chuang trinh phat sdng, tin hieu ve tinh mang chuang trinh dugc ma hoa, sang che, kieu dang cdng nghiep, thiet ke bd tri mach tich hgp ban dan, bi mat kinh doanh, nhan hieu, ten thuan[r]
(1)NGHIEN CIIU - TRAO DOI
HVONG TOI NGhV SO HUU TRI TU€ TH€ GIOI 26-4
NHimG LOI DOANH NGHIEP THITONG GAP
• • TRONG QUA TRINH Y £ U CAU BAG H O NHAN HIEU
TS Tran Van Hal
minh
1 Dan nhap
Thuang hieu la yeu td quan trgng lam nen gia tri ciia mdt DN Cd nhieu dinh nghTa khac ve thuang hieu, nhung cd the ndi thuang hieu ciia mdt DN dugc hinh bdi nhieu td thudc tai san vd hinh nhu nhan hieu, kieu dang cdng nghiep, sang che
giai phap hiru ich, uy tin va hinh anh ciia DN Trong cac td vira neu thi nhan hieu la td quan trgng nhat, nd la cac dau hieu tac ddng true tiep den giae quan ciia ngudi tieu diing, nhu nhin thay (cau triic tir ngir, mau sac, hinh khdi ciia nhan hieu) nghe thay (each phat am nhan hieu), lien tudng den (y nghTa ciia nhan hieu vi du: hoa hudng duong - sunflower, anh duang- sunlight )
Vai trd ciia nhan hieu ddi vdi DN rat quan trgng, nhirng da sd DN lai thudng mac cac ldi dan ddn dan yeu cau bao hd nhan hieu bi tir chdi, hau qua la mat ca hdi kinh doanh, tdn thdi gian chd dgi va kinh phi
Bai viet sir diang cac tai lieu Cue Sd huu tri tue (SHTT) quan ly ve viec dang ky nhan hieu tham djnh hinh thirc tham dinh ndi dung, cap Giay chimg nhan dang ky nhan hieu hoac thdng bao tir chdi bao hd nhan hieu ddng thdi cung sir dung cac tai lieu cd lien quan den cac
Trong qua trinh hpi nhqp kinh te quoc te, ngoai viec tap trung vao Cdng tac to chuc son xuat kinh doanh, cdc ck>anh nghiep (DN) phai quan tam den viec xay dung, bao ve, quang bd de ndng cao uy tin thuong hieu cua
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DN Nghe An vdi mi.ic dich giiip cac DN ndi chung va DN Nghe An ndi rieng nhan biet cac ldi da gap qua trinh yeu cau bao hd nhan hieu, qua dd tranh cac ldi de nang cao kha nang dugc sd hiru hgp phap nhan hieu ciia minh nham tao nhung lgi the hoat ddng san xuat, kinh doanh 2 Cac Idi thuong gap
2./ Thirc hien "quy trinh ngupc"
Day la ldi hay gap nhat Cac DN thudng lam theo "quy trinh ngugc" vdi cac budc: San xuat thuc hien dich vu; Dua san pham hoac dich vu mang nhan hieu (do DN tu dat) thi trudng dugc ngudi tieu diing chap nhan; Dang ky bao hd nhan hieu
Da sd trudng hgp da bi Cue SHTT tir chdi bao hd, tinh trang dan den ngoai vice mat ca hdi kinh doanh (thdi gian tir luc nop dan \eu cau bao hd den liic bi tir chdi bao hd cd the den 18 thang), rat cd the DN cdn bi DN khac khieu nai, kien tung lam mat uy tin kinh doanh, tdn kem kinh phi (do cd the bi xir phat hanh chinh hoac phai bdi thudng thiet hai cho doanh nghiep khac)
Le ra, trudc dua san pham hoac dich \ ii thi trudng thi DN nen khao sat diing ky bao hd nhan hieu trudc vdi dieu kien phai tranh cac ldi se de cap dudi day
(2)NGHIEN CIJU - TRAO DOI
2.2 Nhdm lan gii'ni nhdn hieu vd ten thuong mai
Viec xae lap quyen sd him cdng nghiep ddi voi nhan hieu va ten thuang mai la rat khac nhau: quyen sd hiru cdng nghiep doi vdi nhan hieu dugc xae lap tren ca sd Giay chimg nhan dang ky nhan hieu Cue SHTT cap, cdn quyen sd hiru cdng nghiep ddi vdi ten thuang mai dugc xae lap tren ca sd su dung hgp phap ten thuong mai dd
Liiv y 1: Cac DN tuyet ddi khdng dugc coi ten thuong mai cua minh la nhan hieu, nhung thijc te rat nhieu DN da mac phai loi nay, dd cd ca cac doanh nghiep Idn (vi du: Vinakansai) cac tdng cdng ty Idn (vi du: Tdng Cdng ty Luang thuc mien Bac Vinafood I) Tat nhien sd cung cd cac DN Nghe An
Liru y 2: Tren pham vi ca nudc cd the cd rat nhieu DN hoat ddng tren ciing mdt ITnh vuc ma lai maiig ten thuang mai tuong tu nhau, nhung chi nhdt mdt DN cd the lay ten thuong mai ciia minh larn nhan hieu Vi du: Tdng Cdng ty Luong thuc mien Bac (Vinafood I) cd ten tuong tu vdi Tdng Cdng ty Luong thuc mien Nam (Vinafood II) nhung chi cd Tdng Cdng ty Luang thuc mien Nam la chii sd hiiu nhan hieu Vinafood II, cdn Tdng Cdng ty Luang thuc mien Bac "danh phai" la chii sd hull nhan hieu VNFl
Vi du khac, chiing ta gap kha nhieu benh vien mang ten Hiru Nghj, nhung cugc dua gianh nhan hieu la chinh ten benh vien ciia minh thi "phan thang" se thudc ve don vi nao nop don yeu cau bao hd nhan hieu dau tien rat tiec cugc dua mdt sd DN Nghe An lai "cham chan" han, cu the trudng hgp sau day
Benh vien Hfai nghi Da khoa Nghe An cd tru sd tai 138, dudng Nguyen Phong Sac, phd Vinh, tinh Nghe An da nop dan yeu cau bao hd nhan hieu sau:
cho nhdm 44 Dich vu kham chira benh da khoa cho ngucri (benh vien)
Mac dii nhan hieu de nghi dep va phii hgp vdi nganh Y te nhung Cue SHTT da tir chdi bao hd vdi ly nhan hieu de nghj da tuong tu vdi nhan hieu Dang ba qudc gia sd 96564 Tai lieu ddi
chimg cho thay Cue SHTT da cap Giay chimg nhan dang ky nhan hieu sd 96564:
HHI
+Benh vien da khoa HOfu Nghi 103
cho Doanh nghiep tu nhan Benh vien Da khoa Hihi Nghi 103 cd tiTi sd tai Td 21, phudng Nguyen Phuc phd Yen Bai tinh Yen Bai Sir binh dang giira cac DN cd quy md kliac nhau, thudc cac loai hinh kinh te khac dugc the hien rd nhat ITnh \ u c bao hd quyen SHTT, mdt DN tu nhan cd quy md nhd da thang mdt benh vien Idn cugc dua gianh quyen sd hiiu nhan hieu la chinh ten ciia minh
2.3 Khdng khdo sdt trudc ddn den nhdn hieu de nghi triing hoac tuong tu- vdi nhdn hieu dang con hieu lire bdo hp
Cac DN chi can cir vao yeu cau ciia minh rdi tu thiet ke hoac thue thiet ke nhan hieu, sau dd nop dan yeu cau bao hd nhan hieu Tinh trang dan den nhan hieu de nghi triing hoac tuang tu vdi nhan hieu dang cdn hieu lire bao hd nen bi tir chdi bao hd Vi du:
Cdng ty Cd phan tu van, thiet ke tang ca sd cd try sd tai nha ba Ngd Thi Bich Tram, dudng Ly Thudng Kiet, phudng Hung Phiic, phd Vinh, tinh Nghe An da nop dan yeu cau bao hd nhan hieu:
cho nhdm dich vu 35 Lap hd sa mdi thau xay lap tu van ban quan ly du an; 36 Tu van dau tu xay dung; 37 Tu van giam sat cdng trinh giao thdng, thiiy lgi; 42 Khao sat, thiet ke cdng trinh giao thdng thuy lgi dan dung tham dinh hd sa thiet ke cdng trinh giao thdng, thiiy lgi, dan dung Nhung doanh nghiep da bj Cue SHTT t i r ^ d i bao hd vdi ly da cap Giay chirng nhan flang kv nhan hieu sd 63307:
(3)NGHIEN CUU - TRAO DOI
IDCc
cho chii sd hiai Cdng ty Cd phan tu van, thidt k^ cdng nghiep cd try sd tai 146, Nguyen Cdng Trir, phudng Nguyen Thai Binh, quan 1, Hd Chi Minh
2.4 Bi hdp dim bdi cdc ddu hieu mang dn tupng dac trung, do tuong tu vdi nhdn hieu chiing nhan
Dieu 4T8 Luat SHTT dinh nghTa: "Nhdn hieu chimg nhdn Id nhdn hieu md chii sd hiru nhdn hieu cho phep td chirc, cd nhdn khde sir dung tren hdng hda, dich vu ciia to chirc, cd nhdn de chimg nhdn cdc dac tinh ve xudt xir, nguyen lieu, vat lieu, each thirc sdn xudt hdng hod, each thirc cung cdp dich vu, chdt luang, chinh xdc, an todn hoac cdc ddc tinh khac ciiu hdng hod, dich vu mang nhdn hieu" Diem dang chu y la nhan hieu chimg nhan thudng duac cau triic bdi cac dau hieu dac trung, dep, gay an tugng manh de nhd nen cac DN ihucmg yeu cau bao hd cac dau hieu lam nhan hieu hoac mdt phan nhan hieu ciia minh
Cdng ty Cd phan San xuat va Thuang mai Viet My cd trii sa tai Khu cdng nghiep nhd ddng tren dia ban xa Nghi Phii, phd Vinh, tinh Nghe An da yeu cau bao hd nhan hieu sau day:
cho nhdm san pham sd 16 mang mdng bang chat deo de bao gdi (tiii nilon)
Nhimg Cue SHTT da tir chdi bao hd vi each trinh ba\' chu V \ a ngdi da triing vdi nhan hieu dang cdn hieu luc bao hd tai Dang ba qudc gia sd 33014 ciia chii sd hthi Bao Sai Gdn Tiep thi cd try sd tai 25 Ngd Thdi Nhiem, phudng 6, quan 3,
Ihanh phd Hd Chi Minh vdi nhan hieu:
Z MlETN
HANG WIETNAM
C M A T lUl^Ca^lMG C A O
Cd le it ngudi tieu diing tai Viet Nam ma klidng biet den nhan hieu chimg nhan nhung cung chinh chir V va ngdi rat an tugng da hap dan Cdng t^' Cd phan San xuat va Thuong mai Viet My, dan den don yeu cau bi tii' chdi
2.5 Dung chinh ten sdn phdm/dich vu ldm nhdn hieu
Dieu 74.2.c Luat SHTT quy dinh: "Nhdn hieu bi coi la khdng cd khd ndng phdn biet neu nhdn hieu Id ddu hieu chi thdi gian dia diem.jyhmmg phdp sdn xudt, chimg loai sd luong chdt luong, tinh chdt, thdnh phdn, cdng dung, gid tri hoac cdc ddc tinh khde mang tinh mo td hdng hod dich vu, trir tnrdng hop ddu hieu dd dgt dirgv khd ndng phdn biet thdng qua qua Irinh sir dung irirdc thai diem nop dem ddng A}' nhdn hieu" Vi du khdng bao hd nhan hieu Thudc dau mat cho chinh loai thudc cd cdng dung chua dau mat khdng bao hd nhan hieu Ruyv gao cho chinh san pham rugu chimg cat tir gao len men
Cd mdt dieu rat thii vi la nhan hieu Cdm lan/heo klidng dugc diing de bao hd cho san pham cam la thirc an cho Ign/heo, ma thuc te san phaiTi lai dugc gan la Cdm cd, vi le rat don gian cd khac biet vdi lan/heo
Mdt ldi tudng chimg rat dan gian nhu vay nhung it nhat hai DN Nghe An da mac phai (cdn mdt sd DN nira cung mac ldi tuang tu) Dd la Cdng ty Cd phan ddng nam dugc HST cd try sc? tren dudng Le Viet Thuat, ddi dien benh vien Quan Y tai xdm 13, xa Hung Ldc, phd Vinh, tinh Nghe An da nop don yeu cau bao hd nhan hieu sau:
NGU VI HirONG
cho nhdm san pham sd Rugu ngam thudc thao dugc va khdng dugc Cyc SHTT chap nhan bao hd
Trudng hgp Cdng ty TNHH Thuang mai va Dich vy Lgi Phat cd try sd tai 141 Nguyen Trai phd Vinh, tinh Nghe An nop dim yeu cau bao hd nhan hieu:
(4)NGHIEN CUU - TRAO D |
cho nhdm 32 Nudc udng tinh Igc ddng chai Cyc SHTT da tir chdi bao hd nhan hieu nay, ngoai ly Trudng Son da triing vdi nlian hieu dang cdn hieu lye bao hd ngudi khac lam chii sd hiru thi "Dinh cao chat lugng" va "PURIFIED DRINKING WATER" mang tinh md ta va khdng cd kha nang phan biet nhu dieu 74.2.c Luat SHTT da quy djnh
2.6 Khdng phdn biet duac cdc ddi tupng khde nhau cua quyen SHTT
Luat SHTT quy dinh rang ddi tugng ciia quyen SHTT bao gdm quyen tac gia tac pham van hgc nghe thuat, khoa hgc: quyen lien quan den qu\en tac gia bao gdm cugc bieu dien, ban ghi am, ghi hinh chuang trinh phat sdng, tin hieu ve tinh mang chuang trinh dugc ma hoa, sang che, kieu dang cdng nghiep, thiet ke bd tri mach tich hgp ban dan, bi mat kinh doanh, nhan hieu, ten thuang mai, chi dan dia ly va quyen ddi vdi gidng cay trdng Trong thuc te cd DN nhan thiic rang quyen tac gia va nhan hieu cung nhu nhau, vi chiuig cimg la cac ddi tugn^ ciia quyen SHTT Bdi vay, bi Cue SHTT tir chdi cap Giay chimg nhan dang ky nhan hieu thi sang Cyc Ban quyen tac gia de nop don dang ky bao hd quyen tac gia ddi vdi tac pham my thuat img dyng (thye chat nd chi la tac pham my thuat img dyng, nhimg DN lai iam tudng rang dd la nhan hieu)
Dang tiec la klidng chi cae DN, ma chinh cac phuang tien thdng tin dai chiing cung nham lan Dieu ngu)' hiem la \ai sire lan tda thdng tin thdi dai ky thuat sd nay, klii mdt td bao dang tin thi gan nhu lap tire cae bao khac cung chep theo Trudng hgp sau la mdt vi dy:
Tac gia Xuan Long dua tiri tren Bao Lao ddng sd 04/01/2007 vdi dau de 'Hoa ddO Nhdt Tdn chinh thirc co bdn quyen", ndi dung cua bai bao duac torn tat:^
"Bdt ddu tir Tet Nguyen ddn Dinh Hai, hoa ddo
Nhdt Tdn se chinh thirc cd bdn quyen tde gid Thirong hieu "Hoa ddo Nhdt Tdn" dd duac phdp lugt hao ho.( ) ngiriri ddn trdng ddo tai Nhdt Tdn se yen tdm vdi thuang hieu rieng cua minh "Hoa ddo Nhdt Tdn "'*'
Tuy nhien tra cim kho tu lieu ciia Cue Ban quyen tac gia thi thu dugc thdng tin ve tac pham my thuat img dyng nhu sau:
Thi day chi la mdt tac pham my thuat img dyng ma Cyc Ban quyen tac gia ghi nhan bao hg vdi cac thdng tin: Loai hinh tac phdm: My thuat ung dyng; Tde gid: Dd Thi Mai Lan; Chu sd hint tde phdm: Hgp Tac xa ndng nghiep dich vy tdng hgp Nhat Tain; Sd chimg nhdn: 710/2006/QTG; Ngdy cdp: 25/04/2006
Cac thdng tin cho thay day tuyet nhien khdng phai nhan hieu hay thuong hieu nhu Bao Lao ddng da dang
Neu DN khdng phan biet hai ddi tugng rat khac ciia quyen SHTT, ma cir theo thdng tin nhu bao da dua, rdi gan hinh ve kieu nhu tren vao san pham va mac nhien coi dd la nhan hieu rdi tung thj trudng thi hau qua se khd ludng
3 Ket luan
Trude thuc te tren, giai phap tdt nhat la cac DN phai nang cao hieu biet de tranh eac ldi dang tiec Hy vgng rang cac tu lieu ciia bai viet cd the giiip ich cho cac DN ndi chung va DN Nghe An ndi rieng qua trinh san xuat va kinh doanh Viet Nam da trd thanh vien ciia Td chirc Thuong mai Thd gidi WTO./
Chii thich
' ' Xin tham khao them:
http://laodong.com.vn/Home/Hoa-dao-Nhat-Tan-chinh-thuc-co-ban-quyen/2007l/l7636.laodong; http://vietbao.vn/Kinh-te/Hoa-dao-Nhat-Tan-chinh-thuc-co-ban-quyen/40180996/87/
http://laodong.com.vn/Home/Hoa-dao-Nhat-Tan-chinh-thuc-co-ban-quyen/2007l/l7636.laodong; http://vietbao.vn/Kinh-te/Hoa-dao-Nhat-Tan-chinh-thuc-co-ban-quyen/40180996/87/