– fails to live up to its philanthropic image or – if consumers perceive philanthropy to be. manipulative.[r]
(1)FACILITATOR
Prof Dr Mohammad Majid Mahmood
(2)(3)CSR & Ethics
• In the business world, ethics is the study of
(4)CSR & Ethics
• Corporate Social Responsibility (CSR) is the
(5)Corporate Social Responsibility
Organizations have obligations to society beyond their
economic obligations to owners or stockholders
Social responsibility relates to an organization’s
(6)Recent Evidence of CSR Interest
• An Internet search turns up 100,000 plus responses to “CSR”
• Research Journals increasingly “rate” businesses (and NGOs) on socially responsive criteria:
– Best place to work – Most admired
(7)Reasons for CSR Activities
• CSR activities are important to and even expected by the public
– And they are easily monitored worldwide
• CSR activities help organizations hire and retain the people they want
(8)Businesses CSR Activities
• Philanthropy:
– give money or time or in kind to charity
– Integrative philanthropy—select beneficiaries aligned with company interests
• Philanthropy will not enhance corporate reputation if a company:
– fails to live up to its philanthropic image or – if consumers perceive philanthropy to be
(9)Corporate Social Responsibility (CSR)
CSR is the Sum of:
Economic Responsibilities (Make a profit) Legal Responsibilities (Obey the law)
Ethical Responsibilities (Be ethical)
(10)CSR two viewpoints
CSR is Inevitable Vs