I Diiiih hinh lieu thu san pham
3.5.2.Nguon nhan luc
Bat ky td chiic Doanh nghiep nao cung vay. ylu to con ngudi rat quan trgng, mang tinh chat
quyet djnh den mgi boat ddng cua Doanh nghiep. va dd la boat ddng san xuat va hoat ddng kinh
doanh, dac biet ddi vdi Cdng ty Datapost boat ddng SXKD dich vu lai gan chat vdi nhau tao
thanh mot the thdng nhat lien hoan cd nhiing bd phan, vj tri ddi hdi c^n phai cd kiln thirc khdng
nhirng ve quan ly kinh tl ma cdn phai cd kiln thiic khoa hgc ky thuat cdng nghe.
Hien nay, tdng sd can bd nhan vien tai 2 chi nhanh Datapost Ha Ndi va TP Hd Chi Minh gdm 90
ngudi; trong dd bd phan quan ly chilm 16%, bd phan cdng nghe chilm 37% (Bilu 3).Vdi ca c^u
nhan vien giao djch khach hang chi chiem 12% chua dap ung du nhu c^u cham sdc va phat triln khach hang nhu hien nay.
Bieu 3: Ca cau nhan sir tai 2 chi nhanh Datapost
CHO'C NANG Quan ly Giao djch Xir ly dii lieu Cdng nghe san suat phong bi In luoi Tdng SO LUONG(NGUOl) 15 10 8 32 10 15 90 TY TRONG(%) 16 12 9 37 12 16 100 Ngudn: Phdng Td chirc Can bd Lao ddng tien luong
*Mdt thuc te co ban la chat lugng ddi ngii CBCNVC ciia cac bd phan true tiep thuc hien dich vu
Datapost dap ung dugc yeu cau SXKD hien tai, tuy nhien sir chi dao ddng bd tir cap Cdng ty tdi
cac Trung tam lai chua an khdp nhip nhang trong ITnh vuc quan ly va dien hinh, cdng tac giao
dich thu hiit khach hang chua chuyen nghiep, chua qua dao tao nen cdn han che. Ddi ngu can bd
ky thuat chua dugc trang bi day dii kiln thiic cua cdng nghe cao trong 32 CBCNV Cdng nghe va
10 Cdng nhan san xuat phong bi thudng xuyen phai lam viec va tilp xuc vdi may mdc thilt bj
hien dai, tinh tu ddng boa cao, chuong trinh phan mim tien tiln sadng chi cd 4 ky su chuyen
nganh CBCNV it dugc di tham quan thuc tap d cac nude tien tiln sir dung cdng nghe nay.
*Tien luong khuyen khich vat chat, khen thudng
(thu nhap binh quan d/ngudi/thang)
Nam 2002 2003 2004 2005 2006
Thu nhap binh quan 2.650.000
2.900.000 3.150.000 3.150.000 3.500.000 3.850.000 ^d chirc CBLD tien hrons
3.5.3. Hoat dong Marketing
Ddi vdi Cdng ty VPS cd nhieu ITnh vuc kinh doanh, la Doanh nghiep hang dau ca nude kinh
doanh tren ITnh vuc Buu chinh, tai Cdng ty cd phdng Tiep thi ban hang, dimg dau la Trudng
phdng va mot phd phdng. Tai cac trung tam cac phdng tiep thj ban hang ciing cd trudng phd
phdng va cac chuyen vien, cac bd phan dugc phan cdng phu trach cdng tac marketing d ITnh vuc
nao thi cd trach nhiem lap ke hoach va td chirc viec nghien ciiu thi thudng d ITnh vuc dd. Hang
thang phai nghien cuu va lap bao cao tinh hinh tieu thu san pham va khach hang tiem nang.
Cdng ty da va dang ap dung mot sd bien phap xuc tien ban hang quang ba thuong hieu (adsbygoogle = window.adsbygoogle || []).push({});
tren mang Internet va trang Web ciia Cdng ty tham gia hdi chg trien lam POST &TELECOM
hang nam md rgng mang ludi Daily theo he thdng mang Buu chinh thudng xuyen td chirc dieu
tra, lay y kiln cua khach hang lam can cii thu thap thdng tin de cd cac giai phap khac phuc lam
hai ldng khach hang.
Tuy nhien cdng tac Marketing ciing nhu phat trien thj trudng cua Cdng ty cdn ban che d khau
phan phdi, chat lugng djch vu a khm thdi gian chuyen phat Buu giri Datapost.