SCHOOL OF Western Sydney University ASSIGNMENT COVER SHEET STUDENT DETAILS Student name Trần Thị Ngọc Ánh Student ID number 21000760 UNIT AND TUTORIAL DETAILS Unit name Academic English Unit number AEN T321WSB 7 Tutorial group Tutorial day and time Mon, Tue, Thu (15 30 18 45) Lecturer or Tutor name Mr Gabriel Ryan ASSIGNMENT DETAILS Title Capstone Project Length Due date 27122021 Date submitted 27122021 Home campus (where you are enrolled) Canvas DECLARATION I hold a copy of this assignment.
SCHOOL OF Western Sydney University ASSIGNMENT COVER SHEET STUDENT DETAILS Student ID number: Trần Thị Ngọc Ánh Student name: 21000760 UNIT AND TUTORIAL DETAILS Unit name: Academic English Unit number: Tutorial group: Tutorial day and time: Lecturer or Tutor name: AEN-T321WSB-7 Mon, Tue, Thu (15:30-18:45) Mr Gabriel Ryan ASSIGNMENT DETAILS Title: Capstone Project Length: Due date: 27/12/2021 Home campus (where you are enrolled): Date submitted: 27/12/2021 Canvas DECLARATION I hold a copy of this assignment if the original is lost or damaged d d a a a a I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment I hereby certify that no part of this assignment or product has been submitted by me in another (previous or current) assessment, except where appropriately referenced, and with prior permission from the Lecturer / Tutor / Unit Coordinator for this unit No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned I am aware that this work will be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking) Student’s signature: Trần Thị Ngọc Ánh Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been signed ARO 00380 08/15 Capstone Project TRẦN THỊ NGỌC ÁNH (ELLY) AEN-T321WSB-7 Purpose enhance skills and strategies familiarise with some types of assignment Research Read research papers Analyse and assess arguments Take notes Apply APA citation ASSIGNMENT SOCIAL MEDIA MARKETING The concept of Social Media Marketing (SMM) is the application of social media and digital platforms to market businesses’ products and services With 65% of the eligible population having access to social media nowadays, there is a whole world of potential customers that businesses can expose to regardless of their large or small scale business model In particular, 70% of shoppers use Instagram to find their next purchase (Instagram, n.d.) Thus, there is no doubt that businesses should have their brand promoted on social media, or else they will miss an enormous opportunity for their trade According to Brynley-Jones (2020), SMM has occupied £88.000 to £500.000 of businesses’ marketing budgets, which remains optimistic and is expected to rise by 89% over the next five years Likewise, Statista (2021) indicated that 91.9 percent of U.S marketers in companies with more than 100 employees were expected to use social media for marketing purposes in 2021 In terms of how to apply social media to marketing, companies can simply post content, images, or videos of the products for free on their social media accounts Social media can offer a huge chance to discover new trends and ideas, connect with new and existing customers, transfer strangers to friends and from friends to customers, and thus drive attention and traffic to their brand One of the typical successes of SMM is Lifebuoy Lifebuoy the oldest brand of Unilever group - has made the most out of social media to spread their message "F.I.G.H.T" in this COVID-19 pandemic, attached with other strategies It has been successful in relocating its brand as a world-class sanitizer Apart from large-scale companies, many individuals can also self-publish by commencing their Youtube channel or writing blogs to share their stories, life experiences, or becoming recognized as an expert in their field This makes them popular for serving business purposes ASSIGNMENT THE CUSTOMER IS ALWAYS RIGHT SMM is a wonderful tool for businesses to enhance their customers’ satisfaction Since marketers not just literally introduce their products, talk about how great their brand is, or what they have for sale, they also have to focus on the quality Their products have to meet consumers’ needs and pain points, thus reflecting their own style and creating convictions Strong connections between customers and businesses are solidified by benefiting from SMM Thanks to social media equipment, digital marketers can get a better insight into their targeted customers' purchasing behavior among other things: what they want to buy, and their reactions to marketing campaigns Based on social media metrics, they can conduct audience research to regularly keep track of the results and narrow their focus while expanding their reach Another point worth mentioning is that these metrics help to assess how well they are accomplishing their goals in the social space and provide insight into where they can modify their campaign (BrightEdge, n.d.) On top of that, consumers and potential consumers can be supported, connected, and communicated with 24/7 by agency services anywhere These help businesses to concretize customers’ satisfaction and loyalty to the brand, thus acquiring a greater reputation and boosting their brand Some critics may argue that online marketing is not credible and reliable Consumers’ level of satisfaction might decrease since their private information might be leaked or used for business purposes, thus bringing about annoying problems for them However, this argument is not persuasive as every business is mandatory to operate security and privacy policies These policies explicitly describe and ask them whether this information is confidential or able to be shared with or sold to third parties According to Kumar et al (2018), considering privacy regulations will also ensure that customers have solid trust with the company and the third parties that provide additional services, resulting in a high rate of product consumption In conclusion, social media marketing does wonders for consolidating people’s loyalty and prestige to business brands, and with companies’ policies for customers, their satisfaction will be secured ASSIGNEMNT Individual essay draft outline P1: Intro ➢ Background information of public relations (PR) in DM •Overview of DM and PR •Why clients decide to buy a product from social media ➢ Thesis statement: companies should invest in PR ➢ Outline: •General information •Opportunities for small businesses •Bettering customers’ credibility •Bringing more customers P2: Public Relations ➢ Definition: What is Public Relations? Including examples •Definition •Cost •How to form PR ➢ SMM from the past 10 years to now (2010-2021) •The development of PR from 2010-2021 •Prospect of PR P3: PR is affordable for both big and small businesses P4: PR can connect consumers more effectively than normal advertising P5: Beside selling, PR also help spreading useful messages and enhance the brand’s image P6: Conclusion P7: References ASSIGNMENT ASSIGNMENT Debate Topic debate: Plastic should be banned (Proposition Team) Introduction - Introduce the topic: Plastic should be banned - The use of plastic in daily life is exerting a detrimental effects on body and health of humans reasons: Plastics can contain poisonous chemical elements Its capacity to be easily consumed - Direct toxicity from plastics comes from lead, mercury and types of toxic plastics are BPA which is greatest concern to human health - These toxins have also been found in many fish in the ocean and food packaging materials which cause cancers, immune system problems, childhood development issues, nerve and brain damage - An exact outline of health effects of plastics on humans is almost impossible to determine and there are almost no unexposed subjects Example: In 2020, researchers from University of Newcastle, Australia, and World Wide Fund for Nature have concluded that people consume 0.1 grams to grams of microplastic per person per week => every 10 years, 2.5kg of plastic from common food and beverages like seafood, beer, salt, drinking water have been consumed by each person = enormous amount of plastic that we human consume subconsciously => a huge threat to human health Experiences Feeling confused about the assignments Practise and consult for advise Involve in class activities Every assignment is done before due day and meets the requirements of teacher Results We are able to solve problems that pop up suddenly d Achievements Academic writing style Teamworking skills Other soft skills THANK YOU .. .Capstone Project TRẦN THỊ NGỌC ÁNH (ELLY) AEN- T321WSB- 7 Purpose enhance skills and strategies familiarise with some types of... businesses can expose to regardless of their large or small scale business model In particular, 70 % of shoppers use Instagram to find their next purchase (Instagram, n.d.) Thus, there is no doubt... of that, consumers and potential consumers can be supported, connected, and communicated with 24 /7 by agency services anywhere These help businesses to concretize customers’ satisfaction and loyalty