litz IT Consultants
2.4.5.4 Chin Iwo gating bd
Nhu tat ci cac cling ty, de qua trinh thvc hien chien luqc thuong hieu cita minh did hieu quit, mOt mat ding ty phii nhon thin duct tam quan tong cua thuong hien, mat !Mc phii lap ke hooch nghien cau, thiet ke vi quan tong hon ca 11 quing ba
thuong hieu ctia minh. C6 the nen rang, quang bi la chien luqc quan tong nhit trong marketing mix. NO c6 khi 'tang dua ten tu6i, thuong hieu ciut Ong ty den Arai &Ong chimg vi Mulch himg mvc lieu mOt each nhanh chang vi hieu qua that.
Chi phi hang nam cho viec nghien ciru, thiet ke, quitng ba thuong hieu chi dao dOng tar 2 — 5% doanh thu hang niim cua ding ty. Day lit con s6 kha nhe de c6 the thvc hien cac chucmg trinh quing bit thuong hieu mOt each quy m8. Ben canh da, viec Ong ty cling chua sir clang cac phuong an cluing bit mOt each hieu qua cling khien hoot dOng phat hien thuong hieu ctla mirth van con !titian han che.
Qzicing cao
Quing cao clang mOt vai fro quan trong trong viec xay dung vi phat trien thuong hieu. Hien nay, c6 the thay cac mvc quing cao tan nap tren cac phuong tien th8ng tin dai chimg.
Ngan sach dau to cita Cong ty Blitz cho hoot dOng quitng cao hang nam chiem ldioang 30% tren tang chi phi cho mqi hoot gong quang ba thuong hieu. Thong thubng, voi the hoot dOng nhu quang cao sin pham, djch vv hay cling nghe mai se duce cong ty tar t6 chirc. Tuy nhien, dai vai cac chi& djch quang cao vai quy m8 lan tren pham vi toan qu6c gia trong thei gian dii thi cong ty buOc phai thud cac cling ty
A
cung cap cac djch vy marketing va quitng cao nhu Dentsu Vietnam, Daiko Vietnam, COng ty Truyen thong Phucmg Hoing,... thvc hien de hoot dOng mang Unit chat chuyen nghiep vi hieu qua ham do bin than ding ty khong c6 phon chuyen trich rieng.
Cling ty di thvc hien hoot dOng quing dm bang each trung bay cac bien hieu, banner, pano cim Blitz tai try s6, van pheng cita minh. Cac An pham, van bin hanh chinh,... girl den khich hang ding dtrqc ding ty in ten thuong lieu vi bleu trung mOt each clang bO.
Citing ty ding ap dung thanh cong viec cuing cao qua email. Day lit hinh thtic quitng cao true tiep flit kiem chi phi nen hau nhu tat ca cac doanh nghiep deu by dung. Bing cach gal cac ha° gia djch vu mai ala Ong ty, cac ti buerm dien tir (e-brochure), cong ty c6 the thong tin tai khach hang ve cac st ar Idea, gin giay men them du cac hOi thio, hOi nghj hay gioi thieu ye cac gOi djch meri cua minh.
Hien nay, cong ty chi c6 mOt trang web duy nhat veri nOi dung holm toil .' bang
tieng Anh ma khong c6 hi trq tieng Viet khan cac khach hang Viet Nam g(ip Ich6
khan trong viec tim hieu vi nghien cuu cac djch vµ cha Blitz. Han naa, nOi dung tren trang web chit cong ty con hon the vi Meng ce nhieu thong tin de khai thk.
Hint) anh thircmg hieu cha cong ty da xuit hien tren cac tang web dm kiem ve cong ty djch vg tir van CNTT tuy nhien chua dirge phO cop rOng rai tren cac trang bio mang vi mang xa hOi. Qua khio sat tren trang tim kiem google.com , khi nhop cum "Ging ty TNHH Ceng nghe thong tin Blitz Viet Nam" hay cac trang web cong nghe nhu tinhte.vn, vn-zoom, techdaily.vn , thegioitinhoc.vn ... se chi rili#n duqc mOt s6 thong tin ca ban nhu dja chi dm doanh nghiep nhu ten giao djch, ma se thus, dja chi, dien thoai lien lac, nginh nghe kinh doanh vi deri net v'e lich sir hinh thanh vi phat
trier cha doanh nghiep.
C6 the thay ring, cong tac to chic cac boat dOng quang cao cha cong ty can thieu tinh chuyen nghiep, chua 4t duqc nhieu hieu quit. Dk biet la phtrang thirc quimg cao tren mang Internet yin chua thuc su phitt huy nfrang the moth cha minh, luqng Wong tin hon the khien cac doanh nghiep khi muen tim kiem cac sin pham, djch vµ cita cong ty can g#p nhieu kh6 khan.
Quan he cling chting
Ngay nay quimg cao di lcheng con dem lai hieu quit cao nhu tnrerc, thay vao de la stir len ng8i cis cac hoot Ong quan he Ong chimg hay con di:cc goi lb PR. Blitz ding nam bit dirge xu hue/11g nay vi da timg buerc von dung vio cong ty.
Trong nheng dim gin day, Blitz da tham gia tai trq mOt so ck hoot dOng cong deng nhu M trq qu$' "Vi nguOri ngheo", cvu trq ngtreti diin bi thiet hai cho bao ld tai cac filth mien Trung,... °Ong ty ding to clnk nhieu sty kien hap din nhu cac hOi thao cong nghe thuirng nien, cac hOi chq, trier lam khoa hoc nhu "Trier lam tin hoc cho sinh vien val nha tiding" tai mOt se truing dai hoc tren ca nuerc. Qua nhemg bad trier lam nay, mOt m(it de tao ca hOi trao doi vi hoc hOi gift cac doi tic trong nganh, mot khic la de gioi thieu den sinh vien nginh CNTT vi nhOng cong nghe mei vi lien den tren the giai trong vut CNTT vi Ong nghe phen mern, qua d6 gaup sinh vien cep nhOt kien them lien quan vi c6 the tang cueing khi Wing nghien cfru cac van de chuyen sau ve cong nghe vi dinh &rang phat thin nghe nghiep sau khi ra twang. Deng then,
bang nhftng str kien nhu vOy, ding ty ci the de ding chieu mO tic sinh vien nhieu tiem ning gia nhop dpi ngft can by ding nhan vien chuyen nghiep cita minh.
Ben can't d6, ban lath dao deg ty cling di trim Ichai cac hoot dOng tai trq cho cac dien din CNTT nhu "Dien dun CNTT Viet Nam — Nhit Ban Mtn 2013", "Dien din cap cao Gang nghe thong tin Vietnam — ASOCIO 2014"... the chuong trinh chuyen de ye CNTT. Ding ty cling to chirc cite chuong trinh duo to v'e the phin mem, ftrng dung cang nghe mai cho cite sinh vien tre trong bii can't dit nude dang tren dl phat trien. Cie host dOng duo too nay duqc thuc hien tai try so cong ty dual su hiring den cfta chinh nhfing can by Ong nhan vien uu to cfta Blitz. Sinh vien c6 the true dip theo dei the quy trinh djch At, each thirc xu ly the yin de gip phli khi thut hien djch At, dot cau Mit vi dim ra cac y kien CCM mirth. Qua nheng chuong trinh thiet thuc mOt mit Ong ty ce the chieu mO !than di, mOt that ce the 'tang cao dO nhon dips thircmg hieu ciut mlnh.
Ngoai ra, thuong hieu ciing ty cling doge quang bit thong qua Hi via, chuyen muc ten the tap chi, an phim ve CNTT nhu Top chi Khoa hqc — Cong nghe, Tap chi C8ng nghe Ngan Cac hoot dOng tri an khach hang thing tharth cling duct cong ty to chat hang niim vac, cac dip die biet nhu ngly death lip, cac su kien cita Blitz hay cac ngly le lan cita ci nude.
Qua phin tich tren ci the thiy rang Blitz di va Bang tich cue von dung kha nhieu hinh thirc PR cho thuong hieu cfta mirth mOt each twang &Si chit che. Cac hoot dOng nay di dot dirge mOt so thanh tpu nhAt djnh trong viec phi hien hon ten thuang hieu trong thj twang cong nghe thong tin, the doanh nghiep (the ngan hang, ding ty chimg khoan...) va giai troy& thong.
Khuyin mgi
Song song veil cac chuong trinh gluing ba qua quing cao vu quan he citing chimg, Cong ty Blitz con thurc hien bang the chuong trinh khuyen mai.
Doi vii cac khach hang thuong xuyen sir dung cac gOi djch vu cita ding ty se shin duqc flitting sin phim gia tri nhu cac sin phim ding nghe (USB cao cap, by vi xir 15r, ban dung thu the chuong trinh, img dung,...), mien phi sir dung cac phin mem hoc djch vy hi trq trong giOi hp thbi gian tir 1 thing den 1 ilium_ Dieu nay thong chi quitng ba thuong hieu hieu qua ml con giftp gift chin the khach hang film tiling, ding than thu but them nhieu khach hang men den voi cac sin pham, djch vp cita Ong tY•
Trong thbi gian qua, CEng ty Blitz di thiet lip dirge nhemg chuong trinh Ichuyen mai thiet durc, nhim dupe den the &Si tucing khach hang mum tieu vu dot dirge nhieu
&Si yeti djch vy va the hoot dOng khuyen mai colt ding ty, xip xi 80% so ngtrai duqc hei cho bier hp holm tom hai long. Luqng khich hang sir dung dich vy ctla cling ty luon 6 mitt on djnh va ce diu hieu tang len.
Ban hang al nhan
Nhftng nhan vien bin hang cos Cong ty Blitz se tqrc flap Uwe hien cic hoot dOng bin hang ca nhan bei hp la nhitng ngtrai gap gb, trao dal va thuyet phyc khich hang
ky hqp thing sir dung djch vu. D6i tuqng duqc cung cap the slut pham, djch vy ctla Cong ty Blitz hiu het la cac doanh nghiep nh6, va lan, c6 nhu cau sir dung va ung dung CNTT vao cac hoot dOng quim tri colt mirth. VI vay, de dot duqc hieu qua kinh doanh, cu the la bin duce hang v6i khei luqng 16n, lien tyc thi cong ty can phai t$p trung vao Whom khich hang chinh ciut o5ng ty va them khach hang tiem Wing c6 nhu cAu ve sir dung cac sin phim, djch vp Ong nghe thOng tin.
nil twang lute bien dOng anh hutting nhieu den hoot dOng ban hang ca than mitt cong ty. Min chung, thi phin cita ding ty so vii the del the conh tranh con thip do de nh‘in dien thucmg hieu cita cang ty chua cao din den viec khich hang yin con hog nghi, de khi se dung cic djch vy. Cling ty di di vao hoot dOng duqc gin 6 niim nhung hoot dOng bin hang ca than n6i rieng va the hoot dOng quang be nei chung dien ra yin con chant vi chua hieu cilia. Nguyen than chit yeu den tir cac than vien bin hang can chua chit dOng, firth hoot trong viec tim kiem khich hang, chua chuyen nghiep trong phong cach lam viec. Ben conh do, kinh phi ctia citing ty cung cap cho than vien bin hang de tim hem khich hang, di lai tiep Vic vii khich hang con chua thea ding. Khi tiep xtic, to yin va gi6i thieu djch vu cho khich hang yin con mOt s6 Whin vien chua thyc sy hieu re ve djch vy. Nhin chung, dei nge than vien bin hang curt cong ty yin chua thyc sy chuyen nghiep trong phong etch lam viec cling nhu sy am hieu, nim bit sau sic ve chit luqng djch vy.
Maketing Mee a sp
Hien tgi, cong ty ip dung thyc hien cac lath thirc marketing trLrc tiep cho cac sin phim va djch vu ciut mini) sau:
Marketing biing catalogue: Viec sir dung hinh thirc marketing qua catalog la met hoot dOng thutmg xuyen ciut ceng ty. Cong ty cung clip catalogue cho khich hang ola minh nhim gi6i thieu Milt anh doanh nghiep, cic sin pham djch vu cua cong ty
Marketing bang thu true tiep: Hoot dOng marketing qua thu true tiep cua Ong ty duqc thyc hien mai tam mOt lin vac the ngay cuai nam. Hoot dOng nay chit yen de thu th#p cac thong tin phin hei ve chit luqng djch vy cua ding ty th?ri gian qua cling nhu nghien thu nhu ciu cea the khach hang ye djch vy can cung cap mai.
Marketing bing dien thoai, fax: Trong nhOng nitm qua, COng ty Blitz di sir din cling co nay nhu met ding co chit yeu nhim tiep xuc vi cung clip cac thong tin ve sin phan djch vu cho khich hang. Vi phia khich hang, hoot dOng marketing qua dien thoai, fax ding to rut nhieu thuon lqi cho ha, dac biet lave yeu t6 died gian. Ngoii ra, tong co nay can vo5 cung hem hieu trong viec thu thep cic thong tin phan hal tar khich Ming de yeu eau cung cap djch vu hay don giro li de giii dip thic mac, you eau thong tin ve the sin phim, djch vu cos cling ty.
Dinh gii met each khich quan, hoot dung marketing true tiep cua cling ty duqc thoc hien khi tot. Bing catalogue, cic khich hang c6 the a ding nim bit day du cic thong tin ve cic sin phim djch vu: gii ci, quy trinh thoc hien,... Ben girth de, viec ip citing song song hoot dOng marketing bang dien thoai, fax se ht• trq met each tOi da khi khich hang muOn tim hieu sou hon ve cic tfnh ning, lqi fch ciut sin phim, djch vu tar
de c6 the dua ra the quyet djnh sir dung cho minh. 2.4.6 Khai thic throng hits
Tren kith trinh tim kiem vi thec day sec mph nut Itrc tong hqp vi has minh vio chutii cung ung ciut thj throng. Blitz cling tich cue thn each mua 1a1 quyen so tau tri tue cua the sin phim dog ng,hiep vi xfiy dung thuong hieu cho chung. Bing each de Blitz da ruing cao gii trj cite minh vi da clang hea chuai sin phim.
Dong that, ding ty cung dang trong giai (loon kith° sit mOt s6 think ph6 nhim moc dich me rung vi phit then 4 thong phan ph6i thong qua cic van phi:mg giao djch
nhu Hii Pheng, Di Ning, Can Tha,...