Marketing plan for launching beautya hair stying treatment in vietnam

ΤΡ√¬ΝΓ ∇Α∉Ι ΗΟ∉Χ Μ⇔ ΤΠ ΗΧΜ ΗΟ ΧΗΙ ΜΙΝΗ ΧΙΤΨ ΟΠΕΝ ΥΝΙςΕΡΣΙΤΨ ΥΝΙςΕΡΣΙΤΕ∧ ΛΙΒΡΕ DΕ ΒΡΥΞΕΛΛΕΣ ΣΟΛςΑΨ ΒΡΥΣΣΕΛΣ ΣΧΗΟΟΛ ΜΒΑςΒ4 ΛΕℜ ςΥ∏ ΗΟΑ¬ΝΓ ΝΗΑ⊗Τ ςΥ∏ ΜΑΡΚΕΤΙΝΓ ΠΛΑΝ ΦΟΡ ΛΑΥΝΧΗΙΝΓ ΒΕΑΥΤΨΑ ΗΑΙΡ ΣΤΨΛΙΝΓ−ΤΡΕΑΤΜΕΝΤ ΙΝ ςΙΕΤΝΑΜ ΜΑΣΤΕΡ ΠΡΟϑΕΧΤ ΜΑΣΤΕΡ ΙΝ ΒΥΣΙΝΕΣΣ ΑDΜΙΝΙΣΤΡΑΤΙΟΝ (ΠΑΡΤ−ΤΙΜΕ) Tutor’s Name: Dr LÊ THÀNH LONG ΗΟ ΧΗΙ ΜΙΝΗ ΧΙΤΨ (2011) MBAVB4 – Le Vu Hoang Nhat Vu i Master Project STATEMENT OF ORIGINAL AUTHORSHIP I certify that the work contained in this thesis has not previously been submitted for any degree nor has currently being submitted for any other degree or qualification I also certify that, to the best of my knowledge and belief, any help received in my research work, and preparing of this thesis has been acknowledged In addition, I certify that all sources used have been acknowledged in this thesis Signature: Le Vu Hoang Nhat Vu _ Date: Ho Chi Minh City, 03rd Mar 2012 MBAVB4 – Le Vu Hoang Nhat Vu ii Master Project ACKNOWLEDGEMENT It is with immense gratitude that I thank the many people who made this thesis possible I am heartily thankful to my tutor, Dr LE THANH LONG, whose encouragement, guidance and support from the initial to the final level enabled me to complete this study I wish to express my warm and sincere thanks to Professor Dr TRAN ANH TUAN and Professor Dr NGUYEN MINH KIEU for giving me their inspiration, thoughtful guidance in structuralizing and selecting a good topic of my thesis I would like to give special thanks to my mentor, Ms NGUYEN THI THU HA for her personal encouragement and unlimited support in sharing professional marketing experience which helped me to get through this project I am greatly indebted to Dr HOANG TRONG for his thoughtful guidance and support with statistical techniques and data analysis I acknowledge Dr NGUYEN THI MAI TRANG for her advice about bibliograph for Marketing Plan I also acknowledge Professor CLAIRE GRUSLIN for her comments in earlier drafts of my thesis I would particularly like to thank the following friends for their support related to data collection: Ms PHAM THI THU HIEP from KAO Vietnam, Mr HOANG LE from Information Technology Services (Vietnam) Company Limited, and Ms HOANG THY from Hotdeal.vn Lastly, and most importantly, this thesis is dedicated to my wife and children who have always stood by me and dealt with all of my absence from many family occasions with a smile ... TRANG for her advice about bibliograph for Marketing Plan I also acknowledge Professor CLAIRE GRUSLIN for her comments in earlier drafts of my thesis I would particularly like to thank the following... initial to the final level enabled me to complete this study I wish to express my warm and sincere thanks to Professor Dr TRAN ANH TUAN and Professor Dr NGUYEN MINH KIEU for giving me their inspiration,... in structuralizing and selecting a good topic of my thesis I would like to give special thanks to my mentor, Ms NGUYEN THI THU HA for her personal encouragement and unlimited support in sharing