Bieu 1.3: Ma tran SWOT
Ludn vdn Cao hoc Quan iri kinh doanh Qudc le
Ma tran SWOT Cdc mat manh (Strengths) L 2. 3. Cdc mat yeu (Weaknesses) 1. 2. 3. Cdc cff hgi(Opportumties) 1. 2. 3.
Phdi hgp SO de ch&p c& hgi vd phdt huy mat manh
Phoi hgp WO de khdc phuc cdc diem yeu ben trong bdng cdch tan dung
cdc ca hoi ben ngoai.
Cdc nguy cot (Threats) L
2. 3. 3.
Phoi hgp ST de su' dung thi manh cda doanh nghiep de han che hoac trdnh nhiing nguy co" tu' ben ngodi
Phoi hgp WT de giam di nhimg diem yeu ben trong dong thdi trdnh nhimg de dog tit ben ngodi
Ma tran dilm manh - diem ylu, co hdi - nguy co (SWOT) dugc hinh thanh tren co sd dir lieu
da phan tich tir ma tran EFE va IFE. Nd la cdng cu quan trgng giup cac doanh nghiep xay
dung nen chien luge bd phan. Ma tran SWOT dugc tiln hanh qua 8 budc:
Budc 1: Liet ke nhiing manh chii ylu ciia doanh nghiep
Budc 2: Liet ke nhiing diem ylu co ban cua doanh nghiep
Budc 3: Liet ke cac co hdi Idn tir ben ngoai ma doanh nghiep cd thi khai thac dugc.
Budc 4: Liet ke cac mdi de dga tir ben ngoai ddi vdi doanh nghiep
Budc 5: Lira chgn de kit hgp dilm manh ben trong vdi co hdi ben ngoai dl hinh thanh nen chiln
luge SO phii hgp rdi ghi vao d tuong ling. Day la chiln luge thuan Igi nhat ma doanh nghiep
ludn hudng tdi.
Budc 6: Lira chgn de kit hgp nhung dilm ylu ben trong vdi nhirng co hdi ben ngoai dk hinh
thanh nen chiln luge WO thich hgp rdi ghi vao d tuong ling. Day la chiln luge khac phu
diem yeu ben trong bang each tan dung cac co hdi ben ngoai.
luc cac
Budc 7: Luac chgn kit hgp dilm manh ben trong vdi mdi de dga ben ngoai de hinh thanh chien
luge ST rdi ghi vao d tuong irng. Day la chiln luge sir dung thi manh ciia doanh nghiep dl ban
chi bot hoac tranh khdi cac anh hudng tieu cue ciia mdi trudng ben ngoai.
Budc 8: Lira chgn kit hgp dilm ylu ben trong vdi nguy co ben ngoai dl hinh thanh chien luge
WT rdi ghi vao d tuong ung. Day la chiln luge phong thu, khi doanh nghiep d vao tinh trang bat
Igi nhat thi chiln luge WT cd thi giiip doanh nghiep giam di nhung diem yeu ben trong, ddng
thdi tranh nhirng de doa tir ben ngoai.
Nhin chung, bat ky mot doanh nghiep nao ciing deu cd diem manh, diem yeu nhat djnh, do dd hg
phai theo dudi chiln luge WO, ST hoac WT de ciing cd vi the cua minh, tir dd cd the ap dung
chien luge SO.