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MINISTRY OF CULTURE, SPORTS AND TOURISM MINISTRY OF EDUCATION AND TRAINING HANOI UNIVERSITY OF CULTURE ******** PHAM PHUONG THUY STATE MANAGEMENT ON MUSIC MARKET IN HO CHI MINH CITY Specialization: Cultural Management Code: 9319042 SUMMARY OF CULTURAL MANAGEMENT PH.D THESIS HANOI - 2021 The work was completed in: HANOI UNIVERSITY OF CULTURE MINISTRY OF CULTURE, SPORTS AND TOURISM Science instructor: Associate Professor Dr Bui Hoai Son Reviewer 1: Pro Dr Nguyen Chi Ben Ho Chi Minh City University Of Culture Reviewer 2: Assoc Pro Dr Pham Trong Toan National University Of Arts Education Reviewer 3: Assoc Pro Dr Vu Thi Phuong Hau Ho Chi Minh National Academy Of Politics The dissertation will be defended in front of thesis evaluating Council at school level at Hanoi University of Culture No 418, La Thanh Street, Dong Da District, Ha Noi At , , 2021 The dissertation can be found at: - Vietnam National Library - Hanoi University of Culture Library INTRODUCTION Reason for choosing the Thesis’ topic Vietnam is in the period of accelerating industrialization, modernization, international exchange and integration with variety of opportunities and challenges Throughout that development process, the Communist Party of Vietnam has constantly innovated its thinking about culture and the culturaleconomic relationship On June 9, 2014, the 9th Plenum of the CPV Central Committee, tenure XI, issued Resolution No 33/NQ-TW, one of the Stated goals is "Building a healthy cultural market" Music is a field of culture, the music market in Ho Chi Minh City in recent years has been considered as the most vibrant and developed in the whole country However, that development has not met the requirements towards a "healthy cultural market" One of the most mentioned reasons is the inadequacy in State management With the desire to provide theoretical and practical information to contribute to building an environment for the healthy development of music market in Ho Chi Minh City, I chose the topic "State management on music market in Ho Chi Minh City” for my thesis 2.Purposes and tasks of research 2.1 Purposes of research On the basis of assessing the current State management on music market in Ho Chi Minh City, the purpose of the thesis is to provide solutions to improve the management efficiency of this field in line with the current development requirements of "cultural and creative industries" 2.2 Tasks of research - Clarify the foundational theoretical issues of the music market and the State management on the music market; define theoretical framework of the research; - Research and evaluate the State management on music market in Ho Chi Minh City; - Propose solutions to improve the efficiency of music market management in Ho Chi Minh City Object and scopes of research 3.1 Object of research The State management on music market in Ho Chi Minh city 3.2 Scopes of research * Duration: From 2014 to 2020 * Space: Ho Chi Minh city * Contents: - Research the State management activities for the subjects participating in the music market - Research popular music; - Research market of live music and dance performances on the Stage Questions and hypotheses of research 4.1 Questions of research - How is the State management on music market in Ho Chi Minh city being organized? - To build a healthy music market, what State management agencies in Ho Chi Minh City need to do? 4.2 Hypotheses of research - The State management has not kept up with the development of music market in Ho Chi Minh City - It’s necessary to have an innovation in management solutions to create an environment for development and perfection, towards a healthy music market in Ho Chi Minh City Ho Chi Minh Method of research Methods of analysis and synthesis; method of comparison; Methods of interview and investigation Contributions of the Thesis In theory: Systematize and perfect the theoretical basis of music market and State management on music market; provide an appropriate approach to the research subjects In practice: Identify and analyze the current State management activities on music market of the system of State management agencies in Ho Chi Minh City; propose solutions to promote the State management agencies to operate more effectively, and meet the requirements for perfection and development of the music market Layout of the Thesis In addition to the introduction, conclusion, references and appendices, the main content of the thesis consists of chapters: Chapter 1: Overview of the thesis research, theoretical basis and overview of the music market in Ho Chi Minh City Chapter 2: Situation of State management on music market in Ho Chi Minh City Chapter 3: Solutions to enhance the effectiveness of State management on music market in Ho Chi Minh City CHAPTER OVERVIEW OF THE THESIS RESEARCH, THEORETICAL BASIS AND OVERVIEW OF THE MUSIC MARKET IN HO CHI MINH CITY 1.1 Overview of research 1.1.1 Foreign research works Many works of foreign scientists and managers have studied aspects of the music market such as: audience development, theater management, artist management; cultural and art management such as: cultural economic policies, art management, performance arts management 1.1.2 Research works in Vietnam There are research works in the form of books, scientific topics, articles, and speeches that refer to cultural economy and cultural industry issues; State management of culture; management in cultural and music market 1.1.3 General assessment of the works related to the thesis and the issue that needs further research 1.1.3.1 General assessment * Foreign research works First, providing a multi-dimensional view of cultural management from the perspective of economics, sociology and managerial science Second, these works have strengthened the theoretical basis for the process of understanding and evaluating the issues of music market management in Ho Chi Minh City Third, contributing to enrich experiences and method of cultural management in general and music market management in particular in Vietnam * Research works in Vietnam First, the works are diversified in scopes, subjects and methods of research; Second, the works have described a fairly complete and true picture of some fields of Vietnamese culture; Third, the works have analyzed the specific issues of the genre, the inevitable realities of Vietnamese culture in general and field of music in particular in the trend of building and development of current cultural industry; Fourth, the works have raised issues, commented, evaluated and proposed feasible directions for State management agencies and professional skills at all levels 1.1.3.2 Shortcomings and the issues that need further research For the research works of foreign scholars, it only stops at the theoretical framework of art and culture management in general, has not yet delved into the typical field of music, especially the field of music associated with a specific locality For the domestic research works, there has not been any in-depth research work on the management of cultural market or music market A brief overview of the research situation of the thesis shows that, up to now, there is a lack of systematic studies on state management for the improvement and development of music market from the perspective of Resolution No.33 and the Strategy for the Development of Cultural Industries in Vietnam This is an issue that will be discussed and studied in the thesis 1.2 Theoretical basis of music market management 1.2.1 Basic concepts 1.2.1.1 Music Music is a type of cultural product which contains spiritual values, structured according to a certain logic and artistic tricks, created and produced for exchange in order to satisfy the spiritual needs of people and direct people to the Truth – Goodness – Beauty values 1.2.1.2 Popular music Popular music is a term used for referring to easy-to-listen music, suitable to the tastes of the masses of the public in a certain period, specifically expressed by the products that are well known and loved by many people 1.2.1.3 Market, music market, healthy music market * Definition of market: A market is a place where exchange activities are taken place; where the needs of buyers and sellers are satisfied through a process of interaction according to market rules * Definition of music market: A place where the interaction process among composers, performers, performance/production organizations and the public are taken place; in which, music products are exchanged according to the rules of the market economy * Definition of healthy music market: A place where artists, organizers/producers and the public perform the process of interacting and exchanging music products in a right and good way 1.2.1.4 State management on music market The impact of the State through a system of laws, policies, principles, regulations and necessary measures on the music market in order to ensure the healthy development of the music market, towards the goal of building and development of an advanced Vietnamese culture imbued with national identity 1.2.1.5 Cultural capital Is an expression of thoughts or feelings in a specific way via: objects, expressions and institutions 1.2.2 State management on music market 1.2.2.1 Organization of the State management on music market - Management organizations have general authority: Government, People's Committees at all levels - Management organizations have private authority: Ministry of Culture, Sports and Tourism; Department of Culture, Sports and Tourism; Department of Culture - Information - Management organizations manage from an economic perspective: Ministries and ministerial-level agencies in charge of economics and commerce; Departments and Division at equivalent levels 1.2.2.2 Objects of the State management on music market * Music products * Artists and performance organizers * Musical public 1.2.2.3 Goals of music market management and target identification criteria The key goal of the State management on music market is to build a healthy music market with the following criteria: First, artists and the public have healthy tastes Second, music products/services are healthy Third, create conditions to promote the creative potential of artists Fourth, harmoniously balance cultural and economic factors Fifth, ensure orderly operation in the market 1.2.2.4 Content management * Formulate, promulgate and organize the implementation of policies, laws, master plans and plans * Organize management system * Regulatory * Inspect, test and handle violations 1.2.3 Theory, research perspective and analytical framework 1.2.3.1 Perspective of the Resolusion No.33 - NQ/TW The Resolution emphasizes the perspective: "Culture is the spiritual foundation of society, the goal and the motivation for sustainable development of the country Culture must be put on an equal footing with the economy, politics and society”; concurrently, specify clearly the goal: "To build a healthy cultural market, promote the development of cultural industry, strengthen the promotion of Vietnamese culture" and concretize in the fifth task: “Cultural industry development goes together with building and perfecting the cultural market” 1.2.3.2 Perspective of management by process This perspective assums that management is a process of performing the functions: planning, organization, control and inspection In any field, whether simple or complex, in production or business, the essence of management is unchanged, that is, to fully perform the above functions 1.2.3.3 Theory of cultural capital First, according to the theory of cultural capital, hobbies, perceptions, and tendencies in entertainment activities of each person are associated with a certain family environment, society and educational level Second, human’s cultural capital depends on the ability to assimilate and transform cultures outside of society into their own culture At the same time, individuals also objectify their cultural capital through preferences, tastes, styles 1.2.3.4 Analytic framework 1.3 Overview of Ho Chi Minh City's music market First, music products/services are diversified and highly entertaining Second, the team of singers, musicians and producers/performers: large in quantity; variety of styles; adapt, grasp market trends quickly Third, diversity in music needs and tastes of the public The music market is made up of components: music products/services, supply side and demand side State management on music market is through the operation of the management system, with necessary measures, based on the legal system, policies, principles and regulations to impact on the factors of the market to ensure the music market development in accordance with the goals and requirements Sub – Conclusion The music market is made up of components: music products/services, supply and demand State management of the music market is through the operation of the management apparatus, with necessary measures, based on the legal system, policies, principles and regulations to influence on the factors of the market to ensure that the music market develops in accordance with the goals and requirements 11 For the training of human resources of music market management: interested by all levels and sectors, focus on sending managers to participate in many types of classes in many types of professional knowledge but the quality of training is still limited, especially not help the managers to form skills and working attitudes to satisfy the requirements of the current development of the music market 2.1.2.2 Financial resources and facilities Investment fund for culture is mobilized by the city from all sources Although the amount of investment for culture has gradually increased, compared to the total expenditure of the city, it is only very limited For the facilities, there is a shortage of large-scale theaters for both traditional and modern art forms, the system of management offices and management facilities are both inadequate and outdated 2.2 Situation of policies and laws 2.2.1 Formulating and promulgating policies and laws of central agencies There is not a legal framework “strong enough” to cover the phenomena and keep up with the development speed of the current Vietnamese music market 2.2.2 Formulating, promulgating and organizing the implementation of policies and laws of local management agencies * For the formulation, improvement and implementation of policies and laws: The quality of the formulation and consultancy, implementation of policies and laws on music market management is average * For the propaganda and dissemination of policies and laws: Organizing propaganda activities, disseminating policies and laws to management subjects, but the effectiveness is not high 2.3 Situation of some management activities 2.3.1 Approval and licensing of performance organizations The approval and licensing over the past time has achieved remarkable 12 results with a high number of applications completed annually However, this activity is still administrative, there is no practical measure 2.3.2 Copyright enforcement Vietnam already has a fairly complete system of legal provisions on copyright and related rights protection, but the problem of copyright and related rights infringement is still quite common in many different forms The state management on copyright and related rights still faces difficulties in terms of resources and implementation mechanism 2.3.3 Socialization There is no specific roadmap on socialization for arts performance programs; concurrently, there is a lack of specific policies in attracting the participation and investment of the private sector for the programs, both ensuring economic efficiency and meeting the requirements of art and culture - society 2.3.4 Training and improving musical talents In addition to well organizing implementation of the student enrollment plan for music majors at some universities and colleges in the city, the Department of Culture and Sports also coordinated and organized some longterm training plans of human resources Besides, there is the "involvement" of a large number of private music training institutions However, the quality and investment for quality of training and improvement are still inadequate 2.4 Situation of inspection, testing and handling of violations The inspection and testing are carried out regularly and seriously, detected disadvantages and had appropriate handling measures However, the effectiveness of deterrence and prevention is not high because the sanctions are not serious enough, the quantity and quality of personnel to carry out this work is still lack and weak 2.5 General assessment 2.5.1 Achievements First, the organization of management system is increasingly 13 consolidated and strengthened; human resources are gradually completed in quantity and quality; management methods are more innovative; management decentralization is clearer Second, the system of legal documents, mechanisms and policies on culture and art in our country has been perfected, gradually approaching international practices and standards and being more appropriate with practice Third, successfully complete a number of management tasks Fourth, inspection, testing and handling of violations are conducted regularly, seriously and synchronously 2.5.2 Limitations and causes First, for the organization of management system: the situation of "dispersal of power", overlapping management; lack of specific management mechanisms Second, for the quality and training of management human resources: The management human resource team is both "thin" and lack of "update", the current training program for human resources in the field of culture and art is not focused on application, still heavy on theory Third, for the policy and legal system: the implementation of the advisory role in the development and formulation of state management documents on culture in the locality is not good; formulating and promulgating management documents that lack of scientific basis and have not caught up with practice Fourth, for the investment in music market and the management of the music market: budget revenue tends to increase over the years, but the amount of investment in culture and art "stagnates" in place; The city's system of facilities for arts performance does not meet the scale and structure of the population Fifth, for approval and licensing activities: the approval and licensing are mainly done through the appraisal of the profiles of organizations and 14 individuals; the licensing of performances and the performance organization of music programs have not been consistent with other functional activities and have not been consistent with other fields; the process of approval and licensing creates barriers to creativity Sixth, for socialization implementation: The socialization speed is slow compared to the city's potential; the process of socialization implementation is still confusing; the forces involved in the music market have not been organized and well- coordinated to actively participate in the socialization process Seventh, for copyright enforcement: Management quality of the state agencies does not meet the complexity of the violation situation of music copyright Eighth, music talent training and improving activities: Training a team of artists only partially provides human resources to serve the entertainment needs of the society, but not towards the goal of training talented human resources with healthy tastes and talents to join the international professional music market Ninth, inspection, testing and handling of violations: The quality of inspection and testing is still limited; punishment of violations and enforcement mechanisms has not been effective Sub-conclusion In the recent years, the state management on music market in Ho Chi Minh City has been implemented rather effectively and achieved some positive results However, the research and analysis process, the thesis has shown limitations such as: organization of overlapping management system; management staff is weak in skills, lacking in musical profession and not flexible in market thinking; financial investment, facilities have not met the development needs of the music market and the complex requirements of management This fact shows that the State management activities have not "kept up" with the development of the city's music market and have not fully and effectively met the required criteria of a healthy music market 15 CHAPTER SOLUTIONS FOR IMPROVING THE EFFICIENCY OF STATE MANAGEMENT ON MUSIC MARKET IN HO CHI MINH CITY 3.1 Basis for proposed solution 3.1.1 Development trend of music market in Ho Chi Minh city First, for the trend of composing and performing: Ho Chi Minh City's music market will continue to flourish in terms of musical genres Second, for the trend of music consumption: The public prefers the form of music consumption through online music listening platforms more and more Third, for the trend of organizing performances and production: more participation of units and individuals in the field of music performance and production; the trend of combination of art forms together; The trend of online performances due to the impact of the Covid-19 epidemic Fourth, the trend of city's music market management will have many innovations 3.1.2 Factors affecting the state management of the music market in Ho Chi Minh City Ho Chi Minh 3.1.2.1 Characteristics of economy, culture and society of Ho Chi Minh city First, the people of Ho Chi Minh City were originally mainly people who went to explore the new land of the South Second, the formation of Saigon urban area is the process of rapid convergence and cultural integration of Vietnamese and Chinese people with indigenous ethnicities Besides, going through the French colonial period and the influence of the USA have affected to the way of life of Saigon people Third, after 1975 up to now, the economy from the imbalance of structure has gradually innovated, to bring Ho Chi Minh City to become the leading economy of the country For the society, population displacement still continues 16 3.1.2.2 Industrial Revolution 4.0 * Impact on the music market in Ho Chi Minh City: There are positive effects such as: reducing investment costs, supporting composing activities, creating favorable conditions for the public to enjoy music Besides, there are some challenges: the artists are easily dominated by competition, easily lose their "personality" in their compositions * Impact on the State management: The positive impact is to promote the application of technology in improving management efficiency However, there are some challenges: pressure of reforming, investment, forecasting 3.1.2.3 The trend of globalization and international integration of culture Globalization is a favorable condition to expand interfaces and cooperation between background cultures and music schools, but on the other hand, it also provides a formula for HCMC music schools Ho Chi Minh City and state management company: Firstly, our music products and services are difficult for us to penetrate into the market of foreign developers, making it difficult for the integration process and spreading Vietnamese culture; Secondly, it is difficult for Vietnamese products and services to compete with the products and services of developed countries right in their own music market, leading to the risk of losing their cultural identity chemical 3.1.3 Issues for the State management on music market First, the issue of preserving and promoting national cultural identity in the trend of diversified and rich development of the music market Second, the issue of creating an environment for artistic creativity in the trend of building a cultural industry Third, the issue of improving aesthetic taste for the management organizations and the objects involved in activities of the music market Fourth, the issue of innovation of management method in the trend of changing exchange relations in the music market 17 Fifth, the issue of building and completing the legal framework to regulate and supervise the music market effectively Sixth, the issue of resource investment is commensurate with the development requirements of the music market 3.1.4 Some experienced lessons in music market management for Ho Chi Minh city 3.1.4.1 Music market management in some countries * The United Kingdom (UK): For the management model: "The State plays the role of orientation and leading organizations and the private sector the rest" One of the unique features in cultural management in the UK is the model of Arts Council For the policies: the State invests and supports through policies and laws such as: Tax Law, Labor Law and Theater Law * In the United States of America: First, the policy towards culture is expressed through the provisions of the Tax Law, in the bilateral and multilateral agreements between the US Government and other countries related to the issue of goods Second, the US government also invests a large budget for the information agency (USIA) to continuously influence the public around the world, propagate the US foreign affair policy and promote American culture Third, always use the fastest, strongest and widest means of transmission to promote cultural products * Korea When the Korean government effectively implements theory of macroeconomic growth, focuses on development of three main factors: physical capital, human capital and technology 3.1.4.2 Experienced lesson for Ho Chi Minh city First, on formulating model of music technology Second, on innovation of cultural and economic thinking Third, on formulating and perfecting policies and laws 18 Fourth, on organization of management and operating system 3.2 Solution of the State management on music market in Ho Chi Minh city 3.2.1 Solutions of awareness 3.2.1.1 Renewing awareness of the role and position of the music market in the sustainable development of Ho Chi Minh City 3.2.1.2 Focussing on improving for the team of artists and producers in terms of musical tastes, artistic aptitude, cultural knowledge and business skills 3.2.1.3 Enhancing art education, improving public taste; especially young people and teenagers 3.2.2 Solutions of organization 3.2.2.1 Renewing model of management Integrating management system with sstatus: connected, synchronized, standardized and converged 3.2.2.2 Improving management methods Regularly combine the two following methods: Direct administrative method and indirect method through the market 3.2.3 Solutions of human resources 3.2.3.1 Improving management capacity for human resources First, unifying from awareness to action on the position and role of culture in innovation and sustainable development Second, developing a mechanism for selecting and employing cadres Third, developing job position standards that are both scientific and practical, selecting and arranging leaders, managers, consultants, and performance organizations based on competence, qualifications, professional skills and ethical qualities in charge of the job Fourth, defining roles, functions, authority and responsibilities commensurate with the job Fifth, formulating appropriate training and improvement plans and programs, with a long-term vision and in the direction of modernity and international integration 19 3.2.3.2 Increasing investment in the music market and the management of the music market First, financial investment: defining a satisfactory investment rate for the music sector; formulating a mechanism for oriented capital use; promoting and concretizing the socialization policy in performance activities and organization of music performances Second, investing in material and technical facilities Third, investing in management facilities 3.2.4 Solutions of policies 3.2.4.1 Formulation and effective implementation of remuneration and honor policies First, reforming the salary and insurance regime for the management team, artists, researchers, critics, and music teachers Second, formulating a special policy on payroll and salary regime for musical talents 3.2.4.2 Formulating and implementing regulations on coordination of activities Formulating and organizing well implementation of the Regulation on coordination in the work of each agency, functional department and between titles in each department 3.2.4.3 Completing the system of policies and laws * For the implementation of cultural policies of the State in the City * For the amendment and supplementation of some policies and legal documents on the management of music market in Ho Chi Minh City Sub-conclusion Based on the forecasts of the above development trends, and on the basis of the orientation of Resolution No 33 and the Strategy for Development of Cultural Industries in Vietnam; take theory for integrated management, cultural capital theory as framework; Based on practice and international experience, the thesis has proposed four groups of solutions to improve the 20 efficiency of music market management in Ho Chi Minh City, including: Solution of awareness; Solutions of organization; Solutions of resources and Solutions of policies CONCLUSION In recent decades, the process of globalization taking place at a rapid speed has become an objective and inevitable trend of the times, affecting to the development of all aspects of social life, especially with culture - the field where the reception of foreign cultural values can change the national cultural identity From that reality, each country has to find for itself the right management orientation so that participation in the process of integration and development will make the national culture "advanced" but still "rich in identity" Innovations in the orientation of the Party and policies of the State have created an important milestone for the comprehensive change of the national culture Just like any other field, Vietnamese music is undergoing a strong transition from a subsidized management mechanism to an autonomous mechanism in a socialist-oriented market economy In that general macro context, the issue of perfecting and developing a healthy music market in Ho Chi Minh City is an indispensable requirement A developed music market will contribute to promoting the city's culture and people to the region and the world, strengthening the position and influence of the locality in the country and in the international arena In recent years, along with the development of the market economy, the trend of integration, expansion of international exchange and cooperation relations, the development of people's intellectual and material life has made art and cultural needs of the people is increasingly diverse That directly affects the formation and development of the Vietnamese music market in general and Ho Chi Minh City in particular, including both positive and 21 negative influences In order to promote a complete and developed music market capable of international integration, it requires the efforts of artists, individuals and units operating in organization, production, and distribution in the field of music and state management The State management on music market is the influence of the management agencies (the State) on the managed objects (individuals/organizations) by appropriate tools and methods to ensure for a sustainable music market The State management plays an important role in orienting and regulating the cultural market in general and the music market in particular For the music market to meet the requirements of both satisfying the creative needs and enjoying the cultural and spiritual values of the people and contributing to the sustainable socio-economic development of the city and country, contributing to build an advanced Vietnamese culture imbued with national identity requires the State's management to have the right orientation, synchronous and comprehensive solutions on the basis of science and practice For the scientific basis, the thesis has researched and synthesized information on the theoretical aspect of State management on music market; general assessment of the research history of the issue With the desire to continue to inherit, develop previous studies and exploit newer aspects; On the basis of viewpoint and orientations of the Party and State and the laws of the market economy, the thesis identifies music as a type of performing arts industry and the performing arts industry as one of 12 branches of the cultural industry has been approved by the Government; The management of music market is to contribute to the implementation of the task of "Developing the cultural industry goes hand in hand with building and perfecting the cultural market" set out in the Resolution No 33/NQ-TW dated June 9, 2014 of the 11th Party Central Committee Concurrently, the thesis is based on viewpoint of process-based management of Harold Koontz, 22 a viewpoint belongs to the school of integrated management theory to determine the content of state management on music market, including: (1) structural organization; (2) Formulation and implementation of policies and laws; (3) Regulation; (4) Inspection, testing and handling violations This is an important premise, a scientific basis for surveying, evaluating practice and proposing solutions to improve the efficiency of the State management on music market in Ho Chi Minh City in the near future On the practical basis, Ho Chi Minh City is the most vibrant place in cultural and entertainment activities, there are always about 100 units that regularly organize music performances and dance programs The thesis has identified the characteristics of the music market in Ho Chi Minh City as follows: (1) diverse and highly entertaining music products/services; (2) the team of artists and producers/performers is large in quantity; diversity in styles; adapting and grasping market trends quickly; (3) diversity in music needs and tastes of the public Ho Chi Minh City is also a hot place for complexity in this field with frequent violations that are: organizing performances without permits; incorrect content of the license; taking advantage of the recommendation letter of the State agency to sign a performance contract, organizing ticket sales for money but fail to comply with the contract, sell tickets beyond the prescribed number of seats; arbitrarily increase ticket prices; false advertising - incorrect content, show time; impersonating or using incorrect names and stage names of singers and actors approved by competent authorities; using performance works to collect money but not enforce copyright, the performers arbitrarily add or remove lyrics, performance movements and costumes that are objectionable, incompatible with the nation's fine customs and traditions These things have affected the aesthetic tastes of a part of young people, and at the same time caused frustration in public opinion It can be said that the music market in Ho Chi Minh City is still very young, so far still in the time of development and looking for directions 23 And in that development process, the role of State management needs to be promoted more effectively At this time, the State management agencies must associate with the operation of the management system, with the necessary resources, based on the legal system, with appropriate methods to influence the market to ensure the music market develop in accordance with the goals and requirements As part of the State management on culture, State management on music market is a very difficult and complicated professional activity not only in theory but also in practice, especially in the in the relationship between law, market and art To properly evaluate the results of performing the role and function of the State management on music market in Ho Chi Minh City; By harmoniously combining research methods, the thesis has analyzed and evaluated four basic issues: (1) Organizations and management resources; (2) The system of policies and laws; (3) Management activities and (4) Inspection, testing and handling of violations The process of survey and research cannot deny the positive contributions that the music market has brought to the cultural and artistic life of the City's public These are breakthroughs in songwriting with the breath of the times, updates on world music trends, and economic benefits for the subjects participating in activities contributing to promote cultural, social and economic development These contributions are testament to the positive results in the State management However, in the cycle of development, there are revealed shortcomings that need to be seriously recognized, analyzed and evaluated, and from those inadequacies, the subjective and objective causes from the State management activities such as: organization of overlapping management system; the management staff is weak in skills, lacking in musical qualification and not flexible in terms of market thinking; financial investment, facilities have not met the development needs of the music market and the complex requirements of the management Besides, the State management on music market in the city 24 also faced with some challenges of the times that are: dynamism, constant change of the market; the complexity in cultural and economic relationships From the situation of the State management on music market in Ho Chi Minh City, on the basis of forecasting the development trend of the music market, that is: the flourishing of the music genre; The entertainment needs of the public are increasingly diversified and at the same time, the aesthetic tastes are differentiated deeply; trend of joint venture, association, cooperation with partners in the region and in the world to develop and expand the music market Along with the analysis of the impact of social, economic and cultural environment to the management Simultaneously with lessons learned from countries with developed music industries such as the UK, the USA, and Korea The thesis has proposed solutions to improve the efficiency of the State management on music market, including: (1) Solutions of awareness; (2) Solutions of organization; (3) Solutions of resources and (4) Solutions of policies All these four groups of solutions aim to innovate and improve the efficiency of current management activities in the direction of best satisfying criteria of a healthy music market, including: healthy tastes; healthy products/services; conditions and environment to promote creativity; balance economic and cultural factors; ensure order of operation Hopefully, the research and application of solutions into practice will contribute to help the city authorities better the State management on music market in the near future LIST OF THE AUTHOR’S PUBLISHED WORKS RELATED TO THE THESIS Pham Phuong Thuy (2017), “Music market management in the trend of intergration”, Summary record of the 3rd International Conference on Vietnamese Studies - University of Social Sciences and Humanities, Ho Chi Minh City, page 1058-1063 Pham Phuong Thuy (2019), “Music market management from theory of cultural capital”, Culture and Art Magazine, (420), page 82 - 84 Pham Phuong Thuy (2019), “Regarding current music market in Ho Chi Minh city”, Art Education Magazine, (30/2019), page 65 - 69 Pham Phuong Thuy (2019), “Development of Vietnam music industry – Lessons learned from countries around the world”, Culture and Resources Magazine, (4/2019), Page 94-100 ... Chi Minh City Chapter 2: Situation of State management on music market in Ho Chi Minh City Chapter 3: Solutions to enhance the effectiveness of State management on music market in Ho Chi Minh. .. Ho Chi Minh City can be defined as follows: - The City People's Committee: is the governing agency, has the task of directing, organizing the implementation or coordinating the implementation... affecting the state management of the music market in Ho Chi Minh City Ho Chi Minh 3.1.2.1 Characteristics of economy, culture and society of Ho Chi Minh city First, the people of Ho Chi Minh City