Question 1 (6 pts) Write an assignment to answer the questions “What are the roles of culture in doing business? Are there any difficulties when highcontext and lowcontext cultures do business together? How do they overcome the cultural barriers?” Give specific examples to illustrate your point of view. Question 2: Read the case below and write an assignment to answer the question that follow. You and a friend design and sell your own line of T shirts at rock concerts. You have been very successful in your own country, and now several contacts in other countries have expressed interest in your product. What problems do you anticiple if you start to export, and what solution can you suggest ?
TRƯỜNG ĐẠI HỌC THƯƠNG MẠI BỘ MÔN THỰC HÀNH TIẾNG BÀI THI HẾT HỌC PHẦN HỌC PHẦN: TIẾNG ANH THƯƠNG MẠI 1.4 Họ tên sinh viên: Mai Thị Trang Mã lớp học phần: 2038ENPR5111 Mã sinh viên: 18D170340 Số báo danh: 38 Ngày thi: 08/06/2020 Ngày nộp bài: 15/06/2020 PHẦN 1: BÁO CÁO THU HOẠCH Question (6 pts) Write an assignment to answer the questions “What are the roles of culture in doing business? Are there any difficulties when high-context and low-context cultures business together? How they overcome the cultural barriers?” Give specific examples to illustrate your point of view Answer: Every business has a unique culture that gives them so many benefits Today, the world increasingly integrates every business that needs to establish its own culture and at the same time must follow the international culture when associating international cooperation So what is culture and what are the roles of it when doing business ? Culture refers to the patterns of behavior or ways of life of people It gives meaning and impotance to activities done by a large group of people Culture also includes knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups The business culture determines how the different levels of staff communicate with one another as well as how employees deal with clients and customers First of all, culture plays an important role in the business Business culture goes a long with creating the brand image of the business Corporate culture creates a special feature in the working style of the business, from leaders to employees, so it helps a businesses create their own brand Culture is what makes your brand unique and gives it that special edge The more customer know about your brand, the more they trust and care about your product They will always want to be loyalt customer of your brand and it should thank to your business culture Culture just like your business’s soul because when you define culture you are also defining your company’s value and goals This really shows your employees and the public that culture determines your brand Secondly, culture increase loyalty among employees Employees are a business most important asset A great culture will bring positive and abundant energy to your employees Culture will shape the way work and workspace for employees They will know how to interact with customers, colleagues, superiors through learning corporate culture The culture gives employees the motivation and the goal to work, it unites the members of the company that makes the employees unwilling to be separated Once employees are truly engaged they will want to devote themselves to the company and that has kept them working long term Futhermore, business culture creates a professional working style, partners appreciate your business, and competitors cannot pass your business when you have a unique business culture Not only domestic partners but also foreign partners respect a business where a good culture is built When businesses can combine the unique of their culture with the partner's culture, their cooperation will be very convenient Finally, corporate culture plays a part in economic growth and longevity You cannot maintain a long-term business without designing its culture Once the corporate culture is in place and everyone follows it, your business will last for a long time When employees are satisfied with the corporate culture environment, they will create many ideas to increase profitability for the company Business culture can be expressed through actions, behaviors, communication, etc There are high-context and low-context cultures in doing business Low context in which the partners clearly say what they mean, the language is direct and clear and there is no ambiguity High context cultures in which attitudes and circumstances are more important than what is actually said High context and low context cultures has many differences so it is unavoidable the difficulties when they business together The difficulty is the exchange of information This problems can be separated into differences about "direction", "quantity" and "quality." For example, employees from high-context cultures like China and France share very specific and extensive information with their in group members Low-context cultures like the United States and Germany prefer to limit communication to smaller, more select groups of people, sharing only that information which is necessary An other difficulty is about different communication style High context and low context culture will have difficulty when they talk to each other, it might be the barrier of language, the vocal and style In hight context culture, you don’t have to say everything because the listener can read the situation through mutual knowledge or experience In contrast, with low context culture, you have to say everything straight, less amount of mutual knowledge This different make both of two side often misunderstand each other For example, Japanese can find Westerners to be offensively blunt Westerners can find Japanese to be secretive, devious and bafflingly unforthcoming with information Cultural differences are a major barrier when businesses work together so to be successful they need tips to over come culture barrier They first need to learn about each other's cultures when they begin to work together to gain complete information about each other's cultural context They need to learn about the country's culture and partner's corporate culture Once they understand each other's culture they will decide whether or not to business together and how they business in those countries For example, when Vietnamese company and Japanese company business together Vietnamese will learn the high culture of Japan to meet and negotiation with them better Secondly, they put themselves in the position of the partner to better understand the purpose and role of the partner's culture By asking why other cultures have to follow certain customs or behaviors differently, they can better understand each other People often don’t put themselves in position of other when they decide or something that lead to bad consequences because other may not agree their dicision If it’s hard to put yourself in someone else’s shoes, you should feel free to ask them to clarify your wondering The business will be supported if both of them know the purpose of each other’s culture Finally, they should also know the aspects of the target market They should learn about how to structure social communication and how people communicate high or low context to get used to and follow it when working with other countries Each business has its own culture, diverse culture will make you adapt to more working environments To succeed in business you need to thoroughly understand about culture of partner Low cultural contexts and high cultural contexts are two contradictory cultures, so it is necessary to understand and propose methods of conduct when cooperating with each other PHẦN 2: BÀI TẬP TÌNH HUỐNG Question 2: Read the case below and write an assignment to answer the question that follow You and a friend design and sell your own line of T- shirts at rock concerts You have been very successful in your own country, and now several contacts in other countries have expressed interest in your product What problems you anticiple if you start to export, and what solution can you suggest? Answer: Any business wants to expand their market, especially to expand the market to other countries Exporting goods and products is a real opportunity to increase profits and expand reputation Exporting goods is always not easy if you not anticipate the difficulties and challenges when participating in international trade Therefore, here is some main difficulties I anticiple if I start to export our T- shirt and some solution I suggest Firstly, we need to concern about geography and transportation One of the first exporting challenges that you might have to deal with is the distance Geographical distance can prevent you from transporting goods to countries as it will take a long time Moreover, we need to choose the shipping methods which usually transport by air and by water and have to pay a high fee for them The solution I suggest here is we should find out goods quotas allowed by importing countries In addition, we can find a company to find an international cargo insurance company to protect your goods from fraudulence or loss on the way of transportation Secondly, different customs and cultures is also concerned When you tend to export in a new country you need to consider their culture and traditions It may happen especially when you are exporting meat or even clothes For example, you should not export sexy clothes for woman to some country where almost people follow Muslim because most of them often wear clothes which cover whole their body The way to solve this problem is first of all ourselves, before deciding to export goods to a country we need to learn about their culture We can find out by age, locality where can fit our goods In addition, we also need to anticiple about the different legal norms When it comes to the possible problem of exporting goods, the legal systems is an important one You need to find and understand import and export laws to countries wich you tend to export your goods and product Many foreign countries require certificates and export permits So you should have an expert on this issue to be able to work faster and more conveniently Finally, language barriers can be a real issue when trading internationally If your importer and you don’t speak in same language, it’ll be hard to understand each other The main trading language can be used is English but still have some country they don’t even use english The problem is our interpreter sometime can not translation all information so it may loose some information This problem I give suggestion is we should prepare ourselves for an international language like English In addition, when exporting to nonEnglish speaking countries, we need to find an interpreter to ensure the transmission of information for us Exporting to foreign countries is a great thing to expand the market of businesses Reaching customers around the world is a great way to increase brand reach We should know the importance of exporting goods because it brings many benefits to businesses Besides, we need to anticipate difficult problems and come up with solutions to better handle them In addition to the difficulties and solutions above, we need to refer to many issues such as payment methods, importers, to be able to safely export goods 10 Question (4 pts) Read the case below and write an assignment to answer the questions that follow You and a friend design and sell your own line of T-shirts at rock concerts You have been very successful in your own country, and now several contacts in other countries have expressed interest in your product What problems you anticipate if you start to export, and what solutions can you suggest? 11