Phân tích môi trường kinh doanh Vietmedical-VMED group 2021

Contents Introduction Conclusion Reference Introduction As a Junior Business Analyst for the Business Planning Team, I will offer the process, strategy, and training activities in this project with the goal of enhancing and expanding the company's opportunities I'll go through the various types, sizes, and scopes of organizations, as well as the interrelationships between the many roles inside an organization and how they connect to the organizational structure I Overview of market A Market define - The current study captures the market value of the Vietnam Medical Industry - The medical industry includes a large group of businesses, such as the supply, import, distribution, retail and manufacture of medical devices B Market size In the fourth quarter of 2020, the Vietnamese economy increased by 4.5 percent year on year, with a full-year growth rate of 2.9 percent In 2021, the Vietnamese economy is predicted to grow substantially, with a GDP growth prediction of 8.6% According to WHO estimates, Vietnam would spend 5.7 percent of GDP on health in 2020, amounting to $15.4 billion USD However, the need for medical equipment has not been fully addressed, necessitating additional expenditure In 2021, the expansion of Vietnam's medical services will be driven by the economy's recovery and increased investment in the health system as well as health operations services With a regulated market of USD 1,677.4 million, Vietnam Medical Equipment Market Nam is the ninth largest school in the Asia Pacific region, representing for 0.4 percent of the global market share Vietnam is one of the fastest developing countries in the area, with a compound annual growth rate of 10.2 percent Domestically exported medical equipment, on the other hand, is restricted to commodity enterprises, with imported products representing for about 90% of the market Currently, a number of global firms who have established production plants in Vietnam are reaping significant benefits, the most notable of which are reduced production and labor costs C Market development trends Economic growth along with the development of facilities as well as the quality of life of people in Vietnam promote the development of Vietnam's health sector strongly According to a report from the Social Insurance Agency, by 2019, 89 out of every 100 Vietnamese people will have health insurance, which means that the need for care and health care for the entire population is increasing it also opens up opportunities for the development of the medical device supply industry Moreover, while the covid-19 pandemic is having extremely unpredictable developments, this field will continue to have great opportunities for development According to the EU-Vietnam Free Trade Agreement (EVFTA) approved by the government in June 2020, companies manufacturing and distributing medical equipment will receive significant benefits In particular, the Agreement brings about improvements in standards governing the exchange of information on customs requirements and simplifies customs procedures This is really a great opportunity to open up the extremely strong development potential of this industry D Sub-sectors in the industry Private firms A sole proprietorship is a business that is owned and operated by a single person who is completely accountable for all of his or her assets and all business activities A sole proprietorship is the simplest and oldest type of company entity The business owner is personally liable for the company's financial responsibilities, not only for the initial investment, but also to bring personal assets to meet the company's debts (Pursuant to Article 183 of the Enterprise Law 2020) Public firm According to Clause 11 Article of the Vietnam Enterprise Law 2020 stipulates: “State-owned enterprises include enterprises in which the State holds more than 50% of the charter capital, the total number of shares with voting rights as prescribed in Article 88 of the Law on Enterprises this law” State-owned firms are frequently socially accountable, operate for the benefit of the public, and were created to address economic failures As a result, unlike private businesses, SOEs not aim for and not need to maximize profits Voluntary A voluntary organization, often known as a non-profit organization, is one that does not transfer surplus funds to individuals or shareholders, instead of using them to further the organization's objectives directed at the entire society (Boris and Mosher-Williams, 1998) Charities, trade associations, and community arts organizations are examples of this type of organization Most governments or government agencies meet this criterion, although they are classed as a different sort of organization in most countries and are not recognized as not-for-profit organizations Non-profit organizations direct their activities towards community and social activities One way or another, they accept large expenses in return for the other value they need E Type of organizations In the medical device sector, there are various sorts of organizations Medical devices are useful in a variety of ways, thus there are a variety of companies that make and distribute them The following are some of the most common categories used to categorize medical device companies: • • • • • • • • • • • •  Purpose Manufacturers: These businesses are devoted to the development and manufacture of medical items and devices Some will promote their items themselves, while others may delegate this responsibility to others Suppliers: This sort of company sells materials like plastics and metals that are used to make medical gadgets and products They also offer consultation and research and development services (R&D) Regulatory agencies: They regulate and standardize the manufacturing, importation, exportation, and distribution of medical equipment to ensure that they are safe  Ownership Private Public Voluntary  Legal structure Sole trader Partnership Limit company  Size Small Medium Large II Factsheet A DANAMECO Medical Equipment Joint Stock Corporation Background detail The predecessor of DANAMECO Medical Corporation is the Quang Nam Da Nang Medical Supplies Station, established in 1976 by the Quang Nam - Da Nang Department of Health, to perform the task of receiving medical aid goods When Quang Nam Da Nang Province was split into two administrative entities in 1997, the Company was renamed Medical Equipment Company and returned to the Ministry of Health as a member unit of Vietnam Medical Equipment Corporation The Minister of Health issued Decision No 34/BYT-QD on January 13, 1997, establishing the 3rd Central Health Service in Da Nang The Company was renamed DANAMECO Medical Joint Stock Corporation in 2004, in accordance with Minister of Health Decision No 3596/QD-BYT dated October 12, 2004, and formally began operations under the model of a joint stock company on 7/2005 The product and services • Medical equipment industry - Manufacture of drugs, pharmaceutical chemicals and medicinal herbs - Manufacture of medical supplies, equipment, medical, dental, orthopedic and rehabilitation equipment - Distribution of machinery, equipment and spare parts for medical equipment - Distributing testing chemicals, anti-epidemic chemicals, germicidal chemicals, scientific and technical equipment, and production equipment in the pharmaceutical industry • Service - For the medical and civil industries, we provide consulting and building services - Host workshops to teach individuals how to use medical technology and equipment Vision Becoming one of the leading corporations in research, production, sales of drugs, medical equipment and supplies, and leading multi-industry business in terms of prestige, product quality and market share in Vietnam and the region Mission “DANAMECO - For the purpose of public health and constantly developing” Our mission is to promote human health in a safe and long-term manner Every day, we invest in knowledge, people, technology, and innovation to offer high-quality, user-friendly products that are compatible with and ahead of the changing healthcare market globally 5 Business objective Screening and selecting advantageous business products for investment to accelerate, occupy at least 60% of the domestic market share and boost exports Improve and diversify established distribution channels while expanding and diversifying alternative distribution channels to reach the DANAMECO product consuming market and ensure direct access to customers To optimize mutual benefits, a group of target customers was formed Increasing the market for consumables, such as disposable medical masks, protective equipment, and surgical costumes Promote the export of Danamecomade items to international markets in order to maximize efficiency Size and Scope According to Vietnamese law, Danameco Health Joint Stock Corporation is a major enterprise In the central provinces, the firm is the exclusive distributor of medical instruments and supplies for the Ministry of Health The company's annual market share exceeds 50%, and it serves conventional customers such as hospitals, epidemiological centers, and institutes around the country The main market in the Central region is hospitals and health departments, with a gross profit margin of over 20% per year The company's income in 2020 is expected to be more than 700 billion VND, with a market valuation of up to 43 billion VND, 510 employees, and two manufacturing sites - The Organization & Legal structure Legal structure: Danameco Health Joint Stock Corporation is a public company under the Ministry of Health of Vietnam specializing in manufacturing, marketing, selling and distributing a portfolio of medical products The company is listed on the HNX Stock Exchange with the code DNM and employs more than 510 employees during its operations - Organization structure: - - Stakeholders information Manager: the management department of Vietnam Medical Equipment Corporation, including the General Meeting of Shareholders, the Board of Directors, the Supervisory Board, and the Board of Directors Employees: Employees are the most important contributor and play a critical part in the growth of the company Owner: Domestic shareholders account for 94.32% and 5.68% are foreign shareholders Government: Because governments are in charge of regulating medical equipment, they play a critical role in assuring their safety It is the role of the government to monitor how medical devices are utilized, to inspect manufacturing facilities, and to control the distribution of these items Bank: Bank credit provides sufficient capital to keep the process of continuous and expanding manufacturing and economic activities moving forward Subsidiaries: DANAMECO Quang Nam Co., Ltd Discussion As you mentioned Danameco has a legal form of public company The following will show the relationship between structure, size and scope and business objectives and product and services offered by the organization Public companies are formed for a variety of reasons, including raising cash, expanding operations, and entering joint ventures with other companies Shareholders can possess either common shares or preferred shares in publicly traded companies If they require additional funds, they can sell their stock on the stock exchange Because they are not concerned with protecting their trade secrets, public companies have fewer stringent rules than private corporations or partnerships This means they can employ more aggressive accounting procedures than private businesses, allowing them to attain higher growth rates in a shorter period of time B Vietmedical Joint Stock Company Background detail Exclusive distribution of high-end product lines belonging to leading brands in the world such as GE Healthcare (USA), Medtronic (USA), Anios Laboratoires (France), Stryker (USA), Braincool (Sweden), UOC (USA) Taiwan), Alvo (Poland), Ulrich (Germany), Phillips (Philippines), Vietmedical is a member of the VMED Group, which is known as the leading company in the field of medical equipment distribution in Vietnam (Netherlands) The product and services • Distribution Block Import and distribute medical equipment for Anesthesia & Emergency Resuscitation industries such as anesthesia machines, ventilators, cardiovascular diagnostics, patient monitors for emergency departments, operating rooms, recovery rooms …, orthopedic trauma industry with artificial products for hip, knee, spine…, infection control, surgery, ultrasound, infrastructure • Service - “24/7 technical service” in warranty, maintenance, repair and user training - Organize workshops to teach people how to use medical equipment and technology Vision Becoming one of the leading corporations in research, production, sales of drugs, medical equipment and supplies, and leading multi-industry business in terms of prestige, product quality and market share in Vietnam and the region Mission “VMED Group commits to a healthier and happier community” Business objective VMED Group's mission is to become a medical technology company that provides everything from modern equipment to hospital administration software, medical examination and treatment management software, and treatment decision assistance software Size and Scope According to the provisions of Vietnamese law, Vietmedical Joint Stock Company is a large enterprise Numerous Medical Associations and the Ministry of Health have chosen Vietmedical as a partner with high potential, reliability, and the ability to perform significant medical projects Vietmedical has been picked as a partner of many training programs, seminars, and yearly conferences According to the evidence, the company's income in 2020 is estimated to be around VND 6000 billion, with the product being a professional program to handle more than 14,000 locomotives at roughly 700 hospitals countrywide - The Organization & Legal structure Legal structure: Vietmedical Joint Stock Company is a private company specializing in importing, marketing, selling and distributing a portfolio of medical products Although it is a private company, the form of Vietmedical is a joint stock company and the list of shareholders of Vietmedical includes a number of major shareholders such as: Ms Do Lan Phuong – Chairman of the Board of Directors, owns 45% of charter capital Mr Nguyen Ngoc Hung – member of the Board of Directors, owns 28% of charter capital Ms Phung Thi Hong Mai - member of the Board of Directors, owns 8.84% of charter capital Gorvement - owns 10% of charter capital - Organization structure: - Stakeholders information Manager: the management department of Vietnam Medical Equipment Corporation, including the General Meeting of Shareholders, the Board of Directors, the Supervisory Board, and the Board of Directors Employees: Employees are the most important contributor and play a critical part in the growth of the company Owner: The owners play a very important role in the development of Vietmedical from its inception to the present - - Government: Because governments are in charge of regulating medical equipment, they play a critical role in assuring their safety It is the role of the government to monitor how medical devices are utilized, to inspect manufacturing facilities, and to control the distribution of these items Bank: Bank credit provides sufficient capital to keep the process of continuous and expanding manufacturing and economic activities moving forward Holding company: Vmed Corporation Discussion In the medical device industry, the prospects of a company are often determined by how well it can forecast product demand and distribution A company will usually start with a small product that is distributed to a specific region or country As it acquires more money and more resources, the company will then either scale up its production or develop new products that are targeted towards different regions or countries To maintain their competitive advantage, these private companies need to constantly innovate their products and services They also need to establish themselves as leaders in these industries by ensuring that they are well positioned in terms of industry standards, regulatory compliance and safety regulations C Vietnam Public Health Association Background detail The Vietnam Public Health Association (VPHA) is a professional social organization that brings together members working in the field of public health who join freely in order to collaborate on professional development in the Vietnamese public health sector The organization, which was founded on June 6, 2002, has a network that reaches throughout all three areas The Association is a member of the Central Committee of the Vietnam Fatherland Front and an official member of the World Federation of Public Health Associations (WFPHAs) The product and services - The elderly's health - Tobacco's detrimental effects prevention - Activities to decrease the adverse effects of Agent Orange/Dioxin -Eco Health/One Health - Accident and injury prevention - HIV/AIDS prevention - Cancer prevention -Improving advocacy and policy implementation in the health sector - Climate change adaptation In addition, there are numerous public health research and intervention projects - The elderly's health - Tobacco's detrimental effects prevention -Activities to decrease the adverse effects of Agent Orange/Dioxin -Eco Health/One Health - Accident and injury prevention - HIV/AIDS prevention - Cancer prevention - Improving advocacy and policy implementation in the health sector - Climate change response, as well as numerous other research and intervention activities in the field of public health - Gather and unite people working in the field of public health Cooperate, help and contribute to the care and protection of people's health Developing the major in public health in the country, integrating with the region and the world - - - Vision Mission Bring members together, unite them, and urge them to develop their professional credentials, share experiences in public health activities, and uphold professional ethics Manage public health activities and practices of members in collaboration with state management authorities Participating in programs, projects, consulting, evaluation, criticism, social assessment, and providing public services in compliance with the legislation in the association's spheres of activity Contribute suggestions to the Party's and State's guidelines and policies on methods to care for, safeguard, and develop people's health and the public health system, as well as to preserve the legitimate rights and interests of public health workers Participate in health education communication for the people Conduct scientific research, disseminate experiences, coordinate training, and improve members' operational capacity in the field of public health Protecting the legitimate rights and interests of members in accordance with the law and the Charter of the Vietnam Public Health Association Business objective Towards the Vietnam Public Health Association's goal of becoming a social network and an effective public health practice in order to promote the Vietnamese people's health The Vietnam Public Health Association's common mission for the 2017-2022 period is to connect and strengthen research centers, as well as to conduct pilot intervention models in three representative regions of Vietnam, in order to build resources The goal is to replicate social capital, expertise, and public health practice across the country Size and Scope This is one of the most influential organizations in the field of medical volunteering in Vietnam with 12 provincial networks More than 6000 members and field and research facilities - The Organization & Legal structure Legal structure: The organization is a professional social organization, a collection of members operating in the field of Public Health (Public Health) who voluntarily join the Association For the purpose of cooperating to develop the specialty of public health in Vietnam - Organization structure: - Stakeholders information Ministry of Health of Vietnam Commerce University Columbia University National Centre of Competence in Research World Federation of Public Health Associations (WFPHA) Center for Supporting Community Development Initiatives (SCDI) Viral Strategies The Union Vietnam Steering Committee on Smoking and Health Southeast Asia Tobacco Control Alliance (SEATCA) Discussion The size of a nonprofit will have a huge impact on the business goals and the products and services offered Specifically, in there is an extremely large network in the territory of Vietnam, which helps them to concretize their visions in the fastest way Obviously the goal of these organizations is different from the joint stock company and the private one is profit, Non-profit organizations have a mission to help these difficult situations and for this society without requiring investment profit D Stakeholder mapping The Owner positions of both Vietmedical and Damameco are positioned in the High power, high interest corner, indicating that both stakeholders have high power and are very interested in the project, according to the Stakeholder mapping Their high degree of curiosity is a chance that you should take advantage of for the sake of your project Consumers of the Vietnam Public Health Association volunteer organization, on the other hand, are found in the corner of Low power, Low interest since the organization's goal is to assist underprivileged individuals throughout society rather than focused on benefits Customers from non-profit organizations will be the only ones who shop at Monitor III Relationship between departments in Vietmedical Below is the visual mapping of Vietmedical We can see the company is divided into separate parts: Back office and business office overview, the company splits the apparatus like this in order to optimize productivity The back office department is in charge of maintaining and developing the essential foundations of the company such as financial, logistics, supplier, etc., while the business office focuses on the functions that are directly related to the service Customers such as Sales, customer service, Although they are two separate departments, it is clear that these two departments have a close relationship and support each other a lot to help the company achieve its objectives In particular, the following is a specific case analysis of the combination of accounting, marketing and Equiment business departments when placed into the org structure An information was said by Ms Nguyen Thi Thanh Hue - Operation Director of Vietmedical company that "to be able to ensure the smoothness in the process of information transfer as well as to convey ideas and help each other, Each department has one person from the HR department so the connection between the above departments will be as follows, the AM department of the branches from Equitment business will aggregate orders and revenue from the distribution of imported products of the company Next, the information will be forwarded to The finance department helps to ensure that resources are managed efficiently by making sure that there are sufficient funds available to cover all expenses- including production costs, research and development costs, marketing expenses and more Finally, Marketing will get information from the above departments to orient the next marketing strategies to help businesses achieve their objectives – “Becoming a medical technology company that sells anything from cutting-edge equipment to hospital administration software, medical examination and treatment management software, and treatment decision support software.” IV Conclusions for Vietmedical’s structure In general, it can be seen that the medical device industry has been and will continue to be a market with huge potential in the future when people are increasingly aware and interested in health Vietmedical can completely manage when the company develops larger with an internal apparatus arranged in a precise and scientific manner as described above More specifically, the company's Vision can extend into the medical equipment manufacturing segments or help the Vmed Group grow later, but Vietmedical will confront challenges with its current business organization platform It will be time-consuming, but it will be vital for the organization to achieve its goals for many years to come Conclusion Following the research, we discussed and examined specific situations from various sub-sectors, organizational legal structures, and forms The relationship and assistance of the departments of the Vietmedical company were also highlighted in the article Reference International Trade Center (ITC) (2020) EU-Vietnam Free Trade Agreement: the driving force 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