Mẫu slide thuyết trình: Sự khác biệt giữa MC Donald và Starbucks bằng tiếng anh dành cho các bạn học sinhsinh viên hoặc giáo viên tiếng Anh có nhu cầu tham khảo. dưới đây là 1 số điều mình sưu tầm, thu nhặt và tổng hợp được về kinh nghiệm khi thuyết trình về chủ đề này bằng TA. Chúc các bạn đọc tài liệu vui vẻ.
Membe r HISTORY STARBUCKS Was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl Opening first store in 1971 in Seattle By the early 1980s Starbucks had opened stores in Seattle Stood out from the competitors with their top-quality fresh-roasted coffees STARBUCKS Howard Schultz was born on July 19, 1953, in Brooklyn, New York in a degraded social housing project In 1985, Schultz presented his new idea (after learning from the Italian experience) to the founders of Starbucks but was dismissed During the time of raising capital from investors, I made offers to 242 people, and up to 217 turned them down Start his own coffee company - Il Giornale In August 1987, Il Giornale purchased Starbucks for $3.8 million 22,500 stores 70 countries $19.2 billion AR MC DONALD'S Was founded by Maurice and Richard McDonald Opening first store in 1940 in San Bernardino, California It originally was a drive-in bar Was designed to produce huge quantities of food at low prices Included a self-service counter that eliminated the need for waiters and waitresses MC DONALD'S Ray Kroc was born in an oak garden in Los Angeles in 1902 In 1954, 52-year-old Kroc became very interested in this fast food restaurant, trying to convince the Donald brothers to franchise the business to him After much persuasion, the Donald brothers finally decided to sell McDonald's to Ray Kroc for $2.7 million in cash 35,000 restaurants 118 countries $19.21 billion AR COMPARE Compare BRAND VALUE Pric e SPECIAL TASTE Opportunitie s INNOVATION AND TECHNOLOGY ACQUSITION Marketing strategies Special Taste STARBUCKS Starbucks has always been known for its exceptionally delicious coffee The excellent quality of the coffee remains unchanged in any store, under any circumstances MCDONALD'S The food of this fast food brand is enjoyed by everyone and is very tasty McDonalds is known for the best fries in the food industry Brand value STARBUCKS In 2019, Starbucks has a brand value of $11.7 billion according to Interbrand ratings The number of Starbucks stores increased from 1,886 to 31,256 between 1998 and 2019 MCDONALD'S In 2019, McDonald's has brand value of $43.8 billion McDonald's is the dominant and fastest growing brand in the fast food market in 120 countries on continents McDonald's operates over 29,000 stores worldwide Innovation and technology STARBUCKS MCDONALD'S • Addictive customers with Starbucks Digital • Used kiosks • Network Convenient mobile application with mobile •payment IoT is everywhere in the • Mobile ordering systems store • Convenient payment systems PRICE STARBUCKS Starbucks beverage products range from 60000 VND to 100000 VND MCDONALD'S Food ranges from 30000 VND to 80000 VND Drinks such as coca, spite are priced at 20000 VND Other drinks such as coffee, tea range from 30000 VND to 80000 VND OPPORTUNITIE S STARBUCKS • expanding to these countries and other MCDONALDS • Innovation in the food menu markets • the opportunity to expand their product offering • can expand the network of retail stores • Focus on the Asian market • Rebuild brand image MARKETING STRATEGIES Starbucks vs McDonalds • PRODUCT • PLACE • PROMOTIO N Product STARBUCKS 1.Focus on innovating its product mix to capture more of the food and beverage market 2.Adds as well as modifies product lines to expand market reach and increase market share MC DONALDS • Diverse and expanding the number of its products Adjust some sizes of buns and introduce new flavor of cakes Place The main location: • Coffee shop • Retailer • Mobile Application The main location • Restaurant Kiot Website Mobile app PROMOTION • Word of mouth • Advertisement ( social media) • Sales promotions ( free gifts, print logo on personal items ) • Advertising ( social media) • Public relations • Pr Activities ( charity organization) • Promotions ( coupons, issue vouchers) • Direct selling ... and 2019 MCDONALD'S In 2019, McDonald's has brand value of $43.8 billion McDonald's is the dominant and fastest growing brand in the fast food market in 120 countries on continents McDonald's... tasty McDonalds is known for the best fries in the food industry Brand value STARBUCKS In 2019, Starbucks has a brand value of $11.7 billion according to Interbrand ratings The number of Starbucks. .. August 1987, Il Giornale purchased Starbucks for $3.8 million 22,500 stores 70 countries $19.2 billion AR MC DONALD' S Was founded by Maurice and Richard McDonald Opening first store in 1940 in