phân tích SWOT pepsi

SWOT analysis Pepsi Introduction About Pepsico Viet Nam - Full name: Suntory Pepsico Vietnam - Chairman of the board of members: Junji Mayawaki - General manager: Uday Shakar Sinha - Headquarters: - Official joint venture: 4/2013 th floor, Sheraton hotel, 88 Dong Khoi, district 1, Ho Chi Minh city STRENGTHS Famous brands, diversified product portfolio, high quality Ex: Brand strength: Pepsi is a brand that has existed for quite a long time, since the 1890s It can be said that today, no one is unaware of the Pepsi brand Products: Convenient products, open the lid can enjoy immediately, good refreshment, good digestion, anti-hunger, against the feeling of excess meat in the mouth, without addictive like alcohol Diversity of goods: Traditional Pepsi, Pepsi no calories for dieters, Pepsi new generation, Pepsico Viet Nam STRENGTHS WEAKNESSES Famous brands, diversified product portfolio, high Market share is easily invaded, disadvantage is quality being a latecomer OPPOTUNITIES THREATS Online business opportunities, high sales Competition barriers opportunities WEAKNESSES Market share is easily invaded, disadvantage is being a latecomer Ex: Competition with coca cola Pepsi has to invest a lot in advertising and branding every year every new ad is compared to coca cola OPPOTUNITIES Online business opportunities, high sales opportunities Ex: To maximize online business opportunities the company has defined the supply chain more clearly and innovated Selling in the form of omnichannel, want to be present everywhere there are consumers In Vietnam, Suntory has strong distribution channels in the South and will use this as an opportunity to expand its network to central and northern Vietnam THREATS Competition barriers Ex: The current challenge in the market is that there are so many substitutes that Pepsi's market share is increasingly vulnerable to encroachment Vision - Continue to improve the position of PepsiCo Vietnam Creating favorable conditions for Suntory to penetrate the priority growth market - Further development of the global partnership between Suntory and PepsiCo Mission “Providing hundreds of beverage and food products that delight consumers around the world” Objectives (1) Create "pleasure" for consumers around the world by providing a variety of beverage and food products (2) Expand market share and achieve high total revenue compared to competitors Indicators  Overall revenue at the end of 2021 increased by an average of - 7% compared to 2020 (24455 million USD)  Gross profit average growth of 3-5% (more than USD 12057 million, up 15% compared to 2019)  Expanding market share in Vietnam market (holding 65% market share) Solutions Promote marketing in the form of multi-channel Expand sales to agents, retail stores across the country Service improvement Always update feedback from customers about product quality Links with industry partners Collaboration with famous stars close to young people Participate in local fairs Activities Time frame ( begin by and Person Responsible Cost/input Marketing department Cost: billion USD complete by) Action plan Run ads for websites, blogs, social Contract year media Input: budget, labor, … Collaborating with celebrities year (contract) Marketing department   Cost: billion VND Input: budget, labor, … Promote marketing in the Funding for education and form of multi- entertainment programs Promotion: year (2020-2021) Marketing department Entertainment: 3-4 months Cost: hundred million VND Input: budget, labor, … channel Participating in trade fairs Weeks Marketing department Cost: hundred million VND Input: budget, labor, … Volunteering, environmental campaigns Days (3-4 days) Trade unions Cost: hundred million VND Input: budget, labor, … Performance Measurement Framework Expected results Indicators Baseline Target Data sources Data collection Frequency Responsibility         methods Goal Become the No non- 1.1.Revenue at the end of     1.1.1 Revenue survey at the end of the   2021 increased by an production year compared with a average of - 7% compared baseline revenue survey at the to 2020 beginning of the year alcoholic beverage company in Vietnam 1.2 Gross profit average growth of 3-5% Objectives 1.Expand market share and achieve high total revenue compared to competitors   1.1 Increase in market share     1.1.1 Market share survey at the end of   by 10-15% compared to the production year compared with a previous year baseline market share survey at the beginning of the year Output 1.1 Increased production per     co-operant of 50-100% 1.1.1 Production database every co-operant of the company compared to the year before Every months Persons         consumes how many products when sold with The production and their food in each productivity of PepsiCo Vietnam holiday, promotion or has increased regular consumption day how differently   1.2 Increase of the total   What is the total 1.1.1 Production database   production of the company production of compared to the previous year, company in 2018? from 900-1000 million litter/year 850 million of the company litter/year   1.3 Increase in the productivity   of the production per co-operant of 50%   1.1.1 Production database   of the company Thanks for attention! ... mouth, without addictive like alcohol Diversity of goods: Traditional Pepsi, Pepsi no calories for dieters, Pepsi new generation, Pepsico Viet Nam STRENGTHS WEAKNESSES Famous brands, diversified... high quality Ex: Brand strength: Pepsi is a brand that has existed for quite a long time, since the 1890s It can be said that today, no one is unaware of the Pepsi brand Products: Convenient...Introduction About Pepsico Viet Nam - Full name: Suntory Pepsico Vietnam - Chairman of the board of members: Junji Mayawaki - General