principles of marketing ppt kotler armstrong
Principles of marketing
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Tài liệu The Nature and Scope of Marketing ppt
... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.The Nature and Scope of Marketing Hunt, Shelby D.Journal of Marketing (pre-1986); Jul 1976; ... without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction ... Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction...
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Business/Marketing/22 Immutable Laws Of Marketing ppt
... Immutable Laws Of Marketing. html (39 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html15. The Law of Candor16. The Law of Singularity17. The Law of Unpredictability18. ... all.file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (7 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. htmlThen P.R. Mallory introduced a line of alkaline ... file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html (48 of 77)4/20/2006 1:41:49 AM file:///F|/Business /Marketing/ 22 Immutable Laws Of Marketing. html“unintended acceleration.” American sales of...
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History and Principles of Animation ppt
... Principles of AnimationILE5030 Computer Animation and Special Effects 2Outline Heritage of animation Brief history of computer animation Principles of animation Production process of ... Computer Animation and Special Effects 13 Principles of Animation Thomas & Johnson, “The illusion of life: DisneyAnimation” John Lasseter, " ;Principles of Traditional AnimationApplied to ... realness/interest of a scene Should not detract the primary motionILE5030 Computer Animation and Special Effects 22Production Process of Traditional Animation Storyboard Sequence of drawings...
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Customer Service Principles of Service Marketing and Management_3 ppt
... for choice of service processes, presentation of physical evidence, and use of marketing communications—not least for educational purposes. Several of the distinctive characteristics of services ... solution. ~~ Review of Principles of Market Segmentation Market segmentation is central to almost any professionally planned and executed marketing& apos;program. The concept of seg-mentation ... Nature and Determinants of Customer Expectations of Service," Journal of the Academy of Marketing Science 21, no. 1 (1993): 1-12. predicted service: the level of service quality a customer...
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Customer Service - Principles of Service Marketing and Management - C Lovelock & L Wright
... Underlying such failures is often a lack of understanding of some of the key principles of service marketing and management. Technological change affects many other types of services, too, from ... Books, 1990), 31—34;John Bowen, "Development of a Taxonomy of Services to Gain Strategic Marketing Insights," Journal of the Academy of Marketing Science 18 (Winter 1990): 43—49; Rhian ... computers. The Internet offers new ways to deliver service for a broad array of industries. Many Web sites, however, offer an example of marketing goods through service rather than marketing a core...
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Tài liệu PRINCIPLES OF INTERNET MARKETING doc
... bookmarkingSMOtrackbackdiggtagtypelistblogrollviral marketing buzz marketing vblogpodcastingcontentcasting 2Topic: Internet Marketing E -Marketing vs. marketing Internet demographicsAdvantagesNew contagions of informationImpact ... Definition of e -Marketing “…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.”Adaptation of Philip Kotler s ... 9U.S. Online Ad Spending:5.9% of the $285 billion total U.S. advertising market in 2006Source: Wall Street Journal, May 25, 2007, pg. B1$16.9 PRINCIPLES OF INTERNET MARKETING NAPA CONSULTING...
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Tài liệu Essentials of Marketing Research ppt
... Page vi .4Chapter 1 ã Nature of marketing researchAny denition of marketing research has to take account of the changing role of research in modern marketing. Marketing research connects the ... decisions.This definition of marketing research underlines the role of research in allphases of marketing, assisting and guiding the marketing efforts of the organisa-tion (see Figure 1.1). Marketing research ... Nature of marketing research MARKETING RESEARCH AS PART OF MARKETING STRATEGY Marketing strategy involves implementing well-thought-out plans. The plansthemselves should involve a sequence of soundly...
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Tài liệu Ten Principles of Economics - Part 5 ppt
... I’ll produce 24 pounds of meat and 2 pounds of potatoes. After I give you 3 pounds of meat in exchange for 1 pound of potatoes, I’ll have 21 pounds of meat and 3 pounds of potatoes. Inthe end, ... the various mixes of outputthat an economy can produce. It illustrates one of the Ten Principles of Economics inChapter 1: People face tradeoffs. Here the farmer faces a tradeoff between produc-ing ... easier to see in the case of babies and mini-vans. Couples often buy a minivan in anticipation of the birth of a child. TheViolentCrimes (per 1,000people)Police Officers(per 1,000 people)0Figure...
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Tài liệu Ten Principles of Economics - Part 10 ppt
... percentagechange in the price of the secondgoodprice elasticity of supplya measure of how much the quantitysupplied of a good responds to achange in the price of that good,computed as the ... either of these sets of data, thestatisticians would need to take account of other factors that affect attendance—weather, population, size of collection, and so forth—to isolate the effect of price. ... low.The Cross-Price Elasticity of DemandEconomists use the cross-price elasticity of demand to measure how the quantity demanded of one goodchanges as the price of another good changes. It is...
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Tài liệu Ten Principles of Economics - Part 62 ppt
... shows the quantity of money in the economy and an index of the pricelevel. The slope of the money line represents the rate at which the quantity of money was growing, and the slope of the price line ... velocity of money, we divide the nominal value of output(nominal GDP) by the quantity of money. If P is the price level (the GDP deflator),Y the quantity of output (real GDP), and M the quantity of ... quantity of money (M) times the velocity of money(V) equals the price of output (P) times the amount of output (Y). It is called thequantity equation because it relates the quantity of money...
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Tài liệu Principles of Public Speaking ppt
... 30-Jan Interviews, a preparation for Speech of Introduction A, J 2-Feb SPEECH OF INTRODUCTION S, F 4-Feb SPEECH OF INTRODUCTION S, F 6-Feb SPEECH OF INTRODUCTION S, F, J 9-Feb Organizing the ... incorporate each of the previous speaking purposes, with the additional task of cooperating in a team of approximately 4 to craft an extended presentation (no more than 45 minutes) on a topic of your ... outside of our class and write a thoughtful critique of the speaker. In 2-3 pages, you should discuss topics such as the strengths and limitations of the speaker’s style, organization of content,...
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Tài liệu Ten Principles of Economics - Part 15 ppt
... outcomes:efficiencythe property of a resource allocation of maximizing the total surplusreceived by all members of societyequitythe fairness of the distribution of well-being among the members of society CHAPTER ... the producer surplus of all sellers.Quantity of Houses PaintedQuantity of Houses PaintedPrice of HousePainting500800$9000Supply6001234(b) Price = $800Price of HousePainting500800$90006001234(a) ... composed of two parts. First, those buy-ers who were already buying Q1 of the good at the higher price P1are better off be-cause they now pay less. The increase in consumer surplus of existing...
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Tài liệu Ten Principles of Economics - Part 17 ppt
... result of a triangle depends on the square of its size. If we double the size of a tax, forinstance, the base and height of the triangle double, so the deadweight loss rises bya factor of 4. ... raw land. Yet the value of land often comes fromimprovements, such as clearing trees, providing sewers,and building roads. Unlike the supply of raw land, the supply of improvements has an elasticity ... the wage they can earn legally.In each of these cases, the quantity of labor supplied responds to the wage (theprice of labor). Thus, the decisions of these workers are distorted when their...
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