Capstone Project name Le Tran Bao Huong Capstone Project name Le Tran Bao Huong Capstone Project name Le Tran Bao Huong Introdution Outline 1) Group Essay 2) Group debate 3) Individual essay 4) Poster 5) Quiz Review Lesson Topic Some companies believe that social media marketing strategies should be prioritized Examine the statement Group 5 Group Essay Favorable • Understand customer needs • Exploit customer information and provide information to customers better, faster • Improve brand loyalt.
Capstone Project name: Le Tran Bao Huong Capstone Project name: Le Tran Bao Huong Introdution & Outline Review Lesson: 1) Group Essay 2) Group debate 3) Individual essay 4) Poster 5) Quiz Group Essay Group Topic: Some companies believe that social media marketing strategies should be prioritized Examine the statement Favorable: • • • • • Understand customer needs Exploit customer information and provide information to customers better, faster Improve brand loyalty and retargeting Reach customers by running many ads on social networks Find potential customers My ideas: Group Debate Group Topic: All animal testing should be banned Cause: • • • • Animals have rights just like humans This act is cruel The pain and suffering that experimental animals are subject to is not worth any possible benefits to humans There are still a lot of different ways to test drugs instead of using animals My ideas: Individual Essay ‘‘ Topic: How can marketing create viral sensations to influence consumer purchase? Advantages: • • • • • No need to spend too much money Attract a large number of viewers Help the brand become famous quickly Build trust with customers Increase customer trust and loyalty Ideas: Poster Function: - Posters have the effect of advertising products in public places, conveying information to the community, beautiful posters will get more attention A good poster need: - The right information, the area that they want to convey, research, need to include methods, content and results obtained - The use of images is a good way to make posters more vivid and outstanding Made on Poster My Wall website: https://www.postermywall.com/index.php/posters/mine#/designs QUIZ ▹ The questions in the exercises are usually based on the lessons ▹ The questions are multiple choice ▹ The questions are not too difficult but not easy either ▹ While doing the lesson, students can review the lesson learned today The End 13