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[...]... hammered out just one more idea for the book From the earliest draft I saw, I thought, “this book is brilliant.” It will change you as a presenter if you take to heart the principles contained within slide:ology is destined to become the desk reference for building effective presentations and is a must read for all who present I’m immensely proud of what Nancy has accomplished She has taken her expertise... closely and you’ll see that the word ideology is embedded in the book name My hope is that you will change your approach, stance, and ideologies about the power a great slide has to facilitate epiphanies slide:ology will revolutionize presentation communications It can change how you plan, ideate, create, and deliver a presentation Once you harness the concepts around visual storytelling, mediocre slides... context, the images make brilliant sense The greater message here is that stories are how people understand and relate to the world, and they naturally associate those stories with appropriate imagery 2 slide:ology Unfortunately, somewhere, at some time, someone probably told you that you weren’t very good at drawing And, after looking around and comparing yourself to other kids in the classroom, you... presentations The collective (mis)use of this presentation medium has informed everyone’s opinion of it Some people simply don’t understand how powerful and moving a presentation can be Let’s go fix that 4 slide:ology Presentations are a tool for high-stakes internal and external communications This medium will influence many of your important constituents and the impression they develop of you and your... file of facts and figures, then cancel the meeting and send in a report.” Seth Godin, Author, Really Bad PowerPoint People will love you for respecting their time enough to use the media appropriately 6 slide:ology This book primarily focuses on presentations that are on the far right of this spectrum Document Teleprompter Presentation Dense content in a presentation intended as a discussion document... developing the “visual story” and “delivery” legs of the stool Presenters often read their slides instead of putting in the effort necessary to transform them into visual stories that support their message 10 slide:ology Today’s presentation graphics tend to distract audiences The result might be described as visual vertigo: audiences are jarred by having to resolve graphical disparities and dissonances that... process that takes into account both audience needs and feedback from colleagues Once you know you have a speaking engagement, immediately schedule preparation time and review cycles on your calendar 12 slide:ology Below are some average timeframes and steps for an hour-long presentation that has 30 slides Time Estimate for Developing a Presentation 6–20 hours Research and collect input from the web,... want to have with your audience Do you want to be their hero? Their mentor? Their cheerleader? Like these characters, good presenters aren’t in it for themselves; they’re in it for others Take note 14 slide:ology . Farnham • Köln • Sebastopol • Taipei • Tokyo
slide:ology
THE ART AND SCIENCE
OF CREATING GREAT
PRESENTATIONS
slide:ology
The Art and Science of Creating. experience into print form,
and she has delivered beyond all expectations with
slide:ology. Any presenter will savor this encyclo-
pedia of slide design, filled