5035 Assignment 1 frontsheet (2022) 1 2 3 Table of Contents 1 INTRODUCTION 4 2 COMPANY INTRODUCTION 4 2 1 UNILEVER GROUP OVERVIEW 4 2 2 THE MISSION OF UNILEVER 5 2 3 THE VISION OF UNILEVER 5 2 4 UNILEVERS DEVELOPMENT STRATEGY 5 3 THE ANALYSIS EXAMINES THE RELATIONSHIP BETWEEN INDUSTRIAL FACTORS, COMPANY OBJECTIVES, AND HRM STRATEGY 5 3 1 BUSINESS STRATEGY 5 3 2 HRM STRATEGY 6 3 2 HRM PRACTICES 6 3 3 HRM OUTCOMES 7 3 5 FINANCIAL PERFORMANCE 9 4 ANALYZE THE ADVANTAGES AND DISADVANTAGES OF UNILEVE.
1 Table of Contents INTRODUCTION COMPANY INTRODUCTION _ 2.1 UNILEVER GROUP OVERVIEW 2.2 2.3 2.4 _ _ THE VISION OF UNILEVER UNILEVER'S DEVELOPMENT STRATEGY _ THE MISSION OF UNILEVER THE ANALYSIS EXAMINES THE RELATIONSHIP BETWEEN INDUSTRIAL FACTORS, COMPANY OBJECTIVES, AND HRM STRATEGY 3.1 3.2 3.2 3.3 3.5 HRM STRATEGY HRM PRACTICES HRM OUTCOMES FINANCIAL PERFORMANCE _ BUSINESS STRATEGY ANALYZE THE ADVANTAGES AND DISADVANTAGES OF UNILEVER’S TALENT ACQUISITION STRATEGY 11 A PRESENTATION OF THE COMPANY'S DIGITAL BUSINESS TRANSFORMATION, AND AN EXPLANATION OF HOW IT AFFECTS HRM _ 12 A TALENT ACQUISITION STRATEGY IS PROPOSED TO SUPPORT THIS APPROACH, FOCUSING ON PARTICULAR ACTIVITIES SUCH AS EMPLOYER BRANDING, RECRUITING AND SELECTION, AND ONBOARDING. 13 CONCLUSION 15 REFERENCES: _ 16 Introduction In this report, as an HR Administration, I will be entrusted with establishing the company's Talent Acquisition plan with a thorough grasp of the company's market and Digital Transformation Besides, I will provide information and business strategy of Unilever Moreover, I will clarify the connection between industry factors, business strategy and HR strategy To be more specific, this will include a study of particular actions related to employer branding, recruiting and selection, and onboarding, as well as the clearest methods for each of Unilever Group Company Introduction 2.1 Unilever Group Overview Unilever is a global conglomerate that specializes in fast-moving consumer goods (FMCG: Fast Moving Consumer Good) The company's headquarters are in London, United Kingdom, and Rotterdam, Netherlands Unilever produces a wide range of products, including cosmetics and cleaning chemicals, as well as toothpaste, shampoo, food, and other items Unilever is currently active in over 190 countries and territories throughout the world, including Vietnam, where it first entered the market in 1995 Unilever Vietnam, voted the Best Place to Work and Favorite Employer in Vietnam, employs 1,700 individuals nationally and indirectly employs 15,000 others through third-party vendors, suppliers, and distributors The manufacturing complex of Unilever Vietnam in Cu Chi, Ho Chi Minh City, is regarded as one of the company's most efficient worldwide production clusters Unilever's famous brands such as OMO, Lifebuoy, Sunsilk, Clear, Pond's, P/S, Lipton, Knorr, VISO, VIM, Sunlight in the following categories: personal care, home care and food become familiar and indispensable in the daily life of Vietnamese families 2.2.The mission of Unilever The founders of Unilever defined the company's aim as "to impart vibrancy to life" at the time of its founding Unilever's goal statement states that through its goods, it strives to improve people's lives Until now, that vision has been increasingly represented through each product, with all items aimed at the same goal of providing people with health, beauty, and comfort 2.3.The Vision of Unilever Unilever's global objective is to grow the company by a factor of two while reducing its environmental footprint and enhancing its social impact Unilever will be a pioneer in responsible growth, inspiring people to take little, everyday acts that add up to make a big difference In particular, Unilever's vision in Vietnam is to make the lives of Vietnamese people better 2.4.Unilever's development strategy As previously stated, Unilever's development strategy is based on the Sustainable Development Plan, with the ultimate goal of ensuring a sustainable future for everyone on the planet Unilever, in particular, has put money into a long-term development strategy for its whole category and brand in order to benefit all stakeholders The analysis examines the relationship between industrial factors, company objectives, and HRM strategy 3.1.Business strategy As previously mentioned, Unilever has been devoted to helping Vietnamese people improve their lives from its inception in Vietnam, through contributions to the country's economic and social development, social development programs, community health protection, and environmental protection activities Unilever Vietnam continues to implement its sustainable development plan, aiming to "bring sustainable living into the mainstream" through a business model suited for the future and towards a good cause, after 25 years of supporting Vietnam and entering a new decade from 2021 to 2030 (Unilever Annual Report, 2021) 3.2.HRM strategy Unilever's motto: "People are the most important asset, the decisive factor for the success of the business." Unilever's human resource strategy are focused on developing a team of employees that will be able to support the company's future growth The firm strives to capitalize on its expansion by having the necessary personnel on hand to guide it via expertise and competence To put it another way, in order to achieve Unilever's new era plans, Unilever is now focusing on hiring individuals from all cultures, ages, genders, races, and regions in order to establish a varied workforce that will serve clients beyond national borders and create a relationship between the firm and customers of various categories 3.2.HRM practices Unilever's human resource recruitment helps employees to connect with the company for a long time, the quality of senior personnel is unstable based on the development plan of the human resources system, including the following activities: resourcing , performance management, learning and development, reward management and employee relations The first activity is to find resourcing, Unilever's human resource sourcing policy in Vietnam is Unilever Future Leaders', League Unilever Future Leaders Program for graduates (HRChannels, 2021) Create a Management Apprenticeship program for students who want to work for Unilever and enhance their leadership skills Moreover, all Unilever employees, new and old, have access to the same learning opportunities They will get the opportunity to work in Vietnam's most prestigious professional setting Secondly, there's Unilever's human resource performance management Unilever has achieved tremendous success because to its unique performance management practices First and foremost, the working environment is really gratifying; coworkers are kind and open, and the workplace is quite professional Unilever also transformed its Human Resources Department into a Strategic Partnership Department A new human resources training strategy, complete people care, and aggressively fostering business culture are also included The third is the policy of learning and developing at Unilever Unilever provides opportunities for all employees (old and new) to learn and gain experience working in the company Simultaneously, the Strategic Partnership Department offers options for higher-level employment and study, such as team leader, department head, and leader Fairness, respect, and an openness to new things, new people, and various viewpoints are all encouraged in the workplace It has aided Unilever in maintaining a strong company culture and connecting people across divisions The fourth is to reward employees after completing the company's projects Employees will get paid on a monthly basis if they meet sales and other major goals specified by the company's business strategy at the start of the year Furthermore, every year, employees who perform well are evaluated, and the individual who performs the best is given an award worth up to 50 million VND Furthermore, Unilever is regarded as having the finest compensation program in Vietnam The typical compensation for a newly graduated employee is 2, times greater than in other surroundings specifically, 10 million dong (MISA, 2022) The last element is creating employee relationships From bosses to subordinates, departments to people inside a department, the human resources system in the Unilever corporation is always in close contact with one another, resulting in a cohesive atmosphere that is always ready to execute well on assigned responsibilities Furthermore, from the first day on the job, executives and managers strive to assist new employees in integrating and getting to know one another Always provide opportunities for people to exchange ideas, connect, and get closer to one another while working 3.3.HRM outcomes Unilever was named "Excellent Enterprise" at the HR Awards for two years in a row, in 2017 and 2018 This is not just the honor of the company's executives, but also the honor of all of the company's employees Every employee at Unilever has had to consistently try, strive, and learn in order to achieve this achievement Unilever receives "Excellent Enterprise" award at HR awards (Unilever, 2018) Quality and quantity are always two simultaneous criteria for Unilever Vietnam when it comes to planning and sourcing human resources The company's heads of departments and divisions have always pledged to participate, and the human resources department will link, act as a catalyst, and implement the human resource planning process Unilever Vietnam, in particular, has meetings and talks with departments on a regular basis to enhance the quality of human resource training As a result, the human resources department meets with officials from other departments on a regular basis to exchange and debate future goals, needs, and skills of workers and prospects This is also a way for the employee system to enhance effective collaborative abilities The cross-talk of Unilever Vietnam is one of the guidelines to help the Company's human resource planning always meet business needs 3.4.Business outcomes With the aforementioned method of organizing human resources, and a professional human resources team that has been built over time, Unilever Vietnam has gained the leadership's trust in developing human resource strategies, which has helped the company achieve business goals related to human resources Periodic meetings at Unilever are the guideline for planning specific human resource orientations for each department and specific period The proof is that Unilever's human resources work promotes Unilever to have a strong human resource system over the years and attract a high number of senior employees to serve the business In addition, with the above organization, through a professional staff that has been built over a period of time, Unilever Vietnam has built the trust of the leadership in making human resource strategy as well as the trust customers in using products, helping the company achieve business strategies related to human resources This is completely in line with the company's strategy of bringing comfort and sustainability to customers as well as the business towards better goals 3.5.Financial performance Unilever makes maximum use of its enormous human resources to generate profits, sales, market share, and market value as a result of the company's entire strategy The Covid-19 epidemic continued to have an impact in 2021, as did extraordinary global commodities prices caused by supply restrictions and demand surges However, Unilever's revenue is really excellent, thanks to the company's ability to use skilled people resources and successful human resource initiatives The Group achieved €52.4 billion in sales and €8.7 billion in operating profit Turnover grew by 3.4 percent The underlying sales increase was 4.5 percent, with acquisitions and disposals having a net positive impact of 1.3 percent Growth was competitive, and it was achieved by focusing on our strategic decisions (Unilever Annual Report, 2021) Thanks to the efforts in the human resources department and active activities, Unilever has dominated the market with a high market share Specifically, two powerful businesses in the multinational empire are Unilever and P&G While P&G is still finding its own way in the competitive market, Unilever has completely dominated, holding 55% of the market share Market share of HPC enterprises in Vietnam (So cong thuong Binh Duong, 2020) In trade, Unilever shares rose 12% to £37.5 billion, giving the company a market valuation of £113 billion Following the completion of a €3 billion program to buy back shares with a market value of €3 billion, the business announced a new €3 billion share repurchase program, which we estimate to be completed in 2022 and 2023 (Unilever Annual Report, 2021) This is a solid basis for the positive performance of human resources for the company when both market share and market value turn positive, in addition to a sharp increase in revenue and profit 10 Analyze the advantages and disadvantages of Unilever’s talent acquisition strategy To begin with, Unilever is one of the corporations that has intentions to acquire people while they are still in school Unilever has several recruitment programs, such as the Unilever Future Leaders Program, U Fresh, and Unilever Internship, each with its own set of criteria and intended audience The corporation has selected exceptional prospects from job fairs for students like this to train bright trainee administrators for the company's human resources and has a salary regime, sufficient subsidies, benefits, and focused courses for employees to upgrade their professional abilities at home and abroad In addition, Unilever develops and deploys artificial intelligence (AI)- Unabot solutions geared at recruiting and assessing applicants for thousands of roles they need to fill Every year, Unilever collaborates with artificial intelligence recruitment professionals to put the worldwide strategy into action For Unilever's recruitment activities, there are certain benefits Unilever's recruitment is well-publicized and arranged at a period when students have free time and are looking for work (from January to March every year) As a result, the organization has attracted the best and brightest students' attention and desire to work Unilever has acquired competent employees for various positions inside the organization through several talent acquisition strategies Unilever's talent attraction strategy is not one-sided; the goal is to locate the most suited people, not just the best In addition to effectively attracting talent, Unilever's recruitment also enhances the company's reputation and is an event to introduce and promote Unilever's brand, products, and culture to a large number of students In addition, Unilever's application of AI technology in the recruitment process has helped the company find the factors that perfectly match the company's business goals every year Unilever's recruiting is similarly restricted The applicants who participated in Unilever's selection processes described it as demanding and stressful Furthermore, despite passing all of the stages and getting chosen, the probationary period presents too many hurdles; the income is competitive, but it is not worth it when compared to the time and effort required As a result, trainee administrators have been recruited by other organizations to work with a more appropriate working schedule and salary Besides, the organization should not rely on AI and should instead include a test with a recruiting specialist to identify the ideal individual for the job The questions asked of Al should be varied to obtain information from a variety of sources and to provide applicants with fair and objective findings 11 A presentation of the company's Digital Business Transformation, and an explanation of how it affects HRM Digital Business Transformation is at the heart of Unilever, helping to accelerate the journey to building an organization that is fit for the future and has a good purpose With that goal in mind, Unilever will launch DigiSpark, a new group-wide digital transformation event DigiSpark is part of Unilever's "Digital Growth" digital transformation effort This program has been in place since 2021 and will continue to drive the company's strategy execution this year, with several planned outcomes DigiSpark seeks to motivate and empower all employees to gain futureproof digital skills, allowing businesses to thrive and individuals to develop in a digital environment fully remodeled The event will bring together Unilever executives to discuss the importance of digital in the company's future and strategic ambitions In addition, guest speakers participating in the program will discuss digital developments that are influencing company operations to present a broader and more diversified viewpoint Working environment that encourages digital transformation at Unilever Vietnam (Lam, 2022) 12 Consequently, establishing and constructing a digital transformation platform system, as well as educating people with data management capabilities, is a problem but also an opportunity for employees at Unilever Vietnam Typically, the process of applying technology and digitization at Unilever Vietnam's factories has opened up opportunities to learn and develop digital transformation skills for all employees, from rudimentary operations to transitioning to new ones using robots and going further is being able to analyze data and design automation systems as well as programming algorithms After a period of training, training and practical application, the factory Unilever Vietnam has a team of engineers who can self-design and program new intelligent automatic systems and 100% of technical staff who are capable of maintaining and maintaining existing systems Specifically, Cu Chi factory, Bac Ninh increased labor efficiency and product supply Thereby quickly responding to changing needs of users, enhancing Unilever's competitive position in the market (Phat, 2022) The development of digital transformation and improving the learning environment for employees has had a strong impact on the candidates' interest in recruiting the company's personnel Perhaps, Unilever's digital transformation technology inspires and encourages employees and candidates to recruit into the company to build digital skills suitable for the future, thereby helping to promote Business growth and people growth in a fully digitalized world That is also the reason for the company's growth rate of 35-40%, creating a lot of job opportunities for Vietnamese with more than 5,500 jobs Besides, tens of thousands of job applications are sent to the human resources department every year A talent acquisition strategy is proposed to support this approach, focusing on particular activities such as employer branding, recruiting and selection, and onboarding In order to support and get closer to Unilever's business strategies as well as digital transformation activities, human resource recruitment strategies will be formed in a specific and reasonable way First with the job posting process, instead of the usual job posting on the media or social networks, we can directly upload the videos to the website, leaving them as podcast, link or link directly to the company's Youtube channel and use the success stories of big CEOs like Facebook, Apple, 13 Amazon is a big innovation to apply when recruiting staff Besides, the content of the recruitment post should be focused on the candidate and the candidate's honesty The next step will be to take a clear test of the candidate's qualifications and education, instead of taking the Aptitude Test Online to test knowledge of finance, accounting or GMAT Instead, take a composite test of both the candidate's knowledge of the candidate's segment and the candidate's general understanding of the company's culture, goals, and strategies Direct interview with human resources department, department manager to hire and senior manager is the next round that candidates will have to go through This will be a round of candidates who will be interviewed in two ways to have a clear classification Candidates such as fresh graduates will be interviewed in group form with people at a time For high-level candidates, panel interviews will be conducted with a high-level panel For this round, candidates will receive questions to state their strengths and weaknesses Besides, the aspirations and values the candidates will contribute to the company in the future will also be exploited For a more thorough screening of the competition for the work of the candidates, the round of the candidate's ability to learn and analytical skills as well as the ability to perform in front of a crowd will be evaluated through this round The judges will be Branch Manager, CD Training and Area Sales Managers Candidates will be given a situation related to the market of a distributor to survey customers, service quality, and then give methods to solve problems Finally, the human resources department will re-screen the candidates' evaluations in the recruitment rounds with the criteria that they are suitable for the future company strategy, attitudes and values suitable for the company environment After that, the letter of acceptance or failure will be sent to the candidate in two forms: email or handwritten letter by post Successful candidates will be invited to the company to start training and continue with the on-boarding process On-boarding process will be redesigned with days to complete the process • On the first day, employees will be introduced to the structure of the workplace such as working rooms, canteens, toilets and emergency exits In addition, you will hear about the company introduction, company history, senior management and company achievements The company's organizational and operating procedures will be outlined on this date 14 • On the second day, the employees will go to the department they are applying for to meet the head of the department and introduce the job as well as the colleagues in that department • On the third day, the company will organize a visit to the factory, where the company's goods are exchanged and operated Moreover, going to market survey and visit to assess the market today is an absolutely important step in the on-boarding process Conclusion In summary, information about Unilever and its strategies has been outlined in this report Besides, the strengths and weaknesses of the recruitment strategy have also been clearly analyzed Not only that, Unilever's digital transformation and how it affects human resources are also clarified In addition, the relationship between industry factors, company strategy, and HR strategy has been defined Finally, a new HR strategy designed to support and align with the company's new goals 15 References: Michael, A (2020) Armstrong's Handbook of Human Resource Management Practice 15th edn KoganPage HR Channel, (2021) Công tác đào tạo đội ngũ nhân Unilever thành công nào? 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[Online] Available at: https://amis.misa.vn/48392/chinh-sach-dai-ngo-nhan-vien-cua-unilever/ [Accessed at: May 2022] Unilever, (2018) Unilever nhận giải "Doanh nghiệp xuất sắc" HR awards [Online] Available at: https://www.unilever.com.vn/news/press-releases/2018/unilever-viet-nam-binh-chon-la-doanh-nghiep-xuat-sac-nhat-tai-viet-nam-hr- awards/ [Accessed at: 29 November 2018] Sở công thương Bình Dương, (2020) Doanh nghiệp nội muốn giành lại ‘quyền’ chăm sóc gia đình Việt [Online] Available at: http://socongthuong.binhduong.gov.vn/xem-chi-tiet/doanh-nghiep-noi-muon-gianh-lai-quyen-cham-soc-gia-inh-viet [Accessed at: 26 October 2020] 16 Phat, (2022) Unilever nâng cao lực nhân nhờ chuyển đổi số [Online] Available at: https://vnexpress.net/unilever-nang-cao-nang-luc-nhan-su-nho-chuyen-doi-so-4470651.html [Accessed at: June 2022] Lam, (2022) DigiSpark – Sự kiện chuyển đổi số toàn tập đoàn Unilever [Online] Available at: https://www.sggp.org.vn/digispark-su-kien-dau-tien-ve-chuyen-doi-so-tren-toan-tap-doan-cua-unilever816268.html#:~:text=DigiSpark%20l%C3%A0%20m%E1%BB%99t%20ph%E1%BA%A7n%20thu%E1%BB%99c,k%E1%BA%BFt%20qu%E1%B A%A3%20%C4%91%C6%B0%E1%BB%A3c%20mong%20%C4%91%E1%BB%A3i [Accessed at: 25 May 2022] 17 18 ... https://amis.misa.vn/48392/chinh-sach-dai-ngo-nhan-vien-cua -unilever/ [Accessed at: May 2022] Unilever, (2018) Unilever nhận giải "Doanh nghiệp xuất sắc" HR awards [Online] Available at: https://www .unilever. com.vn/news/press-releases/2018 /unilever- viet-nam-binh-chon-la-doanh-nghiep-xuat-sac-nhat-tai-viet-nam-hr-... 2.1 UNILEVER GROUP OVERVIEW 2.2 2.3 2.4 _ _ THE VISION OF UNILEVER UNILEVER' S DEVELOPMENT STRATEGY _ THE MISSION OF UNILEVER. .. Vietnamese families 2.2.The mission of Unilever The founders of Unilever defined the company's aim as "to impart vibrancy to life" at the time of its founding Unilever' s goal statement states that