Developing a facebook channel to help business reach customers at BAV communication training co , ltd

TOULON UNIVERSITY - THUONGMAI UNIVERSITY INTERNATIONAL DEPARTMENT 0000000 INTERSHIP REPORT 2021-2022 The title of the internship: Developing a Facebook channel to help business reach customers at BAV Communication & Training Co., Ltd Name: TA Minh Trung Class: CN16-ECO The company: BAV Training & Comunication Company Limited Name of the University tutor: Lecturer Vu Thi Hai Ly Hanoi – 2022 TABLE OF CONTENTS CATEGORY OF ACRONYMS Abbreviation FB LIMITED TVC CTA Full Writing Facebook Company Limited Television Commercials Call to action TABLE CHART CHART CHART CATALOG No Table Name Page Current status of Facebook advertising spending of BAV 12 Training & Communication Co., Ltd in 2019-2021 Table The status of Facebook ad results to help businesses 13 reach customers in 2019 Table Facebook ad results to help businesses reach customers 14 in 2020 Table The status of Facebook ad results to help businesses 15 reach customers in 2021 Table Internship plan for months (1/3/2022-27/05/2022) 27 IMAGE CATEGORIES No Name Page Photo Company logo Photo Company diagram Photo Company service advertising THANK YOU First of all, I would like to express my deep gratitude to Ms Vu Thi Hai Ly, for her dedicated guidance, help and impart knowledge throughout the process of helping her complete her graduation report I would like to sincerely thank the Board of Directors of Toulon University and the University of Commerce and the Board of Directors of the Institute of International Training - University of Commerce for their dedication to imparting knowledge during the years of study, creating conditions for me to have access to reality at the business so that I have the opportunity to study and experience With the knowledge acquired in the learning process is not only the foundation for the course of study but also a valuable baggage for you to enter life firmly and confidently At the same time, I would like to thank the Board of Directors and the brothers and sisters and colleagues in BAV Training & Communication Co., Ltd for creating conditions for me to study, research and exchange useful practical knowledge during the process of learning and completing the course Finally, I wish you, you are rich in health and success in a noble career I wish you, uncles, brothers and sisters in BAV Training & Communication Co., Ltd always abundant health, achieve many good successes in the work Thank you very much! Hanoi, June 1, 2022 Student Ta Minh Trung CHAPTER I: INTRODUCTION OF BAV TRAINING & COMMUNICATION CO., LTD About The Company Photo 1: Company logo - Company name: BAV Training & Communication Co., Ltd - International name: BAV Training & Communication Company Limited - Tax code: 2601001795 - Phone number: 0904 699 880 - Address: No 22 Duy Tan Street, Yi Vong Hau, Cau Giay, Hanoi - Head office: No 22 Hung Vuong Street, Nong Trang Ward, Viet Tri City, Phu Tho Province - Representative: HOANG QUOC VIET BAV Training & Communication Co., Ltd is an in-depth company specializing in strategic planning, identity design and brand communication The company provides a comprehensive marketing solution that helps businesses improve their competitiveness through strong branding BAV is proud to be creating strength and vitality for thousands of customer brands, thereby making efforts to contribute to the mission for the development of Vietnamese brands The company with years of experience has the ambition to bring the marketing platform to go further to bring the most core values to small and medium enterprises applying marketing and digital media to help businesses develop comprehensively and update modern trends After years of implementation with the choice of more than 10 000 customers and different large and small projects, the company understands the problems businesses are facing in marketing and applying the experiences created over time to create the campaign with the highest efficiency for the business BAV Training & Communication Co., Ltd is committed to bringing innovative and effective solutions, BAV accompanies the business to build a strong brand Company Organizational Structure Photo 2: Company diagram Company's Business Products and Services 3.1 Logo design "A logo is a visual product, including images or letters, or a combination of both images and letters to help identify the brand." Just like the slogan, the logo is not only the representative image of a company, an organization, a business, but also hides the message that its owner wants to convey to the community Because of that, each logo has its own identity, has its own differences and is important to make a strong impression on consumers 3.2 Brand identity design Brand identities are tangible elements and have the ability to stimulate the senses of others The brand identity includes things we can see, hear, hold, or touch, including: Brand name; Brand logo; Tagline/Brand slogan; Color, brand typeface; Office application brand identity: brochure, notebook, email signature, ; Online brand identity: Website, social network, ; Outdoor brand identity: billboard, banner, Other promotional publications 3.3 Website design Web design or website design is simply the job of creating a website for an individual, company, business, or organization There are two main ways to design the Web: static Web design and dynamic Web design 3.4 Facebook Ads Facebook Ads, which stands for Facebook Advertising, is a method of advertising using Facebook media This ad will be displayed and distributed automatically depending on the user's personal characteristics such as demographics, geographic location, interests Ads displayed on Facebook will include promotions, promotions, new product referrals aimed at potential customers on the social network, and other social networks affiliated with Facebook Facebook Ads is an advertising service; So when you want your photos, videos, fan pages to appear on Facebook, businesses or individuals need to pay a fee And ads will appear in positions that are already regulated on Facebook Every click on ads, websites, page likes, and interactions in posts will be charged by Facebook Depending on the price at which the business bids for its ad, the higher the bid, the greater the likelihood of that ad appearing 3.5 E-commerce platform An e-commerce exchange (e-commerce) is an e-commerce website that allows traders, organizations and individuals to not the owner or manager of the website can conduct a sale or provide services on it How to say Other this is an online sales channel, which allows transactions between buyers and sellers For example, Shopee, Lazada, Tiki, Sendo, 3.6 Google Ads, YouTube Ads Google Ads is Google's online advertising program Through Google Ads, you can create online ads to reach exactly who is interested in the products and services you offer Google Ads is a product that you can use to promote your business, sell products or services, raise awareness, and increase traffic to your website YouTube advertising is an online advertising service that Google offers, which is displayed on the YouTube channel In order to display promotional videos, product or service introductions, companies and businesses need to pay Google fees 3.7Newspapers & Television Journalism is the product of information about events and problems in social life expressed in writing, images, sounds, created, periodically published and published, transmitted to the public through the types of printed newspapers, newspapers, newspapers, newspapers, electronic newspapers Television is a type of mass media that conveys information with images and sounds of an object or scene traveling away by radio waves 3.8 Trademark protection registration Trademark registration is the procedure that individuals and organizations need to carry out to legalize the ownership of the trademark and can publicize the ownership of such trademarks and trademarks in the mass media 3.9 Scientific research Scientific research is a search, review, investigation, or testing activity Based on data, documents, knowledge, Gained from nckh experiments to discover new things in terms of the nature of things, about the natural and social worlds, and to create new methods and technical means that are higher, more valuable Photo 3: Company service advertising Some of the company's achievements BAV Media has always been a pioneer for media activities in the 4.0 era, is a fully compliant company to pay corporate income tax and its branches in the province are always at the forefront of digital media activities Business activities in Vietnamese markets in provinces such as Phu Tho, Vinh Phuc, Ninh Binh have experienced remarkable development, profit growth of 32%, the markets have increased market share, of which markets hold the No position Bav Training & Communication Co., Ltd has achieved the following achievements: - Vietnamese representative attending ASEAN - Ecomecer 2019 in Thailand - Outstanding start-up enterprises nationwide 20219 awarded by the Central Vietnam Youth Union - Enterprises participating in community activities awarded by Phu Tho province - Typical young entrepreneurs awarded by Phu Tho province CHAPTER II: FACEBOOK DEVELOPMENT STATUS HELPS BUSINESSES REACH CUSTOMERS AT BAV TRAINING & COMMUNICATION CO., LTD Facebook Overview 1.1 What is Facebook? Facebook is one of the world's leading social networks today, as a miniature world that brings everyone together, contributing to the creation of freedom for people and the effort to create a flat world where there is no distance of the real world and the Internet Facebook Business, also known as a business manager, is an account created through a personal Facebook account Facebook Business allows account holders to create a convenient work environment and be able to connect many of Facebook's platforms Facebook Business is considered a powerful tool to help manage all business activities that take place on Facebook Includes activities: creating and managing various Fanpages into accounts, creating a Facebook ad accounts, linking with partners, managing employees, In which the most interested function is to create an account to run ads for the business 1.2 Benefits of Facebook Fanpage for business: 1.2.1 Reach the right potential customers When setting up ads, Facebook allows users to delve deeper into the potential audience of the business Based on preferences, demographics, consumer behavior, This will help your ad show up in front of people who are interested in products, services, brands, etc The most corporate Avoid wasting displays in front of objects that aren't potential 1.2.2 Low advertising costs Other large advertisements are very expensive But it's not necessarily highly effective It's like spending hundreds of millions of dollars to buy an expensive motorcycle While your income is low and you don't need to have it either For small and medium-sized businesses Spending a large amount of money on big advertising is difficult and should not be done For Facebook ads, just spending a low cost right for your business is already accessible to millions of potential Facebook customers at that price 10 In order to create more high-quality content that can respond well to customer requirements while ensuring the suitability of your brand – it is necessary to the following: - Come up with the idea of building content - Design photos that match the content - Post and promote content - Track/analyze article engagement rates =>> If the content orientation will be posted on the Fanpage is well done from the beginning, it will be easy to reach customers and have no difficulty in finding sources of information to build content later Step 5: Promote content To best convey the message to the user, the content should be applied in ways: - Direct method Deploy campaigns that run Facebook Ads to promote content to a larger audience Through this, you will receive many interactions, be known to users and become a loyal follower - Indirect way Use the public who will help you convey content to the community through the form of: Like, share, comment or post on their story This is a simple way to amplify content but has a very strong impact on everyone around you => Whether applied in a direct or indirect way, it is necessary to determine in advance what you will deploy, otherwise it will be counterproductive This is also something that needs to be carefully noted 3.2.2 Improve image quality Content that contributes significantly to business results, the image is an indispensable part When conveying content, customers often pay attention directly to the content of the image, so when posting images, it is necessary to pay close attention to the content conveyed in the photo, the high definition catches the eyes of customers and the color of the photo needs to be suitable for the target audience Size is also an issue to pay attention to, when posting brother or many photos, there are standard size regulations that image makers in the business need to pay attention to 23 3.2.3 Identify the right advertising objectives Clear goals for an advertising campaign are essential When a business wants to generate leads, it's important to design a campaign to achieve your goals before the campaign starts In addition, the results must be measured so that the business can be sure that the campaign is worth the investment Advertising can have many purposes, so it's important to identify a specific goal for a particular campaign A campaign can be designed for the business to consider the following: - Raise awareness of your company, product or service in a clearly defined target market - Communicate the benefits of a business's product or service - Selling products/ services - Create leads for the sales force - Engage customers through a direct feedback campaign - Convince potential franchise customers - Support a marketing event, such as a discount or exhibition From there, it is necessary to analyze demographics such as parameters for location, age, The gender of the customer Next is detailed targeting because of the depth of personal data on Facebook, its algorithms know the user's preferences and behavior For example, Facebook can identify sports fans or pet lovers Any trusted Facebook ad agency would recommend targeting one interest group at a time to help you better evaluate your business's campaign performance Finally, a custom audience can target users who have previously interacted with their brand by selecting custom audiences Facebook records this through its Facebook Pixel tracking tool This has to with retargeting campaigns that focus on the audience of the business that is most likely to convert 3.2.4 Comply with Facebook community standards Facebook regularly conducts cyclical content corrections and cleanups or when there are economic, political, and social upheavals around the world as well as in each country In order to avoid trouble with the fanpage in use, violating the prohibited regulations, businesses need to actively learn more about the operating principles of Facebook in particular and other social networks in general At the same time, it is necessary to be careful in statements, select the content posted, limit the spread of bad content, thereby being able to take the initiative to take the initiative in risking itself 24 The best way is to understand community standards and not make those mistakes Obviously, when there's no violation, there's no reason for Facebook to use its sanctions on you The key criteria to know can be mentioned as: - Prohibition of violence and criminal acts - Prohibit unsafe actions, encourage suicide, harm the body - Ban the use of child nudity and child sexual abuse - Ban sexual exploitation content - Violation of the privacy of individuals and images - It is forbidden to use content containing offensive, inflammatory, violent language - Prohibit spam actions, false declarations, false information - Respect for intellectual property rights 3.2.5 Strengthening advertising, optimizing Facebook platform When FB's changes make daily posts less accessible and not the right audience, advertising is an effective tool to optimize costs while still bringing very high business efficiency Instead of handing out flyers, running FB ads carries the flow of information that customers need in many ways such as setting up settings when businesses run ads or using AI to analyze demographics Constantly increasing advertising when choosing the right customer file is the most effective way to help businesses increase sales FB will regularly change policies and content so constantly optimize the platform to achieve efficiency 3.2.6 Strengthening the training of Facebook training courses Currently, training is an important activity that contributes to ensuring the existence and development of each business Training and development activities help businesses have human resources to adapt to changes in the environment and meet the requirements of the implementation of strategic objectives of the enterprise Therefore, it is necessary to regularly organize courses and training sessions in BAV Training & Communication Co., Ltd to improve expertise and constantly update new policies coming from FB from which will optimally solve the work in each position 3.2.7 Develop a Facebook ad target strategy In developing a Facebook advertising strategy To achieve the desired interaction and transformation It is necessary to develop your ad target strategy with a welldefined Facebook strategy using the following steps: 25 Step 1: Set the right strategic goal Identify key and secondary goals when building a business's Facebook advertising strategy This is the first step to ensuring and moving towards a perfect Facebook marketing strategy This allows you to be able to measure and determine the performance of marketing efforts To achieve the goals as quickly and fully as planned Please answer some of the questions below: - What you want from your business? - What audience you want to reach out to? - How are you going to engage them and interact with them? In each Facebook marketing campaign there may be different goals Just make sure to stay away from frivolous indicators like "Likes." Because these indicators will not bring any real profits Instead, align your business's goals with actual business goals What are the marketing objectives of the business: - Brand awareness? - Traffic? - Potential customers? - Sales? - Interacting with the community? When you know the needs of your business It's easy to maximize Facebook's potential to accomplish those goals Step 2: Identify your audience when you start building a Facebook ad strategy Before using Facebook marketing for business Do you know who will buy your product? Who will use their products? And the most important thing is to determine who is the target customer of the business Understanding your target audience will help you better grasp creating engagement strategies As well as increasing conversion rates and bringing maximum ROI Step 3: Develop a content mix strategy One of the main reasons why you don't get engagement on your fan page is this: Your content combination is not balanced with niche knowledge and business promotion content With this problem, you can fix it by following one of the two well-known social media marketing rules: "80/20 rule" or "One-third rule on social networks" The method will help your Facebook feed sell less, give away more, and more visits Remember: People don't come to Facebook to see your brand ads They use it 26 for inspiration, information and entertainment So give before you want to get something back from your customers Step 4: Plan your social media We all know companies that publish more than 16 posts per month This generates 3.5 times more traffic than companies that publish less than articles It will take a significant amount of time to create Facebook posts And it also needs to be thoroughly studied There's a goal value every month, and most businesses can't that if they don't have a content plan in place A facebook marketing plan that's pre-planned and scheduled when to post is a good way to get things right Use the content calendar on social media This also helps to distribute the article more effectively And it will be useful information to prepare for building a Facebook advertising strategy with quality content Step 5: Access and learn how to your competitor's Facebook marketing Before you develop a Facebook advertising strategy in particular or any Facebook Marketing plan Let's see what's happening in the relevant market of the business Finding your competitors' data will help: - Assess your position in the Facebook market - Identify the main influencers who are supporting your brand - Measure the success and achievements of competitors - Find opportunity areas where your competitors lag behind, weak Facebook has a free competitor analytics feature Find it in the "Pages to See" section under Facebook's "Overview" page After adding your competitor's page You'll be able to see the total number of followers, new posts, and engagement they've gained over the past week Step 6: Select the posting time Facebook's organic reach is at its lowest level since 2012 That's also why your brand is getting so few impressions on posts Even if Fanpage has thousands of followers on the list But one thing that can help improve distribution performance is this: Choose a golden time frame for posting on Facebook There is no specific time frame Every Facebook page will have the best time to post That's when customers are online/ online 3.2.8 Some other solutions 3.2.8.1 Set up and optimize your Facebook Page Facebook believes that a Facebook Page for business will make it easier for brands to reach the right customers, the right needs, and the right time Think of 27 Facebook Page as a Own Media channel, which means seeing Facebook as part of the company and being inseparable from it Facebook page is part of the business Therefore, very quickly, the company can update information and bring information to the most potential customers Another advantage is that when using Facebook, businesses are easy to reach and interact with customers through mobile devices and desktop screens Basically, the structure of a Facebook Page of a business is similar to a personal page, except that it is exclusive to brands or companies To be able to interact with customers who are using this social network, it is necessary to have a Facebook Page to represent your brand or business Use the brand's logo as a profile picture, choose a cover photo that suits your company's products/services, and don't forget to describe some of the activities that the company is doing in the Description section 3.2.8.2 Interact with potential customers through Facebook Groups Don't just stop at creating a Group on Facebook, but attract users to the group as much as possible, then skillfully bring them back to the fanpage of the business Similar to content creation, it's important to bring value to users, thereby helping them interact with the company Always remember, in Facebook Groups should not just talk about business, instead, the task of groups is to provide information and bring value to members Once they know how to create value for customers, they interact and make a profit for the company 3.3 Petition 3.3.1 Recommendation to BAV Training & Communication Co., Ltd - There should be specific ad results breakdowns - It is necessary to clarify the number of customers using the service and the reasons for not using the company's services - It is necessary to have a survey when using the company's products - Need to discuss regular meetings with customers to better understand the customer's goals 3.3.2 Petition to Facebook's governing body - Need timely support when the ad account is disabled - Need online or phone support training regularly to discuss advertising results - Facebook policy changes need time to notify owners running FB ads to have a plan for their business CHAPTER IV: REPORT ON THE COMPLETION OF INTERNSHIP TASKS AT BAV TRAINING & COMMUNICATION CO., LTD 4.1 Report on internship process at the company 28 Date From: 1st To: 15th March Task / Mission Introducing the company, Result Well Done 2022 visiting the company From: 16th To: 3th March departments Training of the company's Well Done 2022 From: 1st To: 15th April products and services Practice articles, design, Well Done 2022 synthesize advertising From 16th To: 30th April skills Develop facebook 2022 advertising strategies for Well Done digital app businesses to From 1st April To: 27th search for customers Report on advertising May 2022 results and report on Well Done internships at enterprises Table 5: Internship plan for months (1/3/2022-27/05/2022) 4.2 Assess the process of completing the internship task 4.2.1 Advantages - Be guided by the instructor at the internship place - Get the best conditions for internships during the internship at the application taste - The job you take on requires many soft skills to help yourself become more dynamic, more skillful - To work in a dynamic, friendly environment - Adequate facilities.4.2.2 Difficulty The actual working environment has a higher difficulty than the theory learned in field The experience is limited, so it has not done the best that the company wants - Phai does many jobs at once: study, internship, graduation report, Sometimes the work doesn't have the best results 4.2.3 Lessons and experiences learned from internships - Need to be more proactive and confident is the first lesson when going to practice Actively get to know people, actively learn about the work where the 29 internship is, proactively propose and work together with everyone All of which makes it easier for individuals to integrate faster in the new environment Being proactive and confident in work as well as in life will help us master the work of directing things according to our own will Also See bad things happen at work - Need to improve and perfect soft skills that is something that you are very eager to have to gain more confidence to help complete the best job you take on, these are important subtle skills, how you communicate, how you listen, how you move around and express yourself When you have confidence, good communication, flexibility in the way of application, in any working environment you can adapt, favorable conditions for later development in the work - Actively learn from experience from practical experience to make the most of the ability to observe, pay attention to the way people have experience around them Constantly exchanging things you not understand, not know to perfect and improve your level From there, get the job done in the best way CONCLUDE The above topic has clearly shown the great impact of customer outreach on the social networking platform on BAV Training and Communication Co., Ltd which is to reach customers quickly with sufficient cost, while making it much easier for businesses to collect customer information than the next activity Traditional town For customers, with just one click of the mouse, they were able to learn the industry about information about this product, price, quality of this product compared to other products on the market In order to grow even stronger, BAV Training and Communication Co., Ltd needs to overcome existing shortcomings and enhance activities to promote customer outreach to help increase brand and sales Reaching customers on the FB platform still deserves to be the first choice for businesses in reaching customers REFERENCES 30 https://www.facebook.com/business/small-business https://lumosvietnam.vn/facebook-business-la-gi-tong-hop-a-z-ve-facebookbusines https://itcviet.com/10-cach-xay-dung-phat-trien-fanpage-facebook-hieu-quanhat/ http://bav.com.vn/ https://www.thegioididong.com/hoi-dap/facebook-la-gi-co-chuc-nang-gihuong-dan-cach-su-dung-cho-1310396 https://cls.vn/blog/lam-the-nao-de-tim-khach-hang-moi-va-tang-doanh-soban-hang.html https://bizfly.vn/techblog/xay-dung-chien-luoc-tiep-can-khach-hang-doanhnghiep.html#:~:text=C%C3%A1ch%20ti%E1%BA%BFp%20c%E1%BA %ADn%20kh%C3%A1ch%20h%C3%A0ng,cho%20l%C4%A9nh%20v %E1%BB%B1c%20c%E1%BB%A7a%20h%E1%BB%8D.&text=H%E1%BB %8D%20s%E1%BA%B5n%20s%C3%A0ng%20theo%20d%C3%B5i,th %C3%AAm%20c%C3%A1c%20th%C3%B4ng%20tin%20n%C3%A0y 31 ... Businesses Reach Customers at BAV Training & Communication Co., Ltd 2.1 Facebook' s growth goals help reach customers Reaching out to customers to increase the brand Increasing brand recognition will make... of a variety of features on its platform, FB users are easy to search and reach businesses - Automatically adjust ads for businesses to reach suitable for each customer: 11 Thanks to ads that... improve Facebook development to help businesses reach customers at BAV Training & Communication Co., Ltd 3.1.1 Facebook app orientation to help businesses reach customers Most people when they start