Setting up a fanpage contributes to increase sales at PQ medical company

Bachelor’s Degree in Managing and Running Organization Major: Project Management PQ MEDICAL JOURNEY CREATE FAITH LE NGOC ANH PQ Medical Beauty Limited Liability Company Promotion 2021-2022 Address: 158 Nguyen Khanh Toan, Cau Giay, Ha Noi Working period from March 1st 2022 to May 31st 2022 “Setting up a fanpage contributes to increase sales at PQ Medical company” Tutors in university Tutors in enterprise (Name and Position) NGUYEN KHAC NGHIA HOANG THI PHUONG ANH HANOI, May 2022 ACKNOWLEDGMENTS During the project implementation: "Set up a fanpage to increase sales at PQ Medical company", Hanoi Branch Finally, I finished this project report I would like to thank the teachers of the Faculty of International Education at Vietnam Trade University and the University of Toulon for their dedication in teaching me valuable knowledge and skills, and supporting me to complete my studies in this report I would like to express my sincere thanks to lecturer Nguyen Khac Nghia, who gave me very detailed instructions and guidance so that I could complete this project report in the most complete way At the same time, I would like to express my thanks for your cooperation and facilitation In particular, Mr Quach Van Lam, Ms Hoang Thi Phuong Anh and the entire staff of PQ Medical allowed me to carry out the project, providing the necessary data and documents for me to complete the project i TABLE OF CONTENT ii LIST OF PICTURE Picture 1: Slogan of PQ Medical company 2 Picture 2: Fanpage after it was created 7 Picture 3,4,5: The entire content of one and an image of a recent post 9 (May 28, 2022) 9 Picture 6: A post about content with hangtags, print, and promotions 10 Picture 7,8: Results after 3 months of running ads 11 iii I COMPANY INTRODUCTION 1.1 GENERAL INFORMATION ABOUT COMPANY PQ MEDICAL BEAUTY EQUIPMENT CO., LTD Head Office Address: Facility 1: based in the North: House No 35 Alley 68 Trung Kinh Street, Yen Hoa Ward, Cau Giay District, Hanoi Facility 2: Southern branch: Pham Van Bach, ward 15, Tan Binh district, Ho Chi Minh city Tax Code: 0107960443 PL Representative: Quach Van Lam Company Name Abbreviation: PQ MEDICAL CO., LTD Name of Main Line of Business: Wholesale of other machinery, equipment and spare parts Type of Organization: Economic organization producing and trading services and goods Economic Sector: Private Economy Tax Administration: Cau Giay District Tax Department PQ MEDICAL is a leading company in the field of providing modern aesthetic technology machines The company was established in August 2016 with a welltrained, enthusiastic staff that understand customers The company is always updating new trends in the world and Vietnam markets to bring the best value and maximize satisfaction to customers 1 Picture 1: Slogan of PQ Medical company - The company provides the following products: Burners Mini hair removal machine Mini slimming machine Mechanical lifters Electrophoresis machine Lead eraser Hot and cold hammer Light mask Magnet masks Heat mask In addition, the company also provides a number of other equipment: Mechanical Acne Vacuum Cleaner, 17 diamond Machine, Towel Steamer, Non-Needle Machine, Purple Electric Machine, Stone Attachment Kit, Omega Cage and provide repair services and installation of Spa machines Contacts + Hotline: 0921222868 2 + Website: pqmedical.vn + Email: thietbithammypq@gmail.com Personnel size: 100 employees and 20 young engineers (Including: warehouse department, technical department, sales department, personnel administration, ) - Organizational chart : General Manager Warehouse side department Warehouse management Warehou se staff Export staff Personnel administration department Technical department Repair technique Transfer technique Salesman Business department Business manageme nt Cargo inspection staff 1.2 SWOT ANALYSIS - Strength: + PQ Medical Company is a large cosmetic equipment trading company and is fully licensed with legal documents of the state, creating prestige and peace of mind for customers when buying at the company + The company has links with many major global partners to create trust with customers and also help promote product sales -Weakness: The company needs to improve thoughtfully in product consulting and customer care services because this is an issue that customers and partners of the 3 company see and make their own assessment, so the company must increasingly improve benevolent - Chances: + Society is developing, people's beauty needs are increasing, many beauty salons are springing up, so the company is increasingly promoting product advertising to the market, seeking to reach more customers customers, partners, beauty salon centers, cosmetic hospitals to be able to provide products for them, promoting the company's sales + Organize more events, services or promotions for customers to buy the company's products, The company is ahead of the competition in terms of price, so it is an extremely good opportunity, and at the same time, it must drastically improve the issues of product consulting and customer care services -Threats: If the company refuses to improve service issues such as: customer service, product advice, product promotion, then this is really a threat to the company because the company will lose potential customers II PROJECT INTRODUCTION 2.1 INTRODUCTION In order to carry out a well-done personal project, I contacted the management of PQ Medical Through the process of surveying and researching at the company with the help of CEO Quach Van Lam, I learned that the company is currently selling and distributing a lot of beauty equipment products such as tattoo removal machines, melasma machines, slimming machine, skin rejuvenation machine, hair removal machine and other basic machines Meanwhile, the demand for beauty of women is increasing day by day Especially after the prolonged covid epidemic and social distancing The beauty product market still has a lot of potential for development Through the information that I personally have, I decided to choose to set up a separate page to focus on advertising the beauty products that the company currently has I talked to the CEO of this company and learned that the company needed to improve its 4 marketing Therefore, the idea for my personal project is: " Setting up a fanpage to contribute to increase sales at PQ Medical company" and it approved by this CEO 2.2 PROJECT OBJECTIVES Create a fanpage in 3 months with a budget of less than 5 million VND 2.3 DELIVERABLES - Design a fan page and post 25 articles on the prepared fanpage (average 1 post every 3 days) - Return the money of sold products to the company 2.4 MILESTONES - March 1st: Directly representing PQ company to discuss the implementation of the implementation process - March 5th: Create a fanpage - March 7 - May 25: Prepare content and post it on the fanpage - March 7 - May 25: Directly consulting customers through fanpage and selling products directly at the company - March 14 - May 25: Run ads, develop fanpage, - March 21 - 22: Project assessment - May 25: Handing over the fanpage and working back to the company - May 26 - May 31: Report writing * WBS of the project: Setting up a fanpage to contribute to increase sales at PQ Medical company Create a fanpage Prepare images, videos suitable for the content of the post Prepare content Post content full of information Developing fanpage The article combines many methods such as using hashtags, … 5 Run ads Consulting, selling products Via fanpage Customers at the company * Gantt chart: Work plan Directly representing PQ company to discuss the implementation of the implementation process Create a fanpage Prepare content and post it on the fanpage Directly consulting customers through fanpage and selling products directly at the company Run ads, develop fanpage Project assessment Handing over fanpage and work back to the company Start date End date Total number of days done 1/3 1/3 1 day 5/3 7/3 5/3 25/5 1 day 80 days 7/3 25/5 80 days 14/3 21/3 25/5 19/3 22/3 25/5 6 days 2 days 1 day 2.5 TECHNICAL REQUIREMENTS - The product must reach the set target (about 300 likes and follows fanpage) - The article meets the requirements for content and product information 2.6 RESTRICTIONS AND EXCLUSIONS + Reach customers nationwide + Group of potential customers interested in beauty services and products III PROJECT TASKS 3.1 CREATE A FANPAGE After learning about the company, I learned that the company has a website but does not have a fan page that is really attractive to impress customers Meanwhile, in Vietnam, the percentage of Facebook users account for more than 70% of the national population (nearly 76 million according to statistics as of June 2021) It is an advertising channel and also a potential sales channel that the company or anyone can exploit In Vietnam, many individuals have used their personal facebook accounts to post for sale different products such as: clothes, shoes, bags, perfume , food Some other individuals also use live streams on facebook to sell products and they have sold a large number of 6 Picture 3,4,5: The entire content of one and an image of a recent post (May 28, 2022) 3.3 TASK 3: DEVELOPING FANPAGE Regular posting of full content can only help the page plagiarize the company's brand and product profile But if you want more people to know and be able to sell and increase revenue through that fanpage, it's very difficult to just rely on posting So I found the following solutions: 9 - The content of the articles always has hashtags, printed words, about product information, uses, - Keywords make a strong impression - Title creates curiosity, humor - Posts that incorporate promotions, … Picture 6: A post about content with hangtags, print, and promotions - In order to increase the number of fanpage followers in the simplest and completely free way, I chose to invite my friends on facebook to like the page and that worked, but of course, the effect was not high Because the purpose of creating a fanpage is not only to advertise products to many people, but the important goal of the page will be a sales channel that contributes to increasing sales of PQ Medical company Therefore, I have suggested running fanpage ads to find real potential customers I proposed to Ms Hoang Thi Phuong Anh, who is the head of a business branch of the company and the person who directly supported and guided me to practice at this enterprise and was approved with the cost of the proposal this is 5,000,000 VND - Running Marketing: + March: Running marketing vs costing 3,000,000 VND I used to run directly on the page for 1 week (March 14 - March 19) This is a rather small amount for running ads because currently the cost of advertising on facebook applications has increased 10 And this is my personal project so that amount is the test run amount If successfully applied and found customers who create transactions and earn revenue, they will be considered for the ad run in April At the end of that ad run, I have collected 3 sources customer information and have signed a transaction for a hair removal machine sales product Average for a customer information is 1,000,000 VND / 1 customer information + April: Because the advertising campaign in March got good signals, the marketing cost for April was doubled to 6,000,000 VND With this cost, the time to run the ad has doubled and thanks to the effect of the 1st (March) ad, it has created a platform of time to reach customers Therefore, the number of interactions with the fanpage after running the second ad (April 11 - April 23) increased rapidly and brought back 7 customer information The average for a customer information is 850,000 VND + May: continue to run ads at a cost of 6,000,000 VND (May 9 - May 21) and sell 3 more products The cost to pay for a customer information is equal to 4 months After 3 months of running the ads, the number of interactions and likes on the fanpage has increased significantly and sold 6 products, helping the company increase revenue to meet the project's goals Picture 7,8: Results after 3 months of running ads 11 * Cost of running ads: Ads run time Number of days Cost First time 14/3 – 19/3 running ads 6 days 3,000,000 VND The second 11/4 – 23/4 13 days 6,000,000 VND time Thrice 9/5 – 21/5 13 days 6,000,000 VND 3.4 TASK 4: CONSULTING AND SELLING PRODUCTS Creating a fanpage running advertising is on the rise, there will be a lot of customers who are interested in beauty products that will interact a lot Or when making an appointment or inviting guests to the company to experience the company's products and services, it is actually required that all employees understand the products: usage, prices and services, programs Promotion from time to time to directly sell products at the company and consult customers on Fan page 3.5 PROJECT RESULTS AND ASSESSMENT 3.5.1 Results Task Evaluate Progress Task 1: Create a fanpage Accomplished Task 2: Prepare content Accomplished Task 3: Developing fanpage Accomplished Task4: Consulting, selling products Accomplished Task 5: Assessing the project Accomplished Actual work done Actual Actual Actual completion start date end date date Directly representing PQ company to 12 discuss the implementation of the 1/3 1/3 1 day implementation process Create a fanpage 5/3 5/3 1 day Prepare content and post it on the 7/3 25/5 80 days fanpage and selling products directly 7/3 25/5 80 days at the company Run ads, develop fanpage 14/3 21/5 32 days Project assessment 21/3 22/3 2 days Handing over fanpage and work back 25/5 25/5 1 day fanpage Directly consulting customers through to the company 3.5.2 Project Assessment After 3 months of internship, the project was generally completed and achieved the set target Projected works are carried out and performed on time However, running the ad happened beyond the original plan in terms of time and capital The capital to be paid for advertising was much more than the initial personal estimate when starting the project was less than 5,000,000 VND Because Facebook's current marketing fee is quite high The cost depends on the product running the ad The higher the value of the advertised product, the higher the cost for a customer's information As for the cosmetic equipment products of PQ Medical company, all of them have great value, so the cost to pay for a customer information is on average 500,000 VND - 5,000,000 VND or more The price to pay for this customer information is expensive or cheap depending largely on the quality of the advertising channel According to my personal survey, there are many test pages in a week, the trial cost is 5,000,000 VND / 1 week / 1 fanpage, but I can't find any customer information Therefore, after a trial period of advertising in March for a week, me and Ms Hoang Thi Phuong Anh - sales branch manager sat down and jointly reviewed and evaluated the results of the project of running test ads through fanpage which I created yields: Success Therefore, my proposal to continue running ads in April was approved by the company 13 representative Advertising costs for April are no longer just VND 3,000,000, but have been doubled to VND 6,000,000 for a two-week ad run time - A new fanpage created but after 3 months: + Page > 3000 page likes + Posts > 300 likes, comments and shares, + 300 five-star reviews for the page + After all 3 runs of ads, they generate sales for the company  The project was on the right track and the initial goals set forth Fanpage is evaluated by the company for good performance And this is a success beyond my imagination and initial expectations IV PROJECT SUMMARY 4.1 DIFFICULTY IN PROJECT IMPLEMENTATION - SOLUTION RESULTS 4.1.1 Difficulty when consulting directly with customers when starting the project implementation - Difficulties: Because the company has many products and different uses and the equipment is quite modern, learning about the products will need a lot of time to learn all about the strengths and weaknesses, use, operating mechanism to advise customers In addition, when knowing about the product, the consulting skills for customers are not experienced enough to convince customers or answer difficult questions of customers - Solution: I suggest the company support, listen and learn how to sell from knowledgeable brothers and sisters working at the company The sales and marketing department has been very supportive of me - Result: Thanks to the dedicated guidance of the brothers and sisters in the company, my project has learned a lot of new knowledge about products and skills to be able to handle unexpected situations a skillful way 4.1.2 Difficulty developing a fanpage 14 - Difficulties: The preparation of full content, diverse but attractive products to customers is a job that requires high skills and experience In addition, coming up with ideas for customers to actively impress, enjoy, trust and learn about products is a rather difficult question because frequent discounts, calls to like fanpage, and links to websites make many customers uncomfortable - Solution: Instead of just discounting products when customers place an order, you can give a free trial voucher for some of the company's products After customers come to test, grasp the psychology and needs of customers to advise and sell products Enclosed with strong discount vouchers for the next time customers come back to continue using the product - Result: The interaction of the fanpage increased significantly and the number of customers registering to use the free trial product increased in proportion to the increase in customer interaction on the fanpage 4.1.3 Difficulty using Facebook tools - Difficulties: Facebook's current mechanism sometimes causes the fanpage to miss messages or comments from customers Each comment or comment message is an omitted order In addition, some customers complained that the chat with Pages when sending a private message was faulty or that it was difficult to send messages - Solution: Improve the tool browser of the fanpage - Result: Still in the process of perfecting the browser tool of the fanpage, so we are monitoring the process and giving the results after a long time of monitoring 4.1.4 Difficult to run ads - Difficulties: In the condition of a meager and limited budget, running ads will be overwhelmed by stronger competitors - Solution: Promote more creative and impressive advertising content to help make a better impression on customers Especially customer care service when customers interact on the fanpage This is a way to help customers feel served and professional, with a more sympathetic impression - Result: Always put the passion of the product and the company into the advertising content to create a friendly, sincere and special difference from other strong competitors Thereby creating trust of customers so that customers can trust to 15 try the company's services and products Although the number of customers is not high, in return they are quality customers 4.2 LESSONS LEARNED AND IMPLICATIONS FOR INTERN MEMBER * Teamwork skills In 3 months of implementation, I have had many positive changes in knowledge as well as other skills Especially: + There are many differences in communication skills with employees at PQ company and in the process of communicating with customers => Increase personal communication ability + Problem solving skills: is one of the skills that individuals can learn from experienced colleagues in the company Not only the solution in the process of consulting customers, but also when the customer cancels the order or when the order is delayed by the supplier or when there is a problem that is difficult to solve in work, life or online fanpage + Listening skills: is to listen to customers' opinions and listen to the opinions of colleagues This is extremely important as a premise in every job or working environment I work in in the future + The skill of persuading customers is a skill that I have tried to learn and apply a lot to create confidence in the company's products in the midst of a market with many competitors + Ability to cooperate between departments and departments Since then, the work coordination has been very smooth and good Collaboration skills between departments and partners also contribute to the success of this internship + The individual's sense of responsibility and discipline is also forged under such a company environment * Project construction skills Time management skills are crucial to any project So I learned how to allocate time and organize time according to the key events of the project so that the results are completed without delay * Skills to collect and exchange information 16 I have learned how to exchange information without causing confusion, conflict, wasting organizational resources, or co-workers who do not know how to properly communicate with customers Factors influencing communication at work to fully grasp information for consulting service provision Through this internship, I am well equipped with information exchange skills that help in effective communication + Communicate information at the workplace and clients during the implementation of consulting services, as well as during the working process of consulting projects + Understand the communication process in the workplace and the factors that influence the communication process in the workplace 4.3 CONTRIBUTIONS TO COMPANY After 3 months of internship at PQ Medical, I realized that I had contributed a small part of my effort but also brought some benefits to the company Especially: First, the task of setting up a fanpage to advertise the company to customers From there, more people know the company and can use that fanpage as a potential sales channel in the future The second task in my internship is to directly maintain and develop that fanpage for the company Because facebook is a social networking site used by many Vietnamese people Over 70% of the Vietnamese population uses and spends an average of 2.5 hours surfing Facebook to surf Facebook every day for a Vietnamese person Therefore, I chose this form to advertise the company's products to more potential customers and reach them I have created a fan page with a high following (more than 300 accounts that interact and follow regularly) On that fanpage, I posted content about the company's products and mainly focused on the Q88 hair removal machine product line In addition, I also directly answer customers' questions about product information as well as its uses and promotions After finishing the project, I handed over that fanpage to Ms Hoang Thi Phuong Anh, who directly guided me to practice at PQ Medical company and continue to develop stronger in the future In addition to posting content for sale on Facebook, I can also directly participate in the consulting and selling process of the company's products 17 The final task of my project is to sell products directly at the company and in parallel on the social platforms that I have created, the fanpage that I have created The sale of the product increased the company's revenue Thereby making a small contribution to increasing the business results of the company Finally, with a young, dynamic but inexperienced workforce, it not only helps the company increase sales, increase the company's reputation, but also helps the company reduce and save a lot of labor costs Because group practice is for learning and gaining Experience, the salary to be paid to individual interns will not be as high as that of a group of full-time employees This is good news for PQ Medical company and helps both parties benefit as desired V CONCLUSION In today's context of society's development, the needs of life are improved, the beauty needs of people are more and more concerned Grasping this, many companies and businesses have participated in this potential market but at the same time also participated in the highly competitive market Currently, there are many beauty products, quickly launched into the market to serve everyone with beauty needs In addition, famous large cosmetic hospitals such as: Thu Cuc, Hong Ngoc, are now an option for many people, but the prices of such places are quite high, which for most of the market needs Want to find a place that can be both beautiful and safe at an affordable price? PQ Medical Company understands that part of people's thoughts, so the company has traded in beauty equipment products to market to spas that can serve people more easily with quality Products imported and refunded from abroad are famous and reputable in the market The other part, the company also practically applies the test machines for customers looking for a trial or long-term experience Therefore, in order to connect service and beauty care equipment and service providers with those who are in need of beauty or buy machines and products to open a spa shop, the project should: "Set up a fanpage to increase sales at PQ Medical" was conceived and approved by the company and successfully implemented the project within a short period of 3 months 18 he establishment of a fanpage was adopted in the process of the growing company having a website but not yet having a really effective fanpage Choosing to create a fanpage in a potential environment on facebook in Vietnam is a great opportunity for the company and also a way to connect many people who want to know and find it But creating a fanpage is not difficult at all, but for the fanpage to thrive and find users, it is indeed a big challenge Therefore, the steps and factors that can develop a fanpage have been fully applied and have brought real results to the company and users wishing to buy beauty products, Besides the results achieved, fanpage also has limitations It is a high cost to run ads because facebook is "squeezing interaction" strongly between sellers and shoppers Therefore, sometimes with such high advertising costs, there is a risk of not connecting and finding customers Because the cost is quite high In addition, the fanpage has some customers who send feedback that the fanpage is faulty, sometimes interacting with the fanpage is difficult That was overcome by the company's IT team to support and fix it in time The 3-month internship at PQ Medical has helped me grow and learn a lot That's what the environment I learned in was completely different from the previous knowledge only learned at school Here, I get to practice, be practical and have the support from the guys in the company who are always ready to support me I would like to express my sincere and deepest thanks to my colleagues and Ms Hoang Thi Phuong Anh who have always supported me enthusiastically in my work; I would like to thank CEO Quach Van Lam for creating conditions for me to practice at the company In addition, I especially express my sincerest thanks to Mr Nguyen Khac Nghia who has always followed my personal project from the very first days of the project until the end of the project I also want to thank the Vietnamese teachers and teachers at Toulon school who have taught me in the past, and taught me a lot of useful knowledge as a foundation for me later when working in companies and businesses Project instructor's signature Signature of the person implementing the project 19 Nguyễn Khắc Nghĩa Lê Ngọc Anh 20 21 22 23 ... PQ Medical company and chose it as my personal internship project at this company And my project: "Setting up a fanpage to increase sales at PQ Medical company" was accepted by the representative... PQ Medical company This is the fanpage that I designed at PQ Medical: Picture 2: Fanpage after it was created The cover page of the fanpage has been designed with the image of a number of mfa... assessment - May 25: Handing over the fanpage and working back to the company - May 26 - May 31: Report writing * WBS of the project: Setting up a fanpage to contribute to increase sales at PQ