1 CONCEPT FOR FANPAGE: - Fearless (Adjective) Meaning: Fearless Do what you want with all the passion of youth Take the challenge with all your courage This is a small message that we want to bring to all students who are preparing to graduate and find a job - The color we choose for page is yellow-gray, but it’s more gray Because this is color of certainty, stability, lightness, but no less luxurious and elegant Contrasted with light gray with a little yellow design, it shows warmth, victory and belief for the success of the products - The content that the group chooses according to the style uses world that match the target customers are interested in, such as: the voice can be a social trend that has been used by the group or a use of English words of entering to create a new feeling, using images that speak to the intention of the article such as: protecting health during the epidemic season Therefore, our team intends to develop Girlyy Embellishments together and build it into a real brand in the future CONCEPT FOR FANPAGE Brand name: “Girlyy Embellishments” - The name obviously says what it should to express We use “Girlyy” instead of “Girly” as a pun due to the current trend of stretching the final letter in a word to present the cuteness in speech For instance, “I love youuu” in English or “Vâng ạaa” in Vietnamese - Embellishments: “Embellish” is a verb express to make (something) more attractive by the addition of decorative details or features In term of women, it can be also understood to beautify or prettify the beauty of women by lots of factors Our message does not only focus on accessories, jewelries or something belongs to materials or possession We aim at spreading the “Love Yourself” spirit to embellish one’s beauty with both positive invisible energy and visible accessory possession Theme and color: Vintage/ classic/ bohemian style – Brown & Beige Social media content style and tactics: - Our content and ads focus on friendly, gentle, way to girly and easy-to-hear voice, flirting idioms to attract customers' attention - Facebook only displays the first few lines of the ad's content so we always encapsulate the most important information in these lines - In term of important details describing products, we have figured out in list with bullets or eye-catching icons to catch customer’s view and understand most of the intentions that we want to transmit - In addition, the content also includes context-related icons and layout is always neat and beautiful On each content, we always include ways to contact for more information about products: phone number, link Facebook and Instagram - The background of items is white, brown or beige to create shimmering pictures Eye-level shooting angle, the full attention falls on the product, eyecatching images with elegant colors are some factors to influence the purchase decision of customers