- Nhidu DN ciing nganh tuong ducmg, canh tranh cao; Luu dgng xa nha, thu nhSp chua cao;
KET LUAN VA KIEN NGH
4.1.5. Cac chien luac chuc nang
Dk duy tri, In djnh SXKD, phat triin Cong ty trong dilu kien hien nay va truoc xu thi tuong
laị Nhilu ITnh vuc cin kien toan, he thing hoa bing nhung chiln luge cu thi ma tu do triin khai, theo doi hoan chinh cho phu hgp. Co thi neu mot s6 chiln luge can quan tam nhu: Chien luge thj truong; chiln luge huy dong von; chiln luge xay dung hoan chinh Co so ha ting va nguIn nhan luc; chiln luge San xuit va tac nghiep; chiln luge tap trung; chiln luge phat trien cong nghe v.v...cac chiln luge do c6 quan he mat thilt, bl sung ho trg va trong mot pham vi nao do la he qua cua nhaụ
Do dilu kien thoi lugng cua khoa luan nay, toi lua chon va de cap din bon bo phan quan trong ciia cac chiln luge tren, do la :
- Mot so van de ve "Chien luge cung co, xay dung, phat triin hgp ly co ciu tl chuc quan ly dilu hanh va nguIn nhan luc ciia Cong ty 872".
- Mot s6 noi dung vl "Chiln luge phat triin Cong nghe ciia Cong ty 872" - "Chiln luge huy dong vin cho SXKD ciia Cong ty 872".
Sau day la nhung de xuat ve cac chiln luge do :
a) Chien Iwcrc thi tru&ng cua Cong ty 872
Lya chon phuong hudng va pham vi
Tren ca so phan tich moi truang khach quan va dilu kien chii quan ciia DN. Cong ty 872 se tiep tuc SXKD san pham chuyen nganh XD-GTVT, tang them san pham xay dung cong trinh cau, xay dung dan dung, dau tu ha tang, cong trinh BOT. Chuan bj ca kha nang vuon ra dja ban quoc te (truoc mat la Lao, Campuchia).
Tu tuang chien luge, nguyen tac chi dao
Giu- dugc thj truang truyin thing, nuoi duong quan he, dong thai ma thi truang mai; da dang du an theo nguIn vin. Tang cuang lien danh lien ket nham mo rong thi truong vai cac don vj trong va ngoai nganh va cac doi tac nuoc ngoai ( nhu Han Quoc, Nhat Ban...). Tao da, sin sang tham gia dam duong cac du an, goi thau Idn.
Xac lap muc tieu chien luge thi truang cua Cong ty 1. Theo dja ban kinh doanh :
- Phan theo dja danh :
+ GiiJ va tang cuong vao cac dja ban truyin thong : Dien Bien, Long An, Son La, TP.Ho Chi Minh, Bic Giang, Ha Giang, Thanh Hoạ
+ Vao dja ban mai : Lai Chau ( vao culi nam 2006 ), cac tinh dong bing Song Cuu Long ( ciu giao thong nong thon-vao nam 2008)
- Phan theo chu diu tu : Giu dugc quan he, dau thiu cac cong trinh do cac ban quan ly du an ciia Bo GTVT lam dai dien Chii diu tu : PMUl, PMU My Thuan, PMU duong H6 Chi Minh, PMU 9. Va mot si Ban quan ly du an cip so thuoc tinh, thanh phị Khach hang chii yeu la cac chii diu tu thuoc Nha nuoc.
2. Theo san pham kinh doanh-san phim thi cong xay dung:
- Din 2010 : Ty trong san phim vl xay lip cong trinh duang 60-70%, tang xay lip cong trinh ciu nho ciu trung 10-15%), xay dung dan dung 5-10%, xay lip nang cip do thj 5-20%. - 2011-2015 : Theo huong tham gia thi cong cac du an Ion, ciu Ion, cong trinh BOT, diu tu ha tang.
3. Theo nguon von dau tu xay dung cong trinh: Lua chon theo huong ca cau du an cua Cong
ty xuat phat X\x nhieu nguon von : Trai phieu Chinh phii, ngan sach dja phuong, ADB, WB,
tai trg cong trinh BOT tu cac ngan hang... Chii trong nguon von trai phieu Chinh phii, ADB, WB.
Thiet kl va lua chon CLKD theo huang,
- Quan tam den viec xay dung ciing co Cong ty, giu* dugc cac moi quan he nham giij gin dja ban truyin thong, nuoi duong quan he tao dung dia ban moi; lien ket hgp tac giam doi thii, chia viec; canh tranh tung san phim cac cong trinh ap dung cong nghe mai; nghien cuu tung
buac tang diu tu trang thilt bi dk dap ling.
- v l nganh nghi : Chii trong xay lip GTVT, tang them : Cong tac Thi nghiem, Cong tac khao sat thilt kl va hoat dong tu vin giam sat, dau tu ha ting giao thong. Nghien cuu mo
mang mgt so djch vu nhim giai quylt vin dk lao dong;
Cac khu vuc - SBU chiln luge chi tilt, theo huong co ban sau : 1. Theo dia ban; Chu diu tu cip sa, dja phuong
- TP.HCM va mot so thanh phi Ion : Chiln luge da dang hoa san phim, diu thiu cac cong trinh nang cap do thj ( duong + dien + cip thoat nuoc ).Tang cuong can bo hilu bilt vl hang muc cong trinh dien chilu sang, cip nuoc...thuc hien lien kit thiu phu thi cong mot si hang muc cong trinh chuyen nganh.
- Long An va mot so tinh D6ng bing Song Ciiu Long : Chiln luge khac biet hoa san phim, tang san pham cong trinh Ciu nho, cau trung trong khi cac don vi dia phuong ylu vl phuong dien nay, canh tranh thip. Giai quylt khau lao dong : Tang Ky su xay dung ciu, thg kich keo, sat han; thiet bi thi cong cau-bua dong coc. may tron be tong xi mang;
- Dien Bien, Lai Chau, Son La : Chiln luge bao ve thj truong- lien kit, lien danh giQ- thi truang; giam gia de canh tranh;
- Ha Giang : Chien luge co lai, rut lui, cho co hoị
2. Theo Chii dau tu trung uong : Thuc hien va hoan thanh tot cac cong trinh da dugc giao thiu, the hien nang luc thi cong, uy tin nham giu* dugc quan he, thang dau thau cac cong trinh do cac ban quan ly du an cua Bo GTVT lam dai dien Chii diu tu : PMUl, PMU My Thuan, PMU duong H6 Chi Minh, PMU 9.
3. Nghien cuu, chuin bi cae phuong an lien danh lien ket, goi von XD-GTVT nham huong toi viec tham gia cac du an Ion, hieu qua, canh tranh thap.
Sach luge cua cac bo phan chuc nang
- Phan giao trong lanh dao Cong ty phu trach tirng khu vuc, thj truong, cong trinh dk thuc
hien viec giu thj truong truyin thing va ma thi truong mai;
- Tang cuong nhiem vu ciia cac chi nhanh, cac ban dilu hanh du an vl viec giu" va ma mang thj truang khu vuc;
- Hoan thien mo hinh quan ly, dilu hanh tu Cong ty din cac du an, khu vuc theo huong phan
bo du an, lam thiu quIc tl dac biet la chuc danh Giam die dilu hanh du an, sin sang dam nhan cac du an moi;
- Giu- quan he voi ban hang, dii tac. Chii trong cong tac lien danh. Hen kit dk giam dii thii
canh tranh, tranh dii diu; co dilu kien tham gia cac du an quy mo Ion hon.