Logo design
A brand logo is a graphic element or icon that represents a brand, often designed with a unique typeface to ensure immediate recognition It serves as a crucial part of a company's identity, differentiating it through distinct shapes, colors, fonts, and images within its market Beyond commercial use, brand symbols can also identify various organizations and entities.
A brand's identity is formed by its tangible elements, such as its name, logo, color scheme, graphic design, marketing materials, and slogan These components work together to establish a distinct presence in the minds of consumers, effectively differentiating one brand from another.
Website design involves crafting the interface of a web page using HTML, which can be tested across various web browsers like Chrome, Firefox, and Safari While the design process focuses on the visual layout, additional steps such as programming, uploading to a hosting server, and configuring the domain are essential to develop a fully functional website.
Facebook Ads leverage the platform's extensive data to connect businesses with their target audience With a staggering user base of nearly 2 billion, these ads are effective tools for enhancing brand awareness and driving sales growth.
An e-commerce website serves as a platform for traders, organizations, and individuals to engage in buying and selling goods and services, even if they do not own the site This allows users to conduct various aspects of the sales process seamlessly online.
3.6: Google Ads is an online advertising program of Google and Youtube
Google Ads allows you to create targeted online advertisements that connect with individuals interested in your products and services This powerful tool helps promote your business, boost sales, increase brand awareness, and drive traffic to your website.
YouTube advertising, an online service offered by Google, allows companies to showcase promotional videos on the platform Businesses must pay Google to effectively introduce their products or services through these ads.
A newspaper is a medium that delivers information on social events and issues through written content, images, and sound It is produced and published periodically, making it accessible to the public via print, audio, video, and electronic formats.
Television is a form of mass communication that transmits visual and audio information about a distant object or scene by means of radio waves.
Trademark registration is essential for individuals and organizations to legally establish their ownership of a trademark This process not only secures their rights but also enables them to promote their brand effectively across various media platforms.
Research involves the systematic exploration and investigation of data, documents, and knowledge acquired through scientific experiments Its purpose is to uncover new insights about the natural and social worlds, leading to the development of innovative techniques and advanced technologies that enhance value and utility.
Achievements of the company
BAV Media has established itself as a leader in media activities during the 4.0 era, consistently adhering to corporate income tax regulations while its provincial branches excel in digital communication initiatives The company has experienced significant growth in Vietnamese markets, particularly in Phu Tho, Vinh Phuc, and Ninh Binh, with profits rising by 32% and all markets expanding their share Notably, three of these markets have maintained their top positions BAV Communication & Training Co., Ltd has achieved remarkable success in this competitive landscape.
- Representative of Vietnam to attend Asean - Ecomecer 2019 in Thailand
- Excellent start-up national enterprise in 20219 awarded by the Central Vietnam Youth Union
- Enterprise participate in community activities awarded by the Provincial YouthUnion of Phu Tho province
- Typical young entrepreneur awarded by the Provincial Youth Union of Phu Tho province.
Organization chart of the company
THE STATUS OF MARKETING ON SOCIAL NETWORK
What is Facebook Marketing?
Facebook marketing encompasses all promotional activities aimed at enhancing product and service visibility to boost profits and attract potential customers through the social network Key strategies include creating a fan page, fostering community engagement, identifying target audiences, interacting with customers, sharing content, and utilizing Facebook ads for effective advertising.
Marketing on Facebook offers both free and paid options While creating a fan page, posting content, and engaging with customers can be done at no cost, there are still expenses involved, such as content creation, staffing, and operational costs Nevertheless, Facebook serves as a valuable free platform and tool for effectively reaching your target audience.
Facebook ads are a popular aspect of Facebook marketing, offering a paid online advertising service that allows you to reach a specific target audience With its vast user base and continuously evolving algorithms, Facebook ads serve as an effective tool for promoting various products and services.
Objectives of Marketing on social networks Facebook towards customers
The goal of Marketing on facebook is to reach customers who are the audience that the shop owner/business owner wants to attract and pay attention to.
Social media marketing on Facebook aims to achieve three key goals, with one of the primary objectives being to run ads that enhance brand recognition This involves creating engaging video campaigns that not only promote the brand but also deliver valuable information to the audience, effectively capturing their attention and improving the overall brand identity of the business.
To effectively attract potential customers, businesses should run targeted ads that resonate with individuals who have a genuine interest in their services Additionally, measuring the engagement metrics, such as the number of views and interactions, is crucial for assessing the impact of advertising efforts on sales, ultimately driving more customers to utilize the offered products or services.
Marketing solutions on social networks Facebook for businesses
Facebook marketing serves as a valuable online tool for businesses to enhance their marketing strategies and connect with customers However, many companies mistakenly assume that simply using Facebook will automatically boost sales and revenue It's essential to understand that Facebook marketing is part of a broader promotional communication strategy, aimed at informing customers about products and services The success of this approach hinges on various factors, including pricing, advertising policies, and overall advertising effectiveness Therefore, businesses should not solely rely on Facebook marketing but should also prioritize a comprehensive marketing mix to achieve sustainable results.
Facebook continually updates its information and advertising policies to foster a robust social networking environment and attract users The platform emphasizes the importance of official, original, and non-controversial content while prohibiting duplicate or negative information Additionally, Facebook introduces new features to enhance user and business experiences, such as integrating email marketing with advertising accounts, ensuring that ad creators stay informed about policy changes to maximize their use of Facebook's benefits.
Maintaining consistency in content, messaging, and visuals across both online platforms—such as social media, websites, and search engines—and offline channels like television, newspapers, and outdoor advertisements is essential for ensuring that customers can easily recognize and connect with the same brand.
- Some plans when implementing Facebook advertising program:
+ Define specific goals in advertising programs such as recognition, interaction, etc., from which there is a basis for evaluating the effectiveness of advertising objectives.
To maximize advertising effectiveness, it is crucial to define a specific and detailed target audience This involves not only demographic factors such as age, gender, and employment status but also behavioral aspects including interests and habits By focusing on these criteria, businesses can ensure their advertising programs reach the right consumers, ultimately leading to more efficient budget utilization.
+ Design a fanpage that is easy to see, easy to access information, with call-to- action words such as calling, texting, ordering, in the articles.
To maximize engagement on Facebook, it's essential to publish articles at times that align with the target audience's usage patterns For instance, women with young children are most active after 9 AM and around 7 PM, while office workers typically engage during breaks, such as from 8 AM and at noon By strategically timing posts, you can enhance visibility and interaction with your content.
To ensure visibility on Facebook, fanpages must regularly post new articles and engage consistently with their audience Users are more likely to see content from fanpages they interact with frequently, so maintaining a steady flow of updates—ideally every hour—is essential for keeping followers informed and engaged.
To enhance engagement on your fanpage, diversify your content by incorporating various activities beyond traditional posts, such as livestreams, events, surveys, and contests, to encourage customer interaction Additionally, prioritize providing value to your audience by sharing informative and entertaining posts that educate customers about your products and services, including usage tips, positive insights, and relatable humor This approach not only promotes your brand but also fosters a deeper connection with your audience.
A successful Facebook marketing strategy demands a dedicated and professional team that invests time and resources continuously It goes beyond merely implementing Facebook applications; understanding customer behavior on the platform is crucial Team members should be skilled in writing engaging articles, editing photos and videos, and generating creative content Additionally, organizing consistent activities on Facebook is essential Therefore, clearly defining program objectives before execution is vital for achieving desired results.
Current status of marketing on social network Facebook towards customers at
2.1 Marketing goals on social networks Facebook towards customers
- Marketing on social networks facebook to build brand.
+ Marketing to build a brand towards the goal of reaching customers, helping customers to better identify the brand.
+ Help customers get more information about products and services of the business
+ Use introductory videos, event programs to attract customers' attention and trust in the long run
- Marketing on social networks facebook commercial increase customers.
Engage potential customers by reaching out to those in need of your company's services, while also introducing your offerings to those unfamiliar with your products By fostering curiosity and attention through interactive activities, you can effectively capture the interest of a wider audience.
2.2 Marketing strategy on social network Facebook towards customers
- Facebook social network marketing strategy to build brand.
Incorporating minigames into your content strategy is an effective method to boost user engagement on your Fanpage By organizing bonus games such as Lucky Draws, Chasing Pictures, Lucky Wheels, and Math Solvers, you can significantly increase the number of likes, follows, and interactions from your audience.
The purpose of organizing minigames
Organizing a minigame on your fanpage can significantly increase your visibility on social networks, as likes, shares, and followers will expose your products to a broader audience This engagement not only enhances the reach of your business page but also effectively promotes your services to potential new customers.
Discharge old goods, welcome new goods
During special occasions like major holidays, Tet, or seasonal transitions, launching mini-games can effectively clear out remaining stock and prepare for new inventory This strategy not only facilitates quick inventory turnover but also boosts sales, making it a win-win for retailers.
To strengthen customer relationships, implement gratitude programs during special occasions such as shop anniversaries and holidays By offering a diverse range of prizes and gifts, you can ensure that every customer feels appreciated and satisfied, fostering their confidence in your business.
+ Marketing to introduce products to increase interaction.
The introduction of products not only helps businesses reach more potential new customers but also an important strategy to maintain and retain old customers.
The product introduction enables businesses to maintain regular engagement with customers, facilitating the development of new strategies that align with customer needs Additionally, this process is enhanced by effective advertising support.
- Marketing strategy on social networks facebook commercial increase customers +Marketing funnel
The marketing funnel is a strategic model that guides customers from initial brand awareness to consideration, usage of services, and ultimately, customer loyalty Businesses leverage Facebook marketing due to its extensive reach and popularity, enabling them to target specific demographics based on age, gender, and interests derived from user behavior This approach often concentrates on engaging users who have previously interacted with the service or page, as well as targeting lookalike audiences that exhibit similar behaviors to existing customers.
+ Marketing promotions from time to time
Enterprise often organize programs with a specific time to stimulate customer psychology, making them quickly join and use because of the attractiveness and limited time from the beginning.
+ Marketing promotions according to events
Using holiday events such as National Day, New Year, Women's Day to increase customer use of the service, create holiday events to promote the brand
Combo marketing leverages consumer psychology by enticing customers to purchase products when they perceive them as affordable This strategy not only promotes new offerings by bundling them with popular items but also helps to draw attention to lesser-known products and services, increasing their visibility in the market.
2.3 Current status of marketing on social networks Facebook towards customers
2.3.1 Current status of marketing spend on social network facebook
Table 1: Marketing expenditure table of training and communication company
+ Training and communication company BAV with planning and strategy to customers for 3 years with sales increasing year by year including brand marketing and commercial marketing.
- In the marketing expenditure table of the training and communication company BAV used brand marketing from 2019 to 2021 with an increasing amount of spending.
In 2019, the total expenditure for the company was VND 540,000,000, which included VND 180,000,000 allocated for sales marketing By 2020, this expenditure rose by 23% to VND 666,000,000, with Brand Marketing accounting for VND 216,000,000 and Commercial Marketing reaching VND 450,000,000 This indicates a 25% increase in commercial marketing compared to the previous year.
In 2021, brand marketing expenditures reached 248 million VND, while commercial marketing spending amounted to 549 million VND, reflecting increases of 15% and 22% respectively compared to 2020 Overall, total marketing spending in 2021 saw a 20% rise compared to 2019.
In 2020, spending surged due to heightened demand for services; however, in 2021, the company experienced only a 20% increase in spending, significantly lower than the 23% rise in 2020, largely influenced by pandemic-related factors This trend is common among many businesses It's important to note that expenditure alone does not accurately represent annual efficiency; thus, a comparative analysis of efficiency across the years is essential, as illustrated in the table below.
2.3.2 Current status of customer-oriented social media marketing results
2.3.2.1 Customer-oriented social media marketing results in 2019
Table 2: Customer-oriented social media marketing results in 2019
The statistics table reveals key insights into spending patterns, highlighting Facebook's reported metrics on customer reach, interaction, interest, and service usage.
In 2019, the brand marketing goal involved an expenditure of 180 million VND, successfully reaching 3.6 million customers Out of these, 180,000 customers engaged with the brand, leading to 18,000 interested prospects and ultimately resulting in 1,800 customers utilizing the service These figures highlight the effectiveness of the strategic marketing efforts.
The commercial marketing target is set at a budget of VND 360,000,000, aiming to reach 1,800,000 customers Out of these, 120,000 customers are expected to engage with the brand, while 36,000 will show interest in the services offered Ultimately, the goal is to convert 3,600 customers into actual users of the business's services.
In 2019, total expenditures in brand and commercial marketing amounted to 540 million VND, successfully reaching 5.4 million customers This campaign generated interactions with 300,000 individuals, leading to 54,000 potential customers showing interest in the services offered Ultimately, 5,400 customers utilized the services, demonstrating effective engagement and conversion strategies.
2.3.2.2 Customer-oriented social media marketing results in 2020
Table 3: Customer-oriented social media marketing results in 2020
Evaluation of customer-oriented Facebook social media marketing activities at
- Expanding 12 branches across North - South
- Increase staff from 30 employees to 120 employees within 5 years
- Average salary is relatively good from 9,000,000-12,000,000 VND/person
- Welfare policy to ensure travel, insurance
Figure 3: BAV launches brand expansion and new branch
The Covid-19 pandemic has significantly affected businesses, presenting substantial challenges as many companies struggle to operate due to a lack of customers utilizing their services.
- The advertising accounts are still limited for many reasons due to the tight Facebook policy, which affects the advertising results.
- Content and images still violate community standards
- The advertising strategy is not effective because the right file of potential customers has not been identified.
CHAPTER 3: SOLUTIONS TO ENHANCE MARKETING ON SOCIAL NETWORK FACEBOOK CUSTOMERS AT BAV TRAINING AND
COMMUNICATION CO., LTD 3.1 Orientation to improve marketing activities on social networks Facebook towards customers at BA Training & Communication Co., Ltd.
3.1.1 Facebook Marketing orientation helps businesses reach customers
Many entrepreneurs launching an online business often rely on personal Facebook marketing, targeting primarily friends and acquaintances This approach can limit the potential for reaching new customers, making it challenging for products to gain broader visibility and attract a wider audience.
Creating a marketing fanpage is essential for enhancing brand image and driving sales It allows customers with genuine needs to easily discover and purchase your products Additionally, a well-designed fanpage fosters trust and provides a sense of security for customers when shopping with your brand.
When creating a marketing fanpage, it's essential to define the target customer group clearly Establishing a focused advertising strategy is crucial, along with developing a plan to attract new customers and retain existing ones.
Fanpage marketing is a powerful strategy for selling products on Facebook, but it often comes with high management and advertising costs, making it more suitable for larger businesses For those selling smaller items with limited advertising budgets, utilizing sales groups may be a more effective option.
3.1.2 Orientation of marketing activities on social network Facebook towards customers at BAV Training & Communication Co., Ltd
Vietnam boasts over 20 million Facebook users, with more than 70% falling within the 18-40 age range, representing a significant market of potential customers with high shopping demands The growing number of users correlates directly with an increased tendency to search for products and services on the platform.
Facebook is a free online sales tool You can easily create Profiles and Fanpage quickly This one you can create within a note.
The product you choose plays a crucial role in determining your success on Facebook Marketplace A quick search reveals that nearly every product is available for sale, often with numerous sellers competing for attention Therefore, finding a product with low competition and high demand is a common challenge for newcomers to Facebook selling.
When choosing to sell on Facebook, you need to pay attention to the following issues:
Essential needs products: For example, running Facebook ads, building brands in the 4.0 era are being interested and used by businesses.
Unique products are highly desirable as they cater to consumers seeking exclusivity These items not only have the potential for significant sales on platforms like Facebook but can also be marketed effectively across various channels.
Trending products are highly popular items that capture consumer interest for a limited time, often driven by social media advertising, such as those seen on Facebook While these products can lead to significant sales during their peak, they tend to lose popularity quickly once the trend subsides To maintain a successful business, it's essential to continuously seek out new and relevant products that align with current market demands.
The success of a company selling on Facebook largely hinges on the quality and pricing of its products While reaching a wide audience is important, ensuring that your offerings are reliable and of high quality is crucial for long-term success Facebook serves not only as a sales platform but also as a branding tool; satisfied customers are likely to return and recommend your products to others, whereas poor quality will result in one-time purchases.
3.2 Solutions to improve marketing activities on social networks Facebook towards customers at BAV Communication & Training Co., Ltd.
Effective communication and advertising campaigns rely heavily on compelling content to engage and persuade customers Quality content transforms potential customers into actual buyers by providing relevant information and encouraging participation in the purchasing process By delivering targeted messages, businesses can significantly increase the likelihood of converting users into loyal customers.
Steps to build professional content
It is necessary to define the goals for the Content Marketing plan And the reason to plan that Content.
Before initiating your content marketing plan, it's crucial to clearly define your goals, as this foundation will enhance the effectiveness of your communication strategy.
Step 2: Identify the customer profile:
To create an effective Content Marketing strategy, it's essential to identify and understand your target audience By defining the audience, you can craft a customer profile that highlights their characteristics, enabling you to produce relevant and valuable content This approach ensures that your content resonates with readers, fostering engagement and ultimately converting them into leads.
Step 3: Re-evaluate the previous content:
Before altering your content goals, review your past content creation efforts to assess their effectiveness Identify strategies that can drive future improvements and establish new objectives for your upcoming Content Marketing plan.
Step 4: Brainstorm ideas for content:
Content ideas can be generated by combining various available elements, such as customer feedback collected through questionnaires, insights gained from sales mistakes, and solutions to address customer problems and concerns These sources serve as valuable references for developing engaging and relevant content.
Generating content ideas is often not the most difficult part of content marketing planning Sometimes it's just finding a problem (idea) in a series of problems in a certain way.
Step 5: Continuously publish and control content:
REPORT ON COMPLETE INTERNATIONAL MISSION AT
Report on the internship at the company
4.1.1 Internship duties at the company
From: 1st To: 15th March
Introduce the company, take company tour
From: 16th To: 3th March
Learn about the product and service of the company
From: 1st To: 15th April
Learn how to write the content, design, and combine the skill of advertising
From 16th To: 30th April
Develop the strategy of advertising FB for enterprises to find customer
From 1st April To: 27th
Report the result of advertising and the period of internship at company
Methodical training process, practical application through assigned jobs.
With the backing of both the school and the internship organization, any challenges encountered during the process can be directly addressed with instructors Furthermore, the mentorship provided by the internship supervisor has afforded me valuable opportunities for hands-on experience.
My internship provided invaluable direct experience, allowing me to identify my strengths and weaknesses while highlighting areas where I lacked professional knowledge This hands-on involvement not only fueled my passion for the job but also motivated me to improve my skills and embrace my work more fully.
BAV's office provides a professional environment equipped with top-notch facilities and equipment, ensuring ease of use for effective practice This setup significantly streamlines the data collection process for graduation reports.
- Enjoy salary and support and welfare regimes for employees such as holidays, travel, birthdays, special days
There are still professional problems No experience in running ads Faced with pressure about time management problems at work because time is not much
Having difficulty communicating with customers who are difficult or do not understand the strategy.
The actual work is more difficult than the theoretical learning process, so it takes time to adapt.
Exchanging some information with customers is sometimes difficult because customers do not understand the floor well, as well as the problem of running ads.
4.2.3 Lessons and experiences from internships
- Be proactive in communicating, working, and getting to know people at the internship site; Actively learn about the tasks as well as the assigned work during the internship here
- Improve and perfect soft skills, improve communication skills with colleagues and customers.
- Learn skills to build fanpage, content, design images
- Learn how to build a marketing strategy for customers through Advertising.
Utilizing Facebook marketing solutions enables businesses to swiftly connect with potential customers while optimizing their advertising budget for maximum efficiency This approach not only facilitates business expansion and enhances distributor networks but also strengthens product branding, making it easier for customers to access essential information about offerings Additionally, it offers strategic operational proposals that empower partners to formulate effective business plans aimed at maximizing profitability.
During my internship at BAV Training and Communication Co., Ltd., I gained valuable experience and developed essential soft skills while forming meaningful connections with my colleagues and the work environment Despite facing challenges due to the pandemic and my initial lack of skills, the support from my teammates and especially my instructor enabled me to successfully complete my internship and foster personal growth I look forward to further development for both myself and BAV Communication and Training Co., Ltd as we strive towards greater goals in the future.