- Can b0 cong than vien: Itrc luqng lao dung ciut cong ty duqc dio to chuyen
3.3.5Thinh lep the phong ban chuyin mon h6a vi marketing
Hien nay, Cong ty Blitz van chua s6 hitu dqi ng0 can b0 thuc hie'n ding tic marketing vi phit then thuong hieu rieng cho ding ty ma hau het chi phi' thuOc vao cic cong ty ngoii. Do vay, ding viec con mang firth kiem nhiem, chua that su hieu re doanh nghiep.
Bei v$y, de dat duqc hieu qul cao trong the Gong tic tuyen truyen, quang bi thucmg hieu, cling ty oft the thanh lap the phong ban chuyen mon hem ve marketing vi quan he cong chimg rieng biet. Viec sir dung them luc cita chinh cong ty mirth se dem lai lqi the khi hq la ngueri hieu hot ai hit doanh nghiep ciut mirth dang thitu cii gi, can cii gi, !dieing can cii gi, tinh than litm viec cult hq se c6 trich nhiem hcrn.
'CET LU44N CHUONG 3
Xay dtmg vi phit trien thuong hieu la mOt qui trinh doi hoi the doanh nghiep phii co duqc mOt sv n8 lye phin din rat cao vi ben bi. Tuy nhien, khi d3 th duqc sy thinh cling trong xay dyng vi phit then thuang hieu thl nhitng (long gap ctia thuong hien mang lai cho doanh nghiep la vo can to Ian. Bing viec tong ket nhikng 19 Mn ve viec xay dyng, chien lucre phit trien thuang hieu trong doanh nghiep, 1411 van nay di co ging tim toi, ip dung nhitng 19 lu$n ye chien luqc phit trien thuong hieu trong doanh nghiep vio host dOng thyc tier cult COng ty TM-ill Cling nghe thong tin Blitz Viet Nam. Trong qui trinh thyc hien, lu$n van da chi ra duqc tam quart trung ctia thuong hieu trong hoot dOng sin xuit kinh doanh colt doanh nghiep, nhing chien luqc phit trien thuong hien cua doanh nghiep, nheng thinh ding &rex diu cling nhu nheng mat con han the trong Gong tic phit trier thuong hieu b Ging ty Blitz. Tren co ser do, lu$n van cling di phan tich vi dua ra mOt chien luqc phit trien thuong hieu Oft kip von chien luqc phit trien chung ciut cling ty trong giai don tir nay den cite nam tiep theo.
Myc dich colt bii luan van nay 11 mong main g6p plan giii quyet met yin de het sue thed sr vOi die doanh nglilep Viet Nam nii chung vi COng ty TNHH Gong nghe thong tin Blitz Viet Nam n6i rieng hien nay — de li phit trien thuang hieu trong
boi canh nen kinh to Viet Nam dang timg Were hOi nhip vOi kinh to the giOi. Tuy
nhien, do thbi gian co han nen qui trinh tlm hien thyc to 6 cong ty chua nhieu, 14n van chic chin c6 nhieu thieu sot vi chua the di sau de phan tich, dinh gii het nhOng vin de trong cong tic thyc hien chien luqc phit trien thuong hieu eita Citing ty Blitz Viet Nam. Tic gii lu$n van nay xin chart thanh cim on vi rat mong nhin duqc them nhieu y icien clang g6p elm tic thiy co giio vi nhtmg ngtreci quan tam den de Si mil luin van dtra ra de de Si niy ducat hoin thin hart, den g6p vio thyc lien cila Cong ty Blitz Viet Nam.
PHV LVC