BPD DE CUONG ENGLISH FOR BUSINESS UPDATE

I H C QU C GIA TP.H TR C NG HọA XÃ H I CH NGH A VI T NAM CHI MINH NG H KHOA H C XÃ H I VÀ NHÂN V N KHOA NG c l p ậ T do- H nh phúc V N ANH C NG CHI TI T MỌN H C (H CHệNH QUY) Tên môn h c: ENGLISH FOR BUSINESS (TI NG ANH TH S tín ch : NG M I) Mã s : NVA045 03 TC (lý thuy t: 02 TC, th c hành: 01 TC) Trình đ : Cho sinh viên n m 4; thu c kh i ki n th c chuyên nghi p, t ch n Phơn b th i gian: Lý thuy t: 30 ti t Th c hành: 30 ti t i u ki n tiên quy t: ã hoàn t t h c ph n Language Skills 1, 2, 3, M c tiêu môn h c: Hi u đ c khái ni m c b n v th ng m i Hi u s d ng t v ng ch đ th ng m i c hi u tình hu ng x lý tình hu ng cho s n Mơ t v n t t n i dung h c ph n t o nh ng k n ng nói vi t c b n môi tr Cung c p khái ni m c b n l nh v c th s d ng đ c ti ng Anh Th ng M i c b n ng ho t đ ng kinh doanh ng m i – c n thi t đ có th hi u Trang b thu t ng chuyên ngành nh ng cách nói, cách di n đ t b ng ti ng Anh xoay quanh khái ni m c b n l nh v c th ng m i H ng d n đánh giá gi i quy t m t s tình hu ng c b n môi tr đ ng kinh doanh ng ho t H c theo hai h ng song song: (2) K n ng nghe, nói, đ c, vi t Ti ng Anh Th ng M i x lý tình hu ng; (2) Các khái ni m c b n chuyên ngành, thu t ng Nhi m v c a sinh viên: c tài li u theo yêu c u c a Gi ng viên ph trách l p c ng nh tìm ki m thêm nh ng tài li u khác thông tin liên quan đ n ch đ h c t p th o lu n c a t ng bu i h c Tích c c tham gia xây d ng h c EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 Page of Ch đ ng nghiên c u sâu v đ tài quan tâm Tham gia tham d bu i h i th o thuy t trình theo yêu c u c a gi ng viên ho c/và đ c t ch c Khoa, Tr ng Chu n b đ y đ chu đáo thuy t trình cá nhân nhóm theo u c u c a Gi ng viên Tham d t i thi u 80% th i gian lên l p, v ng m t ph i có lý đáng, có xin phép TƠi li u h c t p: Tài li u h c t p t i l p Almut Koester et al, 2012, Business Advantage (Intermediate), CUP David J Rachman and Michael H Mescon, 1987, Business Today, Random House Tài li u tham kh o Bill Mascull (2004), Business Vocabulary in Use, CUP (Intermediate) Sách b ng đ a có liên quan Các báo b n tin kinh th ng c p nh t 10 Tiêu chu n đánh giá sinh viên: Quá trình h c t p (tham gia ho t đ ng th o lu n t i l p) Ki m tra gi a khóa cu i khóa Các ki m tra đ sau: c đánh giá theo nh ng tiêu chí  M c đ thành th o & hi u qu đ c hi u đ c liên quan đ n l nh v c ti ng Anh Th ng m i  Kh n ng s d ng thu t ng v Th ng m i  Hi u bi t th u đáo tình hu ng x lý giao d ch kinh doanh, giao ti p th ng m i, … H a b c d ng d n thi gi a k cu i k : Duration: 90 minutes Material use: No materials of all kinds are allowed Level test: Pre-intermediate (midterm) – Intermediate (final) Contents : parts Part I: (Teachers may choose one of the following types or combine them.) Vocabulary (Multiple choice, matching or blank filling) Expressions (Students write down what they supposed to say or to write in provided situations) Sentence transformation (Students change informal sentences into formal ones or transform spoken language into written language) EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 Page of Part II: Reading comprehension (Multiple choice, True/ False, Short answer or Summary, etc.) Part III: Writing a letter as requested Giving solution(s) for the case(s) provided 11 Thang m: Tiêu chu n đánh giá T l Ki m tra gi a k 100% T l m cu i Ghi Gi a k 30% Phòng đào t o nh p m Cu i k 70% Phòng đào t o nh p m i m 100% Bài thuy t trình nhóm/ cá nhân 30% Ki m tra cu i k 60% Chuyên c n 10% 100% 100% 12 N i dung chi ti t môn h c PH N KHÁI NI M VÀ THU T NG (Tài li u: Business Today) ORGANIZING FOR BUSINESS 04 05 PH N K N NG VÀ TÌNH HU NG (Tài li u: Buisness Advantage) INTRODUCTION CULTURE AND ITS IMPACT HUMAN RESOURCES ORGANIZATIONS AND THEIR STRUCTURES MANAGING ORGANIZATIONS SUPPLY CHAIN MANAGEMENT 06 MARKETING STRATEGY DISTRIBUTION 07 CUSTOMER RELATIONSHIP MANAGEMENT PRESENTATION Ch ng 01 02 03 08 EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 HUMAN RESOURCE MANAGEMENT MARKETING AND CONSUMER BEHAVIOR PRODUCT AND PRICING DECIDION PROMOTION Page of 13 K ho ch gi ng d y h c t p c th : Bu i s N i dung môn h c S ti t INTRODUCTION UNIT 1: CULLTURE AND ITS IMPACT 1.1 Dimensions of culture - Reading: Professor Hofstede’s dimension of culture - Output: Finding out about the culture 1.2 Practice: Relocation and repatriation - Listening 1: Reviewing the relationship between corporate and national culture - Listening 2: Preparing to work abroad - Listening 3: The decision to relocate - Listening 4: Coming back - Language focus 1: Taking about cultures - Transferable skill: Using gender-neutral language - Output: Solving repatriation problems 1.3 Skills: Beginning a business relationship (optional) - Listening 1: Meeting people and making small talks - Listening 2: Small talk topics - Listening 3: Making successful small talk - Language focus: Showing interest and keeping the conversation going - Output: Making a successful small talk STUDENTS’ PRESENTATION EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 10 c làm t p theo yêu c u c a giáo viên (trang 1113) - Nghe làm t p theo yêu c u c a giáo viên (trang 14-15) - Làm vi c theo yêu c u c a giáo viên (trang 16-17) - Th c hành theo tình hu ng (CHAPTER 5) - HUMAN RESOURCE MANAGEMENT (CHAPTER 9) UNIT 4: HUMAN RESOURCES 4.1 Theory: HR planning (optional) - Language focus: Talking about HR tasks - Listening 1: Retaining staff - Listening 2: Short-term planning - Listening 3: Employer branding - Output: HR Planning 4.2 Practice: Recruiting and keeping staff - Reading 1: Characteristics of “good” S ti t - - ORGANIZING FOR BUSINESS N i dung h c t p c a sinh viên Sinh viên làm vi c theo nhóm, đ c tài li u chu n b cho ph n trình bày - 10 Theo dõi ph n trình bày 10 - Tìm hi u t quan đ n ch đ v ng liên - Làm t p theo yêu c u c a giáo viên Page of Bu i s N i dung môn h c S ti t employers - Reading 2: Training staff to retain staff - Reading 3: Managing a talent pool - Language focus: Vocabulary of skills, motivation and training - Output: Design a training program to help retain staff 4.3 Skills: Job interviews - Language focus 1: Colocations for job interview - Listening 1: Job interview at a hotel - Listening 2: Talking about your weaknesses - Listening 3: Questions for the interviewer - Language focus 2: Asking questions diplomatically - Output: A job interview WRITING 2: COVERING LETTER FOR A JOB APPLICATION UNIT 5: ORGANIZATIONS AND THEIR STRUCTURES 5.1 Theory: Organizational structures (optional) - Listening 1: Why organizations need a structure? - Listening 2: How can organizations structure themselves? - Language focus: Collocations used in organizational structures - Transferable skill: Organizing new vocabulary - Output: Discussing a matrix problem 5.2 Practice: Reorganizing a company to increase performance - Language focus: Vocabulary for describing changing structures - Reading 1: Background to Cisco’s problem - Reading 2: The organization of NDCS - Output: Team building 5.3 Skills: Briefing - Listening: Informing a colleague - Language focus 1: Briefing and being briefed EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 N i dung h c t p c a sinh viên S ti t (trang 36-39) - Làm vi c theo yêu c u c a giáo viên (trang 40-41) - Th c hành theo tình hu ng - Th c hành vi t th theo yêu c u c a giáo viên (trang 40-41) 10 - Tìm hi u t v ng liên quan đ n ch đ - Nghe làm t p theo yêu c u c a giáo viên (trang 46-48) - c làm t p theo yêu c u c a giáo viên (trang 49-51) - Làm vi c theo yêu c u c a giáo viên (trang 52-53) - Th c hành theo tình hu ng Page of Bu i s N i dung môn h c S ti t N i dung h c t p c a sinh viên S ti t - Sinh viên làm vi c 10 - Language focus 2: Job activities - Output: Taking part in a briefing session STUDENTS’ PRESENTATION - MARKETING AND CONSUMER BEHAVIOR (CHAPTER 11) - PRODUCT AND PRICING DECIDION (CHAPTER 12) theo nhóm, đ c tài li u chu n b cho ph n trình bày - Theo dõi ph n trình bày MIDTERM TEST UNIT 6: MANAGING ORGANIZATIONS 6.1 Theory: Life cycle of an organization - Reading: Stages of Greiner’s growth model - Output: Discussing organizational growth and decisions 6.2 Practice: Company development - Listening 1: How Bryanston Organic Market developed - Listening 2: External reasons for change - Listening 3: Crisis and growth - Transferable skill: Making timelines - Output: Describing the history of an organization 6.3 Skills: Starting a meeting (optional) - Listening 1: Before a meeting - Listening 2: The agenda - Language focus: Linking words and vocabulary for the agenda - Output: A company in crisis STUDENTS’ PRESENTATION 10 - Tìm hi u t v ng liên quan đ n ch đ - c làm t p theo yêu c u c a giáo viên (trang 54-56) - Làm t p theo yêu c u c a giáo viên (trang 5759) - Làm vi c theo yêu c u c a giáo viên (trang 60-61) - Th c hành theo tình hu ng - PROMOTION (CHAPTER 13) - DISTRIBUTION (CHAPTER 14) Sinh viên làm vi c theo nhóm, đ c tài li u chu n b cho ph n trình bày - Theo dõi ph n trình bày UNIT 7: SUPPLY CHAIN MANAGEMENT (SCM) 7.1 Theory: SCM and logistics (optional) - Listening 1: The supply chain and its fuctions - Transferable skill: Noticing and learning EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 10 - Làm t p theo yêu c u c a giáo viên (trang 6466) Page of Bu i s 10 N i dung môn h c collocations - Listening 2: Goals of the supply chain - Listening 3: Decision-making phases of SCM - Output: Making decisions about a supplychain stategy 7.2 Practice: The role of the customer in SCM - Reading1: Introduction to IKEA’s supply chain - Reading 2: IKEA and the primary sector - Language focus: Verbs to describe the supply chain - Output: Making changes to the supply chain 7.3 Skills: Negotiation skills - Listening 1: Exchanging information - Listening 2: Persuading - Language focus: The language of negotiations - Output: Logistics meeting UNIT 9: MARKETING STRATEGY 8.1 Theory: The 4Ps of marketing - Reading 1: Introduction to the marketing mix (4Ps) - Language focus: Marketing terminology - Reading 2: Group reading on the 4Ps - Transferable skill: Applying business theory - Output: Planning a marketing strategy 8.2 Practice: Marketing strategy in the paper industry - Language focus 1: Marketing terminology - Listening 1: Target markets and product - Listening 2: Price and promotion - Listening 3: Place and international marketing - Output: Analyzing a strategic marketing mistake 9.3 Skills: Organizing and creating interesting presentations (optional) - Listening 1: The classic introduction - Language focus: Clarity and signposting EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 S ti t N i dung h c t p c a sinh viên S ti t - Làm t p theo yêu c u c a giáo viên (trang 67-69) - Làm vi c theo yêu c u c a giáo viên (trang 70-71) - Th c hành theo tình hu ng 10 - c làm t p theo yêu c u c a giáo viên (trang 82-84) - Làm t p theo yêu c u c a giáo viên (trang 85-87) - Làm vi c theo yêu c u c a giáo viên (trang 88-89) Page of Bu i s 11 12 N i dung môn h c S ti t - Listening 2: A persuasive introduction - Language focus 2: Persuading and raising interest - Output: Introductio to a marketing strategy presentation UNIT 10: CUSTOMER RELATIONSHIP MANAGEMENT 10.1 Theory: CRM as a part of business management - Reading: CRM as an essential part of business management - Language focus 1: Compounds - Language focus 2: Different types of customers - Output: Dealing with CRM problems 10.2 Practice: A value-centered approach to CRM - Listening 1: A value-centered business - Listening 2: Communicating values to the customer - Listening 3: Engaging with the customer - Transferable skill: Expanding notes to give a mini-presentation - Output: Dealing with questions and complains from customers 10.3 Skills: Building a business relationship (optional) - Listening 1: Using positive language with colleagues - Language focus 1: Expressing positive opinions using adjectives and adverbs - Language focus 2: Using encouraging and supportive language - Listening 2: Ending on a positive note - Output: Relationship building using the right language WRITING 5: RESPONDING TO WRITTEN COMPLAINTS REVIEW & CONSOLIDATION EF-FT-Syllabus-Business English-NVA045-Version 2016 – S1.AY2016.2017 N i dung h c t p c a sinh viên S ti t - Th c hành theo tình hu ng 10 - c làm t p theo yêu c u c a giáo viên (trang 90-92) - Làm t p theo yêu c u c a giáo viên (trang 93-95) - Làm vi c theo yêu c u c a giáo viên (trang 96-97) - Th c hành theo tình hu ng Page of ... Expressions (Students write down what they supposed to say or to write in provided situations) Sentence transformation (Students change informal sentences into formal ones or transform spoken language... growth model - Output: Discussing organizational growth and decisions 6.2 Practice: Company development - Listening 1: How Bryanston Organic Market developed - Listening 2: External reasons for change... 10% 100% 100% 12 N i dung chi ti t môn h c PH N KHÁI NI M VÀ THU T NG (Tài li u: Business Today) ORGANIZING FOR BUSINESS 04 05 PH N K N NG VÀ TÌNH HU NG (Tài li u: Buisness Advantage) INTRODUCTION