... • Consumers and business buyers • Amazon. com and online merchants (Amazon. com associates, Zshops, auctions) • Amazon. com and small online merchants (Amazon. com associates, Zshops, auctions) • ... cooperation. Amazon. com Customer Fulfillment in the Digital Economy Amazon. com: Key Performance Indicators (see Table 1 and figures 4a to 4f) Table 1. Comparison of 1998 performance: Amazon. com, Barnes ... assures competitive advantage in the high velocity arena of e-commerce. In book e-tailing, for instance, Amazon. com ties Ingram’s inventory data to its customer interface. This gives Amazon. com available-to-promise...