Paddle pop marketing plan 2014

TR NG I H C M TP HCM HO CHI MINH CITY OPEN UNIVERSITY UNIVERSITÉ LIBRE DE BRUXELLES SOLVAY BRUSSELLS SCHOOL ECONOMICS & MANAGEMENT MMA7 VU THI NGUYET QUE LO DANG MY VAN PADDLE POP MARKETING PLAN 2014 MASTER PROJECT MASTER IN MARKETING AND ADVERTISING Tutor’s name: HUYNH BA CHAN NHU Ho Chi Minh City (2014) COMMITMENT We, Vu Thi Nguyet Que and Lo Dang My Van, commit that this project has been accomplished by ourselves based on fact and figure collected from the public and Unilever Vietnam This project is done for the completion of Master Marketing and Advertising MMA course only and will not be used for other purposes ACKNOWLEDGEMENT We would like to express our special thanks to Professor Marianne Claes who has given us clear guideline at the beginning as well as timely support during the project We would also like to thank Ms Huynh Ba Chan Nhu, our tutor, who was very patient, willing and supportive in following up our project with practical advices and guidance Our grateful thank is also extended to all of Professors of the course MMA7 whose lectures have built the foundation knowledge for us In addition, we would like to express our appreciation to great support of Wall’s Vietnam marketing team as well as the encouragement of Class Administrator (Ms Le Thi Ngoc Hien) and all members of MMA7 course Last but not least, our deep gratitude is given to our beloved families, friends and colleagues, who have always inspired and motivated us during the course ... collected from the public and Unilever Vietnam This project is done for the completion of Master Marketing and Advertising MMA course only and will not be used for other purposes 4 ACKNOWLEDGEMENT... for us In addition, we would like to express our appreciation to great support of Wall’s Vietnam marketing team as well as the encouragement of Class Administrator (Ms Le Thi Ngoc Hien) and all