Distribution strategy for high class ceiling fan business in vietnam

SES TRUONG DAI HOC HO CHI MINH MO TP HCM CITY OPEN UNIVERSITE UNIVERSITY SOLVAY LIBRE DE BRUXELLES BUSINESS SCHOOL MBMMS5 PHAN THI PHUONG NHUNG DISTRIBUTION STRATEGY FOR HIGH-C LASS CEILING FAN BUSINESS IN VIETNAM Í TRƯỜNG BAI HOC MO TP Hen | THU VIEN| MASTER PROJECT MASTER IN BUSINESS & MARKETING MANAGEMENT Tutor: Dr Nguyen Huu Than Ho Chi Minh City (2012) UNDERTAKINGS “The Joint Master Program between Ho Chi Minh City Open University and Solvay Brussels School is not responsible for any arguments, data, or statements contained in this consultancy project There are only binding upon their author.” For NOT confidential consultancy project, please read AUTHORIZATION I hereby declare that I am author of the consultancy project I authorize MBMM to lend this consultancy project to Other institutions or individuals for the purpose of scholarly research I further authorize MBMM to reproduce The consultancy project by photocopying or by other means, in total or in part, at the request of other institutions or individuals for the purpose of scholarly research Ho Chi Minh City, 27" Jan 2012 Phan Thi Phuong Nhung il ACKNOWLEDGEMENT This thesis could not have been done without the inputs and contributions of many people First of all, | would like to express my deepest and sincerest gratitude to my advisor, Dr NGUYEN THAN Open — University Lecturer for his unbelievable help, valuable advices HUU and recommendations, encouragement and support throughout the research period Again, I want to say “Thank You Very Much” to Dr NGUYEN HUU THAN for all you have done for me | would like to express my sincere appreciation to Pro Jean-Pierre Baeyens - Dean Vietnam Programs - Solvay Brussels School of Economics and Management- Université Libre de Bruxelles - for his support me during my study Thanks to Mr Nguyen Tien Dung — Managing Director of Future Star for his support on this consultancy project who have contributed helpful documents and support me to survey for research completion In addition and indeed, | would like to show my special thanks to all of my classmates and group members for their true friendship and cooperation throughout this course and especially the ones who become really close to me and as I truly believe will share success as well as hardship in the future + Le Thuy Kim Loan + Nguyen Duc Dung + Nguyen Thị Thanh Ha + Nguyen Thi My Ngoc My grateful acknowledgement extends to the Université Libre De Bruxelles — Solvay Business School and Open University of Ho Chi Minh City, where provided me a chance to follow this MBMM program | thank you to all the faculty members and staffs at Open University of Ho Chi Minh City for their support Thank you, 111 THE ADVISOR’S Advising Phan Thi Phuong Nhung COMMENTS with the topic “Distribution Strategy for High-Class Ceiling Fan Business in Vietnam”, I have some remarks as follows: ABOUT THE STUDYING ATTTITUDE Phan Thi Phuong Nhung has had a serious working attitude ABOUT THE FORM The project cover is designed in accordance with the school sample The project layout is arranged clearly, elegantly, and the chosen font is easy to read; the colored paper at the beginning of each chapter helps readers distinguish different chapters easily The “table of content”pages are laid out clearly and brightly and the numerical codes are set in line with the school regulations The project consists of “footnotes” in accordance with the international e e e e e standards The introduction chapter meets the requirements of a project including the purpose, the scope of the project, research methods, and its contents ABOUT THE CONTENTS The project is logically structured It is useful and valuable to anyone who wants to establish the distribution strategies for the VN market CONCLUSION Considering the seriousness of the author in her preparation of the project as well as the seriousness in her scientific approach, I appreciate highly the project and recommend that the Board of Examination allow Phan Thi Phuong Nhung to defend and pass this project Hochiminh City, Febuary 15, 2012 Dr Nguyễn Hữu Thân TABLE OF CONTENTS an .ốốỐốỐ nh o1 e0 shah il ssssneessaessersin isnenascereteneennereeenvenesaenssnanmersmnsensnananennnanennnns Acknowledgement n.0-19ssssiens svenesnnes li enaeeeareneateauieasenteansneass TUtOr’sS COMMENL csccvecccssercscsercsessterersccssestsesrsesstessssnecsnsenensne eo ~~ezs194085 61-25 661153865406543.4883010 208 48 0119 701459171419321023105/-001.40018.100700-00a- c00.g mnm4m IV Tae 0Í coriferil - Figures and TabÌe -.5-