TIỂU LUẬN CUỐI kì TIẾNG ANH THƯƠNG mại đề tài apple inc

BỘ CÔNG THƯƠNG TRƯỜNG ĐẠI HỌC CÔNG NGHIỆP THỰC PHẨM TP.HỒ CHÍ MINH KHOA NGOẠI NGỮ -o0o TIỂU LUẬN CUỐI KÌ: TIẾNG ANH THƯƠNG MẠI ĐỀ TÀI: Apple Inc NHÓM: Broken-hearted Giảng viên hướng dẫn: Nguyễn Văn Đạt Sinh viên thực hiện: Nguyễn Hồng Phấn 2029200201 Nguyễn Hoài Nhựt 2029202143 Lê Thị Lan 2029200123 Nguyễn Duy Tú Nghi 2029205079 Phạm Trương Thanh Ngân 2029200163 Nguyễn Thị Ngọc Lan 2029200099 Nguyễn Thúy Vy 2029200210 Dương Thiên Lạc 2029205106 Lớp: 11DHAV5 Thành phố Hồ Chí Minh, tháng 10 năm 2021 BỘ CÔNG THƯƠNG TRƯỜNG ĐẠI HỌC CÔNG NGHIỆP THỰC PHẨM TP.HỒ CHÍ MINH KHOA NGOẠI NGỮ -o0o CHỦ ĐỀ: Apple Inc Nhóm Broken-hearted TS: Nguyễn Văn Đạt Thành Viên: Nguyễn Hồng Phấn 2029200201 Nguyễn Hoài Nhựt 2029202143 Lê Thị Lan 2029200123 Nguyễn Duy Tú Nghi 2029205079 Phạm Trương Thanh Ngân 2029200163 Nguyễn Thị Ngọc Lan 2029200099 Nguyễn Thúy Vy 2029200210 Dương Thiên Lạc 2029205106 Thành phố Hồ Chí Minh, tháng 10 năm 2021 Lời cảm ơn Chúng em xin cảm ơn hướng dẫn tận tình thầy Nguyễn Văn Đạt, chuyên môn định hướng Vì kiến thức cịn hạn hẹp nên q trình thực đề tài khơng thể tránh khỏi thiếu sót Vì mong nhận góp ý thầy để đề tài hồn thiện TP Hồ Chí Minh, ngày 10 tháng 12 năm 2021 BẢNG ĐÁNH GIÁ MỨC ĐỘ HỒN THÀNH CƠNG VIỆC CỦA CÁC THÀNH VIÊN TRONG NHÓM STT HỌ VÀ TÊN MÃ SỐ SV NỘI DUNG MỨC ĐỘ PHỤ TRÁCH HOÀN XÁC NHẬN THÀNH Nguyễn Hồng Phấn 2029200201 Introduction 100% Đã xác nhận Nguyễn Hoài Nhựt 2029202143 Future plans 100% Đã xác nhận Lê Thị Lan 2029200123 Products/Services 100% Đã xác nhận Dương Thiên Lạc 2029205106 Tổng Hợp + 100% Đã xác nhận Word Nguyễn Duy Tú Nghi 2029205079 Mission 100% Đã xác nhận Phạm Trương Thanh 2029200163 Conclusion 100% Đã xác nhận 2029200099 Vision 100% Đã xác nhận 2029200210 Achievements 100% Đã xác nhận Ngân Nguyễn Thị Ngọc Lan Nguyễn Thúy Vy NHẬN XÉT CỦA GIẢNG VIÊN HƯỚNG DẪN ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… TPHCM, ngày … tháng … năm 2021 (Ký ghi rõ họ tên) Mục Lục Introduction: 1.1 What is Apple? .1 1.2 Who is the CEO of Apple? 1.3 History of the Apple Corporation: .1 MISSION: 2.1 Strengths 2.2 Weaknesses .4 2.3 Opportunities Vision 3.1 Apple's business strategy goals .5 3.2 Notable strengths: 3.2.1 High-value brand 3.2.2 Innovative products, unique design .5 3.2.3 Developing a genuine operating system .5 Developments/Achievements/Key points 4.1 Developments 4.2 Achievements 4.3 Key points Products/ Services 5.1 Products 5.2 Services 11 Apple’s plans for future 13 6.1 Apple’s plans for future apps 14 6.1.1 The project for children 14 6.1.2 Platforms on platforms .14 6.2 Apple’s plans for future technologies 15 6.2.1 Augmented and virtual reality 15 6.2.2 The plans for the advent of new products 15 Conclusion: .18 Tài liệu tham khảo: 19 Introduction: 1.1 What is Apple? Apple or Apple Inc is an American technology corporation with headquarters in Cupertino, California The business was incorporated on April 1, 1976, as Apple Computer, Inc., later renamed Apple Inc in early 2007 The company's first product, the Apple I, was priced at $666.66 It's a motherboard with the same processor and memory Up to now, the company has added many new and modern technology products to meet the needs of consumers 1.2 Who is the CEO of Apple? The three founders of Apple are Steve Wozniak, Steve Jobs, and Ronald Wayne In its more than 40 years of existence, the company has a total of CEOs But only two CEOs who left many impressions with outstanding achievements are Steve Jobs and Tim Cook They are the people with great merit to bring Apple to the position it is today in the market Steve Jobs became Apple's CEO in 1997 after he persuaded the board to fire incumbent CEO Amelio In 1998, Steve Jobs invited Tim Cook to work for Apple to expand the scope of the company's activities around the world In 2007, Steve Jobs introduced a phone that changed the world – the iPhone August 24, 2011 Tim Cook officially replaced Steve Jobs as CEO of Apple After only years at the helm, Tim Cook has brought "huge" profits to the business, bringing Apple to the goal of a trillion-dollar technology company 1.3 History of the Apple Corporation: April 1, 1976: Apple was founded by three people, Steve Wozniak, Steve Jobs, and Ronald Wayne July 1976: The first Apple I product was marketed for $666.66 1980: Steve Jobs leaves Apple and John Sculley becomes the company's CEO 1990: Macintosh notebook products, PowerBook are produced 1998: Apple changes the design of the iMac and simultaneously develops the Mac OS X product line October 2001: The company introduces the portable iPod music player 2002: Apple signs agreements with record labels to sell music rights on the iTunes Music Store January 9, 2007: Introduced the first iPhone with a 3.5-inch touch screen June 9, 2008: Launch of iPhone 3G, a smartphone running on the 3G band January 27, 2010: Launched a new breakthrough product line with features to serve entertainment needs like Ipad October 4, 2011: Launched iPhone 4s series with dual-core A5 chip and 8MP camera 2014: iPhone model with breakthrough design and amazing thinness is released In 2016, Apple announced the iPhone and iPhone Plus, which were Apple's first iPhones with dual rear cameras that helped capture photos with professional bokeh In 2017, Apple caused a fever when it launched the iPhone X, alongside the iPhone and Plus In 2018, Apple launched the iPhone Xs and Xs Max with features like Face ID and the full-screen design that have appeared on all new iPhone models The trio of iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max launched in 2019 is the camera cluster with the equipped wide-angle lens April 2020 with the introduction of the new iPhone SE The iPhone 12 and iPhone 12 Mini duo launched in October 2020 In 2021 iPhone 13 will be released MISSION: The mission that we can give the company the apple that all the way too many benefits and that is also to maximize our design and development capabilities Apple, on the other hand, has a one-of-a-kind global platform from which to express opinions on topics as diverse as human rights "We are continually focusing on innovation," We value simplicity over complexity We think that we must own and control the core technologies that underpin the goods we create, and that we should only operate in markets where we can make a meaningful impact.” Apple companies is a well-known firm that sells a wide range of electrical devices The iPhone, iPod, iPad, and Mac computers are just a handful of these well-known items "Apple designs Macs, the best personal computers in the world, together with OS X, iLife, iWork, and professional software," reads Apple's current mission statement Because Apple is targeting technology-loving customers, it has to extend the market with a variety of customer objects by expanding the ways in which features fit a variety of occupations on devices, which will help the firm attract more users Apple is confronted with a slew of trade policy challenges, as well as national protection hurdles As a result, Apple should form partnerships with enterprises in the countries where it wishes to expand Apple should take advantage of its potential to improve brand marketing and boost its ability to grow its distribution system To get the correct supply, Apple must first analyze market demand The technological company must make sure that its mission statement contains suggestions about how to stay competitive Apple's vision statement must drive the company's efforts toward a future of global leadership Apple's corporate mission statement: "To deliver the greatest personal computing devices and support to students, educators, designers, scientists, engineers, businesspeople, and consumers in over 140 countries across the world," according to Apple's company purpose This mission statement takes into account the changing business environment, which has an impact on Apple Inc.'s capabilities The company, for example, is aware of consumer electronics market trends and changes as well as the industry's environment This business objective is mentioned in Apple's press releases and public statements as a manner of addressing current market Apple's corporate mission statement indicates that the company's target customers are practically everyone Apple's designs products that address the needs and preferences of customers in various market segments The mission statement's focus on computing products partly determines Apple Inc.'s marketing mix or 4Ps 2.1 Strengths The following are some of Apple's advantages: • iOS device is more secure than its competitors from nasty bugs and malware attacks • Apple maintains a strong brand image • Apple's profit margins are still very high • Innovative concepts continue in the footsteps of Jobs 2.2 Weaknesses Apple is not shareholder-friendly and suffers from the following issues: • Losing focus lately (no new Apple product is immune to flaws or issues; Apple is not having more new products in the pipeline) • High selling prices • Sales limited mainly to high-end market • Apple still has a problem with diversity in the workforce 2.3 Opportunities Apple may want to start looking to innovate again It should consider strengthening strategic relationships with other industries (such as strengthening cooperation with IBM on AI) We should be strong to get Apple to expand its diversity (increasing diversity of leadership; hiring more female engineers) Apple should think about expanding its distribution network and meeting the growing demand for tablets and smartphones But above all, Apple should focus on developing new product lines Consumers benefit from Apple's success: Apple is on its path to become the world's largest retailer The advanced software systems and gadgets developed by Apple are simple to use and deploy They equip a highly mobile staff with the resources they need to optimize retail procedures, deliver exceptional customer service, and distinguish the customer experience With industry-leading security, a vast network of enterprise partners, on-device machine learning, and augmented reality, Apple is building the basis for the future of retail Vision 3.1 Apple's business strategy goals For Apple's business strategic goals, Apple focuses on the following three main goals:  Always improve the customer experience  Responsible commitment to social activities  Always at the forefront of creativity 3.2 Notable strengths: 3.2.1 High-value brand High-value brand Currently, Apple tops Interbrand's list of the world's most valuable brands, maintaining its position since 2013 For the ninth year in a row, global brand consulting firm Interbrand has ranked Apple at the top of its list of the world's most valuable brands Interbrand put the tech giant's "brand value" at $408.6 billion — up 26 percent from last year ($323 billion) 3.2.2 Innovative products, unique design Apple has made its products different from its competitors by designing products differently The company's iPod, iPhone, and iPad technology products don't have new features and stand out from the early days of launch that mainly comes from the design of the product 3.2.3 Developing a genuine operating system Instead of using the Windows operating system like other computer companies, Apple uses the Mac operating system for its MacBooks This operating system is used by many users to become a loyal supporter of the product because of its elegance along with high security, ease of use, and stability This is also exploited by Apple in iPhone, iPad with the iOS operating system The iOS operating system with high-capacity RAM makes Apple's phones and tablets work better than its Android competitors Understanding the importance of providing a positive customer experience, Apple has planned for free Apple product experience programs to collect feedback and reviews from customers Such programs are attended by a large number of customers and contributed useful ideas to help this "big man" in the technology industry have a better orientation for product development Developments/Achievements/Key points 4.1 Developments Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as business associates The company's first product was the Apple I, a computer designed and built entirely by hand by Wozniak After nearly 40 years since its founding, Apple has now become a household name However, not many people know, before becoming the most valuable global brand as it is today, Apple was just a company of young men in a garage in California The three founders of Apple are Steve Wozniak, Steve Jobs and Ronald Wayne Before becoming a co-founder of the Apple computer company, Steve Wozniak was an electrical engineer In 1975, he started attending the Homebrew Computer Club event, launching his own computer product with associates for the first time 4.2 Achievements When we look at the success of Apple Inc., it is inevitable not to notice its success in the computer industry It took computers and music players and software to a higher level than before The company has achieved this through the quality products on the market from the company One of the factors behind the success of the organization is a complete understanding of the customer's needs and working hard to achieve them The success of the organization can also be attributed to the hard work and skill of its founder Steve Jobs The institution has also made a great contribution in providing new graduates with a platform to develop their skills in the technology stream From founder Steve Jobs' humble beginnings; it gives new people employees in the organization the urge to work hard to achieve better achievements in one's career Despite the death of the founder, the organization is continuing to operate in the market That's thanks to Steve's effective leadership style 4.3 Key points Apple announced the departure of Jony Ive, Apple's head of design, to start a design company of his own After more than 20 years working at Apple, Jony Ive will leave "apple defect" to start a separate company called LoveFrom Ive said the name was inspired by Steve Jobs Steve Jobs then shared that he was motivated to develop products with love and care even though customers may never meet their creators Products/ Services 5.1 Products Apple's two basic product groups include: Mac computers with their own software and iPods Mac computers based on the Mac Os operating system have brought many conveniences to users in graphic design Users appreciate such a simple and intuitive system This operating system uses the platform - Unix with high security and anti-virus capabilities In the field of computers Apple focuses on two groups of customers: domestic consumers and professionals The basic components in the domestic computer field are iMac and Macbook desktop computers While the iMac is like a piece of jewelry in the computer world, manufactured from the finest materials such as glass and aluminum, the Macbook is a versatile laptop, the Macbook is one of the best sellers Apple's Domestic computers include the Mac mini, which acts as a bridge to Mac OS X The Mac Pro desktop is one of the most used computers in the world, with over 25 million to choose from About configuration Therefore, it is very suitable for professionals to give them the opportunity to create a computer that suits their preferences The Mac Pro represents a dedicated laptop with a 15- or 17-inch screen These products are designed for demanding customers in creative industries or office applications All new Apple computer products are shipped with the innovative iLife suite of applications, which includes five apps for digital photography, music, video, DVDs, web, and data, from each with can be transferred to other applications So users can easily create websites, DVD movies and other documents with amazing effects 5.2 Services Apple Music had a record year as people around the world spent more time discovering and engaging with music The service released its biggest product update ever with features like Listen Now, an all-new Search, personal radio stations, and Autoplay Nearly 90 percent of iOS 14 listeners have used these new features, and engagement with Apple Music’s industry-leading lyrics feature has doubled since 2020 Apple Music offers more than 70 million songs, all curated by world-class experts and tastemakers, thousands of curated playlists, and more than 25,000 exclusive radio episodes and other original content New Apple Music radio stations including Apple Music Hits and Apple Music Country, coupled with Apple Music 1, delivered a diverse, global radio experience to tens of millions of listeners with all-new, original shows from the most beloved artists and well-respected hosts in the business In 2020, the Apple TV app launched on select LG, Sony, and VIZIO smart TVs, and PlayStation and Xbox consoles, adding to its extensive reach that already includes Apple devices, Samsung smart TVs, Roku players, and Amazon Fire TV Now available on over billion screens in over 100 countries and regions, the Apple TV app brings together the different ways to discover and watch shows, movies, and more in one app With a new dedicated Apple TV+ tab in the Apple TV app on iOS and tvOS, it is easier than ever to discover and enjoy popular Apple Originals Customers can subscribe directly to premium channels like AMC+, CBS All Access, SHOWTIME, and Starz and also quickly access content from services like Disney+, Peacock, HBO Max, and discovery+, buy or rent over 100,000 new release and classic movies and TV shows, access their library of past purchases from Apple, and browse personalized and curated recommendations — all on the Apple TV app Apple News delivered curated world-class journalism in 2020 Its team of editors provided readers with trusted information from quality news sources about the year’s biggest and most important stories, with special coverage of the coronavirus pandemic, the racial justice movement, and the US elections Apple News also launched personalized and curated local news in select US cities, as well as Apple News+ audio, with professionally narrated versions of the most thought-provoking feature stories available to Apple News+ subscribers Apple Pay is the easier and safer way to pay in stores using just an iPhone or Apple Watch, and now, more than 90 percent of stores in the US, 85 percent of stores in the UK, and 99 percent of stores in Australia accept Apple Pay, so customers can leave their physical cards at home With shopping increasingly moving online, Apple Pay also provides the fastest and most secure way to order online In 2020, the award-winning game subscription service Apple Arcade proved to be a fun and safe platform for families around the world looking for interactive entertainment Apple Arcade brings together more than 140 of the world’s best mobile games, with individual titles earning more than 50 awards and nominations With a single subscription, a family of up to six people can enjoy unlimited access to all the games in Apple Arcade on iPhone, iPad, Mac, and Apple TV, all without any ads or additional in-app purchases Customers can easily enjoy ebooks and audiobooks from Apple Books on iPhone, iPad, or Mac, and listen to their audiobook library on Apple Watch and in their cars with CarPlay As digital book-buying boomed in 2020 with more people trying ebooks and audiobooks for the first time, Apple Books saw remarkable growth in new customers and now draws over 90 million monthly active users Throughout 2020, listeners turned to Apple Podcasts to help make sense of the moment With gripping stories and fresh perspectives, podcasts played an especially meaningful role in customers’ lives by helping them stay informed, educated, and inspired Now in over 175 countries with programming in more than 100 languages, and available on iPhone, iPad, Mac, Apple Watch, Apple TV, and HomePod and other smart speakers, Apple Podcasts is the best place for listeners to discover and enjoy their favorite shows, and for creators to share their voice with the world iCloud powers a seamless experience in keeping a customer’s photos, videos, files, notes, and other important data safe, up to date, and available across all their devices More than 85 percent of iCloud users are protected with two-factor authentication, an extra layer of security designed to ensure that no one else can access their accounts or data Sign in with Apple provides a fast, secure, and more private way for users to sign in to third-party apps and websites Apple’s plans for future Mr Kim Cook - Chief Executive Officer of Apple Corporation - disclosed at the WWDC (Apple Worldwide Developers Conference) in 2016: "We are not here to prepare for a plan, Quarter or next Quarter, but we come here to prepare for the next 1,000 years” 6.1 Apple’s plans for future apps 6.1.1 The project for children Mr Tim Cook did not spend much time giving speeches Instead, he demonstrated and informed more about sustainable development orientation with his colleagues, but one of the most curious announcements was Swift Playgrounds which is a fascinating application to teach children some basic programming skills Thanks to this application, children could learn programming concepts to access information technology earlier 10 In fact, Children are not a crucial market for Apple corporation because they are too young to own an iPhone However, when they are mature enough, they can use the products of Apple Furthermore, Apple wants children to master the company's programming language 6.1.2 Platforms on platforms Apple covered the event (WWDC) as the company's cornerstone in cloud computing: for wearable devices (watchOS), smartphones (iOS), desktops (macOS), and displays (tvOS) But Apple seemed to discreetly introduce a new platform while adding more significant strides to maps - voice support by Siri and messages - the company was also introducing HomeKit for smart home, the function of checking Apple's device, and a phone app for communication with other devices All of Apple's new platforms have one thing in common: designed to attract outside developers to precede the development of applications of next-generation while Apple is at the center of gravity Another illustration is a function that allows recognizing the gestures for Apple Watch so that you can control your computer by moving your hands 6.2 Apple’s plans for future technologies 6.2.1 Augmented and virtual reality According to patent filings, Apple has been experimenting with virtual reality and augmented reality technology for more than ten years However, with the advent of ARKit, Apple's dabbling has become more serious, and an AR/VR product is expected in 2022 Apple is reported to be working on at least two AR projects, one of which is an augmented reality headset issued in around 2022 The second one is a slimmer pair of augmented reality with a more spectacular design Many reports have centered primarily on the glasses, causing some misunderstanding of Apple's ambitions, but it seems to be that the AR/VR headset will be the first product to be released Ming-Chi Kuo - Apple’s analyst - predicts: Apple's "mixed reality" headset will be released in late 2022 or early 2023, and the next one is Apple Glasses in 2025 11 6.2.2 The plans for the advent of new products  Mac-mini Apple is improving a more advanced Mac-mini, which will include additional ports and a more powerful Apple silicon chip It will be more likely to have another debut in around 2022  MacBook Air Apple is trying to design a thinner and lighter version of the MacBook Air, which will have thinner bezels than the existing form The bezels and the keyboard will have a pale white color and there will be no wedge shape in the chassis The device will come with a mini-LED display, MagSafe charging technology, and USB-C ports for connecting external devices, but it will not have an HDMI port or an SD card slot The MacBook Air can be released in the middle of 2022  Foldable iPhone Ming-Chi Kuo claimed in January 2021 that this iPhone would only release in 2023 if Apple could resolve "key technology and mass production issues" this year with a not that it had "not yet kicked off".Therefore, current plans can largely change  Apple Car According to the information that Tim Cook Swisher spoke to Kara Swisher for the Sway podcast in April 2021, he mentioned a project about autonomous cars that have a robot’s functions In the same year, Cook admitted that Apple has been carrying out producing an iCar which is driverless In June 2017, Cook revealed “autonomous driving” Therefore, Apple has been focusing on autonomous systems Autonomous driving is an important technological core, and this project is considered the mother of all AI projects 12 Conclusion: In this era of integration, reaffirming the brand's position is a beneficial and equally significant responsibility The process of creating and developing a brand is critical in confirming a company's trade in both the domestic and international markets a foreign institution And the fact that Apple Inc., which was founded by Steve Jobs in 1976, has transformed the personal computer Apple has launched groundbreaking products and components over the last 35 years that have defied all odds technology It is now one of the most well-known computer and phone brands Mac (Pro, Mini, iMac, etc.) is one of the most popular items in the world iPhone, iPod Touch, MacBook Air, Pro - Xserve) MacBook, Air, Pro - Xserve) MacBook, Air, Pro - X (Shuffle, Nano, Classic, Touch) Cinema, Apple TV AirPort, Time Capsule, and Display iLife, iWork, and Mac OS X (Server - iPhone OS) It's all there design expertise is respected and admired in the technology industry It's fine to use coloring or PR Apple's current business model is similar to selling green bonds to raise funds for environmentally friendly projects on the planet Alternatively, sell iPhone lines with their own distinct red color (PRODUCT) RED, with 100% of earnings going to AIDS victims The Covid season's closest match is Apple's donation of more than 10 million medical masks and some cash Providing benefits and responsibilities to the community while also providing benefits to the firm in terms of communication Instead of being a success by other people's standards, life will become more meaningful Character and variation are important aspects of life Because of our differences, the world is a lovely place Please don't just strive to match Be yourself and let your light shine 13 Tài liệu tham khảo: https://www.researchgate.net/profile/Nguyen-Tien 32/publication/338719419_International_distribution_policy_compara tive_analysis_between_samsung_and_apple/links/ 613c55f401846e45ef3e4a14/International-distribution-policycomparative-analysis-between-samsung-and-apple.pdf file:///C:/Users/Admin/Downloads/RESEARCH.pdf https://ijbssnet.com/journals/Vol_9_No_3_March_2018/1.pdf http://panmore.com/apple-mission-statement-vision-statement https://amis.misa.vn/30862/chien-luoc-kinh-doanh-cua-apple/ https://nhandan.vn/thong-tin-so/apple-len-ke-hoach-cho-1-000-nam-toi-264971 (chuyển thể từ tiếng Việt sang Anh) By MacRumors Staff on December 1, 2021: https://www.macrumors.com/roundup/apple-glasses/ Apple's 2021 Event Plans: New Products and Software Coming in 2021: https://www.macrumors.com/guide/apple-event/ https://www.techadvisor.com/news/apple/foldable-iphone-release-date-3790541/ https://www.macworld.co.uk/news/apple-car-3425394/ 10.https://www.google.com.vn/search? q=apple+products&tbm=isch&hl=vi&sa=X&ved=2ahUKEwj9r4W7idT0AhX QEYgKHU0NDBMQrNwCKAB6BQgBENwB&biw=1219&bih=512 11.https://www.google.com.vn/search? q=icloud&tbm=isch&ved=2ahUKEwjV5_LHidT0AhVKFIgKHbA-C9cQ2cCegQIABAA&oq=icloud&gs_lcp=CgNpbWcQAzIICAAQgAQQsQMyBA gAEEMyBQgAEIAEMgQIABBDMgUIABCABDIECAAQQzIFCAAQgAQ yBQgAEIAEMgUIABCABDIFCAAQgAQ6BggAEAcQHjoECAAQHjoHC AAQsQMQQ1DTCljNVWD2WGgBcAB4BIABrwGIAecOkgEEMC4xM5g BAKABAaoBC2d3cy13aXotaW1nsAEAwAEB&sclient=img&ei=ppOwYdX 8M8qooASw_ay4DQ&bih=512&biw=1219&hl=vi#imgrc=3WCWjY5QtcBx fM 14 12.https://www.google.com.vn/search?q=c%C3%A1c+d%E1%BB%8Bch+v %E1%BB%A5+c%E1%BB %A7a+apple&tbm=isch&ved=2ahUKEwiZgpKQitT0AhXiiOYKHew_Cv0Q 2-cCegQIABAA&oq=c%C3%A1c+d%E1%BB%8Bch+v%E1%BB%A5+c %E1%BB %A7a+apple&gs_lcp=CgNpbWcQAzIECAAQGDoFCAAQgAQ6CAgAEIA EELEDOggIABCxAxCDAToLCAAQgAQQsQMQgwE6BAgAEEM6BggA EAgQHlCOB1jqgAFg04IBaAVwAHgFgAGOAYgB3SSSAQQxLjQxmAEA oAEBqgELZ3dzLXdpei1pbWewAQDAAQE&sclient=img&ei=PpSwYZnrF eKRmgfs_6joDw&bih=512&biw=1219&hl=vi#imgrc=degjpa-JWWWhoM 13.https://www.apple.com/newsroom/2021/01/apple-services-entertain-informand-connect-the-world-in-unprecedented-year/ 14.https://en.wikipedia.org/wiki/Apple_Inc.#Products 15.https://sites.google.com/site/applecompany00140/gioi-thieu 15 ... .18 Tài liệu tham khảo: 19 Introduction: 1.1 What is Apple? Apple or Apple Inc is an American technology corporation with headquarters in Cupertino, California The business was incorporated... The business was incorporated on April 1, 1976, as Apple Computer, Inc. , later renamed Apple Inc in early 2007 The company's first product, the Apple I, was priced at $666.66 It's a motherboard... exclusive radio episodes and other original content New? ?Apple Music radio stations including Apple Music Hits and Apple Music Country, coupled with Apple Music 1, delivered a diverse, global radio experience