Cac phuong phap ca ban di du bao moi trudng kinh doanh la:
Phuangphdp chuyen gia: phuong phap chuyen gia la phuang phap du bao dua tren ca sd
thu thap va xii li nhanh nhung danh gia du bao ciia cac chuyen gia. Qua trinh ap dung phuong phap chuyen gia cd the chia thanh 3 giai doan: lua chon chuyen gia, trung ciu y kien cac chuyen gia ve cac vin de can tiin hanh du bao va phan tich xii ly nhung danh
gia du bao ciia cac chuyen gia. Lua chgn chuyen gia, co hai loai chuyen gia la cac nha
phan tich va cac chuyen gia danh gia. Cac nha phan tich la nhiing ngudi cd trinh do chuyen mon cao, cd hieu biet sau rdng ve van de dugc dua ra danh gia va nhung van de CO lien quan. Dd la mot tap the chuyen gia nhieu nganh, cd nhiem vu td chiic viec trung cau y kien ciia cac chuyen gia danh gia, cung cap nhung thong tin can thiet cho chuyen gia danh gia, phan tich va tdng hgp y kien chung ciia tap the cac chuyen gia. Trong giai doan nay phai xay dung dugc he thong chi tieu danh gia nang lire cac chuyen gia va xac
djnh dugc sd lugng cac chuyen gia can thiet; Trimg cau y kien chuyen gia, trung cau y
kien chuyen gia cd the tien hanh theo cac hinh thuc nhu phdng van, hdi thao, hdi nghj. Muc dich ciia viec trung cau y kien la nham thu dugc nhung y tudng mdi, nhiJng quyet dinh mdi vi mot vin di nao dd lien quan, xii ly thdng tin chien luge nhd su sang tao tap thi eiia cac chuyen gia trong mot ky hoi nghj dugc tien hanh theo nhiing quy tac nhit
djnh; phan tich xir ly y kien ciia cdc chuyen gia, phan tich xii ly y kiin ciia cac chuyen gia
CO y nghTa la phai xac djnh dai lugng dac trung cho y kien chung ciia tap the chuyen gia va dp thdng nhit y kiin giua cac chuyen gia. De phan tich y kien ciia cac chuyen gia vi tim quan trong ciia cac sir kien, ngudi ta thudng sii dung mot sd chi tieu va lap bang diim danh gia ciia cac chuyen gia. He thdng thdng tin tot nhit phai la he th6ng dan gian,
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cung cap thdng tin cho doanh nghiep cac nhu cau dudi dang cd the su dung dugc. Qua trinh phan tich, du bao thdng tin mdi trudng la de tim co hdi- nguy ca, diem manh- diem yiu phuc vu cho soan thao chien luge.
Phuang phdp lap bdng tdng hgp mdi tru&ng kinh doanh: bang tdng hgp mdi trudng kinh
doanh tdng hgp cac yeu td, mdi trudng chinh yeu trong dd liet ke tung yeu td va danh gia anh huong tdt hay xau va y nghTa ciia yeu td dd ddi vdi viec soan thao chien luge kinh doanh ciia cdng ty. Bang tdng hgp danh gia tac ddng mdi trudng kinh doanh thudng bao gdm: liet ke cac yeu td mdi trudng co ban va cac thanh td ciia chiing: phan loai yeu to mdi trudng theo muc do quan trong tdng the ciia chiing ddi vdi nganh; tac dong cua cac yeu td doi vdi doanh nghiep; gia trj tam quan trgng ciia mdi yeu td ddi vdi nganh...
1 Cac yeu td mdi Cac yeu td mdi
trudng
Liet ke cac yeu to mdi trudng CO ban va cac thanh to ciia chiing 2 Mii'c dp quan trong ddi vdi
nganh
Phan loai miic do quan trong ciia mdi yeu td (A,B,C hoac cao, thap, trung binh...)
3 Tac ddng ddi Tac ddng ddi
vdi doanh nghiep Phan loai miic do tac ddng ciia mdi yeu td ddi vdi cong ty (cao, thap.
trung binh hoac nhieu, it, trung binh..)
4 Tinh chat tac Tinh chat tac
ddng Md ta tinh chat tac ddng + = tdt, - = xau 5 Diem Nhan trj sd d cot 1 vdi cot 2, cot 3, chi miic do tac ddng va dat dau + hoac