/ Vi phat triin thuong hieu;
d. Cac giai phap chien \\rac:
- Phat triin thuong hieu Bdo Viet Viet Nam;
Xay dung thuong hieu Bao Viet Viet Nam cd tinh ddc lap tuong ddi vdi thuong hieu Bao Viet va phan biet rd rang vdi cac thuong hieu nhanh khac nhu Bao Viet Nhan Tho, Bao Viet
vuc djch vu nen vkn dl thuong hieu cua BVVN la rk quan trgng, nd quylt dinh din viec
thanh cdng cua doanh nghiep.
Trong thdi gian tdi BVVN ckn cd bd phan nghien cuu va quan tri thuong hieu chuyen
nghiep. Ddng thdi xay dung dugc chiin luge phat triin thuong hieu kip thdi dl sdm dinh vj thuong hieu BVVN.
- Qudn ly chdt luang;
Co bo phan quan tri chat lugng chuyen nghiep. Thuc hien dinh ky nghien cuu danh gia chk lugng dich vu cua BVVN. Dua ISO vao hoat dong cua ik ca cac edng ty thanh vien, uu tien trien khai tai cac dja ban trgng diim. Dat muc tieu cd chit lugng dich vu dan dku thj trudng
tai cac dia ban trgng diem nay, dugc khach hang cdng nhan. Ddng thdi nang cao chat lugng dich vu tai tat ca cac cdng ty thanh vien khac.
•Nghiin ciru vdphdt triin;
Nang cao chat lugng va chuyen mdn hda hoat ddng nghien cuu va phat triin san pham (R&D). Tach rieng hoat ddng nay khdi hoat ddng kinh doanh va quan ly kinh doanh nghiep vu hien nay.
Xay dung va hinh thanh kho dir lieu tap trung thdng nhat ve thi trudng bao hiem Viet Nam lam CO sd cho viec xay dung dinh hudng, chien luge, ke hoach kinh doanh, cung nhu cong tac du bao dien bien thi trudng...
Nghien cuu tao ra cac san pham bao hiem phu hgp vdi mgi khach hang, moi loai hinh doanh nghiep.
- Cacdu td chirc vd ngudn nhdn luc:
Tach lap hay thanh lap mdi mot so Cdng ty, Chi nhanh true thuoc BVVN tai cac dia ban co tiem nang kinh doanh bao hilm Idn nhu: Ha Ndi, Sai Gdn, Dong Nai, Vung Tau, Binh
Duong,... Md rdng mang ludi cac phdng Phuc vu khach hang khu vuc. Van phong giao dich tai cac quan, huyen tren ca nude.
Thanh lap them mot sd Phdng tai Try sd chinh chuyen trach, dam nhiem chuc nang Nghien CIIU Thi trudng, Phat trien san phdm; Kilm tra ndi bp ... trong he thdng Bao Viet Viet Nam. Tiln hanh thue chuyen gia nude ngoai vao lam viec, qua dd tung budc tilp can, lam quen va ap dung nhung phuong phap lam viec, cdng nghe quan ly mdi, cd hieu qua cua thi gidi vao thuc te d Viet Nam.
Xay dung thang bang luong theo eo chi doanh nghiep Cd phkn; thuc hien co chi tiln luong,
tien thudng phu hgp vdi tinh chat cdng viec va trinh do can bd; gin tiln luong vdi chit lugng cong viec, khuyen khich tang trudng, hieu qua va nang cao chit lugng quan ly. Dac biet chu trpng den viec xay dung eo che tra luong cho Giam ddc Cdng ty thanh vien va can bd nghiep vu CO trinh do chuyen mdn cao. Muc tien luong gin liln vdi muc tang trudng doanh thu va hieu qua kinh doanh, khdng gidi han muc tdi da cua tien luong. Thuc hien phuang thuc tra luong tien tien, thdng bao tra luong rieng cho tung ngudi.
Tien hanh xay dung tieu chuan dinh muc lao dong tren co sd phan tich cdng viec mot each khoa hoc, chinh xac. He thdng tieu chuan va djnh muc lao ddng nay se giup cac nha quan ly xac dinh sd lugng lao ddng cin thiit tai moi Cdng ty, tren co sd vua dap ung yeu cau trude mat vua phuc vu cho yeu ciu phat trien lau dai, dam bao sd lugng va chat lugng lao dong phu hgp vdi khdi lugng, chit lugng cdng viec, ddng thdi dam bao tien luong cho ngudi lao dong.
Manh dan thu hut, tuyin dung nhung can bo cd trinh do cao cho cac vi tri quan ly, vi tri trong yiu cua Bao Viet Viet Nam; phat hien, dao tao va phat trien cho cac can bd cd tilm nang trong cdng ty; tuyIn dung nhljng sinh vien cd thanh tich hgc tap xuat sac, tdt nghiep cac
trong viec thu hut ngudn nhan lire chat lugng cao, bing cac bien phap nhu trao hpc bdng, tai tro, khuyin khich dinh hudng tuyen dung ddi vdi cac sinh vien xuit sic dugc dao tao theo cac chuyen nganh phu hgp, tir khi edn dang trong qua trinh hpc tap, nhan vl thuc tap tai doanh nghiep de danh gia qua thue tien... Chuyen ddi dan ddi ngQ can bd trinh dp, dao due kem, nang suit thip.
Thuc hien viec luan chuyen ddi vdi can bp lanh dao tu TSC ve cac don vi thanh vien, giira cac don vi thanh vien vdi nhau.
Nghien cuu & ung dung phan mem chuong trinh quan ly ngudn nhan luc de tang cudng cong tac quan ly va phat trien ngudn nhan lire.
- Cong nghi thdng tin;
Cung vdi Tap doan Bao Viet, Bao Viet Nhan Thp xay dung va hoan thien cac he thdng diing
chung. Duong true, he thdng mang, he thdng WEB Server, he thdng Mail Server ddng thdi
thiit lap cac van ban qui dinh ve trach nhiem, quyIn han ciang nhu nghTa vu cua cac ben khi khai thac, sir dung he thdng dung chung nay.
Xay dung, chuin hda dugc cac bang Ma, cac qui trinh lam viec, cac qui dinh chi tiet can tuan thu ddi vdi he thong thdng tin (xay dung ISO ddi vdi Tin hgc).
Xay dung va hoan thien dugc he thdng tin hpc cua BVVN du manh, thdng nhit, ddng bd, ddc lap va an toan: Mang LAN, VPN, truyin nhan - ddng bd du lieu, nang cip cac thiet bi mang, he thdng may chu, he thong may tram, he thdng sao luu, phuc hdi dij lieu.
Triin khai va dua vao sir dung mot phin he thdng mang khdng day cho cac diim lip mdi hoac md rdng nut mang.
Dua vao su dung chuang trinh BVPROP va BVACCOUNT trong toan he th6ng trong nam 2007.
Triin khai cac phin mim hd trg quan ly cho BVVN va cac cdng ty thanh vien: Chuong trinh Quan ly Cdng van, Quan ly Nhan sir, Tinh luong, Quan ly Thiit bi, He thong hdi thao tu xa - Video Conference,...
Dao tao nang cao trinh do tin hpc cho can bp trong toan BVVN. Phat triin dpi ngia can bd Tin hpc trong toan he thdng.
Khai thac, tan dung cac ngudn lire ben ngoai dl xay dung, phat triin cac ung dung tin hpc nhim ho trg, phuc vu tdt nhat cho hoat ddng kinh doanh cua BVVN.
Nghien cuu trien khai thuong mai dien tu trong khau khai thac, cip don bao hilm va thanh toan qua mang mot sd loai san pham bao hiem.
- Dia bdn trpng diim vd san pham chiin luac;
Cdc dia bdn trong diem la cac dia ban ma tai dd thi trudng cd dung lugng Idn, tiem nang ve
doanh thu bao hiem cao, cd vai trd chu dao trong toan he thdng hoac la trung tam phat trien kinh te cua mot vung nhieu tinh ke can nhau: Cu the la Tp. HCM, Ha Ndi. Hai Phdng, Dong Nai,, Ba Ria - VQng Tau, Binh Duong, Can Tho, Hai Duong, Quang Ninh, Kien Giang, Dac lac, Da Nang, Nghe An.
D6i vdi cac dia ban trpng diim can dugc uu tien tap trung ngudn luc de thuc hien cac bien phap neu d tren vl xay dung thuong hieu, quan ly chat lugng, phat trien ngudn nhan lire, ung dung cdng nghe thdng tin trude.
Cdc nghiep vu chiin luac la cac nghiep vu cd ty trgng doanh thu Idn, tiem nang tang trudng
manh, cd anh hudng Idn ddi vdi nhan thuc cua thi trudng ddi vdi thuong hieu Bao Viet. Cac nghiep vu chiin luge cd ca kilm ngdi sao sao va kilu bd sija. Cac san pham phuc vu khach hang ca nhan cd bao hilm xe co gidi, bao hilm hgc sinh, bao hiem y te, bao hiem du lich. Cac san phim cho ddi tugng khach hang to chuc nhu bao hilm xay dung, lap dat, bao hiem
Muc tieu phat trien cac nghiep vu trgng diim la tang trudng doanh thu va thi phin. Viec tang trudng va giu thi phan cac nghiep vu nay vua dl dam bao giir vung vi tri dan diu cua Bao Viet Viet Nam trude mit, ddng thdi dam bao giir vimg vi tri thuong hieu cua BVVN cho hoat dong phat trien trong trung han. Neu cac nghiep vu nay bj mit vi tri dan diu hoac bj giam sut doanh thu, thi phin nghiem trpng thi khdng chi anh hudng tuc thdi din tang trudng va thi phin cua BVVN ma edn tao dieu kien de doi thu vuon len vl thi va lire, hoan ddi dinh vi thuong hieu cua Bao Viet, thay ddi nhan thuc cua thi trudng vl vi tri cua Bao Viet. Nlu bi thit bai tren thi trudng d cac nghiep vu trpng diim nay thi cd nghTa la Bao Viet Viet Nam da bi anh hudng nghiem trpng d tam chien luge phat trien dai han. Phat trien cac nghiep vu chien luge phai gan vdi cac dia ban trgng diem tuong ung.
Theo md hinh BCG, cac san pham Ngdi sao nhu bao hiem du Ijch, bao hiem trach nhiem dan sir va vat chat d td, bao hiem ky thuat, bao hiem hda hoan vv can dugc dau tu manh de chiem thj phan trong dieu kien thi trudng tang trudng cao, nham giu vi tri dan dau va thu lgi nhuan. Cac san pham kieu bd sija nhu bao hiem hpc sinh, bao hiem ket hgp con ngudi, bao hiem xe may cin dugc dau tu vua phai de giu thi phan, giir vi tri hien tai va thu lgi.
Cac san phim kilu diu hdi nhu bao hiem hang khdng, bao hiem may mdc, bao hiem thiet bi dien tu cin dugc danh gia cin than vl kha nang canh tranh de cd budc di hgp ly. tranh dau tu khong hieu qua.
Do Viet Nam cd thi trudng bao hilm dang trong giai doan mdi phat trien nen hau hit cac san phim nghiep vu diu cd tilm nang tang trudng cao tuy nhien canh tranh rat khoc liet. Lira chon chien luge giira diu tu va khdng diu tu hay giua diu tu it va diu tu nhieu se quylt djnh vi tri tren thi trudng cua cdng ty. Mot diiu chic chin la cac ddi thu se cd xu hudng dau tu manh dl canh tranh va gianh thj phin Idn hon. Day ro rang la mot trd choi cd tdng bang 0, cong ty khdng dau tu se mit thi phin cho cdng ty cd diu tu dung hudng va Idn hon. Tuy 81
nhien, nlu thi trudng canh tranh qua muc thi ngudi tieu dung va ngudi trung gian (dai ly) dugc lgi, cac cdng ty se deu bi giam lgi nhuan trong ngin han va anh hudng din kha nang
phat triin trong trung han. Do dd BVVN dl giu dugc vi tri dan diu se phai diu tu dxi Idn
ding thdi cung phai tim each hudng thi trudng ra khdi qui dao canh tranh qua muc dl tranh thua lo. Thuc tl da cd nhirng cam kit nhung cac cdng ty khac lai thudng pha rao trude. BVVN la cdng ty dang dan dau thj trudng d nhilu nghiep vu bao hilm, cd thuong hieu manh nhit. Vi vay, BVVN dang phai canh tranh tren hiu hit cac san phim bao hilm dl giu dugc tang trudng va thi phan. BVVN do dd phai canh tranh va giu viong tren nhieu mat tran. Ma tren moi mat tran, mdi nhdm san pham lai cd dac diim thi trudng, canh tranh khac nhau. diiu nay ddi hdi cac phdng quan ly nghiep vu phai thuc hien dugc chuc nang hoat ddng nhu mot "Don vi quan ly chien luge" cho nghiep vu cua minh.