I Diiiih hinh lieu thu san pham
3.5.1. Thu-c trang tinh hinh SXKD dich vu Datapost
Nam 2000 djch vu Datapost ciia cdng ty chi cung cip a dang don gian la xir ly thdng tin,
in an va long gap thdng thudng. Din nay dich vu nay dugc phan ra thanh 3 loai hinh co ban:
+ Dich vu CO ban xir ly in an dir lieu, in tren he thdng Laser toe do cao
+ Gap Idng tai lieu, an pham vao phong bi
+ Dich vu cung cip phong bi tieu chuan (cd d kinh va khdng cd d kinh tren cac chat lieu
giay, tu van thiet ke dd hoa)
Toan the can bd Cdng nhan vien Chi Nhanh Datapost 1 va 2 ludn cd y thirc la khdng
ngimg nang cao chat lugng san pham, md rgng cac loai hinh san pham va cac djch vu cdng them
kem theo de thu hut khach hang: Da dang boa cac san pham in an. thilt kl dd boa. xir ly dir lieu
tren cac phuong tien cung cap thdng tin ciia khach hang. Dac biet hien nay tai Chi Nhanh
Datapost Ha ndi cdn cung cap ca phong bi thu ra thj trudng theo don dat hang.
Bd phan tiep thj ban hang cua Trung tam buu chinh Lien tinh va Quoc tl khu vuc 1 va 2 cung
nhu phdng Tiep thj ban hang Cdng ty ciing tich cue tim kilm thi trudng, khai thac thi phan dl
md rgng thi phan trong cac nganh san xuat xa hdi .
Hau bet cac doanh nghiep thugc dien dieu tra de thuc hien viec in va giri thu true tiep den khach
hang cua minh vdi nhieu miic do khac nhau. Viec khao sat va xac dinh nhu c^u dich vu dugc tiln
hanh theo co cau sau:
LTnh vuc boat ddng San xuat
Thuong mai, quang cao Du Ijch khach san Dao tao, tu van, PLXH Ngan hang, bao hiem Vien thdng
Dien luc, nha d, nude sach Khac Hanoi 14% 21% 21% 18% 14% 4% 0% 8% 7 !
Thanh phd Hd Chi Minh 8% 31% 8% 0% 27% 8% 4% 15%
(Ngudn Phdng Tiep thj ban hang)
Theo kit qua khao sat, cac doanh nghiep san xuat cd khdi lugng tai lieu Idn nhat: binh quan
3000.000 - 350.000.000 cai/ nam; tilp din la cac td chirc thuong mai, quang cao: 84.000.000
cai/nam, cac td chiic dao tao va tu van: 7.000.000 cai/nam; cac cdng ty djch vu vien thdng
Ludn vdn C 'ao hoc Quan iri kinh doaiih Qudc le
5.800.000 cai/nam, cac doanh nghiep du Ijch, khach san: 42.000.000 cai/nam, nhu c^u thap nhat
la cac td chiic tin dung, ngan hang va Bao hilm: 11.000 cai/nam.
Qua ket qua tren chiing ta thay khach hang cd nhu cau sir dung djch vu datapost ngay mot tang.