- Can b0 cong than vien: Itrc luqng lao dung ciut cong ty duqc dio to chuyen
3.3.2Nang cao mot di) nh$n dien thwong hieu
He th6ng nhcm dien thuang hieu cis C8ng ty Blitz twang d6i hoin chinh, tuy nhien, ding ty van chua khai thic tai da cic yeu t6 nhim dien thuang hieu cia minh de ding cao gii tri thuang hieu.
Trong b0 nhon dien thuang hieu cis c8ng ty hien nay con thieu hai yeu t6 d6 la cau khau hieu vi nhac hieu. Bei vey, trong tuong lai, Gong ty an b6 sung vi hoin thien he th6ng nhon diem MOt s6 phuong phip Gong ty c6 the sir dung d61a thus cic c8ng ty chuyen thikt ke kit's hieu vi nhac hieu halic t6 chit cic cuOc thi thiet ke dinh cho mqi d61 tut:mg v6i phan thuOng hap din. CuOc thi nay kitting chi de ding dui thuong hieu Blitz den On ding chimg ma con Wisp cling ty tiet kiem chi phi ciia minh. Thom chi, ceong ty con c6 the phit dOng cuOc thi thief ke du khau hieu hay nhac hieu dm mirth vii sir tham gia cita cic can b0 ding nhin vien ben hp li ngueri hieu biet r8 rang that ve doanh nghiep Sit Minh, ket qui thu duqc se c6 gii tri vi chit luong hon.
Khi deg ty kherng nhOn thirc duqc gii tri thuong hieu cia minh, thi hp cling kitting the lim cho khich hang nhim thirc duqc thuong hieu do. MOt trong nhang diet' tuong chimg don gib nhung ce the gay ra tinh hu6ng bat lqi doi veri thuang hieu Blitz de li su kern nhon that hotic nhon thirc thong day di trong nOi be, cim Blitz. Ben vay, Gong ty nen tuyen truyen ve thuong hieu, gii ciut thuong hieu, mei lien he giCra gii
trj vi ich lqi cim thuong hieu d6i veri Gong ty vi yeti m6i ci nhan trong t6 chirc. He lim
duqc dieu nay khong phii la vi'ec c6 the lam trong mOt sam mOt chieu ma d6 la ci qui trinh. Cong ty ces the ning cao nhon thin ve thuong hieu Blitz cim tom the cin b0 ding nhan vien trong cling ty, sau de mOi tinh den khich hing bang chinh su dm nhOn ve sin pham, djch vu cos mirth. M6i cin b0 ding nhan vien phii to bin than minh nang cao y thirc bio ve vi gilt gin thuong hieu Blitz.
Ben canh !tang cao nh#n thirc cim can bt5 ding San vien ding ty thi Blitz cling can phii tang cubng tuyen truy'en de khich firing hieu re ve thuong hieu (hieu ve net% bieu hung, sr nghia ten thuong hieu Blitz) bang rich tang cueing sti chmg vi sir dung thong nhit hinh inh thuang hieu Blitz tren cic an pham, van bin, cic tai sin, cic hop ding kinh te... C8ng ty cling c6 the sir dung phuong thirc nh#n dien qua dc phis nhu: dog phpc nhan vien, d6 yin phOng phtun, (tong h6, mu bio hiem, io thun, io mua,...
Khi di ce duqc mOt he th6ng nhon then hoin chinh, HOi (tang quart tri nen dui ra cic quy the itp clung chain muc cho thuong hieu Blitz.