phân tích chiến lược TOWS, giải pháp phát triển thị trường, chuyên đề chiến lược cạnh tranh, phát triển hình ảnh thương hiệu, giải pháp giảm ô nhiễm, kế toán chi phí quản lý
!" #!$%&'( )! **+*,-.*/01234567 8*91,:70;<= >*?@#A#!$%&B= >*?@#C D & E F GH D I!$ F &= >>*?@#AE JKI!L&M >>A#!A N#O&C PPQ)AE RSH! T?U# A'V#'"H# AE 123 !"I?WX TCYC*Z C[Q)!\! T;]#!M >>!^! !L&&#Q(H# _N` Z C[Q)#!\! T;]#!M >>>:?a#YCAE RSH! T?U#'"E 123!"I?WX TCYC* Z C[Q)#!\! T;]#!b >>>A_"& RSH! T?U#c$#[)!& d CJ[C#!$ F b C:?a#YCSH! T?U#QeSHb c:?a#YCSH! T?U##)f >>>>:?a#YCSH! T?U#c$ T[#>g >h" O&\E Q)ijIkGRI!L&> >l TX#iA'm `SP!"I?WQ)G%SX#n!J[CYCH# _> >>? F TC F #E o D SH! T?@ p #c$#[C p !J[C#!$ F > >l TX#E SH! T?U#c$ T[#J[C#!L> h4q,r:*+*1,st+*/0123 u F 678*91,:70;<>f An" I&vQ)A !LO&CH# AE o D 123!$ D I?@ F X TCYC* Z C[Q) #!\! T;]#!>f C p H# T[#H# AE 123!"I?WX TCYCH# _N` Z C[ Q)#!\! T;]#!>f >X"g #&_$EYCK#X" >A'(i& n!"#mQ$ p H# C D E o D 123!$ D I?@ F X TC X!* Z C[Q)#!\! T ;w p #! >!\!A[) !LO&_ TPE o D 123!$ D I?@ F X TCYCH# _ >>!\!A]SE#C[!L&O&\E 123!"I?WX TCYCH# _> ! "#$%&'#$ >V GR#!\!AnA= >xh!"#mQ^!)?^M .,sh:1b *477ysxg *4*z{xx h4:r|};<*~3*33xM • ()"*"+%),-./0123$4567&8 ()"*9+:;);<=;467#)>&1238 ()"* +:;)?2@231$A$:*B*C#D 467#)>&1238 ()"*+:;EBF!0467#)>&1238 ()"*?+:;)G4567#)>&1238 ()"*H+:;EIF!0467#)>&1238 ! 9#$%&'#$ ()"*J+:$K./0467#)>&1238 ()9*"+'$L33M<N ()9*9+06OEA$;467;8 ()9* +P&O3Q1>&QR#$# S79TTU9T"T 467VQ1#A$;8 ()9*+PW6XWRYZ2[N$ 467Q1>&\]2^0C008 ()9*?+PW6XWRYE;$&_ 4567Q1>&\]2^0C008 ()9*H+PW6XWRYWA$; 4567Q1>&\]2^0C008 ()9*J+PW6XWRYW1V6#; 4567Q1>&\]2^0C008 (9*U+@,-./04567&8 () *"+:;EBF!04567&8 () *9+:;EIF!04567&8 () * +:$K./04567&8 •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` 5a _ _ _ ! _ !$ ] a ^ _ -%$ ] % _ = ^ $ b % ^ b a _ M ^ &% _ $ b <M _ @$ _ ,2 _ _ 2$ b a b ! ` * ] _ _ , ! ` =*@ _ = _ ,2 ^ * ^ a ^ 2!* ] _ M ] ] ,M ] $ _ =M ^ * _ ' _ * ] 2$ b ] -= ] ^ _ =$ _ _ 2$ b ] = b a ^ M ^ #$ _ = _ ^ = ` 5a _ ] <M _ #T _ ,)%2!(c234 $+ !": %* ^ ! ] ] ] b ^ $ b % ^ b a _ M ^ &, _ b 2 ` % _ * ] 2!* ] a ^ $ b = ^ ] _ M ^ 2M ] b ] ^ 5% _ 5M %$ ] a _ = ` !'! ] % ] 2!* ] _ $ _ '!* ] ] ,! _ = 2!* ] $ _ _ $ _ ] = ` !% ^ $ ] _ M ] % ^ $ _ =5T _ = b a ^ :ES21)% 2!(c234 $+ !"N-%=99%9<3) 99).ZYV'!() 7'9D2F <3D: d=D8D9>5B%<8-%.eN<>!N-f S7,8B2?'>A2F9 !"'92F9$3==$2FK.: #4 56'78)93*0:.%;<9(%12'=%%-&+.%'/0'>?12*3+ W1BJ=2!(D72F9$3=,8B2! 6<KD2F %9. %=$2F!<= EN+0,('g=FD2FZYV'!() ,2! 858.*#BF'!(,'!() 93 ZYV: ! #$%&'#$ E$+=S8'$J=NR%8 ZYV'!() 7: EX$+d->#B=G21= .,=GD=$ F%)26ZYV'!() 7: E+8=2F= ,GD%8#6S=6)$3= %:(9@h'g5J=B2F= 2?=S2!(#RFVVV: ES+W88> )ZYV'!() 7: EL+WF@=D6<KB82+!NZYV'!() 7: 1.3. @ A %-&B?93CD'*+.0%-&+.%'/0 %J=8 >SJ= _ b 2?0481*F ,#R4532?AeN.$3=9'.= _ b 2?01027 *<U21288 _ ZYV$ _ '!* ] ) 7 $+ !": %J=8 ' ^ , _ b 2X 6<K$=!<= EN+i.K08D2F'g'=S*#BF! _ ZYV= ` ! _ _ 2$ ^ '$J=2$ _ '!() : E$+W88> )F _ a _ ZYV$ _ '!* ] ) 71%9B R&: EX$+WF@=D8B87=R% _ '!* ] = b _ a _ ZYV$ _ '!* ] ) 71%9B R&: #E F&GC9+%-&+.%'/0 3E+'!() 72!(D=9F= =K! %)=$2F9, _ b /S =$3=6-='g =9! ] ] a _ ZYV$ _ '!* ] ] = b $ b % ^ b a _ M ^ &: $E+ %"jMMkllm2Mklnl92+ !N8 1 %oMN: ;$E+WKN<BC-+1%9B )1 %9B R&: #H F&I%1J%&%K+L0%-%-&+.%'/0'>?12*3+ = #$%&'()*+, -./0 1.5.1.1. <123+ ! ?#$%&'#$ & ^ 2 ] !* _ , ] = b ] b ! _ $ ^ - ^ ] M ^ ^ '* ] $ _ ] % b ! _ J=$ ] 2 ] - ] _ = ^ '! ] % ] !* ^ 2 b M ^ 2 _ ! _ = ^ == b ] !* ^ ^ % b ` <! ] %2* ] = b _ #$'$J=: 1.5.1.2. $ ` a < b 123$+ '!() B883*#B96-%.) $4+ !"58=-> $2X217'() '9 D958#.0: "*?*"* * <;E./0+ 3ZYV'9'!(.(4*6, 83,21)921=7-%.:20,012!(4 '!(('gR8=21),)=*,521=9 58KD8*621>.8$='!(2?2F :ES$ $=7 SZYV'9 $*<US-)8K !"#$ %9#$ %97-%.RH89J=B +%)2+8'!(+9 J=20'>A'!(e(: 102030 +,$45 6+7 895 "*?*9*"* :;)ZRE $*<U4#BDD2F,@82+$=9)$3=,8 B2! $3=%=$2F!<= dT@I'!(9<3)5-% !"#$%9 !"#$ % &>A8KD=93ZYV W+!N'!() e(D ()"*"+%),-./0123$4567&8 "*?*9*9* C,-X[#;) : dT@I'!(9<3)5-% c)123+'92+!N!*',658A7-%.F 42F=9-%.=K2)N: ! H#$%&'#$ 0EQR#$+-e21/25-%,'g-%9gp7<> 2"9L),1. 8.@?67-%.:65%) '!(#2=5<3)5-%2?2!(@82+68 q 9: #: !"#$%9 !"#$%97O'96S3(9'$8=K,'>'!(, 2F=5. 9#=60B!UJ=2+2<>L),S99.=J=B%) 267O $+ !": • M+*NOP Q %-9R S CMT#%L8'>'!( 6'N0B!U28J= 2+'!( %-9)7O:E-5,M%8r@ ` ] , + '=S8,::: :; b Q ` 2+#D2+F50826 > 25-%9.=J=B5-%7O:3262+F5 !N9 7='92+F9J=K,2+F.,5K')8:V>M !U<=%87F5<5I%T%<>M,B<K'!(8-%. + !",8-%.A8214589,59) $+ !" U$5K'.cB@->%4 '!() D2Xe9').=J=B%: () "*9+:;);<=;467d>&1238 :; b e ` a $ ` 2, a 8=K +,8'=S0B!U9 9'N2%)267-%.:%.B=7J=2+F=, %,=$!N,J=B8%,*2X98,#B%. !":::'=S8 q 9, +2+'9 !"=S'(2B#B%<>#2s%8-%. ) 9) 0.=J=B,2+F +2T')<>'9)0 %@?6,)%9'%8%) 78O: ! J#$%&'#$ O0J= 2X#. H 2%9 WK7) 2 ;89 O9=3 O9K 3- %&+UC9D M+*NOV%-9BM EM0@? 6 ;%A . +8 '=S ; :; b <S# ` $\$ f ; a +O4=K9-%.B220'9<> 27%SJ=8,'K<K,826$=-e, 26- ti%) 26<B@=D5-%.2)B#2=+ !",026!"$=-e, 8=K9<'9*<U#2=%%)-62=!<B@=D5-%7-% .: :;Q#$g;+;%A.998 1) 5I%T%<3B!U28'!() Q5G#U. 826 >2D'!(<BC-+Q!82628#. 7,20)% <3) % $+ !": • M+*NOP Q %-%-? Q %&T'9 !"795-%9O2%)26, #%L6S(8=K0B!U >2O92L"Q +=B!UO:E-9=3,589,2K7) ::: 4"8+DR#$K[WT-%)SN282?920 '!(S9%695-%N<-fNB+78 .) %992L"M!"26) %9: ()"* +:;)?2@231$A$:*B*C#D 467#)>&1238 498+DR#7L&h<iR<j$1+VBCG?e==<'9 B5BM) 7<BC.):VBC-+'94<B ! U#$%&'#$ (+& :0 ;( <=) (/88 >5'( ?@ = A*5 BC7*D = A5 9 cung ứng k:WT-%)78<B CuE v:w=F'> !* '!(7 !"= j:w=F'> !* '!(7 !"= 3 n:WT-%)SN o:w=F'> !*3 78#$ '$J= 58 C,-+01%B?==!*2!*N8<BC-+ % 9:WX#.,0B.KJ=.D'!(989: 4 8+%2@23A$iEO!"=D01%'962T -%)5A01HI8%XBB$==FD'!(2=9%9A =D%-%20'9B5BM<'(7:&9*6501 HIB89$==D'!(%: 48+%2@23A$Qi;8901B!U >N %9#6%)265-%7997:x8B,D'!(<BC,-+ 25y9A'9!"2F=51) %9J=8J= 2+=9:ES58901<3IF8B,D'!(<BC,2F= 5.%9,2F=5.%8t 4?8+%2@23X2>$QO!'982z2%9z 7z83-z8.6!*)tQ0826N9: 4H8+ $k$;#i825-% % 9<) >N=)% <3I U')'$9'9%!"26 ) M: • W16%&-+6*X%-&Y)'6'%&I%*<;.%%-Z3+*6'-+[\]LD%-CM*&/'^_` OY'aI:Lb%-*&cZ'6';Od'%&O\?0T !Nnd82+9'S-nl2klK{*6|2T-%)}0 ~J=2+2<>97O: !NkW88J= A%cK9n:l{J= AD}2 l:l{5J= A}->9%B!U{326,"}7K 2+'!(.)7O:3'%)(012!(@8 2+#R8<%<842K7) 9N4O5 9:26J= A7DB8K9•n: !NjW88@'%)%cKv{#S}2n{5I}M38 392+!N'!(.)7OB3N8K9:O! S<>@'%)9'9 $#.7O, %520<>@'%)26J= AU#!Nk'9 $#.->T%9: !NvO26J= A7cKN21@'%)21@82+<K 21J= A7K: !No6<K21J= A7DB8K#$%921@82+ <K21J= A7O:<K21J= ARv:l{K}2n:l {;I}9k:o'98 + =#: ! l#$%&'#$ +<K217 S5=69%<K'!(8=K0 % S,%D'921v9DD'921n 8 K #$%9{n} W6 J= A{k} d '%) {j} 21 J= A{v} xH 8*6 883 n:l ()"*+:;EBF!0467#)>&1238 : a _ !* ^ #$ %= b -%$ ] !"58J=7-%.529')% -%.4*6F9!5B#D5€-%.9%Q 95S-8*620:04-%.= !"58J= 5=S'(!-%8=2!(<U !"2628%7$2?9 :$)20,.S 2='9M'>K'qH-%.01% 5BM) $+ !":ES,. !"#$ %-% .0gp DJ= A %.@->'!() : 01S-) !"#$ %-%.-> $*<U8=L'>, M'>,=c8 +9'() : • -0e%7b'T#%L=L'>4=9=L'>: 562@k)L08=L'>FSD,9,K,%!"9 3:O=L'>FSD!9@!U, #+,80,*<USD5p =St'9FB%-%.%)26:O=L'>92!(@T'9!* 8288+ ) KD79'92F=5.=HD2KN8 92=!:8/<K9'9!*8-D21@82+ 21),21=73J=8/<KF5BM%8,/<KF 2~(,/<KF%)26,8/<KF-%'(:O=L'>FK'9F2FS D%A%)26<B@=D5-%:E.J=B'g9<h-.=J=B=LK 52!(B8J=8/$=!K26%9 BK,.=J=B<h-K 9'(=S9M:O=L'>%!"'='='9=KJ=2+ %A%) 26<B@=D5-%7#D5€-%.9%:Vh-%!",8 1 <>,@-> !"M09F3-%.'9.98 9J=B +'=BJ=: ! "T#$%&'#$