CAPSTONE PROJECT Văn Nguyễn Hoàng Trân AEN T122WSB 6 Student ID 21001345 Lecturer Mr Ryan Gabriel CAPSTONE PROJECT https lms westernsydney edu vncourses309 TABLE OF ARTICLES GROUP ESSAY POSTER PRESENTATION GROUP DEBATE IDIVIDUAL ESSAYANNOTATED BIBLIOGRAPHY 01 02 03 04 05 GROUP ESSAY 01 The brainstorm of group essay Group essay topic Some companies believe that social media marketing strategies should be prioritized I Introduction Topic Social media marketing should be priotized Thesis Take.
CAPSTONE PROJECT Văn Nguyễn Hoàng Trân-AENT122WSB-6 Student ID: 21001345 Lecturer: Mr Ryan Gabriel TABLE OF ARTICLES: 01 GROUP ESSAY 02 03 POSTER PRESENTATION GROUP DEBATE 04 05 ANNOTATED IDIVIDUAL ESSAY BIBLIOGRAPHY 01 GROUP ESSAY Artifact : Group essay * The brainstorm of group essay Group essay topic: Some companies believe that social media marketing strategies should be prioritized I Introduction Topic: Social media marketing should be priotized Thesis: Take advantages of both customers and businesses Controlling idea: customer attraction, product improvement and cost efficiency II Body paragraph ● Topic sentence: social media attract both consumers and customers as well as strength the brand identity GROUP ESSAY • Main point: - Social media is considered a potential and profound market and plays a hybrid role in terms of marketing strategy in any companies due to the big data and the large number of users (4.48) - Example of successful firm due to using social media marketing: L'Oréal- A big French cosmetic in the world • Analyse: research III Body paragraph • Topic sentence: Improve the quality of products though the customer’s feedback Main point: - it is very crucial for enterprise to ensure and enhance their quality items and services from customer’s feedback - Consumer-generated brand stories or the feedback of customers shared on social media always have a significant impact on that brand Example: Kia Motors has been successful in promoting their brand by using the “best car manufacturer in 2012” reward and thousands of positive customer reviews • Analyse: research • IIII Body paragraph • • Topic: social media marketing is more cost effectively than other forms of marketing Main point: social networking is less expensive than any other form of advertising currently accessible ( LYFE Marketing ) Group essay Analyse: research • Individual part in the group essay Refutation part: Body paragraph : The benefits of using social media to attract customers and consumers outweigh its risks Due to the controversial opinions from various customers, the corporation can use it as a basis to change and orient the quality and scale of products in a better direction Understanding the importance of social media, Vinfast has also taken advantage of social networks to popularize its brand and attract customers On Vinfast’s official page, the seeding volume of this brand obtained a positive result when receiving up to 90% positive feedback from Facebook’s users Besides, when asked about Vinfast, up to 80% of respondents know the brand and look forward to launching automotive product lines in the domestic market (MISAAMIS, n.d.) Body paragraph 2: The failure to respond to many customers' demands can be seen as understandable and acceptable Although the brand can not fully meet the needs of all customers, they can choose similar views and shared ideas to absorb and change their products This proves that the counter-argument is not convincing enough to oppose the topic sentence Group essay Body paragraph 3: But compared to traditional advertising, using social media to promote their product still saves a lot for the company Social media marketing is effective, but it is also more cost-effective than other marketing methods According to author Jason Yormark (2021), the cost to run social media marketing depends on a lot of different factors as follows: Your company's size (companies with more employees often spend less than those with fewer employees, likely because large companies also have more name recognition) With TV and radio, you have to consider the spike in prices during peak times to advertise While there are many ways to prove social media marketing is more effective than conventional marketing, the cost to operate is also one of the indispensable factors GROUP ESSAY WHAT I LEARNED - Teamwork - Know the structure of a complete essay - How to research effective - Improve writing ability THE THINGS I NEED TO FIX - Find a reliable source - Informal language - Avoid plagiarism ARTIFACT Individual poster presentation Why social media marketing is important during the covid 19 pandemic ? Poster presentation Attract the audience CONFIDENT Arrange logical layout First design poster ARTIFACT GROUP DEBATE — https://docs.google.com/document/d/1E0QqjdZCiOTFeMq NS0cS8ArSQmdjQj87fag_RMKirAI/edit This is what I learned through the group debate Built critical thinking skill Emotional control Improve research skill Quick-thinking ARTIFACT Annotated bibliography Li, F., Larimo, J., & Leonidou, L C (2021), Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda, Journal of the Academy of Marketing Science, 49(1), 51-70 https://link.springer.com/content/pdf/10.1007/s11747-020-007333.pdf article The provides the information and reinforces knowledge about social media strategies (SMMSs) The author and others first define SMMSs social media and marketing strategies elements Following that, a conception of the SMMS development process is presented and drivers, inputs, outputs, throughputs are the four main basic components The writers also put forward a classification method that categorized SMMSs according to their level of strategic maturity: social business plan, media content plan,social surveillance strategy, and CRM strategy They then put their classification to the test Material from previous research studies, as well as material from in-depth interviewing and a study, are used to establish SMMSs Finally, the writers make recommendations for future research based on their findings Through this article, we can better understand social media strategy Although this article will not be the foundation of my part, it will provide the critical knowledge and information for my offering a higher essay ARTIFACT INDIVIDUAL ESSAY • The last assessment in the course My individual essay https://docs.google.com/document/d/ 11BFPf76DtZ20IZk8_LkcG9gwOyxPfO LCgFsk9l34ib0/edit A combination of what I have learned to have a complete individual essay 15% A B 25% 20% C D Avoid plagiarism Academic writing style 40% Research Citation THANK for listening! Do you have any questions? 21001345@student.westernsydney.e du.vn Phone: 0945578575 CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik Please keep this slide for attribution ... Individual poster presentation Why social media marketing is important during the covid 19 pandemic ? Poster presentation Attract the audience CONFIDENT Arrange logical layout First design poster. ..TABLE OF ARTICLES: 01 GROUP ESSAY 02 03 POSTER PRESENTATION GROUP DEBATE 04 05 ANNOTATED IDIVIDUAL ESSAY BIBLIOGRAPHY 01 GROUP ESSAY Artifact