marketing mix in go asia travel company analysis

... Appendix part in this thesis 35 CHAPTER 2: MARKETING MIX IN GO ASIA TRAVEL COMPANY ANALYSIS 2.1 Introduction of Go Asia Travel Company 2.1.1 Overview of Go Asia Travel Company Go Asia Travel (GAT) ... CHAPTER 2: MARKETING MIX IN GO ASIA TRAVEL COMPANY ANALYSIS .36 2.1 Introduction of Go Asia Travel Company .36 2.1.1 Overview of Go Asia Travel Company 36 2.1.2 Company ... theories on marketing mix into the practice of Go Asia Travel Contribute some recommendations about marketing mix to Go Asia Travel Scope of the Study Scope of study is limited in following time,...

Ngày tải lên: 26/03/2015, 08:55

... 33 CHAPTER 2: MARKETING MIX IN GO ASIA TRAVEL COMPANY ANALYSIS 36 2.1 Introduction of Go Asia Travel Company 36 2.1.1 Overview of Go Asia Travel Company 36 2.1.2 Company Organization ... BACKGROUND OF MARKETING AND MARKETING MIX IN TOURISM 1.1 CONCEPT OF MARKETING 1.2 CONCEPT OF MARKETING IN THE SERVICE IN DUSTRY 1.2.1 Product: 1.2.2 Pricing: ... www.mystrategicplan.com/resources/internal - and - external - analysis/ 20 www.quickmba.com /marketing/ mix/ 21 www.easy - marketing - strategies.com /marketing - strategy - process.html 22 www.hotelmarketing.com/index.php/content/internet-marketing...

Ngày tải lên: 18/12/2017, 03:14

... as international marketing, the marketing mix and internationalization and culture 1.2.1 Definition of International Marketing International marketing is very different to domestic marketing, ... Krohmer, H., Marketingmanagement, (2006) 2.2 The Marketing Mix The marketing mix is one of the most dominating ideas in modern marketing It includes everything that a firm can to influence the ... Both global and international marketing means taking marketing actions in more than Czinkota, M R., Ronkainen I A., International Marketing, (2004), p one country, but global marketing is when the...

Ngày tải lên: 19/12/2016, 12:15

... of goods is a process of steps: exploring, finding, screening get access preliminarily, approaching, introducing and performing, overcoming objections, ending the commercial affair, monitoring ... activities intended in the Marketing field of enterprises aimed at finding, promoting opportunities of goods purchase and sales and business supply services Mixed promotion includes main activities ... persuading customers to consume products of the Company, finally reminding to maintain the product image of the Company in customers’ mind 1.2 Decisions on advertising budget After identifying advertising...

Ngày tải lên: 01/11/2016, 11:10

... new marketing process 1.3 .Marketing mix 1.3.1.Traditional marketing mix .8 1.3.1.1.Modern marketing mix (4Cs) 1.3.1.2.SWOT analysis .9 1.4.Strategic content Marketing ... Marketing mix 1.3.1 Traditional marketing mix In the past, they used to define marketing as the combination and coordination from wide range of activities, which represent all aspects in business ... trade and consumers Marketing strategy refers to the combination of the Systemic between marketing mix and key markets (Marketing = Marketing Mix + Key Markets) Marketing mix is a synchronous...

Ngày tải lên: 17/04/2013, 11:10

... CHÍNH SÁCH MARKETING – MIX TRONG DOANH NGHIỆP 1.1 TỔNG QUAN VỀ MARKETING 1.1.1 Sự phát triển khái niệm marketing a Sự phát triển marketing Trong cac giai đoạn cua trình phát triển marketing, học ... truyền thơng marketing (marketing communication mix) , gọi hệ thống cổ động (promotion mix) , bao gồm công cụ chủ yếu: - Quảng cáo (advertising) - Marketing trực tiếp (direct marketing) - Khuyến ... cở sở lý luận marketing - mix doanh nghiệp Trên sở tìm hiểu thực tế, tiến hành phân tích, đánh giá việc thực sách marketing - mix công ty hướng tới việc xây dựng sách marketing - mix cho sản phẩm...

Ngày tải lên: 06/12/2013, 09:19

... làm sở cho định kinh doanh (Lê Thế Giới, Nguyễn Xuân Lãn (1999), Quản trị Marketing, NXB Giáo dục, Hà Nội) 1.1.2 Lý luận marketing mix Marketing – mix tập hợp công cụ marketing mà công ty sử ... thường thay đổi marketing – mix thời kỳ thời gian ngắn, mà thay đổi số biến marketing – mix Sau nghiên cứu kỹ nhân tố môi trường marketing, doanh nghiệp xác định cho sách marketing Khi xây dựng ... Xúc tiến (Promotion) Thông tin (Communication) (Nguồn: Philip Kotler (2001: 117), Quản trị marketing, NXB Thống kê Hà Nội) CẤU TRÚC CỦA MARKETING _ MIX Marketing - mix Chủng loại Chất lượng Mẫu...

Ngày tải lên: 11/12/2013, 20:55

... other marketing tools, i.e internet, direct marketing, personal selling Trade fairs offer the chance to promote the company and analyse the competition In this way, the existing high public interest ... image-building, positioning and brand recognition Trade fairs offer further advantages to business people, chiefly the ability to network within the industry while achieving major marketing goals ... be mixed with separate instruments and can hardly be seen as independent without overlapping with other tools, such as advertising or promotion must be integrated into a company s strategic marketing...

Ngày tải lên: 23/03/2014, 04:21

... Marketing Mix Managing the marketing mix makes marketing seem to easy to handle and organize Marketing is separated FROM MARKETING MIX TO RELATIONSHIP MARKETING: TOWARDS A PARADIGM SHIFT IN MARKETING ... Transaction marketing Relationship marketing Time perspective Short-term focus Long-term focus Dominating marketing function Marketing mix Interactive marketing (supported by marketing mix activities) ... In the future, this marketing paradigm most certainly will be a focal point of marketing research, thus positioning itself as a leading marketing paradigm not only in services marketing and industrial...

Ngày tải lên: 29/03/2014, 20:20

... territories in the Asia- Pacific Region and India Company Taxation Regimes in the Asia- Pacific Region, India, and Russia (Chap 2) A comparison of the company tax regimes in the Asia- Pacific region, India, ... kept in mind Another favourable strategy is to establish a financing company receiving interest payments and repatriating those in the form of dividends In the case of a US parent company, the main ... 12.5% in Indonesia and 45.1% in South Korea Machinery is depreciated according to the straight-line method in China, Malaysia, Russia, Singapore, Taiwan, and Vietnam at an allowance rate ranging...

Ngày tải lên: 30/03/2014, 11:20

... A2127281 Using reminding advertisements, KFC stimulates repeated purchases of its products The company anthem “finger linkin good” is just a wake-up call to theconsumer to remind them how good they ... probably one of the most recognized faces inthe world and instantly brings the image of fried chicken to one’s mind KFC and its new company jingle, “finger licking good” is a frequentannouncement on ... tart The marketing mix in Viet Nam: 3.1 Product: The most important thing in product strategy of KFC is to differentiate their product from other competitors in the same industry and gain competitive...

Ngày tải lên: 19/06/2014, 19:42

Ngày tải lên: 08/08/2014, 09:48

... Northeast Asia domestic pig Domestic pig in region MDYZ Northeast Asia wild boar Domestic pig in region UMYR Wild boar in region MDYZ Domestic pig in the Mekong region Domestic pig in South China Wild ... elucidatde the origin of other domestic animals such as chicken, cattle, sheep, and goats Our findings indicate that the current domestic pig regional pools in East Asia originated from a subset ... R: Pig domestication in ancient China Antiquity 2002, 76:724-732 Yan W: The origin of rice agriculture in China [in Chinese] Agricultural Archaeol 1982:19-31 Zhang Z: Origin of rice agriculture...

Ngày tải lên: 14/08/2014, 08:20

... EGS in 2006 Market share of main LPG companies in South Vietnam Retail selling price evolution of Petrol and LPG in 2006 Guideline used in the in- depth interview Summary of the in- depth interview ... mainly, in South Vietnam It supplies LPG in the three sectors: Domestic (for cooking): Selling LPG contained in 6kg, 12.5kg cylinders to end users (households) Semi-industry (for cooking and industrial ... SUMMARY OF THE FINAL PROJECT INTRODUCTION OF THE FINAL PROJECT PART ELF GAZ SAIGON COMPANY S DESCRIPTION 1.1 Introduction of ELF GAZ SAIGON Company 1.2 The market share of ELF GAZ SAIGON Company 1.3...

Ngày tải lên: 24/11/2014, 01:36

... MARKETING 1.1.HOẠT ĐỘNG MARKETING TRONG DOANH NGHIỆP 1.1.1.Khái niệm 03 1.1.2.Vai trò chức 06 1.1.2.1 Vai trò: Marketing 06 1.1.2.2 Chức Marketing sau 06 1.1.3 .Marketing hỗn hợp ( marketing mix) ... kế hoạch marketing, gọi marketing hỗn hợp (marketing mix) Sản Phẩm Giá Cả Chất lượng Các mức giá Hình dáng Giảm giá Đặc điểm Chiếc khấu Nhãn hiệu Kích cỡ Marketing Thanh tốn Tín dụng mix Phân ... hợp lý 3.1.1 Xây dựng cấu phòng marketing Sơ đồ 3.8 phòng Marketing Trưởng phòng Marketing Bộ phận chức Nghiên cứu Marketing Bộ phận tác nghiệp Chiến lược Marketing Quảng cáo khuyến Bán hàng Thiết...

Ngày tải lên: 21/12/2014, 18:46

Ngày tải lên: 26/03/2015, 11:05

... chưa khai thác hết sản phẩm in tờ rơi Ở cơng ty lượng in it mà tờ rơi phương tiện truyền thơng tin marketing Đó cơng cụ marketing thiếu tấc doanh nghiệp làm marketing Thị trường khách hàng công ... Hà 29 Lớp: Marketing 48A Chuyên đề tốt nghiệp Trường Đại học Kinh tế Quốc dân CHƯƠNG HỒN THIỆN HOẠT ĐƠNG MARKETING_ MIX CỦA CƠNG TY IN VÀ VĂN HÓA PHẨM 3.1 Định hướng chiến lược marketing công ty ... Phương pháp in 1994 2000 2010 In Offset 47% 42% 33% In ống đồng 19% 17% 15% In Flexô 17% 19% 20% In Kĩ thuật số 3% 13% 25% In Lưới 3% 3% 3% In Typô 11% 6% 4% SV: Nguyễn Thị Hà 34 Lớp: Marketing 48A...

Ngày tải lên: 20/04/2015, 00:10

... nghiệp 2.1.3 Khái niệm Marketing, Marketing – Mix giải pháp marketing 2.1.3.1 Khái niệm marketing Khái niệm marketing Phillip Kotler I.Ansoff : Theo Phillip Kotler Marketing hoạt động người hướng ... Marketing - Mix Marketing – Mix tập hợp công cụ marketing kiểm sốt mà doanh nghiệp sử dụng liên hoàn đồng để theo đuổi mục tiêu marketing thị trường mục tiêu Những công cụ chủ yếu marketing – mix ... GIẢI PHÁP MARKETING MIX NHẰM THÂM NHẬP THỊ TRƯỜNG CỦA CÔNG TY KINH DOANH THƯƠNG MẠI 2.1 Một số định nghĩa, khái niệm thị trường, thâm nhập thị trường, marketing – mix giải pháp marketing – mix 2.1.1...

Ngày tải lên: 15/05/2015, 15:35

... Overview of Marketing 1.1.1 The Formation and Development of Marketing Marketing literally means, "doing the market" The concept of Marketing first appeared in America in the beginning of 20th ... impression in the customers mind Positioning is a concept in marketing which was first introduced by Jack Trout (“Industrial Marketing" Magazine- June/1969): "Positioning" as a game people play in today's ... Marketing Marketing plays a very important role in business It guides and coordinates the operating activities of a company Thanks to Marketing, decisions made during the course of business are...

Ngày tải lên: 19/05/2015, 15:57