Hướng nghiên cứu tiếp theo

Một phần của tài liệu (LUẬN văn THẠC sĩ) các yếu tố tác động đến sự hài lòng và ý định mua lại của khách hàng trường hợp dịch vụ đặt phòng qua đại lý du lịch trực tuyến (OTA) (Trang 90 - 133)

5.3. Các hạn chế và hướng nghiên cứu tiếp theo

5.3.2. Hướng nghiên cứu tiếp theo

Các nghiên cứu trong tương lai cần nỗ lực gia tăng kích thước mẫu, tiếp cận đối tượng khảo sát đa dạng hơn, thực hiện nghiên cứu ở các vùng địa lý khác nhau để mẫu có tính đại diện cao hơn, nhằm nâng cao giá trị về mặt nội dung và thống kê.

Các nghiên cứu tiếp theo có thể điều chỉnh mơ hình để khám phá các yếu tố mới nhằm giải thích mối quan hệ giữa các biến một cách tổng quát và chính xác hơn, phù hợp với xu hướng tiêu dùng và công nghệ trong tương lai.

Có thể áp dụng thực hiện nghiên cứu đề tài tương tự đối với hệ thống thông tin (Information Systems - IS) trong các lĩnh vực khác, ví dụ nghiên cứu sự tác động của các yếu tố lên ý định mua lại sản phẩm thông qua website bán lẻ trực tuyến, hoặc ý định tiếp tục dịch vụ học tập qua website dạy học trực tuyến, hoặc ý định sử dụng dịch vụ/sản phẩm trực tuyến của một cơng ty cụ thể nào đó.

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Thái Khánh Hịa, 2012. Các yếu tố ảnh hưởng đến ý định mua lại của khách hàng

qua mạng internet tại khu vực TP.HCM. Luận văn Thạc sĩ. Đại học Kinh tế Thành phố

Hồ Chí Minh.

Võ Lý Thị Nhị Nương, 2014. Tác động của chất lượng website đến sự hài lòng

và ý định mua của du khách: trường hợp của doanh nghiệp du lịch lữ hành. Luận văn

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Một phần của tài liệu (LUẬN văn THẠC sĩ) các yếu tố tác động đến sự hài lòng và ý định mua lại của khách hàng trường hợp dịch vụ đặt phòng qua đại lý du lịch trực tuyến (OTA) (Trang 90 - 133)

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