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Proceedings of 2007 International CHRIE Annual Conference Dallas, Texas, USA Co-Edited by: Evangelos Christou Marianna Sigala University of the Aegean, Greece University of the Aegean, Greece Editorial Assistant: Konstantina Tsiakali University of the Aegean, Greece Preface The collection of papers published here are those presented at the Annual International CHRIE Conference, held at Dallas, Texas, USA the 25-29 July 2007 International CHRIE organizes this highly esteemed event since 1946, when the inaugural conference was held at Chicago, USA International CHRIE is an association representing the majority of universities and associated institutions worldwide offering higher education studies in tourism and hospitality The aims of this conference are to promote and enhance the quality of research and teaching in tourism, travel, hospitality and leisure education all over the world, by enabling researchers to share good practices and innovative ideas Over 62 years, the stature of the event has grown to mirror the maturity of research in all fields of tourism Looking through the papers one cannot help but be impressed by the range of topics covered, the range of research approaches adopted and the quality of research that can justly stand against research in any other field This Proceedings contains 70 double blind-refereed papers from a total of 152 stand-up papers submitted by academics from 18 different countries – a record number of countries for an International CHRIE Conference! This year a total of 241 papers (152 stand-up papers and 89 poster papers) were submitted for review, representing an increase over previous years The Refereed Papers Review Committee completed 503 reviews (as some papers were triple blind-reviewed) with the valuable assistance of 171 expert reviewers We are honored to be the Co-Editors of this Proceedings and Co-Chairs of the Refereed Papers Review Committee for this year’s International CHRIE Conference We wish to express our sincere gratitude to all the Associate Editors of this Proceedings as well as to all Reviewers who volunteered for this timeconsuming but highly important task Without their hard work it would have been impossible to guarantee the high academic standards of the 2007 International CHRIE Conference We would also like to thank the Department of Business Administration of the University of the Aegean, located at the Island of Chios in Greece, for the continued support that we received in this project In addition, we would like to thank our graduate assistant Ms Konstantina Tsiakali who dedicated many hours of work to format the Proceedings Heartfelt thanks are also deserved for the International CHRIE Office and especially for Ms Jessica Brim for their support and encouragement Last but not least, we wish to thank all the authors who worked hard to submit their papers and wished to share their research findings and expertise with all of us If you are one of the delegates attending the conference, we hope you enjoy taking part in the presentations as much as reading these papers For those of you reading these papers who did not attend, we hope that what you read encourages you to submit a paper to the 2008 International CHRIE Conference – we all look forward to seeing you there! Evangelos Christou University of the Aegean Chios, Greece Co-Editor of I-CHRIE Proceedings Marianna Sigala University of the Aegean Chios, Greece Co-Editor of I-CHRIE Proceedings i 2007 I-CHRIE Conference Refereed Papers Editorial Board Co-Editors Evangelos Christou University of the Aegean Marianna Sigala University of the Aegean Associate Editors Jeff Beck Michigan State University Anna Mattila The Pennsylvania State University Rachel Chen University of Tennessee Doug Nelson Purdue University Raymond Ferreira Georgia State University H.G Parsa Ohio State University Kathryn Hashimoto University of New Orleans Dennis Reynolds Washington State University Joseph Holland University of Wisconsin – Stout Paris Tsartas University of the Aegean Clark Hu Temple University Arun Upneja Pennsylvania State University Lynda Martin Stephen F Austin University ii Reviewers* Constantina Anastasiadou Napier University Ki-Joon Back University of Houston Rodolfo Baggio University of Bocconi Billy Bai University of Nevada at Las Vegas Seymus Baloglu University of Nevada at Las Vegas Nelson Barber Texas Tech University Diana Barber Georgia State University Clayton W Barrows ** University of New Hampshire Clayton Barrows University of Guelph Mark Beattie Washington State University Jaishree Beedasy Idaho State University Srikanth Beldona University of Delaware Betsy Bender University of South Carolina Thomas Biegger St Gallen University Mark Bonn Florida State University Soyoung Boo George Washington University Carl P Borchgrevink Michigan State University Pearl Brewer University of Nevada at Las Vegas Eric Brey Memphis University Mike Brizek Strayer University Gene Brothers North Carolina State University Desmond O Brown University of Kentucky Deborah Cannon Georgia State University Harsha E Chacko University of New Orleans Po-ju Chen University of Central Florida Wonae Cho Pennsylvania State University Michael Chofacker Florida State University Sunmee Choi ** Yonsei University Chris Choi University of Guelph Youngsoo Choi University of Central Florida Evangelos Christou University of the Aegean Ning K Chuang Kent State University Cihan Cobanoglu University of Delaware Carol Costello University of Tennessee Wanda Costen University of Tennessee Cary Countryman Brigham Young University at Hawaii David Cranage Pennsylvania State University John Crotts University of Central Florida Molly Dahm Lamar University iii Mike Dalbor University of Nevada at Las Vegas Cynthia Deale University of Western Carolina Basak Denizei University of South Carolina Athanasios Dermetzopoulos University of the Aegean Robin B DiPietro ** University of Central Florida Roman Egger Fahuschule Salzburg Jeff Elsworth Michigan State University Mehmet Erdem University of Nevada at Las Vegas Ray Ferreira Georgia State University Daniel Fesenmaier Temple University William Frye ** Niagara University Yao-yi Fu Indiana University Thomas George Ohio State University Rich Ghiselli Purdue University Annette Graham Ohio University Ulrike Gretzel Texas A&M University Cathy Gustafson ** University of South Carolina Larry Gustke North Carolina State University Edward Harris University of Wisconsin-Stout Cathy Hsu Hong Kong Polytechnic University Shih-Ming Hu Ecology State University of New York at Oneonta Clark Hu Temple University Nan Hua Pennsylvania University Joyce Hwang North Dakota State University Shawn Jang Purdue University SooCheong Jang Purdue University Miyoung Jeong Iowa State University Giridharan Jogaratnam Eastern Michigan University Misty Johanson ** Georgia State University Wayne Johnson Ohio State University Peter Jones University of Surrey David Jones San Francisco State University Jay Kampa Ohio State University Soo Kang Colorado State University Michael L Kasavana Michigan State University Panagiotis Kassianidis ** A.T.E.I of Thessaloniki Douglas Kennedy University of Wisconsin-Stout Lisa Kennon University of North Texas Woody Kim ** Oklahoma State University Sheryl Kline Purdue University Robert Kwortnik Cornell University Dimitrios Lagos University of the Aegean iv Carolyn Lambert Pennsylvania State University Rob Law ** Hong Kong Polytechnic University Kyuho Lee Western Carolina University Seoki Lee Temple University Darin Leeman Touro University International Li-Chun Lin Montclair State University Eddie Mao California State University Pomona Fred Mayo New York University Shiang-Lih Chen McCain Widener University Ken McCleary Virginia Polytechnic University Audrey C McCool University of Nevada at Las Vegas Michael McGrath Virginia University Erdem Mehmet University of Nevada at Las Vegas Keith Mendenbacher New Mexico State University Edward Merritt California State University Pomona McGrath Michael Victoria University Brian Miller ** University of Delaware Cristian Morosan ** Kansas State University Alaistair Morrison * Purdue University Dan Mount Pennsylvania State University Hilary Murphy Lausanne Hotel School Ken Myers ** University of Minnesota Crookston Eunha Myung Northern Illinois University Sandra Naipaul University of Central Florida Karthik Navasiyavan Pennsylvania State University David Njite Oklahoma State University Breffni Noone ** Pennsylvania State University Khaldoon Nusair Ohio State University Seong Hee Oak North Carolina Central University Michael O'Fallon ** James Madison University Haemoon Oh Iowa State University Chihyung Ok Kensas State University Martin O'Neill Auburn University John O'Neill Pennsylvania State University Kunsoon Park Virginia Tech University Sara Parks Pennsylvania State University H.G Parsa Ohio State University David Pavesic Georgia State University Hailin Qu Oklahoma State University Swathi Ravichandran Kent State University Dennis Reynolds Washington State University Heejung Ro Pennsylvania State University v Deborah Robbe Georgia State University Stephani Robson ** Cornell University Mary Roseman University of Kentucky Lexington Tanya Ruetzler University of Mississippi Chay Runnels Stephen F Austin State University Bill Ryan Ohio State University Gail Sammons University of Nevada at Las Vegas Miriam Scaglione University of Applied Sciences at Western Switzerland Roland Schegg University of Applied Sciences at Western Switzerland Barbara Scheule Kent State University Denver Sever University of Central Florida Rai Shacklock Leeds Metropolitan University Stowe Shoemaker University of Houston Steven Shumate Auburn University Marianna Sigala University of the Aegean Amrik Singh ** Denver University John Smith Georgia State University Larry Stalcup Georgia State University Theodoros Stavrinoudis ** University of the Aegean Morag Steward ** Emirates Academy Alex Susskind Cornell University Nancy Swanger Washington State University Jim Taylor University of Mississippi Mark Testa San Diego State University Bill Thibodeaux Nichols State University Snadra Thompson Ohio State University Paris Tsartas University of the Aegean P Tussyadiah Temple University Randall Upchurch University of Central Florida Michael Vieregge University Centre Cesar Ritz Karen Wallard Florida International University Youcheng (Raymond) Wang University of Central Florida Suosheng Wang Indiana University Sandra Watson Napier University Hsing (Ivan) Wen University of Hawaii at Manoa Richard Wilkinson ** Eastern Illinois University Rick Wilkinson Eastern Illinois University Andrew William Pennsylvania University John Williams University of New Orleans Kenny Wu Texas Tech University Qu Xiao Pennsylvania State University Ronnie Yeh California State University Long Beach vi Hae Jin Yoo Ohio State University Larry Yu George Washington University Atila Yuksel Adnan Menderers University Kostas Zafeiropoulos University of Macedonia Roy Zhao South China University of Technology Jenfei Zhu Ohio State University * Reviewers presented alphabetically, by last name of reviewer ** Outstanding reviewer nominated by Associate Editor (content specialist) vii 2007 Annual International CHRIE Conference & Exposition Table of Contents* MARKETING A TOURISM DESTINATION AFTER A CRISIS: THE CASE OF NEW ORLEANS AFTER HURRICANE KATRINA Harsha E Chacko .6 Marianne Hawkins Marcell .6 OPINIONS OF GENERATION Y RESIDENTS OF NEW ORLEANS TOWARDS TOURISM IN THE POST-KATRINA ENVIRONMENT .11 Harsha E Chacko 11 Yvette Green 11 Kim Williams 11 FORECASTING TOURISM ECONOMIC IMPACTS: THE IMPLICATIONS OF A REGIONAL DESTINATION 19 Rachel J.C Chen 19 CASUAL RELATIONS AMONG TOURISM EXPANSION, ECONOMIC ACTIVITY, EXPORTS AND EXCHANGE RATES 27 Ming-Hsiang Chen 27 Hyun Jeong Kim .27 Shi-Shen Huang 27 CONSUMERS’ ENVIRONMENTAL CONCERN IN THE LODGING INDUSTRY: A COMPARATIVE STUDY BETWEEN GREECE AND THE UNITED STATES .34 Gunae Choi .34 H.G.Parsa 34 Marianna Sigala 34 TOURISM DESTINATION BRAND PERSONALITY: INFLUENCING PERCEPTIONS 43 Evangelos Christou 43 ACCRUAL MEASUREMENT CHOICE FOR THE GAMING INDUSTRY DURING RECESSION 50 Jiin Chung .50 Arun Upneja 50 THE RELATIVE IMPORTANCE OF MENU ITEM ATTRIBUTES AT POINT OF SELECTION FOR YOUNG ADULTS IN A CAMPUS SETTING .58 David A Cranage 58 So Jung Lee 58 HOTEL MANAGERS’ PERCEPTION TOWARD RELATIONSHIP MARKETING: A CASE STUDY OF ANTALYA 67 Nevbahar H Delen 67 Hailin Qu 67 WINE TRAINING IN MULTI-UNIT, CASUAL DINING RESTAURANTS .76 B.W.A (Ben) Dewald 76 Margie Ferree Jones 76 A SURVEY OF LODGING EXECUTIVES’ VIEWS ON INTERNSHIP COMPETENCIES 81 Linsley T DeVeau 81 Christine Kay 81 ARE THE STUDENTS PREPARED AFTER CO-OP? 87 Joy P Dickerson .87 TEACHING EXCELLENCE QA PROCESS: MODEL, CRITERIA AND MEASURES 95 James Downey 95 Christine Kay 95 Elisa Moncarz 95 THE INFLUENCE OF EMPLOYEE SATISFACTION ON ORGANIZATIONAL COMMITMENT: EMPIRICAL EVIDENCE IN HOTEL FIRMS ON GRAN CANARIA 105 Desiderio J García-Almeida .105 Petra De Saá-Pérez 105 Margarita Fernández-Monroy .105 UNDERSTANDING CRISIS MANAGEMENT: A CASE OF TURKISH TRAVEL AGENTS .113 2007 Annual International CHRIE Conference & Exposition Pre Test and Pilot Study The questionnaire was pre-pilot tested with a sample of 29 hospitality students Minor revisions to the instrument were made following the pretest A convenience sample of 128 undergraduate and graduate students enrolled in hospitality courses at a large university in the southwest were surveyed in a pilot test Cronbach α reliabilities for the different parts of the survey ranged from 78 to 89 Factor analysis procedures were used to identify the underlying structures of the facilitator, constraint and gender issue items Outliers and missing data were identified and eight cases with no hospitality work experience were filtered from the pilot test data The data were evaluated for normality and homogeneity of variance-covariance matrices was examined; the results were satisfactory for both analyses Multiple regressions were conducted to obtain the Mahalanobis distance with p