- Cac rao can ddi vdi viee thoat ra khdi nganh cung tuong tu nhu cac rao can gia nhap: Rao can thoat ra han che kha nang rdi khdi thi trudng ciia doanh nghiep va vi the ed
1.2.3.Phan tich moi trudng ben tron g Phan tich chuoi gia trj cua doanh nghiep cua M.Porter (Value chain analysis)
v) San pham thay the
1.2.3.Phan tich moi trudng ben tron g Phan tich chuoi gia trj cua doanh nghiep cua M.Porter (Value chain analysis)
M.Porter (Value chain analysis)
Gia trj mot doanh nghiep tao ra dugc do bang khdi lugng ma ngudi mua san sang tra cho san phim hay djch vu. Doanh nghiep cd the cd lai neu gia trj nd tao ra Idn ban chi phi de tao ra gia tri dd ciia cac bd phan chiic nang. De dat dugc mot Igi the canh tranh, cac bd phan chiic nang ciia doanh nghiep phai tao ra mot gia tri vdi chi phi thap ban so vdi cac ddi thii canh tranh. Cach thii hai la cac bd phan chiie nang phai lam cho san pham ciia minh khac biet vdi san pham ciia doanh nghiep khac nham tao ra miic gia ban cao hem tren thi trudng. Dieu nay cd nghTa la doanh nghiep phai theo dudi chien luge chi phi thap hoac chien luge khac biet hoa san pham.
Quy trinh tao ra gia trj cd the dugc trinh bay thdng qua khai niem "Chudi gia trj", do Michael Porter neu ra. Tdm luge ve chuoi gia trj dugc the hien trong hinh 1.4 dudi day. Chuoi gia trj dugc phan thanh cac boat ddng chinh va nhiing boat ddng ho trg. Mdi boat ddng deu lam tang gia tri san pham. Nhiing boat ddng chinh chiu trach nhiem tao ra san pham vat chat, tiep thj va phan phdi tdi ngudi mua, thue hien djch vu hd trg va djch vu sau ban hang. Nhiing boat ddng chinh dugc chia thanh hai bd phan chuc nang. Bd phan vdi nhiem vu tao ra san pham vat chat dugc ggi la bd phan che tao. Cdn bd phan thue hien cac cdng viee tiep thj, phan phdi va djch vu sau ban hang dugc ggi la bd phan Marketing.
Hinh 1.3 Chuoi gia trj cua doanh nghiep