Tiki chiến lược kinh doanh

Tiki Mobile Hien Le Product Marketing Manager Q4 2015 0.7% Mobile Web Ecommerce Conversion Rate That means… 99.3% Visitors leave us before any actions Growing Acquisition Costs Increased competition drives up cost of traffic and customer acquisition cost What did Tiki ? Mobile first = Mobile app We need to invest into mobile web Speed = $ Before After Adapt low cost methods to engage customers Mobile email capture Encourage customer to login Web push notification 1.2% (+70%) Mobile Web Ecommerce Conversion Rate -32.36% Mobile web bounce rate +30% Retention rate Completely new UX The race just begins Thanks ... looks like Research (google.com, marketing channels) Tiki. vn Purchase What it really looks like Research (google.com, marketing channels) Tiki. vn 60% 30 % 40% Purchase New visitors Bedroom Browsers... Costs Increased competition drives up cost of traffic and customer acquisition cost What did Tiki ? Mobile first = Mobile app App Indexing Universal Link Deep linking Deep linking PWA/ Polymer?