-mobile-marketing Meeting Recap This meeting was a meeting of the Academic Outreach taskforce, including individuals working on the following ongoing initiatives: Academic MMA Annual Awards - Categories: Individual, Research Team, School a “Individual & Research Team” b “Academic Institution” - Benefits: Access to data, industry, current, ad in the next journal= journal on them, preferred placement in IJMM (for new papers), featured ad banner, release, ad-age article & interview - Submission fee: charging for submissions is a no-no - Judging: co-chairs, committees & others - Notification: handled w/in MMA - Travel to awards ceremony: can’t be offered, perhaps offer free conference registration Student Project Awards a Proposed by Craig Conrad Like the Echo project Fall is a good time for student groups b Hanley & Conrad will take offline & submit proposal to the committee Sponsorship Packages a Zoomerang & mMetrics – both put in $3000 back in 2007 b $2000 awarded to winning team $1000 to runner up c Flesh out details of this with Hanley & Conrad Academic Institution Programs a Drexell & Wharton – put meat on exec education: (Phind me) Extended Learning Program Feedback by end of month Exec Education day or week program May evolve into Certification b Harvard: Becker meeting w/ to integrate mobile into their program c Golden Gate University: Becker speaking at next week d IE Business University: professional Commercial academic endeavor Kaplan – like structure schools in the US: e MIT: open software program All assets & materials & structures are freely available online (open courseware) MMA Certification Program MMA Confidential Page of MMA Academic Outreach Taskforce Face to Face Meeting July, 2009 14:00 ET a Professional Certification: Soft launch by early September around Annual Event b Questions More work on DMEF Online tool: a Text book professional resource via DMEF MMA needs to get involved IJMM: a June issue is running late This year will be the first Electronic version b Biz deving articles for next year Leadership Structure a Ensure formal leadership b Next call: Journal & Certification program need leads c IJMM needs more co-editors Compensation for editorial job Hanley will provide input for the models out there Action Items Becker will set up basecamp account to track Universities that we’re in touch with MMA to get press around IJMM release Hanley will followup with an assessment of recommendation for editorial job & structure of compensation Kristine to open up new channel of communication w/ research@mmaglobal.com Craig would be a good contact for this (what did the old site look like?) Kristine to send out award categories & criteria for the committee to look at If you have problems logging in to the Member’s only message board, please email committees@mmaglobal.com Please let Kristine van Dillen know if you have any questions regarding this meeting report: kristine.vandillen@mmaglobal.com Next Meeting: September 15th, 2009 MMA Confidential Page of ...MMA Academic Outreach Taskforce Face to Face Meeting July, 2009 14:00 ET a Professional Certification: Soft launch by early... let Kristine van Dillen know if you have any questions regarding this meeting report: kristine.vandillen@mmaglobal.com Next Meeting: September 15th, 2009 MMA Confidential Page of
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