- vao ket qua thu dugc
c.Cdc nhan td anh hu&ng din muc tiiu;
Triet ly kinh doanh vd he thong muc tieu ciia doanh nghiep: triet ly kinh doanh va he
thong muc tieu ciia doanh nghiep thudng ehiia dung nhung ndi dung co ban la cac chiic nang, nhiem vu chii yeu ciia doanh nghiep, cac muc tieu cho sudt khoang thdi gian tdn tai va phat trien doanh nghiep, cac gia trj can dat dugc ciia doanh nghiep. Chuc nang, nhiem vu quy djnh muc dich, pham vi, ITnh vuc kinh doanh. Cac nha quan trj can nghien ciiu lai triet ly kinh doanh de xay dung muc tieu chien luge phu hgp.
Cdc ca hoi vd de dog: ddi vdi hoat ddng kinh doanh ciia doanh nghiep trong thdi ky
chien luge se tac ddng true tiep den viec hinh thanh muc tieu. Tren co sd danh gia cac co hoi-de doa cd the xuat hien trong tung thdi ky chien luge de nha quan trj can nhae he thong muc tieu.
Cdc diem mgnh, diem yeu: diem manh diem yeu ciia ban than doanh nghiep trong tung
Th&i gian: cung tac ddng din muc tieu ciia chien luge vi chiing lien quan din sir t5n tai
ciia CO hdi-nguy ca, diim manh-diim yeu tren co sd dd soan thao dp dai cua muc tieu chien luge.
Tam ly cua qudn tri vien vd nhan vien: cung tac ddng den viec xac djnh muc tieu chien
luge, vi ho la nhung ngudi true tiep thuc hien chien luge kinh doanh. Ngoai ra, khach hang la ngudi tac ddng true tiep den muc tieu chien luge vi ho la ddi tugng phuc vu, chiin luge kinh doanh thuc chat la chien luge cung cho khach hang, do dd muc tieu kinh doanh phai xuat phat tu day.
2.3.3 Dieu kien va nguyen tac thiet lap chien luge kinh doanh;
fl. Dieu kiin thiit lap chiin luac kinh doanh;
De viec thiet lap chien luge kinh doanh dat hieu qua cao, viec xay dung chien luge phai dam bao cac dieu kien nhat djnh do la: chien luge co neu bat dugc nhung ca hoi hap dan mdi, cung nhu nhirng nguy ca chinh khdng; chien luge cd rd rang trong phan khiic thi trudng va nhung tiem nang cd lien quan khdng; cac chien luge cd thdng nhat khong, cd dang sii" dung diing cdng cu khdng; xac suat chien luge dat dugc muc tieu la bao nhieu; viec lap chien luge khdng the bd mac cho mdi trudng xung quanh chi phdi ma phai tao ra mot bau khdng khi thdng nhat, phai dat rd muc tieu, Idi keo moi ngudi tham gia hoach djnh chien luge, thuc hien kiem tra hoach djnh chien luge; muc tieu cua chien luge phai dugc xac djnh tu muc dich va muc tieu ciia doanh nghiep va tren ca sd cua muc tieu ay ma xay dung chien luge kinh doanh tu dieu kien ciia doanh nghiep; cdng tac hoach djnh chien luge ciia doanh nghiep phai dugc td chiic cd quy trinh, theo bai ban rd rang chinh xac tirng giai doan; cac ke hoach ngan han va ke hoach chiic nang phai xay dung tren co sd chien luge chinh va dai han ciia doanh nghiep.