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TOULON UNIVERSITY - THUONGMAI UNIVERSITY INTERNATIONAL DEPARTMENT 0000000 INTERSHIP REPORT 2021-2022 The title of the internship: Marketing solutions on Facebook social network towards customers at BAV Training & Comunication company limited Name: PHAM Dao Quoc Cuong Class: CN16-ECO The company: BAV Training & Comunication company limited Name of the University tutor: MBA NGUYEN Minh Duc Hanoi – 2022 Thank you "First of all, I would like to express my sincerest thanks to all teachers of Thuong Mai University, Institute of International Cooperation - University of Commerce, University of Toulon Teachers of E-commerce department for teaching teaching and imparting valuable knowledge to me during my three years of studying and practicing at school, this is a very memorable time because the knowledge imparted by my teachers is a stepping stone for me to complete my goals myself and firmly equipped to complete the work as well as the internship report I would like to express my deep gratitude to my guide – Mr Nguyen Minh Duc, who enthusiastically guided me to make the report this internship report I would like to thank the leadership and the brothers and sisters in BAV Training & Comunication company limited , especially Mr Hoang Quoc Viet - CEO of the company, created favorable conditions for me during my internship at the company Create opportunities for practical contact, answer questions to help me gain more understanding, practical knowledge and future job requirements During the internship, as well as the process of making the internship report, it is difficult to avoid mistakes, which I hope you will overlook At the same time, due to my limited theoretical level as well as practical experience, I hope to receive suggestions from teachers to become more complete in the upcoming journeys Finally, I would like to wish you and your teacher good health, success and happiness.”! Ha Noi – Viet Nam, 2022 TABLE OF CONTENTS LIST OF ACRONYMS LIST OF PICTURE LIST OF TABLE CHAPTER I: COMPANY INTRODUCTION BAV TRAINING & Comunication company limited 1, Company introduction 2, Organizational structure of the company 3, The company's business products and services 3.1 Logo design: Achievements of the company .3 Organization chart of the company CHAPTER II: THE STATUS OF MARKETING ON SOCIAL NETWORK FACEBOOK TO CUSTOMERS AT BAV TRAINING AND COMMUNICATION CO., LTD 1.Overview of Marketing on social network Facebook 1.1 What is Facebook Marketing? 1.2 Objectives of Marketing on social networks Facebook towards customers 1.3 Marketing solutions on social networks Facebook for businesses Current status of marketing on social network Facebook towards customers at BAV Training & Communication Co., Ltd 2.1 Marketing goals on social networks Facebook towards customers 2.2 Marketing strategy on social network Facebook towards customers 2.3 Current status of marketing on social networks Facebook towards customers 10 2.3.1 Current status of marketing spend on social network facebook .10 2.3.2 Current status of customer-oriented social media marketing results 11 Evaluation of customer-oriented Facebook social media marketing activities at BAV Training & Communication Co., Ltd 13 3.1 Achievements acquired .13 3.2 Limitations and reasons 14 CHAPTER 3: SOLUTIONS TO ENHANCE MARKETING ON SOCIAL NETWORK FACEBOOK CUSTOMERS AT BAV TRAINING AND COMMUNICATION CO., LTD .15 3.1 Orientation to improve marketing activities on social networks Facebook towards customers at BA Training & Communication Co., Ltd 15 3.1.1 Facebook Marketing orientation helps businesses reach customers 15 3.2 Solutions to improve marketing activities on social networks Facebook towards customers at BAV Communication & Training Co., Ltd .16 3.2.1 Build professional marketing content .16 3.2.2 Improve the quality of Facebook Marketing images .18 3.2.3 Determine the right marketing objectives Facebook advertising 18 3.2.4 Follow the Facebook community standards 19 3.2.4 Comply with Facebook Marketing Community Standards .20 3.2.5 Enhance advertising work, optimize Facebook Marketing platform 20 3.2.6 Strengthening the training of Facebook Marketing training courses 21 3.2.7 Develop a Facebook advertising target marketing strategy 21 3.2.8 Some other solutions 23 3.3 Recommendations 23 3.3.1 Recommendations to BAV Training & Communication Co., Ltd 23 3.3.2 Recommendations to the governing body Facebook .24 CHAPTER IV: REPORT ON COMPLETE INTERNATIONAL MISSION AT BAV TRAINING & COMMUNICATION CO., LTD 25 4.1 Report on the internship at the company 25 4.1.1 Internship duties at the company .25 4.2.1 Advantages .25 4.2.2 Difficulties 26 4.2.3 Lessons and experiences from internships 26 CONCLUSION 27 REFERENCES 28 LIST OF ACRONYMS Acronyms FB Co, Limited In full text Facebook Company Limited LIST OF PICTURE Figure 1: Company logo Figure : Company diagram .4 Figure 3: BAV launches brand expansion and new branch .14 LIST OF TABLE Table 1: Marketing expenditure table of training and communication company BAV.10 Table 2: Customer-oriented social media marketing results in 2019 11 Table 3: Customer-oriented social media marketing results in 2020 12 Table 4: Customer-oriented social media marketing results in 2021 13 CHAPTER I: COMPANY INTRODUCTION BAV TRAINING & Comunication company limited 1, Company introduction Overview of BAV TRAINING & COMMUNICATION CO., LTD - Company name: BAV TRAINING & COMMUNICATION CO., LTD - International name: BAV Training & Cooperation company limited - Tax code: 2601001795 - Phone number: 091 491 88 22 / 0904 699 880 - Address: No 22 Duy Tan Street, Dich Vong Hau, Cau Giay District, Hanoi City - Head office: No 22 Hung Vuong Street, Nong Trang Ward, Viet Tri City - Representative: Hoang Quoc Viet - Website http://bav.com.vn/ - Logos Figure 1: Company logo 2, Organizational structure of the company - BAV Training & Communication company limited is a company specializing in strategic planning, identity design and brand communication - We provide a comprehensive Marketing solution to help businesses improve their competitiveness through strong brand building BAV is proud to be creating strength and vitality for thousands of customer brands, thereby making efforts to contribute to the mission for the development of Vietnamese brands - BAV is committed to bringing creative and effective solutions, BAV accompanies businesses to build strong brands 3, The company's business products and services 3.1 Logo design: A brand symbol (logo) is a graphic element, symbol, or symbol (icon) of a brand or mark and associated with its typeface, i.e., set in a unique typeface or arranged in a particular way A typical brand logo is designed to create immediate recognition in the eyes of the viewer A brand symbol is one aspect of a company or economic organization's brand, and the shapes, colors, fonts and images often differ from others in a similar market Symbols may be used to identify organizations or other entities in contexts other than economic purposes 3.2 Brand identity design: Is a collection of tangible elements of a brand including name, logo, colors, graphic elements, marketing materials, slogan or These factors will combine to create a clear distinction between one brand and another in the minds of customers 3.3 Website design: Website design is creating the interface of an electronic information page in the form of html, and can be tested on web browsers such as chrome, firefox, safari After designing, only the interface is available interface, and to create a complete web, still need a few more steps of programming, uploading to the host and configuring the domain accordingly 3.4 Facebook Ads: Facebook ads are ads that run on Facebook's data platform With a user base of up to billion, Facebook Ads can help businesses reach target customers, improve brand awareness and increase sales 3.5: E-commerce trading floor (e-commerce) Is an e-commerce website that allows traders, organizations and individuals who are not the owners of the website to conduct the whole or a part of the buying and selling process goods and services on that website 3.6: Google Ads is an online advertising program of Google and Youtube Through Google Ads, you can create online ads to reach exactly the people who are interested in the products and services you offer Google Ads is a product that you can use to promote your business, sell products or services, raise awareness, and drive traffic to your website Advertising on Youtube is an online advertising service provided by Google, displayed on the Youtube channel To display promotional videos, introduce products or services, companies and businesses need to pay Google 3.7: Press and television Newspaper is a product of information about events and issues in social life expressed in writing, images, sound, created, periodically published and distributed to the masses through print, audio, video and electronic media Television is a form of mass communication that transmits visual and audio information about a distant object or scene by means of radio waves 3.8: Registering for trademark protection Trademark registration is a procedure that individuals and organizations need to carry out in order to legalize their trademark ownership and be able to publicize their ownership of that brand or mark on the mass media 3.9: Scientific research This is an activity of seeking, examining, investigating, or experimenting Based on the data, documents, knowledge, gained from scientific research experiments to discover new things about the nature of things, about the natural and social world, and to create methods and methods New technical facilities higher, more valuable Achievements of the company BAV Media has always been a pioneer for media activities in the 4.0 era, a company that fully complies with corporate income tax payment, and its branches in the province are always at the forefront of digital communication activities Business activities in Vietnamese markets in provinces such as Phu Tho, Vinh Phuc, and Ninh Binh had a remarkable development, profit increased by 32%, all markets increased their market share, of which markets kept 1st position BAV Communication & Training Co., Ltd achieved the following achievements: - Representative of Vietnam to attend Asean - Ecomecer 2019 in Thailand - Excellent start-up national enterprise in 20219 awarded by the Central Vietnam Youth Union - Enterprise participate in community activities awarded by the Provincial Youth Union of Phu Tho province - Typical young entrepreneur awarded by the Provincial Youth Union of Phu Tho province Organization chart of the company Most people when starting an online business choose to sell through personal facebook marketing Customers are mainly friends and acquaintances Therefore, it is very difficult for the product to reach new customers Building marketing fanpage is very necessary to build brand image and sales It makes it easy for customers with real needs to reach and buy your products At the same time, a professionally invested fanpage makes customers trust and feel more secure when shopping with your brand When building marketing fanpage, you must clearly orient the product to which customer group? What is the advertising strategy? What is the plan to find new customers and retain old customers? Developing fanpage marketing is an effective way to sell products on Facebook today However, management and advertising costs are quite high It is suitable for business stores with larger sales If you sell small goods, not have much advertising costs, then sales groups will be a more appropriate choice for you 3.1.2 Orientation of marketing activities on social network Facebook towards customers at BAV Training & Communication Co., Ltd In Vietnam, there are more than 20 million Facebook users, and more than 70% are between the ages of 18-40 And these are your potential customers who have extremely high shopping needs The rate of searching for information about services and products on facebook is proportional to the number of users Facebook is a free online sales tool You can easily create Profiles and Fanpage quickly This one you can create within a note It can be said that the product is one of the important factors determining the success or failure of selling on Facebook You can search on facebook about any product and you will see that they are all sold, even many more sellers, not just a few people So what to sell with little competition, many buyers is one of the "headaches" for those who are just starting to sell on Facebook When choosing to sell on Facebook, you need to pay attention to the following issues: Essential needs products: For example, running Facebook ads, building brands in the 4.0 era are being interested and used by businesses Unique products: Surely this product can be sold, everyone wants to have a unique product, few people use it to be "exclusive" And not only can you sell on facebook, but you can sell it anywhere + Trending products: This is a very popular product at a certain time Sure, if you sell, it will run Do you remember the e-commerce platform advertising product that 14 once stormed on Facebook However, the product is only a short-term hit, after the trend ends, it will fade away You have to go find another product that is more suitable It can be said that the product is the first and most important factor determining the success of the company selling on Facebook Besides choosing products to sell, you should also focus on quality and price Even if you can reach and sell a lot of goods, but if your product is not guaranteed, not quality, you will fail sooner or later Facebook is not only a sales channel but also a branding channel If you sell quality products, good prices, customers will come back many times, even recommending to friends and relatives Otherwise, they will only buy you once 3.2 Solutions to improve marketing activities on social networks Facebook towards customers at BAV Communication & Training Co., Ltd 3.2.1 Build professional marketing content When implementing communication and advertising campaigns Content is an indispensable part to attract and convince customers Content is what turns potential customers into customers If the information is relevant to them, give them the opportunity to participate in the purchase Then the chance of "enticing" users to become potential customers will be higher 15 Steps to build professional content Step 1: Define your goals: It is necessary to define the goals for the Content Marketing plan And the reason to plan that Content It is essential to have a clear understanding of the goals before starting to plan your content marketing It will help you to get the best preparation for your communication strategy Step 2: Identify the customer profile: To develop a successful Content Marketing plan It is necessary to clearly define the target audience that the marketing content is aimed at It is the audience that you are writing content for The characteristics that the audience will capture in the customer portrait Create more relevant and valuable content for customers The content really engages the reader Engage and convert them into leads Step 3: Re-evaluate the previous content: Consider, select previously written content, before changing a content goal Take a look at previous content creation efforts And evaluate how effective it is achieved And try to find out: What to to make a difference in the future And put the new goals you want to achieve in the next time in your Content Marketing plan board Step 4: Brainstorm ideas for content: Content ideas are actually just a combination of available elements In some cases, content ideas can be compiled from questionnaires collected from customers Or mistakes made when selling Options to address customer problems and concerns This is also a very useful source of reference ideas Generating content ideas is often not the most difficult part of content marketing planning Sometimes it's just finding a problem (idea) in a series of problems in a certain way Step 5: Continuously publish and control content: A Marketing Plan should always be in place before starting to define the content formats to be created Therefore, the plan needs to ensure both control and planning of the appropriate use of the content There is a lot of content that always attracts the target audience regardless of time But that's not why you ignore topical topics Although only a small part of the Content Marketing plan But it can help increase a sudden amount of traffic to the strategy 3.2.2 Improve the quality of Facebook Marketing images 16 Designing Facebook Ads advertising images is a very important job, after the design is complete, you must check the density of text (text), Facebook advertising images require quality in terms of: ratio, size, text And it also requires creativity The essence of Facebook advertising is display advertising, First is the product, then the ad template (content) is a decisive factor to the success of the campaign With Facebook media, is the factor that advertisers compete with a lot 3.2.3 Determine the right marketing objectives Facebook advertising All effective Facebook online marketing plans need to define one thing from the very beginning, which is a specific target for a specific market Setting this goal makes it clear to you that you're using Facebook in the right direction to reach your business milestones Setting strategic goals for running Facebook ads is the same as setting other business goals It needs to be very realistic and clear You need to clearly define what metrics are important to gauge the effectiveness of your goals Goals like the number of followers or likes are probably not very meaningful to evaluate by now There are marketing goals for running ads on your FB which are: - Run ads to raise brand awareness + Purpose of the campaign: Introduce and raise brand awareness of your business through a campaign to build videos to promote your brand, providing useful information for the public to pay attention to your brand + Reach: You set up to reach people near your business + Interaction: promote posts, reach more people and increase engagement with them - Run ads to find potential customer + Purpose of the campaign: draw people's interest in your business's product or service + Number of conversions: You can create events, festivals, contests on your business fanpage to encourage people to visit your website + Find potential customers: find potential customers for businesses, create ads to collect information of people + Interaction: Create ads to promote the event, increase the number of people registering for the event + Messages: Businesses can communicate by texting and interacting with customers - Run ads to increase sales for products or services 17 + The measurement and tracking of the number of people who have seen ads, interacted (messages), in order to promote purchases by downloading their apps around and placing orders at the app (app) + Engagement (attract people to receive the offer) you can create ads with coupons, discounts or extra special offers + App installs: get people to install your business's app on mobile + Number of conversions: to encourage people to use the current app to interact with the app + Message: Create a campaign that allows you to connect with customers and urge them to switch from being interested in products and services to purchasing and using services 3.2.4 Follow the Facebook community standards Facebook Marketing regularly conducts content cleanup and corrections periodically or when there are economic, political, and social upheavals around the world as well as in each country In order to avoid trouble with the Fanpage in use, violating the prohibited regulations, businesses need to actively learn more about the operating principles of Facebook in particular and other social networks in general Along with that, it is necessary to be careful in statements, select content to be posted, limit the distribution of bad content, thereby taking the initiative to take risks The best way is to know the community standards and not make those mistakes Obviously, when there's no violation, there's no reason for Facebook to use its sanctions against you Notable standards that need to be known include: • Prohibition of violence and criminal behavior • Prohibit unsafe practices, encourage suicide, physically harm • Prohibit the use of child nudity and child sexual abuse • Prohibit sexually exploitative content • Violation of the privacy of individuals and images • Prohibit the use of content containing objectionable, inciting, violent language • Prohibit spam, false declarations, fake information • Respect intellectual property rights 3.2.4 Comply with Facebook Marketing Community Standards Compliance with Facebook marketing community standards is one of the issues that many people care about about Facebook Marketing Facebook is one of the largest social networks in the world, they are gradually becoming an indispensable trend to market and advertise products and services to customers + Avoid violating Facebook community standards - When we share information and opinions with: Friends, family, community and everyone around us That's when we achieve something special: New ideas, opportunities, friendships, and collaborations 18 - Every day, people around the world share countless things on Facebook that add value to our lives But sometimes, people share content that can be abusive; Or harm others in the community 3.2.5 Enhance advertising work, optimize Facebook Marketing platform Facebook - the most popular social networking platform globally, currently owns more than 2.9 billion users In addition, it is also an effective advertising platform with more than 72% of users able to reach with Facebook Ads Facebook Ads is a form of advertising that displays, targets the gender, age, income of users so that businesses can accurately reach their target customers When the changes of FB make daily posts reach less and to the wrong audience, advertising is an effective tool to help optimize costs and still bring high business efficiency Instead of distributing leaflets, when running FB ads, it will bring the flow of information that customers need in many ways such as setting up settings when businesses run ads or using AI to analyze demographics Continuously strengthening advertising activities when choosing the right customer file is the most effective way to help businesses increase sales FB will often change its policies and content, so it's constantly optimizing the platform to be effective 3.2.6 Strengthening the training of Facebook Marketing training courses Currently, training is an important activity that contributes to the survival and development of each enterprise Training and development activities help enterprises acquire human resources that can adapt to changes in the environment and meet the requirements of the implementation of strategic goals of the enterprise Therefore, it is necessary to regularly organize courses and training sessions in BAV Training & Communication Co., Ltd to improve expertise and continuously update new policies from FB, thereby optimally solving problems job in each position - Go through all aspects of Digital Marketing such as: Content creation, Facebook/Google/Tiktok Advertising planning, advertising publication design, SEO/SEM website search optimization, data analysis , - Provide basic knowledge of Marketing and Digital Marketing Thinking about content writing and visual design Copywriting skills Knowledge of Facebook digital media platforms - Building and orienting the brand on Digital Overall communication planning Understand how to build a Digital Marketing Agency plan Understanding selling on Facebook 3.2.7 Develop a Facebook advertising target marketing strategy 19 - Set the right strategic goals Identify primary and secondary goals when building your business' Facebook advertising strategy This is the first step towards securing and working towards a perfect Facebook Marketing strategy This allows you to document, benchmark, and measure the performance of your marketing efforts -Determine the audience when starting to build a Facebook advertising strategy Before using Facebook Marketing for business You should know who will buy your product? Who will use your product? And the most important thing is to determine who your target audience is Understanding your target audience will give you a better grasp of creating engagement strategies As well as increase conversion rate and bring maximum ROI - Develop Content Mix strategy One of the main reasons why you are not getting engagement on your Facebook page is this: Your content mix is not balanced with niche knowledge and promotional content overcome by following one of two well-known social media marketing rules: the “80/20 Rule” or the “Social Thirds Rule” The method will make your Facebook feed less sales, more giving and more visits Remember: People don't come to Facebook to see your brand ad They use it for inspiration, information, and entertainment So give before you want something in return from your audience - Planning Social Media We all know companies that publish more than 16 posts per month This generates 3.5x more traffic than companies that publish less than articles It takes a significant amount of time to create Facebook posts And it also needs to be studied thoroughly There is a target value every month and most businesses can't that if you don't have a content plan in place A pre-planned Facebook Marketing plan and timed posting is a good way to get everything in order Use a social media content calendar This also helps distribute the article more efficiently And will be useful information for you to prepare for building a Facebook advertising strategy with quality content - Access and learn how to Facebook Marketing of competitors Do you know what is more effective than learning from your successes and failures? It is about learning from the successes and failures of others So, before building a Facebook advertising strategy in particular or any Facebook Marketing plan See what's happening in your relevant market - Select posting time 20 Organic reach on Facebook is at its lowest level since 2012 That's why your brand is getting less and less impressions on posts Even if your Fanpage has thousands of followers on the list But one thing that can help you improve delivery performance is this: Choose a golden time frame to post on Facebook There is no specified timeframe Because every Facebook page will have a best time to post That's when your audience is online/online 3.2.8 Some other solutions Set up and optimize Facebook Page Marketing Facebook believes that a Facebook Page for businesses will help brands reach the right customers, the right needs and at the right time more easily Think of the Facebook Page as an Own Media channel, which means that Facebook should be viewed as part of the company and cannot be separated from it Facebook Page part of the business Therefore, very quickly, the company can update information and bring information to reach the most potential customers Another advantage is that when using Facebook, it is easy for businesses to reach and interact with customers through mobile devices and desktop screens Basically, the structure of a business Facebook Page is similar to a personal page, only it is dedicated to brands or companies To be able to interact with customers who are using this social network, it is necessary to have a Facebook Page to represent your brand or business Use the brand's logo as your avatar, choose a cover photo that matches your company's products/services, and don't forget to briefly describe the activities the company is doing in the Description section Interact with potential customers through Marketing Facebook Groups Don't just stop at creating a Group on Facebook, but attract users to the group as much as possible, then cleverly bring them back to your business's fanpage Similar to content creation, it is important to provide value to users, thereby helping them interact with the company Always remember, in Facebook Groups should not just talk about business, instead, the mission of groups is to provide information and bring value to members Once they know how to create value for customers, they will interact and generate profits for the company 3.3 Recommendations 3.3.1 Recommendations to BAV Training & Communication Co., Ltd - Need to have specific analysis of advertising results - It is necessary to clarify the number of customers using the service and the reasons for not using the company's services 21 - A survey is required when using the company's products - Need to have regular meetings with customers to better understand their goals 22 3.3.2 Recommendations to the governing body Facebook - Need timely support when the ad account is disabled - Need regular online or phone support training to discuss advertising results - Facebook policy changes need notice time for owners running facebook ads to understand to have a plan for their business 23 CHAPTER IV: REPORT ON COMPLETE INTERNATIONAL MISSION AT BAV TRAINING & COMMUNICATION CO., LTD 4.1 Report on the internship at the company 4.1.1 Internship duties at the company Date Task / Mission Result From: 1st To: 15th March Introduce the company, Well done 2022 take company tour From: 16th To: 3th March Learn about the product Well done 2022 and service of the company From: 1st To: 15th April Learn how to write the Well done 2022 content, design, combine the and skill of advertising From 16th To: 30th April Develop the strategy of Well done 2022 advertising FB for enterprises to find customer From 1st April To: 27th Report the May 2022 result of Well done advertising and the period of internship at company 4.2.1 Advantages Methodical training process, practical application through assigned jobs - With the support of the school and the internship unit: During this process, if there are any difficulties, they will be discussed directly with the instructors In addition, being the guidance of the intern helped me have the opportunity to practical work - Having direct contact with the work: The internship helped me discover many things such as: my strengths and weaknesses, lacking professional knowledge, passion for the job … Thereby, helping me love my work and perfect my limitations - Supported with equipment and facilities: BAV's office is a professional environment with the best equipment for the job Make it easy for us to use to practice Facilitating the data collection process for the graduation report - Enjoy salary and support and welfare regimes for employees such as holidays, travel, birthdays, special days 4.2.2 Difficulties - In terms of expertise: 24 There are still professional problems No experience in running ads Faced with pressure about time management problems at work because time is not much - In terms of skills: Having difficulty communicating with customers who are difficult or not understand the strategy The actual work is more difficult than the theoretical learning process, so it takes time to adapt Exchanging some information with customers is sometimes difficult because customers not understand the floor well, as well as the problem of running ads 4.2.3 Lessons and experiences from internships - Be proactive in communicating, working, and getting to know people at the internship site; Actively learn about the tasks as well as the assigned work during the internship here - Improve and perfect soft skills, improve communication skills with colleagues and customers - Learn skills to build fanpage, content, design images - Learn how to build a marketing strategy for customers through Advertising CONCLUSION Offering marketing solutions on Facebook helps businesses reach potential customers faster Minimize and optimize the advertising budget, flexibly control the investment budget Help businesses expand their business, distributors Developing product brands, making it easier for customers to access information about products and services of the business Provide operational proposals to partners to decide on a reasonable business plan to generate the best profit After a period of internship at BAV Training and Communication Co., Ltd., I have been able to study and work, accumulate a lot of experience as well as soft skills, in addition, I also have a lot of affection and memories with colleagues as well as the working environment here When coming to the company with a lot of difficulties from the epidemic, from lacking skills and inexperience However, with the enthusiastic help of my brothers and sisters and especially the instructor, I was able to 25 successfully complete the internship and learn and develop myself a lot I hope that myself and BAV Communication and Training Co., Ltd will grow more and more and move towards bigger goals in the future REFERENCES https://tuhocmarketing.com/online-marketing/facebook-marketing/3125facebook-marketing-la-gi.html https://www.tapchicongthuong.vn/bai-viet/giai-phap-thuc-day-hoat-dongfacebook-marketing-cho-cac-doanh-nghiep-vua-va-nho-tai-viet-nam-78519.htm 26 ... marketing on social network Facebook towards customers at BAV Training & Communication Co., Ltd 2.1 Marketing goals on social networks Facebook towards customers 2.2 Marketing strategy on social. .. 1, Company introduction Overview of BAV TRAINING & COMMUNICATION CO., LTD - Company name: BAV TRAINING & COMMUNICATION CO., LTD - International name: BAV Training & Cooperation company limited. .. STATUS OF MARKETING ON SOCIAL NETWORK FACEBOOK TO CUSTOMERS AT BAV TRAINING AND COMMUNICATION CO., LTD 1.Overview of Marketing on social network Facebook 1.1 What is Facebook Marketing? - Facebook