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... Contents Introduction The Example: Mayo Clinic – Sore Throat Google Search Results Google Search Results with explanations On- Page Search Engine Optimization Content Page Titles URLs ... times on the Mayo Clinic page, including the H1 tag View the cached page Page Titles Page titles are extremely important for both search engine optimization and for click through rate Page titles ... sells that particular page s content People don’t like surprises, so keep the description relevant to what is on the corresponding page