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Loại |
Chi tiết |
| 14. Ampuero, O., & Vila, N. (2006), “Consumer perceptions of product packaging”, Journal of Consumer Marketing, số 2, tr.100-112 |
Sách, tạp chí |
| Tiêu đề: |
Consumer perceptions of product packaging”, "Journal of Consumer Marketing |
| Tác giả: |
Ampuero, O., & Vila, N |
| Năm: |
2006 |
|
| 15. Arens, F.W., (1996), “Contemporary advertising”, Irwin, United States of America: Mcgraw-hill Higher Education |
Sách, tạp chí |
| Tiêu đề: |
Contemporary advertising” |
| Tác giả: |
Arens, F.W |
| Năm: |
1996 |
|
| 16. Barber, Almanza & Donovan, (2006), "Motivational factors of gender, income and age on selecting a bottle of wine", International Journal of Wine Marketing, Số 18, tr.218-232 |
Sách, tạp chí |
| Tiêu đề: |
Motivational factors of gender, income and age on selecting a bottle of wine |
| Tác giả: |
Barber, Almanza & Donovan |
| Năm: |
2006 |
|
| 17. Belk, Russel W (1988), “Possessions and the Extended Self”, Journal of consumer Research, tr.139-168 |
Sách, tạp chí |
| Tiêu đề: |
Possessions and the Extended Self”, "Journal of consumer Research |
| Tác giả: |
Belk, Russel W |
| Năm: |
1988 |
|
| 18. Belch, George E. & Belch, Michael E. (1999). Advertising and Promotion: An Integrated Marketing Communication Perspective (4th ed). Mc Graw Hill |
Sách, tạp chí |
| Tiêu đề: |
Advertising and Promotion: An Integrated Marketing Communication Perspective (4th ed) |
| Tác giả: |
Belch, George E. & Belch, Michael E |
| Năm: |
1999 |
|
| 19. Bertrand, Kate (2002), “Wake up your product Category with ‘Shapely’ Packaging”, Brandpackaging, số 21, tr.103-114 |
Sách, tạp chí |
| Tiêu đề: |
Wake up your product Category with ‘Shapely’ Packaging”, "Brandpackaging |
| Tác giả: |
Bertrand, Kate |
| Năm: |
2002 |
|
| 20. Bender, M. , and Derby, B. (1992), “Prevalence of Reading Nutrition and Ingredient Information on Food Labels”, Journal of Nutrition Education, số 24, tr. 292-97 |
Sách, tạp chí |
| Tiêu đề: |
Prevalence of Reading Nutrition and Ingredient Information on Food Labels”, "Journal of Nutrition Education |
| Tác giả: |
Bender, M. , and Derby, B |
| Năm: |
1992 |
|
| 21. Shafiq, R., Raza, I., & Zia-ur-Rehman, M. (2011), “Analysis of the factors affecting customers purchase intention: The mediating role of perceived value”, African Journal of Business Management, 5(26), 10577-10585 |
Sách, tạp chí |
| Tiêu đề: |
Analysis of the factors affecting customers purchase intention: The mediating role of perceived value”, "African Journal of Business Management |
| Tác giả: |
Shafiq, R., Raza, I., & Zia-ur-Rehman, M |
| Năm: |
2011 |
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| 22. Butkeviciene, Stravinskiene & Rutelione (2008), Butkeviciene, V., Stravinskiene, J. & Rütelione, A. (2008), “Impact of Consumer Package Communication on Consumer Decision Making Process”, Economics of Engineering Decisions, số 56, tr. 57-65 |
Sách, tạp chí |
| Tiêu đề: |
Impact of Consumer Package Communication on Consumer Decision Making Process”, "Economics of Engineering Decisions |
| Tác giả: |
Butkeviciene, Stravinskiene & Rutelione (2008), Butkeviciene, V., Stravinskiene, J. & Rütelione, A |
| Năm: |
2008 |
|
| 23. Bloch, P. H. (1995), “Seeking the ideal form: product design and consumer Response”, Journal of marketing, Số 59, tr.16-29 |
Sách, tạp chí |
| Tiêu đề: |
Seeking the ideal form: product design and consumer Response”, "Journal of marketing |
| Tác giả: |
Bloch, P. H |
| Năm: |
1995 |
|
| 24. Bloom, Paul N. and Torger Reve, (1990), “Transmitting Signals to Consumers for Competive Advantage”, Business Horizons, Số 33,tr.58-66 |
Sách, tạp chí |
| Tiêu đề: |
Transmitting Signals to Consumers for Competive Advantage”, "Business Horizons |
| Tác giả: |
Bloom, Paul N. and Torger Reve |
| Năm: |
1990 |
|
| 25. Blumer, Herbert (1969), “Symbolic Interactionism: Perspective and Method”, Englewood Cliffs, Prentice-Hall, Inc |
Sách, tạp chí |
| Tiêu đề: |
Symbolic Interactionism: Perspective and Method”, "Englewood Cliffs |
| Tác giả: |
Blumer, Herbert |
| Năm: |
1969 |
|
| 27. Bressolles (2006), ‘‘Electronic service quality NetQual - Proposition of a measurement scale to commercial web sites and moderatingeffects”, Recherche et Applications en Marketing, số 21, tr. 19-45 |
Sách, tạp chí |
| Tiêu đề: |
Recherche et Applications en Marketing |
| Tác giả: |
Bressolles |
| Năm: |
2006 |
|
| 28. Chen, C-N., Liang, C-M., Lai, J-R., Tsai, Y-J., Tsay, J-S., and Lin, J-K. (2002), “Capillary electrophoretic determination of theanine, caffeine, and catechinsin fresh tea leaves and oolong tea and their effects on rat neurosphere adhesionand migration”, J. Agric. Food Chem, số 51, tr. 7495-7503 |
Sách, tạp chí |
| Tiêu đề: |
Capillary electrophoretic determination of theanine, caffeine, and catechinsin fresh tea leaves and oolong tea and their effects on rat neurosphere adhesionand migration”, "J. Agric. Food Chem |
| Tác giả: |
Chen, C-N., Liang, C-M., Lai, J-R., Tsai, Y-J., Tsay, J-S., and Lin, J-K |
| Năm: |
2002 |
|
| 29. Chung, J.E., Yu, J.P. and Pysarchik, D.T. (2006), “Cue utilization to assess food product quality: a comparison of consumers and retailers in India”, The International Review of Retail, Distribution and Consumer Research, số 16, tr.199-214 |
Sách, tạp chí |
| Tiêu đề: |
Cue utilization to assess food product quality: a comparison of consumers and retailers in India”, "The International Review of Retail, Distribution and Consumer Research |
| Tác giả: |
Chung, J.E., Yu, J.P. and Pysarchik, D.T |
| Năm: |
2006 |
|
| 30. Connelly, B. L., Trevis Certo, S., Ireland, R. D. and Reutzel, C. R., (2011), “Signaling Theory: A Review and Assessment”, Journal of Management, Số 37, tr.39-67 |
Sách, tạp chí |
| Tiêu đề: |
Signaling Theory: A Review and Assessment”, "Journal of Management |
| Tác giả: |
Connelly, B. L., Trevis Certo, S., Ireland, R. D. and Reutzel, C. R |
| Năm: |
2011 |
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| 31. Coulson, N.S (2000), “An application of the stage of change model to consumer use of food labels”, Br. Food J, Số 102, tr. 661-668 |
Sách, tạp chí |
| Tiêu đề: |
An application of the stage of change model to consumer use of food labels”, "Br. Food |
| Tác giả: |
Coulson, N.S |
| Năm: |
2000 |
|
| 32. Deliya, M.M.M. & Pramar, M.B.J., (2012), “Role of Packaging on Consumer Buying Behavior- Patan District”, Global Journal of Management and Business Research, Số 12, tr.48-68 |
Sách, tạp chí |
| Tiêu đề: |
Role of Packaging on Consumer Buying Behavior- Patan District”, "Global Journal of Management and Business Research |
| Tác giả: |
Deliya, M.M.M. & Pramar, M.B.J |
| Năm: |
2012 |
|
| 33. Doyle, Mona (1999), “What Consumers want is Seamless packaging”, Brandpackaging, số 3, tr.32-36 |
Sách, tạp chí |
| Tiêu đề: |
What Consumers want is Seamless packaging”, "Brandpackaging |
| Tác giả: |
Doyle, Mona |
| Năm: |
1999 |
|
| 34. Dittmar, (1992), “Perceived material wealth and first impressions”, British journal of social psychology, số 31, tr. 379-391 |
Sách, tạp chí |
| Tiêu đề: |
Perceived material wealth and first impressions”, "British journal of social psychology |
| Tác giả: |
Dittmar |
| Năm: |
1992 |
|
