I Diiiih hinh lieu thu san pham
3.4.2. Nha cung cap
Day la van de ma djnh hudng phat trien cua Cdng ty da rat chii ddng phan tich danh gia de lira
chgn nha than, cung cap thiet bj tdi uu, vira hien dai tien tien ve cdng nghe lai vira phii hgp vdi
mdi trudng kinh doanh trong nude va gia ca hgp ly.
- Ddi vdi thiet bj va cdng nghe day truyen Datapost
STT 1 2 3 Nha cung cap My My Anh Ten thiet bj He thdng may in XETOX DP 180 He thdng may san xuat phong bi
He thdng may ldng gap AUTOMALER
Sd lugng (cai) 2 2 4 Cdng suat thuc te 10.800 trang in/gid 48.000phong bi/gid 4.000 Buu pham/gid - 1 ^ ^ " • • ' Tdng vdn dau tu: 33,5 ty ddng Ngudn: Phdng Ky thuat Tin hgc
- Ddi vdi nha cung cap giay va muc in:
Don vi cung cap gi^y in la Cdng ty giay Bai Bang, Cdng ty giay Tan Mai, muc in la cdng ty
Thilt bi va dich vu cdng nghe cao, Cdng ty Toan Tre
Ty trgng cung ung nguyen vat lieu in cho dich vu cd thi thay ddi va cd nhilu lira chgn, hien tai
Cdng ty dang chii yeu sii dung nguyen lieu trong nude nen dap img va phii hgp dugc vdi nhu c k
cua dich vu.
3.4.3. Ddi thii canh tranh:
- Ddi thii canh tranh hien tai
Cac cdng ty kinh doanh quang cao: ddi tugng nay cd thi vira dugc coi la khach hang tilm nang,
vira dugc coi la ddi thu canh tranh trong viec in an cac san pham quang cao (Cdng ty quang cao
Goldsun,Cdng ty HQ vision, Cdng ty Hypress, Cdng ty TNHH Thuong mai va quang cao
KCD...)
Thdng qua cac cdng ty quang cao, khach hang cd the dat in an pham quang cao (td roI, thu mdi,
thu thdng bao...) vdi sd lugng Idn va thay mat khach hang thuc hien cac cdng doan tilp theo.
Thuc te cac doanh nghiep Idn ( dau nhdn BP, hang may tinh IBM, bia Calsberg...) thuc hien cac
cdng viec dd thdng qua viec ky hgp ddng dai ban trong viec tuyen truyen quang cao ve doanh
nghiep vdi cac cdng ty chuyen quang cao (hgp ddng Public Relation).
Tuy nhien, cac cdng ty quang cao nay cd the trd thanh khac hang ciia Datapost gidi thieu, thuyet
phuc cac cdng ty nay thay vi viec sir dung cac cdng doan in an thii cdng an pham khach hang ciia
hg bang viec sir dung djch vu Datapost.
Cdc cong ty chuyen ve in dn: cac cdng ty nay cd lgi the khi hg sir dung giay in vdi djnh lugng
khdng gidi ban. Ngoai ra, vdi Igi the chuyen nganh in, cac cdng ty nay cd kha nang dau tu he
thdng may mdc hien dai, mang tinh chuyen nghiep. Do vay chat lugng in tdt, gia re hon in tren
may Datapost. Cd khoang 20 nha in Idn nhu in Nha in Tien Bg, Tran Phii, Itaxa, Tap chi cdng
san, Quan ddi Nhan dan, Bao Nhan dan. In Buu dien. In Minh Sang... vdi tdng sd lugng trang in
mdi nam khoang 200ty.
- Ddi thu canh tranh tiem nang
Ludn vdn ( 'ao hoc Quan Iri kmh doanh Quoc le
Cac doanh nghiep Idn cd nhu cau sir dung cac djch vu tuong ung vdi dich vu do Datapost cung
cap thudng tu trang bj may in va nhan vien tu gap ldng bang tay. Vdi cac ngan hang Idn nhu
Ngan hang Ngoai thuong, Ngan hang Cdng thuong deu trang bj may in bua dl in sd phu, ban sao
ke cho khach hang. Viec thuc hien cac thao tac in, gap ldng, giri buu dien dugc giao cho mot td
chuyen trach. Vdi cac an pham cd thdng tin cd dinh, cac doanh nghiep nay cd the in vdi sd lugng
Idn tren may photocopy, may in laze...
Nhu vay cac ddi thu canh tranh tiem nang se la cac Cdng ty in, cac Cdng ty dich vu kinh doanh
da nganh, cac Cdng ty cd he thdng mang ludi phan phdi rgng tuong irng nhu Dien lire. Nude
sach,...
3.4.4. San pham thay the:
Ddi vdi san pham djch vu Datapost, hien tai tren thj trudng Viet nam chua cd san pham thay the
bdi do dac trung cua nd la sir ket hgp lai ghep cac dich vu Tin hgc, Vien thdng va Buu chinh.
Tuy nhien, khi cdng nghe khoa hgc phat trien phd cap viec sir dung Internet, thuong mai dien tir
rgng khap thi kha nang canh tranh ciia djch vu la rat Idn
Ket luan: Qua khao sat thj trudng nhu cau ve sir dung djch vu Datapost ngay mot phat trien
nhanh nham dap irng kha nang thdng tin ve sir dung va thanh toan cac djch vu thiet yeu ngay mot
cao cua dai bd phan dan cu tap trung d cac thanh phd Idn, nen djch vu nay thuc sir la mot tiem
nang, co hdi la rat Idn. Day la diem manh ciia Cdng ty. Tuy nhien Cdng ty ciing phai ddi dau vdi
cdng nghe mdi khi thj trudng thuong mai dien tir va Internet phat trien manh.