INDIVIDUAL ASSIGNMENT Topic: How communication contributes to the success of negotiation? Give suitable example to illustrate Nowadays, human life is becoming more and more dynamic and it is necessary to make relationships with other people all the time Especially, in an increasingly competitive and ambiguous business environment, negotiation is critically vital to the success and to the survival of companies As a result, managers need to possess and constantly improve their negotiating capabilities Among the most important traits needed to negotiate successfully are effective communication skills The better the communication is the better the negotiation would be Communication is the process of using verbal and none verbal cues to negotiate a mutually acceptable meaning between two or more parties within a particular context and environment It can be easily understood that communication in negotiation does not mean fighting and shouting, instead it is simply the exchange of one’s ideas, thoughts and opinions with each other The other person will never come to know about your thoughts and ideas unless and until you share it with them One needs to have excellent communication skills for a healthy and effective negotiation Communication is an art and one should master it to excel in all kinds of negotiation Communicating effectively is crucial for an effective business negotiation Your goal is to make yourself and your position understood, and this relies on your communication ability In a negotiation, there is no room for communication breakdowns and misunderstandings If the negotiator fails to convey ideas, the negotiation will not go well Additionally, good communication will contribute to the success of a negotiation by influencing other people about their thoughts, ideas and behaviours Eventually, it may create a good relationship based on trust if negotiators can persuade others by using their good communication Considering the following example, John wanted to seek a job for himself He was not very convinced with the salary that the manager recommended and found it a little too low John wanted the company to increase the level of salary Unfortunately Ben lagged with good communication skills and whatever he spoke only confused the manager He kept on cribbing and pleading which further irritated the manager and he refused to further entertain John His mistake was that he did not speak in a convincing manner Had he spoken clearly and explained to the manager as to convince the recruiter why he needed a salary hike as well as compare it with the salary in the market and probably how he would justify it once he joined the organization Then the salary might be as he wanted and the company could not lose an employee In this case the negotiation was not a fruitful one as nobody gained anything In conclusion, it is clearly that communication contributes to the success of a negotiation Negotiators should improve their communication skills to have a better negotiation ... clearly that communication contributes to the success of a negotiation Negotiators should improve their communication skills to have a better negotiation